Public Opinion, Statistical Data and Education from Communication Science Perspectives

Author: Le Ngoc Hung, Bui Thi Phuong, Do Van Quan, Nguyen Thi Ngoc Phuong

Communicology. 2018. Vol.6. No.6
Le Ngoc Hung, PhD (Soc.), professor at sociology department, University of Education, Hanoi Vietnam National University;
Bui Thi Phuong, postgraduate student and faculty member at Hanoi Public Healthcare University;
Do Van Quan, PhD (Soc.), faculty member at Institute for Sociology and Development, Ho Chi Minh National Academy of Politics;
Nguyen Thi Ngoc Phuong, MA of measurement and assessment in education, faculty member at National Academy of Public Administration. Address: Vietnam, Hanoi, Cau Giay Dist., Xuan Thuy st. 136. Corresponding e-mail: hungxhh@gmail.com.

Abstract. From communication science perspectives, public opinion is formed and changed in communication process involving leaders and managers as information sender, receiver and regulator. The public opinion of statistical data and tertiary education is examined as Vietnam study cases to indicate that public opinion is a vital component of communication and a powerful instrument of problem solving for sustainable development.
Public opinion is not simply a sets of opinions of individuals, but it is a special social phenomenon reflecting the knowledge, attitude and tendency of action of social groups about rising issues in their life. According to this definition, the silence, not expressing any comment by a group of people is also a form of public opinion, reflecting a certain attitude and behavior tendency of the people.
Public opinion is an object of leadership and management and is studied for years from different scientific angles in order to clarify its every special dimensions.  Therefore, to understand public opinion there is need to have an aggregated point of view not to overvalue this approach and under-look at the other. Studying a system of media theories about public opinion is very important and necessary to lead and manage media in order to create the public opinion for the safe of sustainable development.
Public represents an instrument, means to recognize, interpret and anticipate facts, phenomena in a changing human living environment. Researchers of public media very concern about studies forms of mass /public communication. Studies about communication often emphasize the role of instrument and means of modern media that have been strongly developed at the late of XIX and early XX Centuries. Since then, in the world, the studies of public opinion is closely linked to those of mass media and contribute to the development of some communication theories about public opinion1.

Keywords: communication science, communication theory, education, media, public opinion

Text: PDF

For citation: Le Ngoc Hung, Bui Thi Phuong, Do Van Quan, Nguyen Thi Ngoc Phuong. Public Opinion, Statistical Data and Education from Communication Science Perspectives. Communicology (Russia). 2018. Vol. 6. No 6. Р. 134–150. DOI 10.21453/2311-3065-2018-6-6-134-150.

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On Adaptation of Specialists without Pedagogical Education to Educational Activities

Author: Irina I. Makashina

Communicology. 2018. Vol.6. No.6
Makashina Irina Ilhamovna, Dr.Sc.(Ped.), professor of the English department, Director of International Education Center, Admiral Ushakov State Maritime University. Address: 353905, Russia, Krasnodar region, Novorossiysk, Serova st. 14. E-mail: irmak@inbox.ru.

Abstract. The main task of professional pedagogy is the training of specialists capable of ensuring safe and effective operation of a particular enterprise. This task is not new, but it requires constant attention owing to the rapid development of the most sectors of the economy, the need for constant updating of technical information, due to its rapid obsolescence, limits the possibilities of self-education in the field of professional pedagogy and psychology. Currently, technical universities are almost half staffed by professors and teachers who do not have pedagogical education. In addition, technical universities are increasingly attracting specialists from industries, those who can really share their experience and knowledge, but they also do not have pedagogical education. To some extent, this problem is solved by postgraduate education. But psychological and pedagogical training of postgraduate students and applicants is often optional.
In scientific and pedagogical literature the professional education of a teacher in postgraduate education is considered as a process of development of certain competencies, providing the possibility of high-quality implementation of the educational process. At the same time, external and internal factors, such as frequently changing Federal educational standards, social events, various regulations, etc. determine the need for the training of a teacher with not only special knowledge, but also a specialist with creative potential and striving for continuous professional self-improvement.
The article deals with the issues related to professional development of teachers who do not have pedagogical education, their adaptive readiness for pedagogical activity. The necessity of such training is determined and its main directions are shown.

Keywords: pedagogical education, professional adaptation, situational and functional approach, professional development

Text: PDF

For citation: Makashina I.I. On adaptation of specialists without pedagogical education to educational activities. Communicology (Russia). 2018. Vol. 6. No 6. Р. 124–133. DOI 10.21453/2311-3065-2018-6-6-124-133.

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Russian-Chinese Tourism Cooperation: organizational and informational aspects

Author: U Wong, Polina I. Ananchenkova

Communicology. 2018. Vol.6. No.6
Wong U, PhD, Beijing International Studies University;
Ananchenkova Polina Igorevna, Cand. Sc. (Soc., Econ.), professor at the Academy of Labour and Social Relations. Address: 119454, Russia, Moscow, Lobachevsky st., 90. E-mails: wong_u@bisu. edu.cn; ananchenkova@yandex.ru.

Abstract. The Russian-Chinese cooperation has a long history. Tourism and recreation are no exception. The social and economic transformations, which have had an impact on the People’s Republic of China, are translated into the internal and outbound tourism development trends. Currently, it is the Chinese tourist flow that is decisive for the tourist market of many countries including the Russia.
The article discusses the key indicators of tourism development in the People’s Republic of China and the Russian Federation and highlights the organizational, intercultural and communication interaction issues, which adversely affect the mutual development of tourist projects. The authors represent statistical data reflecting the dynamics of tours to and from both countries, and analyze relevant tourist destinations and types of tourism. The emphasis is laid on organizational and informational aspects of Russian-Chinese tourism cooperation.

Keywords: China, Russia, tourism, cooperation, organizational and informational aspects

Text: PDF

For citation: Wong U, Ananchenkova P.I. Russian-Chinese Tourism Cooperation: organizational and informational aspects. Communicology (Russia). 2018. Vol. 6. No 6. Р. 111–122. DOI 10.21453/2311-3065-2018-6-6-111-122.

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Developing an International PR Campaign: Pepsi and the Black Eyed Peas on Mexican vs. Russian Markets

Author: Olga V. Novoselova, Enoc Salim Ruiz Gomez

Communicology. 2018. Vol.6. No.6
Novoselova Olga Victorovna, senior lecturer at the department of integrated marketing communications and branding, Ural Federal University;
Enoc Salim Ruiz Gomez, graduate student, Ural Federal University. Adress: 620002, Russia, Yekaterinburg, Mira st. 19. E-mail: novoselova@uralbrand.ru; e.noxander@gmail.com.

Abstract. Applying the circuit of culture model in analyzing Pepsi campaign with the Black Eyed Peas in 2007 case study uncovers the differences in perception of the brand and PR campaing in Mexico and Russia, which shows the importance of a culture-centred approach to public relations and communication. At the same time, it reflects how unique symbols were created and used in implementing in two culturally varied countries. The challenge of Pepsi was to create a universal campaign for reaching many kinds of diverse cultures including Russia and Mexico that should have enough symbolic values and common messages which could be understood by different nationalities in order to bring success to the brand. Analysis of this case study attempts to contribute to building knowledge in this area. While focused on two countries, this case builds a stronger argument for considering cultural approaches in developing universal public relations practice.

Keywords: Pepsi PR campaign, internatonal public relations, communication in Mexica, Russian communication style, universal symbols, international brand

Text: PDF

For citation: Novoselova О.V., Ruiz Gomez Enoc Salim. Developing an International PR Campaign: Pepsi and the Black Eyed Peas on Mexican vs. Russian Markets. Communicology (Russia). 2018. Vol. 6. No.6. Р. 97–110. DOI 10.21453 / 2311-3065-2018-6-6-97-110.

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The Peculiarities of Understanding Freedom and Justice in the Context of Sociocultural Communication

Author: Maria S. Matantseva

Communicology. 2018. Vol.6. No.6
Matantseva Maria Stanislavovna, postgraduate student at the department of cultural studies, Ryazan State University named for S.A. Yesenin. Address: 390000, Russia, Ryazan, Svobody st. 46. E-mail: mariabiddl@gmail.com.

Abstract. The article is devoted to the study of ideas about freedom and justice through the prism of the features of socio-cultural communication. The author is examining the objective and subjective aspects of the understanding of freedom and justice and comes to the conclusion that these concepts cannot be regarded as universals with invariable content. The ideas of freedom and justice are formed as a result of the person’s communicative ability to empathy, i.e. the ability to associate with other members of the community, ability to walk in their shoes. Thanks to the empathic ability, the consolidation of social values in society is carried out in a conventional way. The meaningful filling of the concepts of freedom and justice is conditioned by the specific nature of the sociocultural space of a certain social community.

Keywords: freedom, justice, empathy, social value, sociocultural communication

Text: PDF

For citation: Matantseva M.S. The peculiarities of understanding freedom and justice in the context of sociocultural communication. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 88–95. DOI 10.21453 / 2311-3065-2018-6-6-88-95.

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Problems of Formation of Civil Identity and Intercultural Communication in the Russian Federation

Author: Anna V. Fedulova

Communicology. 2018. Vol.6. No.6
Fedulova Alla Victorivna, Cand. Sc. (Soc.), associate professor at the Higher school of modern social sciences (faculty), MSU. Address: 119991, Russia, Moscow, Leninskie Gory 1, bld. 13A. E-mail: vshssn@gmail.com.

Abstract. Economic and demographic crises, the growth of nationalist movements and xenophobia predetermine the importance of preserving the unity and common values of the multi-ethnic and multi-religious population of the Russian Federation and of value-oriented approaches in managing social processes. The global and continuously occurring processes of social change in modern societies, when with the development of new communication technologies and the availability of information people has become open to various realities and cultural patterns instantly and independently of their geographic location, simultaneously lead to the erosion of tradition and historical memory. This actualizes the question of the living sense-points of a person, his self-determination in society.
One of the fundamental phenomena is identity as a worldview concept and a tool of construction, determining human behavior. Society categorizes and defines the identities of its members in a certain way and expects their respective behavior, but views on identity may be different. That is, in modern society there is a ‘struggle for identity’ in different spheres and institutions of society with communicative methods and tools. Civil identity as a form of group identity has an important practical purpose: a culturally diverse population of the country to unite, to unite on the Foundation of civic identity; the future of the country depends on that, it is important that the new generation, who grew up in the new Russia, will be taken as their identity, their citizenship, ownership and attitude to life, to events in the country. One of the fundamental phenomena is identity as a worldview concept and a tool of construction determining human behavior. The discourse on the content of the concept of identity has been conducted since antiquity, but remains relevant.

Keywords: identity, civil identity, consolidation of society, ethno-cultural diversity, cultural diversity, interethnic communication, globalization

Text: PDF

For citation: Fedulova A.V. Problems of formation of civil identity and intercultural communication in the Russian Federation. Communicology (Russia). 2018. Vol. 6. No.6. Р. 81–87. DOI 10.21453 / 2311-3065-2018-6-6-81-87.

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Structural Changes in the System of the American Mass Media under Donald J. Trump and its Influence on the Political Process in the United States

Author: Alexander L. Shishov

Communicology. 2018. Vol.6. No.6
Shishov Alexander Lvovich, Cand.Sc. (Pol.), Deputy General Director at JSC Soyuzkhimeksport, State Corporation Rostec. Address: 119048, Russia, Moscow, Usacheva st. 24. E-mail: shishov@sojuz-rt.ru.

Abstract. The article reviews the American discourse on the existential crisis of local media caused by the global technological and ideological shifts in its functioning. The author respectively reveals the essence of the “fake news” phenomena and depicts the role of alternative media which generate them in the context of a heated dispute between B. Obama and D. Trump administrations and conservative and liberal American mass media. Applied methodology includes the methods of qualitative and quantitative content analysis of the content of materials of American ‘alternative’ and ‘traditional’ media that reveal various facts and trends that affect the modern American political process. The article shows the mechanism of propaganda by liberal media against the administration of D. Trump.

Keywords: alternative media, fake news, existential crises of the American media, Trump administration

Text: PDF

For citation: Shishov A.L. Structural changes in the system of the American mass media under Donald J. Trump and its influence on the political process in the United States. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 68–79. DOI 10.21453 / 2311-3065-2018-6-6-68-79.

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Social Advertising as a Communicative Mechanism to Promote Social and Cultural Values

Author: Yankovoy N.L.

Communicology. 2018. Vol.6. No.6
Yankovoy Nikita Leonidovich, Cand. Sc. (Pol.), head of the autonomous non-profit organization “For the Safe Sity”. E-mail: info@mpk112.ru.

Abstract. The paper represents the analysis of social advertising as a tool to improve public safety in society and gives the definitions of social advertising and its social role. The author suggests some options for the effective use of social advertising to improve public safety and comes to conclusion, that social advertising is a valuable element of improving security as it can introduce a certain model of behavior in society and facilitate the formation of positive mass consciousness. Social advertising as a tool of safety improvement is particularly effective in such problems as road safety, alcoholism, drug addiction, Smoking, unsafe sex, abortion. Thus, social advertising is an efficient tool not only to combat negative social phenomena, but also to promote social and cultural values in the public consciousness through the use of its communicative properties.

Keywords: social advertising, the purpose of social advertising, the objectives of social advertising, model of behavior, the restructuring of mass consciousness

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For citation: Yankovoy N.L. Social advertising as a mechanism for promoting social and cultural values in the mass consciousness. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 58–67. DOI 10.21453 / 2311-3065-2018-6-6-58-67.

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Socio-Communicative Control Mechanisms for Cultural Interaction

Author: Yakushina O.I.

Communicology. 2018. Vol.6. No.6
Yakushina Olga Igorevna, employee of Fedorovsky Scientific Research Institute of Mineral Raw Materials. E-mail: yakfibio@gmail.com.

Abstract. The article discusses the sources of cultural diversity and social and communicative mechanisms for managing intercultural relations. Cultural diversity is not a new phenomenon, but due to the ongoing intensification of processes in XXI century the most acute problem is the adoption of certain measures to manage intercultural relations. The transition from the application of a system of political measures to more complex options, taking into account various spheres of society, the diversity of constituent elements, is noted. In the intercultural interaction in a multicultural environment of contemporary society, three central components have been identified: cultural, communicative and social. The possible variants of the directions of the communicative interaction of individuals and groups are considered, a variant of the multicultural environment model and interaction strategies, taking into account the presence of dynamic feedback between interacting groups and society as a whole, is proposed.

Keywords: cultural diversity, intercultural communication, national policy, globalization, identity, individual, group, society

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For citation:  Yakushina O.I. Socio-communicative control mechanisms for cultural interaction. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 48–56. DOI 10.21453 / 2311-3065-2018-6-6-48-56.

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Typical Signs of Ethnopolitical Communication in the North Caucasus

Author: Julieta S. Dzhanteeva

Communicology. 2018. Vol.6. No.6
Janteeva Julieta Sultanovna, Cand.Sc. (Hist.), associate professor, manager of department of Sociological Research and Analysis Karachay-Cherkess institute of humanitarian research. Address: 369000, Russia, Cherkessk, Gorky st. 1A. E-mail: dchulyach@inbox.ru.

Abstract. The article discusses the theoretical foundations of ethno-political communications in the North Caucasus region and their common features. Within the framework of a polyparadigmatic concept based on a political and socio-cultural approach to the study of political actions and communication (H. Arendt, K.S. Gadzhiev, Y.A. Irkhin, A.I. Soloviev, etc.), ethnopolitical theories (Deutsch K. , Smith E., Shirokogorova S. M., and others), theories of intercultural communication (J. Mid., A.P. Sadokhin, S. Ting-Toumi et al.) and media communications (M. Castells, M. McLuhan et al.), the author differentiated the typical properties of ethnopolitical communications in the designated region. They are presented in the form of four pairs of antinomies: tradition and innovation; tolerance and intolerance; informality and institutionalism; ethnoideological and socio-political discourse. Revealed their regional features. The research methodology includes comparative historical, sociological and analytical methods that allow typology of the universals of ethno-political communications in the North Caucasus against the background of their theoretical reflection. The novelty of the research lies in the fact that, based on the synthesis of theoretical approaches to the study of the phenomenon under consideration, the author has identified typical features of ethno-political communications in the North Caucasus region.

Keywords: ethnopolitical communications, the North Caucasus, traditionalism, tolerance, ethnic ideology, media

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For citation: Dzhanteeva J.S. Typical signs of ethnopolitical communication in the North Caucasus. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 36–47. DOI 10.21453 / 2311-3065-2018-6-6-36-47.

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Social Partnership as a New Type of Social Relations

Author: Osipov E.M., Khalikov M.S.

Communicology. 2018. Vol.6. No.6
Osipov Egor Mikhailovich, at the department of public administration, MSU;
Khalikov Manir Saidovich, Dr. Sc. (Soc.), professor at the department of personnel management, RANEPA. Address: 119991, Russia, Moscow, Leninskie Gory 1. E-mail: egosipov@mail.ru; m.khalikov@list.ru.

Abstract. In this paper, social partnership is considered within the framework of the dialectical law of the unity of the struggle of opposites, according to which labor and capital are interconnected and represent a single entity in the capitalist economic system. The authors assert that social partnership is a condition and goal for the development of capitalist society. Condition – as it facilitates the implementation of the most rational and most effective forms of social interaction in society, as well as to overcome conflicts and alienation, thereby contributing to the stability of social relations. The goal is mentioned, because the institutionalization of social partnership serves as a criterion of social solidarity and integration of society. The authors lay emphasis on the new paradigm of social partnership development, which allows considering it not just as a way or technology to solve problems of social and labor relations in organizations, but as a social institution that ensures the development of the entire system of social and labor relations through cooperation and the search for mutually acceptable solutions.

Keywords: social partnership, social partnership institute, institutionalization, trade unions, employees, employers, state, capital, labor, intersecting interests, monopoly capitalism, small business

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For citation: Osipov E.M., Khalikov M.S. Social partnership as a new type of social relations. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 24–34. DOI 10.21453 / 2311-3065-2018-6-6-24-34.

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Communicology Paradigm of Jiri Subrt in his Russian Writings

Author: Felix I. Sharkov

Communicology. 2018. Vol.6. No.6
Sharkov Felix Izosimovich, Dr. Sc. (Soc.), Professor of the department of sociology at MGIMO. Address: 119571, Russia, Moscow, Vernadsky av. 76. E-mail: sharkov-felix@mail.ru.

Abstract. Jiri Schubrt is a member of the editorial Board of the international scientific journal “Communicology”, a leading Czech sociologist, founder and head of the Department of historical sociology of the faculty of humanitarian studies of Charles University (Prague). He published numerous articles and works in Russian in the journals “Sociological research”, “Vestnik RUDN. Series: Sociology”, spoke at various conferences and is therefore well known to Russian-speaking readers and participants of scientific forums.
A wide range of scientific interests of I. Subrt is not limited to the study of the theoretical foundations of sociological thinking, the problems of collective memory, historical consciousness, identity. His works reveal the communicative components of this or that sphere of human activity.
His recently published monograph [Subrt, 2018: 280] is devoted to the problems of contemporary sociological theories. The author pays considerable attention to the theory of communicative action. Since 1990 Subrt consistently saturates communicology paradigm, even if sometimes fragmentary reflection of communication theories and concepts multiparadigm science ‘communicology’. Thus, it contributes to the development of the paradigm structure of rapidly developing communicology.

Keywords: interpersonal communication, media communication, communication of meaning, communication networks, communicative understanding, communication paradigm

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For citation: Sharkov F.I. Communicology paradigm of Jiri Subrt in his Russian writings. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 15–23. DOI 10.21453 / 2311-3065-2018-6-6-15-23.

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Museum Communication: models and their approbation within the branding of a small town

Author: Tatiana А. Ladygina 

Communicology. 2018. Vol.6. No.5
Tatiana Аnatolievna Ladygina, specialist of municipal budgetary institution «Krasnoufimsk Local History Museum». Address: 623300, Russia, Sverdlovsk region, Krasnoufimsk, st. Sovietskaya, 42. E-mail: muzey-kr.okn@mail.ru.

Abstract. The information society is featured by an increasing interest in communication issues in general, and in particular in museum communications. The paper is dedicated to the models of museum communications (cognitive, sign, dialogue, etc.) and represents the experience of its testing as a tool for promoting historical and cultural heritage and creating to create a unique image of territory (using the example of the city of Krasnoufimsk). Besides, the author identifies the role of the local history museum in this process. The author believes that geo-branding is one of the current areas of development of the Russian hinterland, increasing the competitiveness of individual rural and urban areas, and presumes that museum communications can play an important role in this process by implementing online and offline dialog forms of interaction with the local community.

Keywords: museum communications, museum of local lore, historical and cultural heritage, geo-branding, brand of a small town

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For citation: Ladygina T.A. Museum Communication: models and their approbation within the branding of a small town. Communicology (Russia). 2018. Vol. 6. No.5. P. 155-162. DOI 10.21453 / 2311-3065-2018-6-5-155-162.

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Cultural Policy of the Russian Federation as a Tool of “Soft Power”

Author: Sergey P. Kulikov, Sergey V. Novikov, Ekaterina O. Mihailova

Communicology. 2018. Vol.6. No.5
Sergei Pavlovich Kulikov, Cand.Sc. (Soc.), vice-rector for youth policy, head of the pepartment “Public Administration and Social Technologies”. Е-mail: kulikov@mai.ru;
Sergey Vyacheslavovich Novikov, Cand.Sc. (Econ.), associate professor at department «Management and marketing of high-tech industry»;
Ekaterina Olegovna Mihailova, senior lecturer of department «Public administration and social technologies», Moscow Aviation Institute. Address: 121552, Russian, Moscow, Orshanskay st., 3.

Abstract. The paper is dedicated to the analysis of the cultural policy of the Russian state realized by its key participants: educational institutions and structures of the Ministry of Foreign Affairs. The paper reviews the available domestic standard and legal base, key provisions of the international acts and the realized target programs, including from a position of target indicators of assessment of efficiency of the carried-out measures. Besides, the authors outline the key directions of interstate cultural cooperation, the applied tools and the main mechanisms of support by the state of its participants. Special attention is paid to the analysis of policy of cultural cooperation for member countries of the Commonwealth of Independent States. The authors examine the experience of implementation of the Year of Russia project abroad for the last 12 years. On the basis of the analysis of each of the listed aspects, the authors team develops the paths of optimization of the performed activity, possible trends and potential areas of development of each of the directions of realization of cultural policy of the Russian state.

Keywords: cultural policy, expansion of cultural presence, international cultural and humanitarian cooperation, support of compatriots, year of Russia abroad, efficiency of cultural policy

Text: PDF

For citation: Kulikov S.P., Novikov S.V., Mihailova E.O. Cultural Policy of the Russian Federation as a Tool of “Soft Power”. Communicology (Russia). 2018. Vol. 6. No.5. P. 134-154.
DOI 10.21453 / 2311-3065-2018-6-5-134-154.

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The Interpretation of the Syrian Military Confrontation by the Media of Syria, Russia and the Countries of the West

Author: Alashhab Koutieba

Communicology. 2018. Vol.6. No.5
Alashhab Koutieba, postgraduate of Peoples’ Friendship University of Russia (RUDN), Philological Faculty, Department of Theory and History of Journalism. Address: 117198, Moscow, Miklukho-Maklaya str., 6.

Abstract. The article is devoted to the specificity of the reflection of the Syrian military confrontation in the media of Syria, Russia and the countries of the West. To achieve this goal, the author made a selective study of the materials of 1020 publications of Russian, Syrian, Western (American, French and British) media, printed and electronic (“Kommersant”, “Vedomosti”, “Rossiyskaya Gazeta”, “Profile”, “Novaya Gazeta”, “Expert”, “Gazeta.Ru”, “Fontanka”, “RIA Novosti”, Syrian Arab Information Agency SANA, “Thawra”, “Enab Baladi”, “ Al Souria”, “Al-Watan Syria”, “Orient.net”, “The Washington Post”, CNN, FOX, “The national interest”, “Business Insider”, “Foreign Policy”, “Newsweek”, “The New Yorker”, “The American Conservative”, “Agence France-Presse”, “Le Monde”, “France Soir”, “L’Opinion”, BBC, “The Times”, “Financial Times”, “The Telegraph”, “Prospect Magazine”), published between 2010 and 2018, and selected according to context “conflict in Syria”.
The applied methods are the system-structural approach, the concrete historical method, the comparative method of studying socio-economic phenomena, and the method of content analysis. According to the results of the study, it is concluded that in this conflict each side seeks to give its own idea of  what is happening, and an important information feature is an active information confrontation not only between the direct participants of the conflict, but also in the international arena. In the information war around Syria, a number of prominent world political actors are participating, while the position of the media of the US and individual allies is less objective than the position of the official Russian media, including because of the reasons for sources that do not deserve trust, anonymous messages and “fake” news. The further trajectories of the transformation of the media, primarily the Syrian, depend to a large extent on both the prospects for resolving the armed conflict and on the actual vectors of the world information war, which has an active influence on the armed conflict itself.

Keywords: Syrian conflict, mass media, coverage of armed conflicts, propaganda, media transformation, “fake news”

Text: PDF

For citation: Koutieba A. The interpretation of the Syrian military confrontation by the media of Syria, Russia and the countries of the West. Communicology (Russia). 2018. Vol. 6. No.5. P. 120-132. DOI 10.21453 / 2311-3065-2018-6-5-120-132.

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