THE MODERN RUSSIAN ELITE REPRESENTATION IN THE EXPERT DIMENSION

Authors: PONEDELKOV A.V., STAROSTIN A.M.

Communicology. 2016. v.4, n.6
PONEDELKOV Aleksandr Vasil’evich, Doctor of political sciences, Professor, head of laboratory; South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

STAROSTIN Alexander Mikhailovich, doctor of political Sciences, Professor, head of Department of philosophy and methodology of science; South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

Abstract. In article the attention to the continuing process of institutionalization of an elitology paradigm in the Russian political science supported by development of a number of schools of sciences in a political elitology is paid. On the basis of the expert survey conducted in 2016, leaning on tools of the Rostov scientific elitology school tendencies of changes and positioning of modern Russian political elite are analyzed. Threats and risks of oligarchization, corruption, bureaucratization
of the Russian ruling elite are shown. Recommendations and conclusions are stated which can reduce the specified risks for national security and increase efficiency of elite actions.

Keywords: elite, elitology, school of Sciences, expert interviews, value orientations of the elites, the effectiveness of the elite, corruption, bureaucracy, oligarchization of the elites, the risks of elite integration.

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THE COMMUNICATIONS POTENTIAL OF OFFICE SPACE TRENDSETTERS DESIGN

Author: BOGATYREVA T.G.

Communicology. 2016. v.4, n.5
BOGATYREVA Tatiana Georgievna – Doctor of Culturology, Professor, Expert of High School of Public Administration of the Russian Academy of National Economy and Public Administration (RANEPA).

Abstract. The article discusses the evolution of design approaches to shaping the space of the modern office. It is concluded that modern design, creating inspiring interiors and reflecting modern visual trends forms the communicative space of the office as a space for inspiration, creativity and
reflection, which gives rise to creative and cognitive patterns of work. It creates employee wellbeing and enhances not only the emotional side of their activities, but also financial and competitive advantages of the organization.

Keywords: design, office, communicative space, innovations, creativity, friendly office environment, workplace, the wellbeing of a worker.

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TRANSMEDIA NARRATIVE IN URBAN COMMUNICATIONS

Author: PICHUGINA O.A.

Communicology. 2016. v.4, n.5
PICHUGINA Olga Anatolievna, PhD in Philology, associate professor, Department of Advertising and Public Relations, Faculty of Marketing and Service, Institute of Sectoral Managment, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Abstract: The paper is devoted to research of intermediality in urbab information and communicative space. Special attention is paid to transmedia storitelling as the practice of intermediality . The transmedia narrative is considered not only as a way of the organization of different city communication projects, but as natural quality of urban information and communicative space. The author defines the transmedia narrative in urban communications, chracterizes the main urban
media platforms, focuses an attention on an importance of digital media in urban transmedia narrative.

Key words: intermediality, transmedia storytelling, urban studies, media, new media.

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MIGRANTOPHOBIA: MEDIA CAPTIVE MASS PSYCHOLOGY

Authors: TABASARANSKY R.S., MELIKOV I.M.

Communicology. 2016. v.4, n.5
TABASARANSKY Rufat Sergeevich – competitor of chair of management of information processes of Institute of public service and management of Russian Presidential Academy of National Economy and Public Administration

MELIKOV Ibragim Mustafaevich – doctor of philosophy, professor of department of social philosophy, theology and religious studies, Russian State Social University, Moscow.

Annotation: The main idea is to ensure that the media often reflect the mass psychology that illuminate the problem of migration and migrant. In article the essence of xenophobia as special case of a migrant-phobia reveals. It is emphasized that migration, on the one hand, is a necessary element of ensuring activity of many states. On the other hand, migration generates a migrant-phobia.
Xenophobia is considered as awakening of the archaic, animal beginnings, return to the past and spiritual degradation. Xenophobia assumes aggression and rejection of the stranger. Therefore xenophobia resists to tolerance.

Key words: Mass Communication, migration, migrant-phobia, xenophobia, mass psychology, globalization, cultural interaction, culture of dialogue of cultures, tolerance

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INFLUENCE OF MIGRATION AND ETHNOCONFESSIONAL INTERESTS ON THE ELECTORAL PROCESS IN RUSSIA

Author: USMANOV R.H.

Communicology. 2016. v.4, n.5
USMANOV Rafik Hammatovich – Doctor of Political Sciences, Professor, Head of Department of Political Science and International Relations of the Astrakhan State University

Abstract: The article is based on recent studies devoted to the modern electoral process in Russia in view of the impact of migration processes and interests of ethnic and religious communities in the southern territory. Showing new threats and challenges uncontrolled migration flows from the Middle East and North Africa. Such processes have created a serious threat not only to EU countries but also in other continents. The authors present analysis and forecast of the growing conflict potential in the Caspian region, which concerns in particular the South of Russia. On the basis of a comparative analysis of the old and the modern conflicts a conclusion is made of the succession of negative processes due to lack of development of democratic processes and the low level of tolerance in the regions of the North Caucasus. All this can be a fertile ground for the developmentof Islamic radicalism, undermining the stability of the political system, whichconsequently complicate the process of the upcoming elections in 2016.

Keywords: elections, electoral process, conflicts, geopolitics, the Caspianregion, migration, ethno-political process, radicalism, globalization, crisis, terrorism.

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DEMOCRACY AND “DOLLAROCRACY” IN THE UNITED STATES

Author: CURTIS COOPER

Communicology. 2016. v.4, n.5
CURTIS COOPER Esq., National Lawyers Guild, member of the International Association of Democratic Layers ( IADL) Baltimore, Maryland, USA.

Abstract: This article discusses the processes of formation of Institute elections in United States and features of modern elections. The author stops on consideration of the dynamics of transformations in securing civil rights United States influenced by political and economic factors.

Keywords: presidential elections, a functioning democracy, neo-liberal transformation, United States, civil rights, primaries

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DOMESTIC VIOLENCE AGAINST CHILDREN IN THE FORMATION OF DESTRUCTIVE SOCIAL RELATIONSHIPS

Author: PLESHCHITSER M.Ya.

Communicology. 2016. v.4, n.5
PLESHCHITSER Maria Yakovlevna, post-graduate student of the Public relations and media policy Department of the Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Abstract: The article presents the concept and types of violence in society and also the peculiarities of forming of destructive violent components in social interactions on the example of domestic violence against children. The author revealed the concept of “violence”, justifying the use of aggression against children in the educational purposes, the reasons for the strengthening of this concept as mainstream in modern society, despite its destructiveness. On this basis the author proposes an alternative concept of “non-violence” for introduction to family relations.

Keywords: dominance, authority, enforced component, the concept of “violence”, domestic violence against children, the cycle of violence, justification of violence, responses to violence, aggression, consequences of violence, the concept of “non-violence”.

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GENDER ROLE ASPECTS IN ADVERTISEMENTS AND TV COMMERCIALS COMMUNICATION

Authors: YUDINA E.N., SADIKOV M.G.

Communicology. 2016. v.4, n.5
YUDINA Elena Nikolaevna, doctor of sociology, professor, deputy head of chair of theoretical and special sociology, Moscow State Pedagogical University.

Abstract: Gender approach in sociology pays attention to role social anticipations of a man and a woman towards one another. Perceiving the individual (either man or woman) in the wholeness of the physiological and social essence, the implication is always a gender aspect. A person unconsciously is being compared with the ideal image of their sex, that is caused by culture and history. TV commercials and advertisements create what is dreamed by a person. From the pages of glossy magazines and from the blue screen TV commercials and advertisements tell a man what he has to do to become a man, and a woman what she has to do to become a woman. TV commercials and advertisements vividly construct gender stereotypes, skillfully generating images of ideal men and women. Provoking consumer activity and willingness to consume, these images consciously and unconsciously are embedding into the masses provoking consumer activity and a desire to buy the advertized article to be so much alike the ad heroes.

Keywords: gender, social roles, advertising communication, advertising, transformation, family-role relationships, postmodern.

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СORPORATE COMMUNICATION MODEL IN THE XXI CENTURY

Author : POTAPCHUK V.A.

Communicology. 2016. v.4, n.5
POTAPCHUK Vladimir Adamovich, Сandidate of philosophical sciences , professor, Сhairman of the Council on the professional public accreditation of the Association of Communication Agencies of Russia (ACAR).

Abstract: In the current economic model three types of corporations differing in their approach to ways of doing business in the last decade and in terms of their use of communication can be mentioned: production-oriented companies, customer-oriented companies, person-oriented – anthropocentric companies, consistent with the objectives and the realities of the business of XXI century, which is transparent, dynamic, focused on the future (in terms of having developing
strategies). The article discusses the changes in the development of corporate communication from the point of view of their nature, objectives and approaches to implementation. The author believes that corporations now have to change the modality of corporate policies and strategies in connection with the expansion of the communications components of their activities.

Keywords: model of corporate communication , change the modality of corporate policy, multipolar corporatism, social capital, digitalization, Wikinomics, hierarchical paradigm of communication, corporate meritocracy, corporations of collaborative type, corporate business communications studies, Public Relations.

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THE RIGHT TO VOTE IN MOLDOVA AND POLITICAL GAMES AROUND THE ELECTION

Author: CAIREAC IVAN

Communicology. 2016. v.4, n.5
CAIREAC IVAN, Professor, doctor of law, Vice-rector of the Slavic University of the Republic of Moldova, the Deputy of Parliament of Bulgaria

Abstract: the Author in his article tries to analyze the political situation and the alignment of political forces ahead of the upcoming October 30, 2016 presidential elections. Parties represented in the legislative body of Moldova, as well as extra-parliamentary forces which have begun secret preparations for the presidential election. The silence that now reigned in the political arena of
Moldova, symptomatic. However, it is still political players kept secret adopted on this question the decision.

Keywords: parties, elections, political situation, non-parliamentary forces, symptomacy, adaptation, constitutional court, publicity, transparency, territorial elections, responsibility for violation of electoral rights of citizens.

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PARTY PREFERENCES OF RELIGIOUS GROUPS, OR WHY THE RUSSIAN CATHOLICS VOTED FOR «YABLOKO» AND LDPR IN 2011

Author: BOGACHEV M.I.

Communicology. 2016. v.4, n.5
BOGACHEV Maxim Igorevich – Junior Research Fellow in National Research University Higher School of Economics, PhD student of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Abstract: Article is devoted to studying of party preferences of various religious groups of Russians. The author conducts survey on the Internet and analyzes its results, focusing attention on the electoral choice of the Russian Catholics. The researcher explains specific party preferences of Catholics at parliamentary elections of 2011 by influence of a religious factor.

Key words: sociology of religion, political science of religion, Catholicism, political preferences, electoral preferences, politics and religion.

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ADAPTATION OF POLITICAL ACTORS TO THE CHALLENGES OF CONTEMPORARY POLITICS

Author: MAKARENKO B.I.

Communicology. 2016. v.4, n.5
MAKARENKO Boris Igorevich, Chairman of the Board, Center for Political Technologies, professor, National Research University Higher School of Economics.

Abstract: The article discusses changes in the political parties and party systems in the age of globalization. Having described the impact of various aspects of globalization on public life, the author analyzes its consequences for political actors; primarily he looks at ever growing sophistication of the structure of societal cleavages conducive to further fragmentation of party systems and the rise of “new left” and “new right” parties. Further, the article attempts to categorize such new parties and to forecast their evolution. The article also looks at new forms
of participation of citizens in politics, such as primary elections and the use of information technologies for communication between politicians and voters. The overall conclusion is that modern parties learn to adapt to new political environment and, despite certain symptoms of internal crisis, remain the key institute of public politics.

Key words: political parties, party systems, elections, globalization, democracy, political development.

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INFLUENCE OF GLOBAL INSTABILITY ON DEMOCRATIC CHARACTER OF INSTITUTES OF THE STATE


Author: IVANKO N.A.

Communicology. 2016. Vol.4. No.5
IVANKO Natalya Anatolyevna, Candidate of Philosophical Sciences, Associate professor of political science and political management of the School of public policy of Russian Presidential Academy of National Economy and Public Administration

Abstract: The author of the article investigates a phenomenon of the global instability as the factor destabilizing world political processes which expenses lay down heavy burden on the modern democratic states continuing to defend the sovereignty in the conditions of the world interdependence. The crises and their social and political consequences accompanying instability directly affect activity of a set of institutes of all countries that becomes the reason of activization of the state, owing to its legitimate nature, which is still responsible for the stabilization in all spheres of life. The analytical method to research of the democratic institutes undergoing evolutionary transformation allows to estimate extent of influence of comprehensive globalization and the considerable changes in political and economic life of the countries caused by it on formation of structure of a new world order in which center, according to the author, there is steady political
unit – the state.

Key words: state, globalization, global instability, democracy, democratic institutes, sovereignty.

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NEW SMALL RUSSIAN PARTIES IN THE ELECTORAL PROCESS

Author: Salykov D.N.

Communicology. 2016. Vol.4. No.5
SALYKOV Daniyar Nurlabekovich, post graduate student of the department of political science and political management of the Russian Presidential Academy of National Economy and Public Administration

Abstract: The article highlights the key problems associated with the activities of new political parties in Russia, which appeared in the electoral process. To name a few small parties that may gain up to two per cent in the elections to the State Duma September 18, 2016. We consider the activities of the All-Russian political party “Rodina”, the Communist Party of Communists of Russia, Russian Ecological Party “The Greens” political party “Civil Force”, the Russian United Democratic Party “Yabloko” and other small parties.

Key words: party, voters, electoral process, the electoral system, parliament, elections, The State Duma, the Central Election Commission

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PARTICIPATION OF THE RUSSIAN YOUTH IN THE ELECTORAL PROCESSES AS A FACTOR OF EDUCATION OF CIVICISM AND PATRIOTISM

Author: MAGADIEV M.F.

Communicology. 2016. Vol.4. No.5
MAGADIEV Marat Flusovich – candidate of sociological sciences, associate Professor of the chair of politology and political management of the Russian Presidential Academy of national economy and public administration

Abstract: special attention in the article is paid to the participation of the Russian youth in the electoral processes as one of the factors of civil and patriotic education of the coming generation in modern conditions. The participation of the Russian youth in the elections is considered not only in the status of observer but as the subject of public control. At the same time the author accentuates the attention on the fact that the active participation in the election and execution of public control requires from youth the morality to the right degree, responsibility, maturity of political awareness and culture, understanding of gravity of conducting the processes which are really fateful for all Russian society.

Key words: participation of youth in the electoral campaigns, public control during the elections, active civic stand, patriotism, moral education, national and cultural values, youth policy

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