Trends and challenges of ethnopolitical media communications

Author: Julieta S. Dzhanteeva

Communicology. 2017. Vol.5. No.3
Institute for Humanities Research case of the Government of KChR. Cherkessk, Russian Federation.

Abstract. The article examines new trends and challenges of the information society affecting the development of ethnopolitical media communications and the effectiveness of implementation of the state policy in the sphere of interethnic relations. For example, the North Caucasus, the author identifies communication problems and directions of use of media communications of ethnic policy actors.

Keywords: political communications, ethnopolicy, media communications, North Caucasus, media, communication problems.

Text: PDF

For citation: Dzhanteeva Julieta S. Trends and challenges of ethnopolitical media communications. Communicology. Vol. 5. No. 3. 2017. P. 90-101 DOI 10.21453/2311- 3065-2017-5-3-90-101

Inf. about authors: Julieta S. Dzhanteeva, Cand. Sci (Hist.), associate professor, manager of department of socio-political researches Karachay-Cherkess institute of humanitarian researches in case of the Government of KChR. 369000, KChR, Cherkessk, Gorky St., 1 «A».

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Information-psychological warfare as a means of protecting the national interests of the state

Author: D. N. Kravtsov

Communicology. 2017. Vol.5. No.3
Russian Academy of National Economy and Public Administration (RANEPA). Moscow, Russian Federation.

Annotation: the article considers the phenomenon of information-psychological weapons as an independent means of conducting information and psychological wars, used to achieve geopolitical goals and protect national interests. Information-psychological warfare is presented as a form of information confrontation, carried out at the communicative level through the use of means and methods of information-psychological influence on the mass consciousness for the purpose of its modification. These means and methods, acquiring the functional properties of weapons, are used by the opposing sides to solve internal and external political problems. One of the main types of information and psychological weapons is propaganda, and the analysis of contemporary military and political conflicts allows us to talk about the formation of a new kind of information and psychological weapons – information-simulated impact.

Key words: information and psychological weapons, information confrontation, information and psychological impact, national security, protection of national interests.

Text: PDF

For citation: Kravtsov D. N. Information-psychological warfare as a means of protecting the national interests of the state. Communicology (Russia). Vol. 5. No. 3. Р. 78-89 DOI 10.21453/2311-3065-2017-5-3-78-89

Inf. about authors: Dmitry N. Kravtsov, post-graduate student of the RANEPA. Institute of Public Administration and Civil Service of the Russian Academy of National Economy and Public Administration. Russian Federation, Moscow.

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Axiological analysis of news in the context of the certification of factual knowledge

Author: D. Z. Darmaeva

Communicology. 2017. Vol.5. No.3
RANEPA. Moscow, Russian Federation.

Abstract. The author reviews news reports using the resource of axiological analysis within the framework of the application of reflexional as a complex tool for verifying factual knowledge in the situation of the lack of traditional empirical procedures for data verification.

Keywords: fact, verification, axiology, media, news, reflexive analysis.

Text: PDF

For citation: Darmaeva Darima Z. Axiological analysis of news in the context of the certification of factual knowledge. Communicology (Russia). Vol. 5. No. 3. 2017. P. 70-76 DOI 10.21453/2311-3065-2017-5-3-70-76

Inf. about authors: Darima Z. Darmaeva, PhD student RANEPA, Prospect Vernadskogo, 84, bldg 1, Moscow. Institute of Social Sciences, department of cultural science and social communication, 10.01.10 – Journalism.

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Network communications: the issue of the influence of new media on the formation of public opinion

Author: Anna V. Chizhik

Communicology. 2017. Vol.5. No.3
St. Petersburg state University. St. Petersburg, Russian Federation.

Abstract. The article is devoted to the analysis of existing media formats. Along with the traditional media, new media formats that have appeared over the past five years (Internet media, hybrid projects of traditional media, cable and satellite television, blogs and social networks, etc.) have appeared, the main features of which are multiply increased volumes of transmitted Information and fragmentation of the audience. The author notes that the emergence of such media forms as blogs and Internet media, provoked the traditional media to develop new models of interaction with people. Therefore, at the moment there are at least two working paradigms of the presence of such media on the Internet. In the framework of this study, the statistics of various portals registered as mass media were analyzed, and data were obtained showing the features of the presence of traditional media on the Internet, as well as illustrating trends in the development of new honey formats.

Keywords. Media, media communications, traditional media, online media, aggregators, social networks, media convergence, new media.


For citation: Chizhik Anna V. Network communications: the issue of the influence of new media on the formation of public opinion. Communicology (Russia). Vol. 5. No. 3. 2017.
P. 55-69 DOI 10.21453/2311-3065-2017-5-3-55-69

Inf. about authors: Anna V. Chizhik, assistant of information systems in arts and Humanities,
faculty of arts, St. Petersburg state University; post-graduate student of the RANEPA. Institute
of state service and management, faculty of state and municipal management, UNESCO

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Structure of the conflict as a negative communication process in the educational space

Author: Dinara M. Shakirova

Communicology. 2017. Vol.5. No.3
Kazan State Energy University.

Abstract: The study of conflicts in the school environment emphasizes the complex dynamics of change, in which the social formation of modern schoolchildren is taking place. The article reveals the negative communication processes between pupils and teachers as subjects of the educational process. The structure of the conflict is viewed from both theoretical and applied points of view. An analysis of the theoretical aspects of the issue showed that in the first case the structure is the basis for the existence of a conflict that forms it as a dynamically interrelated integrated system. As components of the structure, the following elements are taken: 1) the conflict situation as a concatenation of life circumstances and the intersection of the interests of individuals and social communities, which by their behavior form the prerequisites for a possible clash between them; 2) the conflicting parties, in which both individual individuals and social groups can act; 3) the situation in which the confrontation of the conflicting parties is unfolding; 4) a problem that requires its solution and acts as a determinative cause. The application aspect of the issue was uncovered with the help of the author's sociological research conducted in Kazan in 2016. The volume of the target sample was 345 respondents. The article presents an assessment of the students' socio-psychological situation in the classroom, as well as the availability of classmates with whom the respondents are in conflict relations. A rating of the main socialization agents from the environment of the adolescent who provide direct assistance in difficult life situations and shows the place of the teacher in it. This article discusses the existence and nature of the spread of such forms of conflict as fights, brawls, verbal abuse, beatings. The role of the social environment from which a group of «instigators» is formed is shown. The characteristics of the students who make up this group and the style of their behavior in the conflict situation are given.

Keywords: conflict, educational space, structure, school, pupil, teacher.

Text: PDF

For citation: Shakirova D. M. Structure of the conflict as a negative communication process
in the educational space. Communicology. Vol. 5. No. 3. 2017. P. 47-53 DOI 10.21453/2311-

Inf. about authors: Dinara M. Shakirova. Teacher of the chair «Management» of Kazan State
Energy University. Address: Kazan, ul. The queen is 8 sq.15

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Communication Strategy of a Brand in a Digital Society

Author: Olga P. Malygina, Kristina V. Nikolaeva, Olga V. Nosyrina, Nonna E. Suchkova

Communicology. 2017. Vol.5. No.3
Institute of World Economy and Business Peoples` Friendship University of Russia (RUDN University)

Abstract. In the modern world, the information society has gradually evolved into a digital one, finally translating communications into the virtual space of the global Internet. Large amounts of information (Big Data) are both an object of production activity, and a means of production. Under the new conditions, traditional marketing has undergone significant changes related to the cardinal transformation of behavioral characteristics of the consumer in the digital environment. Inevitably, the brand’s communication strategy also changed, as new points of contact with the buyer arose in the course of its product selection. The nature of interactions has moved into the plane of personal and partnership relations. Given the high speed of information dissemination in the Internet, any brand activity becomes a well-known practical instantly. In this situation, the brand’s representatives bear the burden of high responsibility for any action in the digital space. Today, the communication strategy of the brand has become socialized and has become more focused on personal interactive contacts with consumers.

Keywords: information society, digital communications, marketing, branding, communication strategy, social media, e-commerce, Internet.

Text: PDF

For citation: Malygina Olga P., Nikolaeva Kristina V., Nosyrina Olga V., Suchkova Nonna E.
Communication Strategy of a Brand in a Digital Society. Communicology. Vol. 5. No. 3. 2017.
P. 35-46 DOI 10.21453/2311-3065-2017-5-3-35-46

Inf. about authors: 
Olga P. Malygina, Cand. Sci.(Techn.), Associate Prof. of Advertising and
Business Communications Department of the Institute of World Economy and Business
(IWEB) Peoples` Friendship University of Russia (RUDN University), Director General of the
Internet Agency «Consite». 117198, ul. Miklukho-Maklaya, 6. Moscow, Russian Federation.
Kristina V Nikolaeva., student of a Master`s program of the IWEB RUDN University, specialization «Advertising Management». Moscow, Russian Federation.
 Olga V. Nosyrina, student of a Master`s program of the IWEB RUDN University, specialization «Advertising Management». Moscow, Russian Federation.
 Nonna E. Suchkova, student of a Master`s program of the IWEB RUDN University, specialization «Advertising Management». Moscow, Russian Federation.

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Communication of the participants of urban planning activities in the territorial boundaries of the object of coal mining

Author: Samoylova N.A., Alekseev Yu.V, Zirkov O.A.

Communicology. 2017. Vol.5. No.3
1. Russian Academy of Architecture and Construction Sciences (RAASN). Moscow, Russian Federation.
2. Moscow State University of Civil Engineering (MGSU). Moscow, Russian Federation.
3. Russian Presidential Academy of National Economy and Public Administration (RANEPA).
Moscow, Russian Federation.

Abstract. The article shows the problems practice of communication of the current urban- planning situation in the domestic and foreign coal mining regions. The necessity of solving the problem of using the territory is concretized areas disturbed by coal mining activities on the example of the Kuzbass is specified. The task of evaluating options of territory-building recourses (ТBR) at the pre-project stage of urban planning with the use of playing technique was formalized. Urban border area of coal mining is the object of playing technique. It is the «space of actual interaction». The evaluation of TBR was aggregated from communicative interaction of four subjects of urban development (authorities, business, communities, people). The results are presented in: mapping schemes, graphic file systems of expert- analytical technologies. The research is based on specificity and features of the evaluation of ТBR in the period of coal mining and after the completion of coal mining, «electronic strategic techno-theater (ESTT)» technology. ESTT is one part of the playing technique.

Keywords: weakly structured problem situation, urban development, territory-building recourses (ТBR), urban border area of coal mining, urban border area, «space of actual interaction», communicative interaction, information and communication technologies, electronic strategic techno-theater (ESTT), relevant factors.

Text: PDF

For citation: Samoylova Nadezhda A., Alekseev Yuri V., Zhirkov Oleg A. Communication of the participants of urban planning activities in the territorial boundaries of the object of coal mining. Communicology. Vol. 5. No. 3. 2017. P. 15-33 DOI 10.21453/2311-3065-2017-5-3-15-33

Inf. about authors: Nadezhda A. Samoylova, PhD (Eng.), Adviser of the Russian Academy
of Architecture and Construction Sciences (RAASN), Expert of the Department of Industry and Infrastructure of the Government of the Russian Federation.

Yuri V. Alekseev, Dr. Sci. (Arch.), Prof. of the Dept. of Architecture and Urban planning, Institute of Construction and Architecture National research Moscow State University of Civil Engineering (MGSU). Moscow, Russian Federation. Moscow, Russia.

Oleg A. Zhirkov,PhD (Eng.), Assoc. Prof. of the Dept. of Department of Labor and Social Policy Institute оf Public Administration аnd Civil Service Russian Presidential Academy of National Economy and Public Administration (RANEPA).

For citation: Russian educational system in the field of personnel training for advertizing, communications
and media markets. Communicology. Volume 5. No.2. Pp. 232-247 DOI 10.21453/2311-
1. The procedure of professional-public accreditation and independent evaluation is carried out
in accordance with article 96 of the Federal law of 29 December 2012 No 273-FZ «On Education in
the Russian Federation» and its results considered in the state accreditation of the University.
2. The independent assessment and evaluation of the quality of educational programmes are
based on the designed and adopted methodology by an international expert Vl. A. Potapchuk.
3. In accordance with the regulations of ACAR professional-public accreditation of educational
programmes carrying out educational activities in the field of marketing, advertising and public
relations, design, communications and media:; http://www.

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Are there effective tools of influence of professional community on the Russian educational system in the field of personnel training for advertising, communications and media markets

Author: Sharkov F. I., Potapchuk Vl.A.

Communicology. 2017. Vol.5. No.2
SHARKOV Felix Izosimovich, Doctor of Sociological Sciences (Grand PhD in Sociology), Professor, Honored Scientist of the Russian Federation, Head of Department of Social Relations and Media Politic of RANEPA (Russian Presidential Academy of National Economy and Public Administration), Vice-Chancellor of Academy of Labor and Social Relations, President of International Academy of Communicology, a full-fledged member of Russian Academy of Natural Sciences, the editor-in-chief of the international journal “Коммуникология/ Communicology (Russia)”, an expert of Russian Association of Communication Agencies (RACA / ACAR).

POTAPCHUK Vladimir Adamovich, Candidate of Philosophical Sciences (PhD in Philosophy),
Associate Professor, Co-chairman of the Commission on Professional-Public Accreditation, Chairman of Accreditation Council of Russian Association of Communication Agencies (RACA
/ ACAR), an international expert, an expert of ACAR, an invited expert of QS research centre
(QS World University Rankings® 2016, QS World University Rankings: BRICS), the head of
an expert group.

Abstract: the article represents a generalized experience of educational programmes’ accreditation by Russian Association of Communication agencies in the field of advertising, communications and media.

Keywords: modern universities in the global competition, independent assessment of education quality, professional-public accreditation of educational programs, tools of influence of professional community on the Russian educational system, the advertising market, communications and media.

Text: PDF

For citation: Sharkov, F.I., Potapchuk Vl.A. Tools of influence of professional community on the Russian educational system in the field of personnel training for advertizing, communications
and media markets. Communicology. Volume 5. No.2. Pp. 232-247 DOI 10.21453/2311- 3065-2017-5-1-232-247

1. The procedure of professional-public accreditation and independent evaluation is carried out
in accordance with article 96 of the Federal law of 29 December 2012 No 273-FZ «On Education in
the Russian Federation» and its results considered in the state accreditation of the University.
2. The independent assessment and evaluation of the quality of educational programmes are
based on the designed and adopted methodology by an international expert Vl. A. Potapchuk.
3. In accordance with the regulations of ACAR professional-public accreditation of educational
programmes carrying out educational activities in the field of marketing, advertising and public
relations, design, communications and media:; http://www.

The practice of application of social networks in the activities of bodies of state and municipal authorities (on the example of the Central Black Earth region)

Author: Gubanov A.V.

Communicology. 2017. Vol.5. No.2
GUBANOV Alexander Vladimirovich, postgraduate student, specialty «Sociology of Management», State educational Autonomous institution of higher education «Kursk Academy of state and municipal services». Kursk, Russian Federation.

Abstract: The article analyzes in detail established practice and especially the use of multimedia web platforms for example, social networking sites, in the activities of state and municipal authorities, as well as an assessment of the degree of the potential implementation of these technologies at different levels of management. Relevance of the research substantiates the high popularity of social media in Russia, active introduction of modern information technology in government agencies online, the need to develop and consolidate the normative indicators to objectively assess the social networking features implemented in the state and municipal employees. Social networks are considered as multimedia online services, forming and reflecting social interactions on the Internet. The potential use of special network technology will create entirely new channels of interaction between government and society, to do the work of state- power structures more open to develop relevant criteria for a comprehensive assessment of the activities of state and municipal authorities for each individual direction. The key problem in this area is the virtual absence of the regulatory tools and indicators set out, on the basis of which it is possible to analyze the effectiveness of the implemented features. This factor casts doubt on the overall feasibility of the use of additional resources, as the final results will be purely subjective. On this basis, the study makes recommendations and suggests some methods have already received practical reinforcement and tailored management.

Key words: public service, municipal service, public administration, management, social network, efficiency, performance evaluation, analysis, Central Black Earth region.

Text: PDF

For citation: Gubanov A.V. The practice of application of social network in the activities of bodies of state and municipal authorities (on the example of the Central Black earth region). Communicology. Volume 5. No.2. P. 220-230 DOI 10.21453/2311-3065-2017-5-2-220-230

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Performance criteria of the state management as a mechanism of communication of authority and society

Author: Achkasov A.V.

Communicology. 2017. Vol.5. No.2
ACHKASOV Artem Vladimirovich, the graduate student of Russian Presidential Academy of National Economy and Public Administration. Moscow, Russian Federation.

Abstract: The article considers the problem of criteria formation of the state management efficiency as the mechanism of communication of society and government. As the object of the study issues for legal requirement of criteria of efficiency were selected. The articlecontains the analysis of the possible structure of these criteria. Also identified are key risks in the process of sustainable development of the state, caused by the lack of uniform standards of efficiency of legislative activity, discusses the regulatory consolidation of these criteria. Performance criteria are universal channels of communication between government and society. On the one hand performance criteria are the expression of social interests of different social groups. On the other hand, performance criteria allow the authorities, based on the change of certain characteristics of performance evaluation, to adjust their activities, thereby increasing the stability of government institutions. The main criterion of the effectiveness of the legislature is the principle of professionalism in the implementation of the management. At the same time, in the system of government of the Russian Federation there are no mechanisms to enforce this principle, which in turn, creates risks for the normal functioning of channels of communication between government (the legislative) and society. The paper contains a proof of the thesis that the degree of efficiency of administrative activity of the legislature is directly dependent on the level of professionalism of the deputies. Therefore, in order to improve the efficiency of legislative bodies, there is an objective necessity to create a system of raising the level of professional development of the people’s representatives. The creation of such a system is possible by formation of special units in the structure of legislative bodies, whose tasks will include the organization of events to improve the professional level of deputies. Also, it is expedient the introduction of professional qualifications for the substitution of certain positions in the management
structure of the legislature. The process of introducing professional qualifications considered by the example of the State Duma of the Russian Federation.

Keywords: state management, professionalism, professional development, efficiency, efficiency criteria, the legislature.

Text: PDF

For citation: Achkasov A.V. Performance criteria of the state management as the mechanism of communication of authority and society. Communicology. Volume 5. No 2. Pp. 209-219 DOI 10.21453/2311-3065-2017-5-2-209-219

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Resources of Implementation of political will in the context of a leadership-elite positioning in structures of power distribution

Author: Grigoryan D.K.

Communicology. 2017. Vol.5. No.2
GRIGORYAN David Kromvelovich – candidate of political Sciences, doctoral candidate,
Department of political science and ethnic policy of the South-Russian Institute of management – branch of the «Russian Academy of national economy and public administration under the President of the Russian Federation». Rostov-on-Don, Russian Federation.

Abstract: The article substantiates the necessity of specifying the basic constructs of modern political elitology based on the concept of «leadership-luxury positioning. This is due to the fact that the leader of a certain elite group is the main agent of implementation of its socio-political projects and represents this group in the socio-political system. There are two main types of representation: hierarchical and closed on polyarchical structure of power relations. In these processes the main role is played respectively executed resources of power and political will, the key elite actors is a political leader. Depending on the form of structuring power-political relations should highlight the authoritarian and democratic culture in the implementation of political will. You should consider to fend off pathology political will in the form of political utopianism and voluntarism, political akrasia, political externalism and conformity.

Keywords: political leader, political elite, political will, leadership, an elite positioning, hierarchical structures of power, polyarchies power structure, political culture, pathology of political will.

Text: PDF

For citation: Grigoryan D.K. Resources of implementation of political will in the context of a leadership-elite positioning in structure of power distribution. Communicology. – Volume 5. No 2. Pp. 201-207 DOI 10.21453/2311-3065-20-17-5-2-201-207

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International practice of the use of websites in the promotion of brands OF territories (on the example of SITES and )

Author: Zemskaya Yu.N., Seregina A.S.

Communicology. 2017. Vol.5. No.2
ZEMSKAYA Yulia Nikolaevna – PhD, associate professor of advertising and business communications department of the Institute of World Economy and Business (International School of Business) of Peoples’ Friendship University of Russia. Moscow, Russian Federation

SEREGINA Alla Stanislavovna – master of advertising and business communications department of the Institute of World Economy and Business (International School of Business) of Peoples’ Friendship University of Russia. Moscow, Russian Federation.

Abstract: the growth of the tourism industry is also growing competition between tourist destinations. The brand territory gives countries the opportunity to distinguish itself from many others. One of the communication channels used to attract tourists and build the brand of the city, are online communication, web sites. The main task of creating the web site of the city brand are the effective promotion of the tourism product, creating a positive image, increase awareness of tourist destinations and in attracting tourists. The article considers the experience of using web sites in the promotion of tourist brands of foreign cities: official tourism web resources of Hong Kong and Copenhagen. These cities are significant, from the point of view of successful branding.

Keywords: Internet, online communication, web-site, PR-communications, brand, brand territory, branding.

Text: PDF

For citation: Zemskaya Yu.N., Seregina A.S. International practice of the use of websites in the promotion of brands of territories (on the example of sites www.visitcopenhagen. com and Communicology. Volume 5. No 2. P. 190-199 DOI 10.21453/2311– 3065-2017-5-2-190-199

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Branding in the field of postmodernism

Author: Rozhkov I. Ya., Bahaeva T.L.

Communicology. 2017. Vol.5. No.2
ROZHKOV Igor Yakovlevich, Doctor of Economics, Public Relations department professor
of Moscow State Institute (University) of International Relations of the Russian Federation,
Ministry of Foreign Affairs, Honored Worker of Higher Education of the Russian Federation.
Moscow. Russian Federation

BAHAEVA Tatyana Leonidovna, PhD in sociology, post doctoral researcher Sociological
Faculty Kiev National Taras Shevchenko University. Kyiv. Ukraine.

Abstract: The peculiarities of the human activity in the modern society, titled so by postmodernism,
are characterized by its endless transformations in time and space, by incertitude and riskogenics of actions, by the lack of time resources; and so, there is a need to reconsider the traditional marketing approach to the communications of branding. Being revised from the perspective of the social system, branding achieves the potential of new insight and perspective management innovations.
Many people participate in the processes of branding within this system; and they have their own intentions and goals that often do not correspond to desires of the managers of the companies that promote the brands. The internal and external impacts on the branding system result in changes that can cause not only the emerging chaos but also self-development of branding system. The experience and intuition of the managing subject typically saves the branding system from becoming rigid, makes to accept and implement the creative and management solutions that seem to be absurd at first but then turn out to be productive. This type of ideas can be driven in particular by the information wars practice.

Keywords: postmodernism; brand; branding; social system of branding; marketing; self-development; soft power; linear/nonlinear management.

Text: PDF

For citation: Rozhkov I.Ya, Bahaeva T.L. Branding in the field of postmodernism. Communicology.
Volume 5. No. 2. Pp. 181-189 DOI 10.21453/2311-3065-2017-5-2 181-189

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Violence attraction in cinema communication: definition, impact effect and its regulation

Author: Tarasov K.A.

Communicology. 2017. Vol.5. No.2
TARASOV Kirill Anatol ́evich, Doctor of Culturology, Professor at the Department of Sociology,
Moscow State Institute of International Relations. Moscow, Russian Federation.

Abstract. The communicational attraction of violence is considered as a commercially conditioned means of capturing the attention of the mass cinema audience. Some definitions of screen violence are analyzed. Adduced is empirical evidence for the dysfunctional effects of its impact on the rising generation. Touched upon are the related problems of media education.

Keywords: cinema, the public, mass communication, picture of the world, art, commerce,
violence attraction, impact effect, social regulation, media education.

Text: PDF

For citation: Tarasov K.A. Violence attraction in cinema communication: definition, impact
effect and its regulation. Communicology. Volume 5. No 2. Pp. 168-180 DOI 10.21453/2311–

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Postcrossing as a socio-communicative practice and a form of intercultural communication

Author: Bondarenko V.A., Gegel L.A., Frolova Yu.S.

Communicology. 2017. Vol.5. No.2
BONDARENKO Varvara Alekseevna, Bachelor of sociology, Master student at the faculty of sociology, St.Petersburg State University. St.Petersburg, Russian Federation.

GEGEL Lyudmila Arnoldovna, Doctor of Sociology, Professor, Honored Worker of Higher School, Head of Department “Cultural history, youth policy and advertising” of “Moscow Aviation Institute (University of Science Research)” (MAI). Moscow, Russian Federation.

Frolova Yulia Sergeevna, Doctor of Sociology, Professor, Head of Department “Humanities and English” Caspian Institute of Sea and River Transport, branch of “Volga State University of Water Transport”. Astrakhan, Russian Federation.

Abstract: The research is dedicated to such socio-communicative practice as postcrossing, i.e. the international exchange of postcards. The aim of the article is to analyze postcrossing as a form of intercultural communication. In order to do that the characteristic of postcrossing was drown from the perspective of the concept of exchange and reciprocity. The peculiarities and distinguishing features of communication during private postcard swaps were underlined. Together with that, the analysis of the postcrossers’ identity and their social structure was made. In addition, the article employed the model of R. Jakobson so as to analyze postcrossing. The research is based on both theoretical and empirical data. As for methodology, two methods were in use. First of all, the method of participant observation was employed. Secondly, the surveying of postcrosser community was used in order to determine the attitude towards the patterns, which were highlighted during participant observation.

Keywords: postcrossing, communication, practice, exchange, reciprocity, youth social contacts.

Text: PDF

For citation: Bondarenko V.A., Gegel L.A., Frolova Yu.S. Postcrossing as a socio-communicative
practice and a form of intercultural communication. Communicology. Volume 5. No.2.
P. 154-167 DOI 10.21453/2311-3065-2017-5-2 –154-167

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