Author: Nikitina A.S., Kuznetsova Y.M., Sergeeva T.A.
Communicology. 2019. Vol.7. No.2
Nikitina Alena Sergeevna, Cand. Sc. (Soc.), associate professor at Ural Institute of Management, RANEPA.
Kuznetsova Yulia Maratovna, senior lecturer at Ural Institute of Management, RANEPA.
Sergeeva Tatiana Alexandrovna, senior lecturer at Ural Institute of Management, RANEPA.
Abstract. The article deals with communicative aspects of PR-services in government structures. The authors propose a system of criteria and indicators of the effectiveness of modern PR-services in public authorities, considered their theoretical and methodological testing in the Department of information policy of the Sverdlovsk region; conducted an empirical study of PR-activities of the department of information policy of the Sverdlovsk region by such methods as: analysis of documents, information materials, website, publications in the media, interviews with PR-service; identified the main problems. The conclusions formulated in the course of the research can be the basis for the organization of PR-service in the public authority or improvement of its activities. In addition, the results of the study can provide valuable information for further scientific development of public relations issues.
Keywords: communicology, PR-services, public authorities, information policy, public service, efficiency of PR-services
Text: PDF
For citation: Nikitina A.S., Kuznetsova Y.M., Sergeeva T.A. PR Communication in Public Administration (on the example of Sverdlovsk Region). Communicology (Russia). 2019. Vol. 7. No.2. Р. 123–138. DOI 10.21453/2311-3065-2019-7-2-123-138.
References
Dahl R. (2006). A Preface to Democratic Theory. Chicago: University of Chicago Press.
Efimov A.A. (2015). Digital Democracy in the UK: Theory and Practice of Public Administration and the Provision of Public Services to the Population. Economic, Social and Humanitarian Studies. No. 1 (5). P.126-133 (In Rus.).
Garnett J. (2001). The Jossey Bass Public Administration Series. 1st ed., Kindle Edition. Gerbner G. (1967). Mass Media and Human Communication Theory. In: Dance F.K. (ed.), Human
Communication Theory. New York: Holt, Rinehart and Winston. P. 40–57.
Kozbanenko V.A. (2011). Public administration: fundamentals of theory and organization. M.: Status (In Rus.).
Kozlov S.V. (2014). Public Relations in Government. Novosibirsk (In Rus.).
Kuzmin M. (2013). 14 most successful initiatives of the US government in social networks. ECM Journal [el. source]: https://ecm-journal.ru (In Rus.).
Markov A.A. (2014). Public Relations in Government. M.: Infra-M (In Rus.).
Novikov D.V. (2013). Theory and practice of public relations. Komsomolsk-on-Amur (In Rus.). Parfenchik A.A. (2017). The use of social networks in public administration. Issues of state and
municipal management. No.2. P.186-200 (In Rus.).
Parsons T. (1969). The Social System. N.Y.: OUP.
Rosen F. (ed., 2007). Jeremy Bentham / ed. by Frederick Rosen. International Library of Series: Essays in Social History and Political Thought. Aldershot, England; Burlington, VT: Ashgate.
Shalimova L.A. (2014). Historical foundations of public relations and their modern legal regulation. Power. No.2. P.73-77 (In Rus.).
Sharkov F.I. (2001a). The Origins and Paradigms of Social Communication Research. Sociological Studies. No. 8. P. 52–61 (In Rus.).
Sharkov F.I. (2001b). Training of Public Relations Professionals. Education and Society. No.2(8) [el. source]: http://www.jeducation.ru/2_2001/sharkow.html (In Rus.).
Sharkov F.I. (2016). Sociology of communications in the structure of the interdisciplinary scientific direction “Communicology”. Sociological Studies. No. 12. P. 128-134 (In Rus.).
Sharkov F.I., Baranova V.I. (2005). Audience and Media Monitoring. Sociological Studies. No.
10. P. 106–110 (In Rus.).
Trow M. (1973). Problems in the transition from elite to mass higher education. Carnegie Commission on Higher Education, Berkeley [el. source]: http://www.eric.ed.gov/ERICWebPortal/ search/detailmini.
Vasilyeva M.M. (2017). Public Relations in Government. M.: Yurayt (In Rus.).
Zaitseva E.M. (2016) Public Relations Models Implemented in Public Administration. Issues of Management. No. 43. P. 45 (In Rus.).
Communicology. 2019. Vol.7. No.2
Nikitina Alena Sergeevna, Cand. Sc. (Soc.), associate professor at Ural Institute of Management, RANEPA.
Kuznetsova Yulia Maratovna, senior lecturer at Ural Institute of Management, RANEPA.
Sergeeva Tatiana Alexandrovna, senior lecturer at Ural Institute of Management, RANEPA.
Abstract. The article deals with communicative aspects of PR-services in government structures. The authors propose a system of criteria and indicators of the effectiveness of modern PR-services in public authorities, considered their theoretical and methodological testing in the Department of information policy of the Sverdlovsk region; conducted an empirical study of PR-activities of the department of information policy of the Sverdlovsk region by such methods as: analysis of documents, information materials, website, publications in the media, interviews with PR-service; identified the main problems. The conclusions formulated in the course of the research can be the basis for the organization of PR-service in the public authority or improvement of its activities. In addition, the results of the study can provide valuable information for further scientific development of public relations issues.
Keywords: communicology, PR-services, public authorities, information policy, public service, efficiency of PR-services
Text: PDF
For citation: Nikitina A.S., Kuznetsova Y.M., Sergeeva T.A. PR Communication in Public Administration (on the example of Sverdlovsk Region). Communicology (Russia). 2019. Vol. 7. No.2. Р. 123–138. DOI 10.21453/2311-3065-2019-7-2-123-138.
References
Dahl R. (2006). A Preface to Democratic Theory. Chicago: University of Chicago Press.
Efimov A.A. (2015). Digital Democracy in the UK: Theory and Practice of Public Administration and the Provision of Public Services to the Population. Economic, Social and Humanitarian Studies. No. 1 (5). P.126-133 (In Rus.).
Garnett J. (2001). The Jossey Bass Public Administration Series. 1st ed., Kindle Edition. Gerbner G. (1967). Mass Media and Human Communication Theory. In: Dance F.K. (ed.), Human
Communication Theory. New York: Holt, Rinehart and Winston. P. 40–57.
Kozbanenko V.A. (2011). Public administration: fundamentals of theory and organization. M.: Status (In Rus.).
Kozlov S.V. (2014). Public Relations in Government. Novosibirsk (In Rus.).
Kuzmin M. (2013). 14 most successful initiatives of the US government in social networks. ECM Journal [el. source]: https://ecm-journal.ru (In Rus.).
Markov A.A. (2014). Public Relations in Government. M.: Infra-M (In Rus.).
Novikov D.V. (2013). Theory and practice of public relations. Komsomolsk-on-Amur (In Rus.). Parfenchik A.A. (2017). The use of social networks in public administration. Issues of state and
municipal management. No.2. P.186-200 (In Rus.).
Parsons T. (1969). The Social System. N.Y.: OUP.
Rosen F. (ed., 2007). Jeremy Bentham / ed. by Frederick Rosen. International Library of Series: Essays in Social History and Political Thought. Aldershot, England; Burlington, VT: Ashgate.
Shalimova L.A. (2014). Historical foundations of public relations and their modern legal regulation. Power. No.2. P.73-77 (In Rus.).
Sharkov F.I. (2001a). The Origins and Paradigms of Social Communication Research. Sociological Studies. No. 8. P. 52–61 (In Rus.).
Sharkov F.I. (2001b). Training of Public Relations Professionals. Education and Society. No.2(8) [el. source]: http://www.jeducation.ru/2_2001/sharkow.html (In Rus.).
Sharkov F.I. (2016). Sociology of communications in the structure of the interdisciplinary scientific direction “Communicology”. Sociological Studies. No. 12. P. 128-134 (In Rus.).
Sharkov F.I., Baranova V.I. (2005). Audience and Media Monitoring. Sociological Studies. No.
10. P. 106–110 (In Rus.).
Trow M. (1973). Problems in the transition from elite to mass higher education. Carnegie Commission on Higher Education, Berkeley [el. source]: http://www.eric.ed.gov/ERICWebPortal/ search/detailmini.
Vasilyeva M.M. (2017). Public Relations in Government. M.: Yurayt (In Rus.).
Zaitseva E.M. (2016) Public Relations Models Implemented in Public Administration. Issues of Management. No. 43. P. 45 (In Rus.).
