Social Networks in the Process of Communication between the Government and Society

Author: Alexander A. Startsev, Nikita V. Grishanin

Communicology. 2018. Vol.6. No.5
Alexander Alekseevich Startsev, postgraduate student of the North-West Institute of Management, RANEPA; Nikita Vladimirovich Grishanin, Cand. Sc. (Cult.), associate professor of the Department of Public Relations and Social Technologies of the North-West Institute of Management, RANEPA. Address: 199178, Russia, St. Petersburg, Sredny prospect, 57. E-mail:

Abstract. The article is dedicated to the study of the difficulties and opportunities for the formation of public opinion through communication between the authorities and the population through social networks. It represents the results of the analysis and comparison of the use of social networks by federal and regional authorities on the example of the Government of St. Petersburg. The results have revealed the problem of insufficient use of modern communication technologies by the authorities. Besides, the use of social networks and blogs, allows state authorities to form an image of power open to dialogue with the public, but, according to the authors, this format of communication is not quite popular among the public. According to the authors, the main efforts in this regard should be aimed at promoting two-way communication, involving citizens in an open dialogue with the authorities.

Keywords: public authorities, population, social networks, public opinion, formation of public opinion, communication, manipulative technologies, mass media, Internet communication

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For citation: Startsev A.A., Grishanin N.V. I Social  networks in the process of communication between the government and society. Communicology (Russia). 2018. Vol. 6. No.5. P. 108-119. DOI 10.21453 / 2311-3065-2018-6-5-108-119.

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