The Genesis of the Communicative Function of Sports Journalism (on the example of Russia and the United Kingdom)

Author: Felix I. Sharkov

Communicology. 2018. Vol.6. No.5
Felix Izosimovich Sharkov, Dr.Sc. (Soc.), professor at the department of sociology, MGIMO. Address: 119571, Russia, Moscow, Vernadsky av., 76. E-mail:

Abstract. The term “sports journalism”, as well as other types of journalism (business journalism, political journalism, military journalism), being an offshoot of journalism, retains the basic foundations given in the definition of journalism, adding content characteristic of this species branch. Sports journalism in broad consideration includes theoretical and methodological analysis of the state of social processes relating in any way to physical culture and sports. It can hardly consider (cover, analyze) the issues of sport in isolation from physical culture.
It seems theoretically reasonable to consider sports journalism not only as a tool for describing and analyzing the sports life of an object. Sports journalism is designed not just to reflect sports events, and not even limited to the analysis of sports as an integral element of any organization, even at the social level. The performance of journalistic functions in sports journalism includes the display of social life events around the sport and the accompanying direction of physical culture. The communicative function of a sports journalist consists in actualization of sports information by enhancing communication between the source of information and the recipient through the channels of mass communication and information. Sports topics are an integral element of many informational messages of various media. It covers and reflects cultural, political, ideological, communicative and other meanings of sport. Today, no one doubts the fact that sport is an extremely capacious and multifunctional phenomenon. Therefore, modern sports journalism, embodying political, socio-cultural and ethical theories, should be based on thinking styles, aesthetic ideals and values.
In recent years, the importance of sport in Russia has increased dramatically. This is primarily due to the holding of the Olympics and the FIFA World Cup in Russia. Sport has become an active influence on social processes, it is strengthened in the minds of people as a prestigious and attractive category. Accordingly, sports journalism has begun to progress.

Keywords: sports journalism, sports journalist, communicative function

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For citation: Sharkov F.I. The genesis of the communicative function of sports journalism (on the example of Russia and the UK). Communicology (Russia). 2018. Vol. 6. No.5. P. 24-36. DOI 10.21453 / 2311-3065-2018-6-5-24-36.

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