COMMUNICATIVE ASPECTS OF THE CONSERVATION OF CULTURAL AND POLITICAL IDENTITY OF RUSSIAN-SPEAKING ETHNIC GROUPS IN POST-WAR GERMANY


Author: N.V.Werner

Communicology. 2017. Vol.5. No.1
Nikolai V. WERNER -postgraduate student of the Department of history and theory of politics
Department of political science, MSU. Moscow, Russian Federation.

Abstract: In the modern world the mass media are perceived as independent sociocultural phenomenon, which, along with other mechanisms of the media depends on the process of formation and preservation of identity. This thesis revealed in the present work on the example of Russian media, which began to spread in Germany after the Second world war. They have evolved over more than half a century and have now become one of the social phenomena that play an important role in the design of the information space of the European States. It is shown that at the present stage of Russian-speaking mass media play a dual role. On the one hand, they contribute to the integration of Russian-speaking population in the host German society, and on the other, are the separation of the ethnic groups, the preservation of its cultural and political identity is inextricably linked with Soviet culture.

Key words: cultural-political identity, Russian-speaking ethnic group, foreign language
media, post-war Germany, communicative interaction, ethnically privileged migrants.

Text: PDF

For citation: Werner, N. V. Communicative aspects of the conservation of cultural and
political identity of Russian-speaking ethnic groups in post-war Germany. – Communicology.
Volume 5. No. 1.With.60–67 DOI 10.21453/2311-3065-2017-5-1-60–67

“CRITICAL DISCOURSE RESEARCH”: RUSSIAN “NEWSPEAK” IN MODERN SOCIO-CULTURAL ENVIRONMENT

Author: Oleshkova A.M.

Communicology. 2017. Vol.5. No.1
OLESHKOVA Anna Mikhailovna, Candidate of historical sciences, Associate Professor, Dept.
of Humanities and Social Studies, Nizhniy Tagil Branch of the Russian State Professional
Pedagogical University. Nizhniy Tagil, Russian Federation.

Abstract: In the article we analyze macro– and micro levels of implementing the “newspeak”, i.e. an artificial language system which, on the one hand, is an indicator of the sociocultural reality, and, on the other hand, is its forming technique. The “newspeak” is a sociocultural phenomenon. In the modern post nonclassic paradigm the “newspeak” (like any other language) can not appear as a closed autonomous system, it is connected to social processes confirming, among other things, serious changes in the structure of the modern world order. The “newspeak” is considered a power discourse, within this framework a bearer of ideology is the media scene. The category of discourse refers to multidisciplinary field of expertise. The article is headlined with the word combination belonging to T. Van Dijk, who used the definition “critical discourse research” (CDR) instead of “critical discourse-analysis”. Such a take allows understanding discourse as a global method for all social and human sciences. Postmodern and post-structural understanding discourse enables to consider collateral issues connected with some aspects of the modern society functioning, in particular to take into consideration a number of its capacities such as “informational”, “mainstream” and “postindustrial”. The context-sensitive topics are a problem of verifying of the event and existing of the subject. The empirical material is based on the word building mirroring the foreign and domestic political events of 2011-2016.

Keywords: newspeak, critical discourse-analysis, media scene, trolling, hash-tagging
consciousness, meme, postmodernism, meaning.

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For citation: Aleshkov A. M. “Critical discursive research”: the Russian “Newspeak” in
the modern socio-cultural situation. – Communicology. Volume 5. No. 1. P.50–59 DOI
10.21453/2311-3065-2017-5-1-50–59

SOME NOTES ON CYRILLIC SCRIPT OF BOSNIAN FRANCISCAN WRITERS OF THE XVII CENTURY

Authors: Brankica Chigoya, Vanya Stanishich

Communicology. 2017. Vol.5. No.1
Brankica CHIGOJA – Lectures of South Slavic Languages Department of Philological Faculty
of the University of Belgrade. Serbia, Belgrade.
Vanja STANISHICH – Dr. Sci. (Philol.), Prof. of South Slavic Languages Department of
Philological Faculty of the University of Belgrade. Serbia, Belgrade.

Abstract. The development of writing systems fundamentally transformed the ways of
communication. The era of writing has a special place in the historical development of the
literary language. Of great value is the study of the Cyrillic alphabet, the Bosnian Franciscans
Serbs and Croats. Cyrillic literacy of Bosnian Franciscans takes special place in historicaldevelopment of Serbian and Croatian literary language. Based on old cursive Cyrillic script,
which was common folk script in Bosnia and Herzegovina, they were first that formed
linguistic characteristics of their native shtokavian dialect and mainly marked most important
shtokavian characteristics. They did practically same what V. St. Karadžić will later made,
but based on graphical inventory of other type of Cyrillic script.

Keywords: Cyrillic script of Bosnia and Herzegovina, Bosnian Franciscans, catholic
propaganda literature.

Text: PDF

For citation: Brankica Cigoja, Ivan Stanisic. A few comments about the Cyrillic alphabet, the
Bosnian Franciscan writers of the seventeenth century. – Communicology.
Volume 5. No. 1. P.31–49 DOI 10.21453/2311-3065-2017-5-1-31–49


SOCIO-CULTURAL COMMUNICATIONS AS FACTORS OF GLOBAL SOCIAL-ECONOMIC MANAGEMENT

Author: Popov Y.N., Grishinat.V.

Communicology. 2017. Vol.5. No.1
POPOV Yuri Nikolaevich, Professor, Doctor of Economic Sciences, Honored Scientist of the Russian Federation, Professor-consultant of the Department of economy and management, Educational Institution of Trade Unions of higher education “Academy of labor and social relations”. Moscow, Russian Federation.
GRISHINA Tatiana Vasilievna, Associate Professor, Doctor of Economic Sciences, Professor of economic theory Department, Educational Institution of Trade Unions of higher education “Academy of labor and social relations”. Moscow, Russian Federation.

Abstract. The article is devoted to difficult process of implementation of communication
systems in modern practice of social management. On the one hand, thanks to scientific
and technical progress, today social management has many common traits: everywhere
the Internet and remote technologies are used, communication systems are transferred
to electronic and numerical technologies. An impression can be made that “push-button”
management becomes much simpler and also easier. However it is not so. The modern
worker is not any more “the economic person” about whom A. Smith spoke in his time.
In communication with managers he requires to be dealt with proper respect, needs
considerably bigger amount of information and an opportunity to participate in a management
system. Authors of article emphasize that communication systems become more diverse
because they have to consider civilization features of social cultural nature which developed
in the country throughout many centuries. The article reveals as globalism is used for planting
communication systems in different parts of the modern world. Such communication systems
were used in Indonesia, Greece, and in Ukraine which, finally, appeared under external
management. Special attention in article is paid to social-cultural factors which can be
effectively used in communication systems of social management. It is noticed that such
civilization features of Russia as unity of the nation, patriotism, the national idea and other
traditional moral values have the direct relation to development of the new concept of social
and economic development of Russia, i.e. model which is an alternative to monetarism.

Keywords: social economy, communicology, social management, management models,
types of civilizations, monetarism, nation, national idea

Text: PDF

For citation: Popov Y. N., Grishina T. V. Socio-cultural communication as a factor in
global socio-economic governance. – Communicology. Volume 5. No. 1. P.19-30 DOI
10.21453/2311-3065-2017-5-1-19-30

RISKS, VULNERABILITIES AND TRUST AS PROBLEMS OF SOCIOLOGY: A NEW TEXTBOOK FOR MASTERS


Authors: KATERNYI I.V

Communicology. 2016. v.4, n.6
KATERNYI Ilya Vladimirovich, Candidate of Philosophical Sciences, Associate Professor of MGIMO, Senior Researcher of the Institute of Sociology RAN.

Abstract. Review of the book by S.A. Kravchenko

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THE OPPORTUNITIES OF INCREASE OF UNDERSTANDING ADEQUACY LEVEL IN MODERN STUDENTS' COMMUNICATIONS


Authors: TEMNITSKIY A.L.

Communicology. 2016. v.4, n.6
TEMNITSKIY Alexander Lazarevich, Associate Professor of the Sociological
Department, Moscow State Institute of International Relations (MGIMO).

Abstract. In the article the problem of achieving an adequate understanding in modern communications among students of humanitarian and technical universities is being actualized. The adequate understanding is considered as achieved state of authentic (dialogic) communication on the basis of the effect of mutual understanding ensuring. In reference to students interpersonal, educational and web communications should be emphasized first of all. To reveal the level of understanding adequacy semisociopsychological approach is used. The most deficient for adequate understanding are current educational communications. Authentic communication between a student and a professor becomes complicated as a result of strengthening of market system of educational institution. The informational bases of the research are materials of the survey carried out among MGIMO-University students. The volume of the target selection is 100 people. It is shown that only a little more than a half of the students can practice communication at elementary level which is necessary for adequate understanding of author's intensions. Determination of elementary level is based on the reference to the texts that include distinct motivational orientation, in this case it is a parable. Higher level of students’ activity in communicating with mass media, activity in reading fiction and being not indifferent to the country’s problems favor the increase of understanding adequacy. It was revealed that it is possible to increase the level of communicational skills conducting extra lessons with students and doing practical tasks with using motivational-targeted analysis of different texts.

Keywords: semisociopsychological approach, modern communications, adequate understanding, authentic communication, communicational skills, quantitative and qualitative indexes of communicational activity, students.

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MANAGEMENT MODEL OF SOCIAL COMMUNICATIONS OF CUSTOM OFFICES


Authors: RYBAKOV V.A.

Communicology. 2016. v.4, n.6
RYBAKOV Viktor Artemevich, assistant professor of legal regulation of foreign
economic activity and customs Faculty of Law of the Russian New University. 

Abstract. In this article, customs regarded as a social institution, formed in order to protect the public and state interests. It substantiates the need to modernize the management of social communications of customs authorities, as at present in the public consciousness formed negative perceptions of the customs activity. This reduces the efficiency of the customs authority as a social institution. The author concludes the need to improve communication interaction with the customs authorities and offers an innovative model of social communications management. The effectiveness of social communications customs authorities will contribute to the implementation of administrative monitoring for the formation of an information base and streamlining communications management structure public through the introduction of a special department dealing with internal communications.

Keywords: social communications, the customs authorities, a heuristic model.

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COMMUNICATIVE CONTEXT OF SCIENTIFIC ACTIVITY

Authors: KOVYLIN Yu.А.

Communicology. 2016. v.4, n.6
KOVYLIN Yuri Alexeyevich, PhD, Associate Professor at the Institute of Public Administration and Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Abstract. The author analyses the causes of scientific activities prestige decline in Russia during the last decades. It has been reflected the prerequisites of effectiveness and innovative qualities reducing in science. It has been determined possible ways of economic and social motivation enhancing for the development of science. Especially it emphasizes the necessity to provide an additional link – communicative activities focused on promotion the scientific researches’ market in the structure of scientific activity. 

Keywords: science, scientific activity, innovation, economics of science, Russian
science.

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COMMUNICATIVE PRACTICES AND PERSONNEL POTENTIAL OF THE RUSSIAN YOUTH POLICY (SOCIOLOGICAL ANALYSIS)

Authors: KAZAKOVA E.O., MALYSHEV M.A.

Communicology. 2016. v.4, n.6
KAZAKOVA Ekaterina Olegovna, assistant at the Department of culturology, history, youth policy and advertising, Moscow Aviation Institute (National Research University).

MALYSHEV Maxim Alekseevich, candidate of sociological sciences, associate professor of sociology of management, Faculty of public administration, Lomonosov Moscow State University.

Abstract. In the article communication and staffing problem of modern Russian public youth policy is investigated. The main measures undertaken by public authorities to get increase in efficiency of work carried-out with youth are allocated. The tendency to creation of feedback mechanisms in system of youth policy, and also to development of professional competences of the experts realizing it is noted.

Keywords: public youth policy, personnel potential, communicative practicians, information maintenance of youth policy.

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THE NEED TO BUILD NEW COMMUNICATION MODELS OF INTEGRATION OF UNIVERSITIES AND LABOR MARKET IN RUSSIA

Author: REVZINA E.M.

Communicology. 2016. v.4, n.6
REVZINA Elena Mstislavovna, Candidate of Physical-mathematical Sciences, Head of Innovatics chair, Saratov State University.

Abstract. The rapid changes occurring in the labor market need to accelerate the integration process of the interaction of various actors that are relevant to training and their use as active subject of social and economic relations. In the space of interaction between the labor market and educational services there are two entities – the employers and the graduates. Employers ‘ requirements to the quality of potential graduate today has increased dramatically –the employer stands today as a demanding client and appraiser at the same time. In accordance with part 3 of article 96 of the Federal law of 29.12.2012 No273-FZ “On education in Russian Federation” recognition of the quality and level of training of graduates who have mastered an educational program of each organization performing educational activities that meet the requirements of professional public accreditation.
Training to develop new competencies should include not only classroom teaching activities of the faculty, but also the active communication partners, who can contribute to the achievement of the objectives in the training, meeting the requirements of employers. On this basis, the universities are making great efforts to enhance communications with specific enterprises, industries, which in turn requires the formation of new information and communication models of integration of universities and labor market.

Key words: integration, labor market, information and communication models, the market of educational services, professional and public accreditation.

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TRANSFORMATION OF SOCIAL DISCOURSE IN MODERN INFORMATION AND COMMUNICATIVE SPACE

Author: GRECHIKHIN V.G.

Communicology. 2016. v.4, n.6
GRECHIKHIN, Vladimir G., Doctor of Philosophical Sciences, Professor, Department of theory and history of sociology, M.V.Lomonosov Moscow state University.

Abstract: Having assumed the concept of information society as a basis of development of modern society, modern developed countries proclaimed production, distribution and consumption of information by the priority sphere of development of national economies. The author of article proves that society still remains social system that is confirmed by transformation of a social discourse.
The author specifies that development of scientific and technical progress determined also development of mass media, and, therefore, information acts as a fixed asset of social communication which acts as its interpretation. The author opens opportunities and the prospects of development of modern society within single information and communicative space.

Keywords: society, system, information and communicative space, social reality,
social action, designing of reality, virtuality.

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THE ELITISM IN DESIGN: FEATURES OF SUB-ELITES IN THE SPHERE OF BUILDING DESIGN

Aurhor: TEREHOVA E.V.

Communicology. 2016. v.4, n.6
TEREHOVA Ekaterina Viktorovna, associate professor, Southern Federal University, Department of management in urban planning, architecture and art, Academy of Architecture and arts.

Abstract: In the scientific works devoted to research in the field of lithologie mainly covers
the functioning of political elites and institutions in different historical epochs. It should be noted the increasing role of industry subelite groups in socio-economic processes in modern Russia, with a General decline in trust in political elites. The paper presents the qualitative characteristics of the individual line ability, the example of the sphere of services of building design. As a result of strategic segmentation of competitors in the Rostov market of services of building design of four typical groups of competitors: mono-designers, design-studio, design- office and design-firm, identified branch sub-elite group “design-firm”, given its characteristic, strategy, the interaction with government, business and society as a whole.

Key words: elite, sub-elite, sub-elite of industry, design, strategic groups o competitors, competitiveness, competitive advantage.

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CULTURAL POLICY OF MODERN RUSSIA IN THE CONTEXT OF MEANING OF THE RUSSIAN “MESSAGE” TO THE WORLD

Author: GOLOBORODKO A.Y., NUVAKHOV T.A.

Communicology. 2016. v.4, n.6
GOLOBORODKO Andrey Yuryevich, Doctor of Philology, associate professor, Director of Chekhov Taganrog Institute (branch) of federal public budgetary educational institution of the higher education “Rostov State University of Economics ( Rostov Institute of National Economy)”,

NUVAKHOV Tengiz Asatovich, Candidate of Political Sciences, Deputy of the
Bataisk city Duma.

Abstract: the article presents the description of the developed components of the Russian discourse of “soft force” positioned in the context of the priorities of the state cultural policy as a factor of the national security strengthening in modern Russia. The Russian tools of “flexible attraction” /” the soft force” are studied as communicative and cognitive sociocultural technology into which “baggage” the transmission of the linguocultural concepts, which are considered as carriers and
distributors of cultural values, is integrated. It is shown that the transmission of the valuable dominants of domestic culture accumulated within linguocultural concepts is capable to provide their
identification as inalienable values and to transform them into the «deontic concepts» which are functioning not only as the «indicators» of public historical processes but acting as «factors» of these processes, strengthening the importance of humanistic / culture-centric messages in the development of the world community (in regard to modern challenges).

Keywords: cultural policy, national security, “soft force”, linguocultural concepts,
sociocultural technologies

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CHANGING OF POLITICAL ELITE AS A NECESSARY FACTOR OF ECONOMIC DEVELOPMENT OF THE COUNTRY

Author: TIMOFEEV A.A.

Communicology. 2016. v.4, n.6
TIMOFEEV Aleksandr Aleksandrovich, the competitor for a scientific degree of
candidate of political Sciences, the Institute of Socio-Political Research of the
Russian Academy of Sciences.

Abstract: The article explores the status of modern Russian political elite. It presents the characteristics and peculiarities of the formation of the modern Russian political elite. For Russia characterized by the growing role of the elite in the political system, the main attention is focused on the most important existing problems – closeness and preservation of the political elite. The author draws an important parallel of dependence of the economy from politics and makes a conclusion –
lack of rotation of the political elite poses a threat of stagnation to the economy. Examines the necessity of renewing the political elite with a new generation of politicians, using the mechanism of free elections.

Key words: the political elite, the characteristics of the political elite, the mechanism of formation of the political elite, democracy, the closeness of the political elite, free elections, the economy

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POLITICAL TRENDS OF ENVIRONMENTAL SUB-ELITE

Authors: KISLITSYN S. A., TOKAREV A. S., EVTUSHENKO S. A.

Communicology. 2016. v.4, n.6
KISLITSYN Sergei Alekseevich, Doctor of Historical Sciences, Professor of South- Russian Institute of management, Russian Presidential Academy of National

TOKAREV Aleksandr Sergeevich, postgraduate student, South-Russian Institute of management, Russian Presidential Academy of National Economy and Public Administration.

YEVTUSHENKO Sergey – master's degree in «parliamentary activities and provision of inter-parliamentary cooperation», Director of the branch «South» of OJSC «Defensive-energy».

Abstract: the article considers the controversial process of development of environmental organizations that operate in the space of civil society and attempts to engage in political struggle as independent entities or as fractions of political parties.

Key words: ecology, ecological organizations, civil society and the political process.

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