Author: Kh., Kushvakha, Anna V. Taranenko
Communicology. 2017. Vol.5. No.4
Kushvakha Khurshud. Cand. Sci ( Filol.), Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).
Taranenko Anna Vladimirovna, Cand. Sci ( Filol.), Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).
Abstract. The article analyzes the peculiarities of usage of various PR-instruments to communicate in social media with the target audience in the aviation sector. Special attention is given to social network analysis, explores the possibilities of each social network separately to create a positive image of JSC “United aircraft Corporation” and the aircraft industry as a whole, analyzes the effectiveness of the use of press centre of Corporation PR-instruments in social setelah.
Keywords: social media, PR-instrument, the target audience, the aviation enterprise, JSC “United aircraft Corporation”, the positive image, the efficiency of interaction
Text: PDF
For citation: Kh., Kushvakha, Anna V. Taranenko. Social media as a PR-instrument to interact with the target audiences in the aviation industry. Communicology. Vol. 5. №4. С. 93-101 DOI 10.21453/2311-3065-2017-5-4-93-101
References
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2. Godin S. The Purple cow. Moscow: Mann, Ivanov and Ferber, 2013. (In Russ.).
3. Jensen, R. The dream Society. How the coming shift from information to imagination will transform your business. SPb.: Stockholm school of Economics in Saint-Petersburg, 2002. (In Russ.).
4. Kononov N. In. Code Durov. The real story «Vkontakte» and its Creator. Moscow: Mann, Ivanov and Ferber, 2012. (In Russ.).
5. Cohen, D., Feld, B. Startup network: Master classes by successful entrepreneurs. M.: Alpina Pablisher, 2013. (In Russ.).
6. Lindstrom, M. Buyology. A fascinating journey into the brain of the modern consumer. Per.
E. Faluk. M.: Alpina Business Books, 2010. (In Russ.).
7. The official website of the United Aircraft Corporation. [Electronic resource] http://www. uacrussia.ru/ru/
8. Rumyantsev D. Promotion of business in ВКонтакте. Quickly and with minimal cost. SPb: Piter, 2014.
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10. Social media Instagram. [Electronic resource] ttps://www.instagram.com/uac_russia
11. Social media Livejournal. [Electronic resource] http://uacrussia.livejournal.com
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13. Social media Youtube. [Electronic resource] https://www.youtube.com/user/UACRussia
14. Social media Вконтакте. [Electronic resource] https://vk.com/uac_russia
15. Fedorov P. Pavel Durov: «Facebook in recent years, losing users in the CIS.» [Electronic resource] // Zuckerberg will Call, 2013. Mode of access: http://siliconrus.com/2013/12/paveldurov-facebook-lost-users-sng/ (accessed 02.04.17). (In Russ.).
16. Harnish V. The Rules of profitable startups. Moscow: Mann, Ivanov and Ferber, 2010. (In Russ.).
17. Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is Connecting the World Electronic resource // Simon & Schuster. 2010. Access mode: http://smallbiztrends. com/2010/07/the-facebook-effect.html (accessed 02.04.17). (In Russ.).
Communicology. 2017. Vol.5. No.4
Kushvakha Khurshud. Cand. Sci ( Filol.), Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).
Taranenko Anna Vladimirovna, Cand. Sci ( Filol.), Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).
Abstract. The article analyzes the peculiarities of usage of various PR-instruments to communicate in social media with the target audience in the aviation sector. Special attention is given to social network analysis, explores the possibilities of each social network separately to create a positive image of JSC “United aircraft Corporation” and the aircraft industry as a whole, analyzes the effectiveness of the use of press centre of Corporation PR-instruments in social setelah.
Keywords: social media, PR-instrument, the target audience, the aviation enterprise, JSC “United aircraft Corporation”, the positive image, the efficiency of interaction
Text: PDF
For citation: Kh., Kushvakha, Anna V. Taranenko. Social media as a PR-instrument to interact with the target audiences in the aviation industry. Communicology. Vol. 5. №4. С. 93-101 DOI 10.21453/2311-3065-2017-5-4-93-101
References
1. Bhargava R. The Birth of i-brands. How to survive companies. M.: Eksmo, 2010. (In Russ.).
2. Godin S. The Purple cow. Moscow: Mann, Ivanov and Ferber, 2013. (In Russ.).
3. Jensen, R. The dream Society. How the coming shift from information to imagination will transform your business. SPb.: Stockholm school of Economics in Saint-Petersburg, 2002. (In Russ.).
4. Kononov N. In. Code Durov. The real story «Vkontakte» and its Creator. Moscow: Mann, Ivanov and Ferber, 2012. (In Russ.).
5. Cohen, D., Feld, B. Startup network: Master classes by successful entrepreneurs. M.: Alpina Pablisher, 2013. (In Russ.).
6. Lindstrom, M. Buyology. A fascinating journey into the brain of the modern consumer. Per.
E. Faluk. M.: Alpina Business Books, 2010. (In Russ.).
7. The official website of the United Aircraft Corporation. [Electronic resource] http://www. uacrussia.ru/ru/
8. Rumyantsev D. Promotion of business in ВКонтакте. Quickly and with minimal cost. SPb: Piter, 2014.
9. Social media Facebook. [Electronic resource] https://www.facebook.com/UAC.RUSSIA
10. Social media Instagram. [Electronic resource] ttps://www.instagram.com/uac_russia
11. Social media Livejournal. [Electronic resource] http://uacrussia.livejournal.com
12. Social media Twitter [Electronic resource] https://twitter.com/uac_russia
13. Social media Youtube. [Electronic resource] https://www.youtube.com/user/UACRussia
14. Social media Вконтакте. [Electronic resource] https://vk.com/uac_russia
15. Fedorov P. Pavel Durov: «Facebook in recent years, losing users in the CIS.» [Electronic resource] // Zuckerberg will Call, 2013. Mode of access: http://siliconrus.com/2013/12/paveldurov-facebook-lost-users-sng/ (accessed 02.04.17). (In Russ.).
16. Harnish V. The Rules of profitable startups. Moscow: Mann, Ivanov and Ferber, 2010. (In Russ.).
17. Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is Connecting the World Electronic resource // Simon & Schuster. 2010. Access mode: http://smallbiztrends. com/2010/07/the-facebook-effect.html (accessed 02.04.17). (In Russ.).
