Network communications: the issue of the influence of new media on the formation of public opinion

Author: Anna V. Chizhik

Communicology. 2017. Vol.5. No.3
St. Petersburg state University. St. Petersburg, Russian Federation.

Abstract. The article is devoted to the analysis of existing media formats. Along with the traditional media, new media formats that have appeared over the past five years (Internet media, hybrid projects of traditional media, cable and satellite television, blogs and social networks, etc.) have appeared, the main features of which are multiply increased volumes of transmitted Information and fragmentation of the audience. The author notes that the emergence of such media forms as blogs and Internet media, provoked the traditional media to develop new models of interaction with people. Therefore, at the moment there are at least two working paradigms of the presence of such media on the Internet. In the framework of this study, the statistics of various portals registered as mass media were analyzed, and data were obtained showing the features of the presence of traditional media on the Internet, as well as illustrating trends in the development of new honey formats.

Keywords. Media, media communications, traditional media, online media, aggregators, social networks, media convergence, new media.


For citation: Chizhik Anna V. Network communications: the issue of the influence of new media on the formation of public opinion. Communicology (Russia). Vol. 5. No. 3. 2017.
P. 55-69 DOI 10.21453/2311-3065-2017-5-3-55-69

Inf. about authors: Anna V. Chizhik, assistant of information systems in arts and Humanities,
faculty of arts, St. Petersburg state University; post-graduate student of the RANEPA. Institute
of state service and management, faculty of state and municipal management, UNESCO

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