Sports Journalism in the System of Modern Media Communications

Author: Vladimir V. Silkin, Alina Y. Suvorova

Communicology. 2018. Vol.6. No.5
Silkin Vladimir Vladimirovich, Dr. Sc. (Pol.), Professor, Dean of faculty of journalism, Institute of Public Administration and Civil Service, RANEPA; Alina Yurievna Suvorova, postgraduate student, RANEPA. Address: 119571, Russia, Moscow, Vernadsky av., 84. E-mail:

Abstract. Sport as a social institution for constant development has always needed a constant interchange of achievements from practical experience in theory and back. An important part of the system that provided such circulation and supported the life activity of the sports sphere since 19th century was Russian sports journalism, which initially developed in general publications in the form of separate articles or sections. Further expansion of the number of sports activities, the increase of its role and importance in the life of society has required the emergence of special periodical press. Before the revolution, a unified typological group of sports publications has crystallized as part of specialized journalism, united by purpose, audience, object of reflection, integrity and structuring, general functions, among which the main ones were educational, propaganda and organizational. In post-revolutionary Russia, special attention was paid to the creation of a history of the development of sports and physical culture. The sport was elevated to the level of international politics.
In recent years, attention to sports has been reviving. The heroism of sport is displayed in new domestic feature films and talented journalistic works. In connection with the 2014 Winter Olympics in Sochi and the 2014 FIFA World Cup and a number of other international sporting events, Russia has faced the global task of creating a holistic system of physical education that covers wide circles. By the impact of convergence and expansion of multimedia, some sports editions have become unique entities combining several media channels in one, and attracting new audiences to the topic of sports. Thus, sports mass media today is visibly on the upgrade as even more interesting, professional, competitive and promising.

Keywords: sports journalism, sports media communication

Text: PDF

For citation: Silkin V.V., Suvorova A.Y. Sports journalism in the system of modern media communications. Communicology (Russia). 2018. Vol. 6. No.5. P. 15-23.
DOI 10.21453 / 2311-3065-2018-6-5-15-23.

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