The Writings of Vladimir Makanin in the Communicative Dialogue of the Epochs of Troubled Times: the social status of the “lost generation”

Author: Gogina L.P. 

Communicology. 2019. Vol.7. No.1
Gogina Lyubov Petrovna, Cand. Sc. (Philol.), associate prof. at the department of business and political journalism, faculty of journalism, Institute of Public Administration and Civil Service, RANEPA. Address: 119571, Russia, Moscow, Vernadsky av., 84.

Abstract. The paper presents a brief essay of the life and work of the Russian writer of the last third of the XX century – the beginning of the XXI century Vladimir Makanin, characterized by the features of his prose in the framework of communicative roll of the works of writers known as ‘generation of the forties’. The author analyses the sociological aspects of the continuity of the literature of the period of ‘thaw’ (‘the sixties’) and the period of stagnation (‘the prose of the forties’).  Special attention is paid to the realistic social typicality of the characters created by the writers of this literary movement. The study represents a comparative communication analysis of writings of the ‘lost generation’ and the ‘epoch of troubled times’ in the historical and literary context: from the writings of Benjamin Constant through the oeuvres of Alexander Pushkin to the writings of Alfred de Musset as appercieved by Mikhail Lermontov – as a dialogue between the two epochs. Russian writers of the postmodern period are interpreted in this paper by the successors of the global direction of the literature of the epochs of stagnation. This kind of character of the postwar and the post-thaw period of the country’s history is characteristic of the works of Vladimir Makanin. The writings of the ‘generation of the forties’ are compared here with the program works of V. Rasputin, V. Astafiev, Ch. Aitmatov, whose books have already entered the school educational standards on the history of Russian literature as reflecting the basic realistic typologies the typical characters of the epoch, and highlighting its aesthetic and ideological distortions.

Keywords: Vladimir Makanain, sociality of the ‘prose of the forties’, Henri-Benjamin Constant de Rebecque, Alfred de Musset, historical communication, ‘the era of troubled times’, the end of the period of Soviet literature as a socio-cultural phenomena

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For citation: Gogina L.P.  The Writings of Vladimir Makanin in the Communicative Dialogue of the Epochs of Troubled Times: the social status of the “lost generation”. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-143-151.

References
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Kurchatkin A. (1981). The burden of calm. Literary Review. No. 8 (In Rus.). Makanin V.S. (2012). River with fast flowing. Coll. of writings. M.: Eksmo (In Rus.).

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Transformation of Рolitical Сommunication in the Сontext of the Dynamics of Modern Power Elites

Author: Rodionov M.A., Volkova T.A.

Communicology. 2019. Vol.7. No.1
Rodionov Mihail Alexandrovich, Dr. Sc. (Milit.), professor at the department of national security, RANEPA;
Volkova Tatiana Aleksandrovna, head of the legal support department, CJSC «Leader». Address: 119571, Russia, Moscow, Vernadsky av. 82.

Abstract. The article dwells upon the theory and practice of political communications in the modern conditions of the functioning of power elites, in conjunction with the dynamics of global geopolitical changes. Analyzing the transformation of political communications, we illustrate anti-crisis aspects, issues of information security as an integral part of national security, the processes of forming national identity, issues of competitiveness, coherence of political elites.

Keywords: political communication, political system, power elite, political elite, information security, national identity, competitiveness, coherence of political elites, crisis management, historical analysis

Text: PDF

For citation: Rodionov M.A., Volkova T.A. Transformation of Рolitical Сommunication in the Сontext of the Dynamics of Modern Power Elites. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-128-142.

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Actant Interaction in Traditional Religious Culture in the Secular USSR

Author: Tsyplakov D.A., Tsyplakova S.M.

Communicology. 2019. Vol.7. No.1
Tsyplakov Dmitry Anatolyevich, Cand. Sc.(Philos.), associate prof. at the Novosibirsk National State Research University;
Tsyplakova Svetlana Mihailovna, Cand. Sc. (Cult.), associate prof. at the Department of Socio-Cultural Activities of the Novosibirsk State Pedagogical University. Address: 630090, Russia, Novosibirsk.

Abstract. Traditional religious culture has undergone visible transformation in the conditions of Soviet secularization. Nevertheless, religion remains an element of social communication and social interaction in the space of culture. Taking into account this aspect is inevitable in the explication of cultural patterns in religious, sociological and historical research works. This paper shows how traditional religious customs and traditions existed in the space of the immanent framework of secular Soviet culture mainly in rural areas. The publication deals with the structure of the life world of the Soviet people based on the actant analysis. An important point in the modern history of our country was the return of religion to the life of society. At the same time, traditional religions in this return relied on folk customs and traditions preserved during the period of Soviet secularization.

Keywords: secularization, religious structures of life-world, interaction, soviet traditions

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For citation: Tsyplakov D.A., Tsyplakova S.M. Actant Interaction in Traditional Religious Culture in the Secular USSR. Communicology (Russia). 2019. Vol. 7. No1. DOI 10.21453/2311-3065-2019-7-1-113-126.

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Yurchak A. (2014). It was forever, until it was over. The last Soviet generation. M.: New Literary Review (In Rus.).

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The ‘New’ and the ‘Old’ Socio-Cultural Effects of Informational Impact in the Internet Space

Author: Viktorova E.V., Badaeva E.R.

Communicology. 2019. Vol.7. No.1
Viktorova Elena Viktorovna, Cand. Sc. (Ped.), associate professor at the department of theory and practice of social work, Penza State University;
Badaeva Elena Ravilevna, asst. chair at the department of theory and practice of social work, Penza State University. Address: 440026, Russia, Penza, Krasnaya st., 40.

Abstract. In this paper we consider the specificity of the functioning of the effects of informational impact on a person in the Internet space. At the same time, the effects are presented as «old», that is, long known to science and widespread in the media, and «new» – for some technical reasons, appearing only in the global network or reproducing the already known ways of influence in new Internet conditions.
Among the effects of informational impact we distinguish «effects-means», «effects-results» and «effects-impressions». We draw a particular attention to the so called «effects-impressions», which by their nature and socio-cultural consequences are close to such a way of social influence on a person, as impressing. Besides, we reveal the conditions for the occurrence of effects, the nature of which can be considered as impressing-caused: situations of emotional vulnerability, critical periods of personal development and a predisposition to certain socio-cultural influences. It is shown that the coincidence of these conditions increases the effectiveness of both «old» and «new» effects of informational influence on the Internet.

Keywords: Internet, information, effects of informational impact, impressing, public consciousness, social environment

Text: PDF

For citation: Viktorova E.V., Badaeva E.R. The ‘New’ and the ‘Old’ Socio-Cultural Effects of Informational Impact in the Internet Space. Communicology (Russia). 2019. Vol. 7. No.1.
DOI 10.21453/2311-3065-2019-7-1-100-112.

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The Best Practice of Cultural Communication through the Sports Brand Communities in Russia and Italy

Author: Nagornova L.E.

Communicology. 2019. Vol.7. No.1
Nagornova Lada Evgenevna, Cand.Sc.(Psychol.), associate prof. at the department of Roman languages, Moscow State Institute of International Relations. Address: 119454, Russia, Moscow, Vernadsky av., 76.

Abstract. Modern sports is a unique social and communicative phenomenon that unites people and creates vivid images that determine national and international interest and give rise to popular brands. Besides, the process of the development of the brands gives rise to cultural communication technologies: images provide effective communication between communities and individuals. Communities position themselves, forming attitudes and the environment with which they are associated; they determine the importance of communication for the audience, and affect its further behavior and communication reactions. As far as the image of the country is firmly and steadily associated with national sports brands, communication based on interaction with sports brand communities in other countries is successful. The validity of this statement in this article is shown and justified by the example of Italy and Russia. The author proves that the technology of successful cultural communication should be aimed at creating and maintaining a unique associative range through the interaction of specific sports brand communities with territory and event branding, which should facilitate the processes of further intercultural communication.

Keywords: football, sports marketing, branding, country, media, Italy, technologies, cultural studies, intercultural communication

Text: PDF

For citation: Nagornova L.E. The Best Practice of Cultural Communication through the Sports Brand Communities in Russia and Italy. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-87-98.

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Nagornova L.E. (2017). The commonality of Italian and Russian patriotism as the basis for successful inter-ethnic communication between two peoples. Communicology. Vol. 5. No. 6. P.120-131 (In Rus.).
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Communicative Tools of Public Control in Higher Education

Author: Sakovich S.M.

Communicology. 2019. Vol.7. No.1
Sakovich Svetlana Mikhailovna, Cand.Sc.(Soc.), associate prof. at the department of sociology, psychological and social technologies, Moscow City Pedagogical University. Address: 129226, Russia, Moscow, 2nd Agricultural Passage, 4/1.

Abstract. The article analyzes the problems of the higher education system in the context of public control. The communication tools used in the sphere of science and education are considered. The conclusion that the mechanism of public control contains the technological parameters of the control system, allowing to carry it out in practice, and includes methods, means and forms of public control influence in the sphere of interests of citizens and organizations. Based on generalization of the knowledge as represented in the scientific literature and results of sociological research the author offers new theoretical positions of public control at the higher school and provides practical recommendations on their implementation in social practice.

Keywords: higher education, social control, higher education system, human capital, problems of higher education, communicative tools

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For citation: Sakovich S.M. Communicative Tools of Public Control in Higher Education. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-77-86.

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Public Opinion: information and communication aspect

Author: Sharkov F.I., Mikhailov V.A., Mikhailov S.V.

Communicology. 2019. Vol.7. No.1
Sharkov Felix Izosimovich, Dr. Sc. (Soc.), professor at the Department of sociology, MGIMO (U) MFA of the Russian Federation;
Mikhailov Valery Alekseevich, Dr Sc. (Philos.), prof., head of the Department of sociology;
Mikhailov Sergey Valerievich, Cand. Sc (Philos.), associate prof. at the department of sociology, Tver State University. Address: 170000, Russia, Tver, ul. Zhelyabova, 33. Tver state University. Department of Sociology.

Abstract. The paper represents a review a range of theories of the relationship between public opinion and communication, offering insight into a variety of interpretations of the term «public opinion». The authors analyze various approaches to the theory of public opinion, the influence of mass media on public opinion, as well as the role played by public opinion in a democratic society. The text employs several scientific treatises to discuss some questions of communication related to public opinion and provides a review of recent findings from research carried out by most prominent scholars. An introduction of contemporary scholarship, currently not available in Russian, exposes readers to a diversity of approaches and perspectives.

Keywords: communication, convergent media, public opinion, public, mass media

Text: PDF

For citation: Sharkov F.I., Mihajlov V.A., Mihajlov S.V. Public Opinion: information and communication aspect. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-66-77.

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Powell N.J. (1951). Anatomy of Public Opinion. New York: Prentice-Hall.
Shamir J., Shamir M. (2000). The Anatomy of Public Opinion. University of Michigan Press. Shapiro R. (2011). Public Opinion and American Democracy. Public Opinion Quarterly. 75 (5): 982–1017. DOI:10.1093/poq/nfr053.
Soroka S., Wlezien C. (2010). Degrees of Democracy: Politics, Public Opinion and Policy. Cambridge: Cambridge University Press.
Speier H. (1950). Historical Development of Public Opinion. American Journal of Sociology, Vol. 55, No. 4: 376–388. DOI:10.1086/220561. JSTOR 2772299.
Stichwe R.K. (1999). On the Genesis of the World Society – Innovations and Mechanisms. Journal of Sociology and Social Anthropology. Vol. II. № 3. P. 67-77.
Tarde G. (1999 (1902)). Public opinion and the crowd / G. Tarde. Translation from French, ed. P.S. Kogan. M.: Institute of Psychology, Russian Academy of Sciences, Publishing House “KSP +” (In Rus.).
Tocqueville A. (2000). Democracy in America. Chicago: University of Chicago. P.282–283. Watts D.J., Dodds P.S. (2007). Influentials, Networks, and Public Opinion Formation. Journal of Consumer Research. 34 (4): 441–458. DOI:10.1086/518527.
Wlezien C., Soroka S. (2007).  Relationships between Public Opinion and Policy. Oxford Handbook of Political Behavior: 799–817.

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Symbolic Policy of the EU Identity Development: interpretation experience

Author: Ten Y.P.

Communicology. 2019. Vol.7. No.1
Ten Yulia Pavlovna, Dr. Sc. (Philos.), professor at the department of management, Financial University under the Government of the Russian Federation. Address: 125993, Russia, Moscow, Leningradsky av., 49.

Abstract. The paper introduces the symbolic approach to understanding the issues of the construction of the regional identity of the European Union. The goal of the research is philosophical-cultural analysis of meaning and role of the symbols in the process of shaping identity of the EU. The research has multidimensional approach and it involves the concepts, theories, methods from Philosophy, Sociology, History, Political Studies and Intercultural Communication. It is established that the European Union policy creates and transmitters particular symbols as the means of the social technology forming common European identity. The key result of the research is the examination of the main trends of the interpretation of the EU’s official symbols. The theoretic-practical importance of a research reveals in the suggestion that from the end of the XX century Europe has experienced the period of the global socio-cultural and political-economic transformation. The formation of the common meanings of the symbols of the EU will help social groups and communities of the EU to recognize and feel as the part of the all-European political-economic and sociocultural model.

Keywords: identity, symbol, European Union, symbolic policy of the European Union, identity of the European Union, symbols of the European Union


Text: PDF

For citation: Ten Y.P. Symbolic Policy of the EU Identity Development: interpretation experience. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-54-65.

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Career, Stigmatization, and Formation of the Entrepreneurial Potential

Author: Lipai T.P., Tchanturia N.G., Goderdzishvili B.G. 

Communicology. 2019. Vol.7. No.1
Lipai Tatyana Petrovna, Cand. Sc. (Soc.), professor at the department of management and economics of education, Minsk City Institute for the Development of Education;
Tchanturia Natalia Grigorievna, Cand. Sc. (Econ.), associate prof. at the dept. of business administration, faculty of business technologies, Georgian Technical University;
Goderdzishvili Bella Grishaevna, Dr. Sc. (Econ.), assistant prof. at the dept. of business administration, faculty of business technologies, Georgian Technical University. Address: 220034, Belarus, Minsk, Bronevoj lane, 15А.

Abstract. The first decades of the 21st century, the system of social and labor relations is facing unprecedented challenges from the external environment. These are globalization, economic growth based on the increasing role of knowledge, as well as the revolutionary development of information and communication technologies. On the other hand, the solution of the acute problem of employment of the population is becoming more closely associated with the concept of “self-employment” and “employment according to the demand on the labor market.
It is difficult to find a vacancy in the profile of the received specialty, especially for young specialists due to the high level of competition in the labor market. Many professions that were interesting for young people in “soviet times” lost their social and material status among young professionals. Conversely, some occupations that were in “soviet times” stigmatized (for example entrepreneur), today is the real way to solve the problem of unemployment. Today formation of entrepreneurial competencies among graduates of modern society is one of the most important issues in the development of our education and economy.
Consequently, in the short term, the real way to solve the problem of unemployment is to promote the development of small and medium-sized enterprises-business entities, which today is the most important direction of economic reforms in 21st century. The effective functioning of these reforms is directly related to the identification and development of entrepreneurial potential among the unemployed young people, with the creation of an appropriate educational base and support for entrepreneurship at the state level. Therefore, the study of the entrepreneurial potential of the population is of great importance for the planning of measures of the entrepreneurial policy of the country as a whole.

Keywords: motivation, social and labor relations, stigma, employment, entrepreneurial potential

Text: PDF

For citation: Lipai T.P., Tchanturia N.G., Goderdzishvili B.G. Career, Stigmatization, and Formation of the Entrepreneurial Potential [Карьера, стигматизация и формирование предпринимательского потенциала]. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-43-52.

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Eurasian Integration Coverage in the Scientific and Academic Discourse of the United States

Author: Vivier V.N.

Communicology. 2019. Vol.7. No.1
Viver Virsaviya Nigmatovna, post-graduate student, dept. of applied international analysis, Moscow State Institute of International Relations. Address: 119454, Russia, Moscow, Vernadsky av., 76.

Abstract. The research of Eurasian integration publications is actual in the context of the world order changing and nowadays Russian-American relations. The foreign policy of Russia and the United States in the Post-Soviet countries is the most sensitive issue of bilateral agenda which promoted emergence of crisis in the Russian-American interaction. The survey is aimed to fill the gap in understanding of the nature and features of Eurasian integration from the point of US experts. The research supplements nowadays awareness and systematizes the new information. It is supposed to pursue the descriptive review which is providing essence of current scientific knowledge and trends in development of this knowledge.

Keywords: Post-Soviet region, Eurasian integration, integration projects, Russian policy, American “think tanks”

Text: PDF

For citation: Vivier V.N. Eurasian Integration Coverage in the Scientific and Academic Discourse of the United States. Communicology (Russia). 2019. Vol. 7. No.1.
DOI 10.21453/2311-3065-2019-7-1-33-42.

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Systems Theory and the Symbolically Generalized Communication Media

Author: Jiří Šubrt

Communicology. 2019. Vol.7. No.1
Šubrt Jiří, Dr. Sc. (Philos.), professor, Head of the Dept. of historical sociology, faculty of humanities, Charles University in Prague. Address: 8158 00, Czech Republic, Prague, University Area Jinonice, U Kříže, 5 Room 6009.

Abstract. This article is devoted to essential aspects of the systems theory of Niklas Luhmann, especially with regard to his conception of symbolically generalized communication media. Luhmann’s conception shows contemporary society as a functionally differentiated society in which a number of partial social systems (subsystems) operate, each of which is made up of communications that take place in their own distinctive communication medium. Luhmann presents a picture of a society that does not represent an integrated whole. It is a pluralist entity that operates without a top and without a centre, lacking the means of meta-communication.

Keywords: systems theory, society, evolution, functional differentiation, subsystems, communication, media, codes, symbolically generalized communicative media, resonance, integration, supervision

Text: PDF

For citation: Šubrt J. Systems Theory and the Symbolically Generalized Communication Media. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-21-31.

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Structuring Values within the System-Activity Approach to the Analysis of Media Space

Author: Buzin V.N, Matusova A.I.

Communicology. 2019. Vol.7. No.1
Buzin Valery Nikolaevich, Cand. Sc. (Soc.), adviser to the Minister of Health, the actual state adviser of the Russian Federation of the 3rd class;
Matyusova Anastasia Igorevna, specialist of the department of public health and communications, Ministry of Health of the Russian Federation. Address: 127994, Russia, Moscow, Rakhmanovsky per., 3.

Abstract. The paper represents some issues related to the formation values of young people through the prism of media structures, in particular the media space, which is a system that arises in the process of communicative interaction of different social institutions. The authors prove that such youth actions as monstration allow people to integrate into the social environment or, on the contrary, contribute to the process of disintegration.

Keywords: media, values, revolution, youth, communication, institutes

Text: PDF

For citation: Buzin V.N., Matusova A.I. Structuring Values within the System-Activity Approach to the Analysis of Media Space. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-15-20.

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