Formation of a Positive Image of the Karachay-Cherkess Republic in the Russian Information Space (sociological approach)

Author: Janna N. Toriya

Communicology. 2018. Vol.6. No.5
Janna Nodarovna Toriya, postgraduate student of the Russian Presidential Academy of National Economy and Public Administration. Address: 119571, Russia, Moscow, Vernadsky av., 84. E-mail:

Abstract. The paper is dedicated to the analysis of the image of the North Caucasus Federal District, in particular, the Karachay-Cherkess Republic from the point of view of tourism and investment potential. Based on statistical data on the region and the main directions of the socio-economic development of the republic, the author reveals the content of the image of the territory and the factors influencing the formation of a positive image. The author have assessed the impact of positive civic identity on the image of the republic as a whole, the national (ethnic composition) of the republic and the birth rate. Based on the results of sociological polls conducted in the Karachay-Cherkess Republic, the author concludes that the republics of the North Caucasus have specific features: religiousness of the population, adherence to traditions, a high level of civic identity, and a positive assessment of the activities of government bodies.

Keywords: successful region, attractiveness of the region, sustainability, competitive advantages, preservation of traditional foundations, positive image, civil identity

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For citation: Toriya J.N. Formation of a positive image of the Karachay-Cherkess Republic in the Russian information space (sociological approach). Communicology (Russia). 2018. Vol. 6. No.5. P. 99-106. DOI 10.21453 / 2311-3065-2018-6-5-99-106.

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