Social Networks in the Process of Communication between the Government and Society

Author: Alexander A. Startsev, Nikita V. Grishanin

Communicology. 2018. Vol.6. No.5
Alexander Alekseevich Startsev, postgraduate student of the North-West Institute of Management, RANEPA; Nikita Vladimirovich Grishanin, Cand. Sc. (Cult.), associate professor of the Department of Public Relations and Social Technologies of the North-West Institute of Management, RANEPA. Address: 199178, Russia, St. Petersburg, Sredny prospect, 57. E-mail: nikitag@bk.ru.

Abstract. The article is dedicated to the study of the difficulties and opportunities for the formation of public opinion through communication between the authorities and the population through social networks. It represents the results of the analysis and comparison of the use of social networks by federal and regional authorities on the example of the Government of St. Petersburg. The results have revealed the problem of insufficient use of modern communication technologies by the authorities. Besides, the use of social networks and blogs, allows state authorities to form an image of power open to dialogue with the public, but, according to the authors, this format of communication is not quite popular among the public. According to the authors, the main efforts in this regard should be aimed at promoting two-way communication, involving citizens in an open dialogue with the authorities.

Keywords: public authorities, population, social networks, public opinion, formation of public opinion, communication, manipulative technologies, mass media, Internet communication

Text: PDF

For citation: Startsev A.A., Grishanin N.V. I Social  networks in the process of communication between the government and society. Communicology (Russia). 2018. Vol. 6. No.5. P. 108-119. DOI 10.21453 / 2311-3065-2018-6-5-108-119.

References
Puchkina E.S., Rudakov K.V. (2009). Interrelation of transparency and volatility of shares of Russian companies. Finance and credit. No. 25 (361). P. 25-30 (In Rus.).
Shatina N.V. (2011). Runet as an ecological environment of the Russian policy. Bulletin of the RSUH. Political Science Series. Story. International relationships. Foreign Regional Studies. Orientalism. No. 1 (62) (In Rus.).
Sharkov F.I. (2014). Information and communication paradigm of development of the Russian state scientific discussions. Communicology. Vol.3, No.1. P. 111-119 (In Rus.).
Lunev V.D., Garnikyan V.P., Anufrieva I.S. (2016). Transparency of public administration. In coll. of International sc.-practical. conf. Intellectual and scientific potential of the XXI century. Ufa: Aeterna. P. 166-168 (In Rus.).
Grishanin N.V., Zhigalova N.G. (2016). Positioning of an advertising agency in St. Petersburg: indicators, market participants, trends. Strategic communications in business and politics. Vol. 2. No. 2. P. 63-70 (In Rus.).
Alexandrova Y.A. (2016). Political communication of government and society in social networks: a potential role in the formation of a new model of the Russian government. Legal culture. No.3 (26). P. 44-50 (In Rus.).
Dukenova A.D. (2014). Computer terminology. Bulletin of the Kazakh Abay National Pedagogical University. No. 1. P. 53-58 (In Rus.).
Podosokorsky N. (2011). Prospects for the use of social networks for political promotion. In: Blog Green [el. source]: http://blog.greensmm.ru/?p=98 (In Rus.).
Rudnichenko A.K. (2016). User identification on the Internet. Young scientist. No.6. P. 45-47 (In Rus.).
Chirkin V.E. (2001). Universal Values  and Russian Law. Social Sciences and Modernity. No.2. P. 64-76 (In Rus.).
Shalimov A.B. (2013). Man in social networks. Modern research of social problems. No.9 [режим доступа]: https://cyberleninka.ru/article/v/chelovek-v-sotsialnyh-setyah (In Rus.).

Read More

Identity and Identification in Social Networks

Author: Alexander A. Startsev, Nikita V. Grishanin, Natalia V. Kirillina

Communicology. 2018. Vol.6. No.4
Alexander Alekseevich Startsev, postgraduate student of the North-West Institute of Management, RANEPA;
Nikita Vladimirovich Grishanin, Cand. Sc. (Cult.), associate professor of the Department of Public Relations and Social Technologies of the North-West Institute of Management, RANEPA;
Natalia Vladimirovna Kirillina, Cand. Sc. (Soc.), associate professor at the department of public relations and media policy, Institute of Public Administration and Civil Service, RANEPA. Address: 199178, Russia, St. Petersburg, Sredny prospect, 57. E-mail: nikitag@bk.ru.

Abstract. The paper represents the study of the issue of identity and identification of individuals on the Internet in conditions of rapid development of virtual  communication on the basis of social networks. Internet is described as part of a postmodern culture with an inherent attitude to the personality and the formation of an individuality that is not identical to itself. The authors describe the process of identity formation in the social Internet space, which is connected with its virtualization through various tools of Internet communication. It is shown that the identification process is conditioned by the level of development of the society and should be characterized by gradation from complete anonymity and confidentiality of participants in virtual communication during the initial period of the formation of social networks to the actual identification of the person at the present time. The text gives the description of this process by stages. The conclusions highlight the influence of this process on the formation of marketing communications technologies, such as social media marketing, viral technologies, augmented reality.
The authors of the manuscript continue the research of Runet by S.N. Makeev and N.A. Senchenko and rely on the terminology developed in their research.

Keywords: Internet, network communication, social network, personality, self-expression, identification, user, communication, contacts

Text: PDF

For citation: Startsev A.A., Grishanin N.V., Kirillina N.V. Identity and Identification in Social Networks. Communicology (Russia). 2018. Vol. 6. No.4. P. 76-87. DOI 10.21453 / 2311-3065-2018-6-4-76-87.

References
Castells M. (2000). Information era: economy, society and culture. Moscow: SU-HSE (In Rus.). Chekrygin T.A. (2014). Sense-forming function of social identity of the person // Humanitarian and social sciences. No.2. P. 334-337 (In Rus.).
Dukenova A.D. (2014). Computer terminology // Bulletin of the Kazakh National Abay Pedagogical University. No. 1. P. 53-58 (In Rus.).
Florensky P. (2012). A pillar and a statement of Truth. The experience of Orthodox theodicy in twelve letters. M.: Academic Project (In Rus.).
Freud Z. (2010). Psychology of the masses and analysis of the human “I”. St. Petersburg (In Rus.). Fromm E. (1988). The sane society. The problem of man in Western philosophy. Moscow: Progress (In Rus.)
Gofman I. (2000). The presentation of self in everyday life / Transl. by Kovalev M.: Canon-Press-C, Kuchkovo Pole (In Rus.).
Habermas J. (2016). The structural transformation of the public sphere (Strukturwandel der Öffentlichkeit: Untersuchungen zu einer Kategorie der bürgerlichen Gesellschaft). Moscow: Ves Mir (In Rus.).
Ilyin V.A. (2016). Theory and practice of psychosocial development: personality, group, society: monograph. M.: RGSU Publishing house  (In Rus.).
Kachanov Y.L. (2003). The problem of situational and transversal identity of an individual as an agent of social relations // Psychology of Self-Consciousness. Reader on social psychology of personality. Samara: Bakhrakh-M (In Rus.).
Kirillina N.V. (2017). Symbolic exchange as a system characteristic of communicative practices. In: Behavioral Economics and Future Markets Formation. Materials of the VII International Sociological Grushin Conference, March 15-16, 2017. P. 1701-1703 (In Rus.).
Kokovina N.Z. (2013). The Role of the Cultural Tradition in National Identity Identification // Bulletin of Regional Financial and Economic Institute [el. journal]: https://science.rfei.ru/en/2013/3/41. html (In Rus.).
Kurbanova Z.A. (2014). The role of social networks in the modern society // Sci Article [el. journal]: http://sci-article.ru/stat.php?i=1416403572 (In Rus.).
Leshchenko A.M. (2011). Social networks as a mechanism for constructing communication in modern society: dis. ... cand. philos. sciences. Pyatigorsk (In Rus.).
Luchinkina A.I. (2014). The model of Internet socialization of personality // Sci Article [el. journal]: http://sci-article.ru/stat.php?i=1410699460 (In Rus.).
Makeev S.N. (2017). The phenomenon of social communication in the space of an extended objective-virtual reality. Dis. abstract ... Cand.Sc& (Philos.): https://search.rsl.ru/en/ record/01006656395 (In Rus.).
Makeev S.N. Makeev A.N. (2015a). The social network as a tool for communicating the expanded reality // Hist., Filos., Polit. and the Jurid. Science: cultural studies. No. 7 (57) Part 1. P. 95-97 (In Rus.).
Makeev SN, Makeev AN (2015b). Identification problems in social networks // Historical, philosophical, political and legal sciences, culturology and art history. Questions of theory and practice. № 8 (58): in 3 hours Part III. C. 127-129 (In Rus.).
Martynov K.K. (2014). Selfie: Between Media Democratization and Self-Commodification // Logos. No.4 (100). P. 73-87 (In Rus.).
Senchenko N.A. (2016). Specificity of the influence of network culture on the process of identification of personality // Culture and Civilization. No. P. 128-137 (In Rus.).
Suler J. (1996). The Psychology of Cyberspace [el. source]: https://www.researchgate.net/ publication/37366481 (In Rus.).
Tishkov V.A. (2011). Historical Culture and Identity // The Urals Historical Herald. No.2 (31). P. 4-16 (In Rus.).
Uspenskaya O.A. (2016). The study of personality identification mechanism in psychological science // New science: the current state and ways of development. No. 3-2. P.72-76 (In Rus.).
Voronkin A.S. (2014). Social networks: evolution, structure, analysis // Educational technologies and society. No. 1 P. 650-675 (In Rus.).

Read More