Author: Kulik A.S.
Communicology. 2019. Vol.7. No.2
Kulik Anna Sergeevna, bachelor of linguistics, postgraduate student at RANEPA, PR manager at “Koudijs MKorma
Abstract. The paper comprehensively explores the concept of communication. It highlights the relevance of visual images in the context of contemporary information culture and discloses the features of non-verbal messages. The novelty consists in author’s representation of the term “art communication”, based on the analysis of relevant sources. The concept of the “art message” is considered in-depth with particular focus on visual communication. Besides, the author reveals the differences between the visual message and the visual art message, and gives evidence to the importance of art communication within the context of modern communication environment. Special attention is paid to the consideration of aspects of human perception and the way it affects the interpretation of visual messages.
Keywords: art communication, nonverbal communication, visual communication, perception, perception experience, art, recipient, feedback, message decoding, art, modern society
Text: PDF
For citation: Kulik A.S. The Perception of Message in Visual Art Communication. Communicology (Russia). 2019. Vol. 7. No.2. Р. 41–50. DOI 10.21453/2311-3065-2019-7-2-41-50.
References
Baudrillard J. (2017). Fatal strategies / transl. from French Kachalova A.V. Moscow: RIPOL classic (In Rus.).
Bychkov V.V. (2016). What is art? Philosophical Journal. Vol.9. No. 4. P.18-47 (In Rus.). Drozdova A.V. (2012). Transformation of everyday human practices: from text to visual image.
Theory and practice of social development. Issue 10. P. 183-187 (In Rus.).
Drozdova A.V. (2014). Visuality as a phenomenon of the modern media community. Discussion. No. 10 (51).
Kirillina N.V. (2014). The social potential of marketing communication in urban information environment: a sociological analysis. Diss. ... Cand. Sc. (Soc.). Moscow: RANEPA (in Rus.).
Kirillina N.V. (2017). Symbolic exchange as a system characteristic of communicative practices. In: Behavioral Economics and Future Markets Formation. Materials of the VII International Sociological Grushin Conference, March 15-16, 2017. P. 1701-1703 (In Rus.).
Kleschina N.N. (2015). New words in the English language and the borrowing of anglicisms in the Russian language. Power. P. 99-102 (In Rus.).
Kuznetsova E.M. (2014). The problem of perception of a visual image // Science. Culture Art. Issue 3. P. 190-194 (In Rus.).
Morozova T.V. (2016). Why modern youth reads so little. In: Actual problems of the humanities in Russia and abroad. Collection of scientific papers on the results of the international scientific-practical conference. Sevastopol (In Rus.).
Nazarov M.M. (2004). Mass communication and society: an introduction to theory and research. Moscow (In Rus.).
Nazarov M.M., Papantim M.A. (2009). Visual images of social and marketing communication: the experience of interdisciplinary research. Moscow: Book House “LIBROKOM” (In Rus.).
Pocheptsov G.G. (2001). Communication theory. M.: Refl, Vakler (In Rus.).
Ponosov I.G. (2016). Art and the city. Moscow (In Rus.).
Rogozhnikova T.M., Navalikhina A.I. (2011). Dominant modalities of perception and their dynamics // Bulletin of the Bashkir University. Vol. 16, No. 2. P. 99-102 (In Rus.).
Rozin V.M. (2006). Visual culture and perception. How a person sees and understands the world. Moscow: ComBook (In Rus.).
Sharkov F.I. (2005). Communication theory (basic course): textbook. M.: RIP-Holding (In Rus.). Solso R. (2006). Cognitive psychology. SPb.: Peter (In Rus.).
Vasilik M.A. (2004). The science of communication or communication theory? To the problem of theoretical identification. In: Actual problems of the theory of communication. SPb.: Publishing house Sgopu (In Rus.).
Wade N.J. (2005). Perception and Illusion. Historical Perspectives. NY.
Weinstein L.A. (2004). Theory of Perception: a course of lectures. Minsk: BSU (In Rus.).
Communicology. 2019. Vol.7. No.2
Kulik Anna Sergeevna, bachelor of linguistics, postgraduate student at RANEPA, PR manager at “Koudijs MKorma
Abstract. The paper comprehensively explores the concept of communication. It highlights the relevance of visual images in the context of contemporary information culture and discloses the features of non-verbal messages. The novelty consists in author’s representation of the term “art communication”, based on the analysis of relevant sources. The concept of the “art message” is considered in-depth with particular focus on visual communication. Besides, the author reveals the differences between the visual message and the visual art message, and gives evidence to the importance of art communication within the context of modern communication environment. Special attention is paid to the consideration of aspects of human perception and the way it affects the interpretation of visual messages.
Keywords: art communication, nonverbal communication, visual communication, perception, perception experience, art, recipient, feedback, message decoding, art, modern society
Text: PDF
For citation: Kulik A.S. The Perception of Message in Visual Art Communication. Communicology (Russia). 2019. Vol. 7. No.2. Р. 41–50. DOI 10.21453/2311-3065-2019-7-2-41-50.
References
Baudrillard J. (2017). Fatal strategies / transl. from French Kachalova A.V. Moscow: RIPOL classic (In Rus.).
Bychkov V.V. (2016). What is art? Philosophical Journal. Vol.9. No. 4. P.18-47 (In Rus.). Drozdova A.V. (2012). Transformation of everyday human practices: from text to visual image.
Theory and practice of social development. Issue 10. P. 183-187 (In Rus.).
Drozdova A.V. (2014). Visuality as a phenomenon of the modern media community. Discussion. No. 10 (51).
Kirillina N.V. (2014). The social potential of marketing communication in urban information environment: a sociological analysis. Diss. ... Cand. Sc. (Soc.). Moscow: RANEPA (in Rus.).
Kirillina N.V. (2017). Symbolic exchange as a system characteristic of communicative practices. In: Behavioral Economics and Future Markets Formation. Materials of the VII International Sociological Grushin Conference, March 15-16, 2017. P. 1701-1703 (In Rus.).
Kleschina N.N. (2015). New words in the English language and the borrowing of anglicisms in the Russian language. Power. P. 99-102 (In Rus.).
Kuznetsova E.M. (2014). The problem of perception of a visual image // Science. Culture Art. Issue 3. P. 190-194 (In Rus.).
Morozova T.V. (2016). Why modern youth reads so little. In: Actual problems of the humanities in Russia and abroad. Collection of scientific papers on the results of the international scientific-practical conference. Sevastopol (In Rus.).
Nazarov M.M. (2004). Mass communication and society: an introduction to theory and research. Moscow (In Rus.).
Nazarov M.M., Papantim M.A. (2009). Visual images of social and marketing communication: the experience of interdisciplinary research. Moscow: Book House “LIBROKOM” (In Rus.).
Pocheptsov G.G. (2001). Communication theory. M.: Refl, Vakler (In Rus.).
Ponosov I.G. (2016). Art and the city. Moscow (In Rus.).
Rogozhnikova T.M., Navalikhina A.I. (2011). Dominant modalities of perception and their dynamics // Bulletin of the Bashkir University. Vol. 16, No. 2. P. 99-102 (In Rus.).
Rozin V.M. (2006). Visual culture and perception. How a person sees and understands the world. Moscow: ComBook (In Rus.).
Sharkov F.I. (2005). Communication theory (basic course): textbook. M.: RIP-Holding (In Rus.). Solso R. (2006). Cognitive psychology. SPb.: Peter (In Rus.).
Vasilik M.A. (2004). The science of communication or communication theory? To the problem of theoretical identification. In: Actual problems of the theory of communication. SPb.: Publishing house Sgopu (In Rus.).
Wade N.J. (2005). Perception and Illusion. Historical Perspectives. NY.
Weinstein L.A. (2004). Theory of Perception: a course of lectures. Minsk: BSU (In Rus.).
