Public Opinion: information and communication aspect

Author: Sharkov F.I., Mikhailov V.A., Mikhailov S.V.

Communicology. 2019. Vol.7. No.1
Sharkov Felix Izosimovich, Dr. Sc. (Soc.), professor at the Department of sociology, MGIMO (U) MFA of the Russian Federation;
Mikhailov Valery Alekseevich, Dr Sc. (Philos.), prof., head of the Department of sociology;
Mikhailov Sergey Valerievich, Cand. Sc (Philos.), associate prof. at the department of sociology, Tver State University. Address: 170000, Russia, Tver, ul. Zhelyabova, 33. Tver state University. Department of Sociology.

Abstract. The paper represents a review a range of theories of the relationship between public opinion and communication, offering insight into a variety of interpretations of the term «public opinion». The authors analyze various approaches to the theory of public opinion, the influence of mass media on public opinion, as well as the role played by public opinion in a democratic society. The text employs several scientific treatises to discuss some questions of communication related to public opinion and provides a review of recent findings from research carried out by most prominent scholars. An introduction of contemporary scholarship, currently not available in Russian, exposes readers to a diversity of approaches and perspectives.

Keywords: communication, convergent media, public opinion, public, mass media

Text: PDF

For citation: Sharkov F.I., Mihajlov V.A., Mihajlov S.V. Public Opinion: information and communication aspect. Communicology (Russia). 2019. Vol. 7. No.1. DOI 10.21453/2311-3065-2019-7-1-66-77.

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