Author: Alexander A. Startsev, Nikita V. Grishanin, Natalia V. Kirillina
Communicology. 2018. Vol.6. No.4
Alexander Alekseevich Startsev, postgraduate student of the North-West Institute of Management, RANEPA;
Nikita Vladimirovich Grishanin, Cand. Sc. (Cult.), associate professor of the Department of Public Relations and Social Technologies of the North-West Institute of Management, RANEPA;
Natalia Vladimirovna Kirillina, Cand. Sc. (Soc.), associate professor at the department of public relations and media policy, Institute of Public Administration and Civil Service, RANEPA. Address: 199178, Russia, St. Petersburg, Sredny prospect, 57. E-mail: nikitag@bk.ru.
Abstract. The paper represents the study of the issue of identity and identification of individuals on the Internet in conditions of rapid development of virtual communication on the basis of social networks. Internet is described as part of a postmodern culture with an inherent attitude to the personality and the formation of an individuality that is not identical to itself. The authors describe the process of identity formation in the social Internet space, which is connected with its virtualization through various tools of Internet communication. It is shown that the identification process is conditioned by the level of development of the society and should be characterized by gradation from complete anonymity and confidentiality of participants in virtual communication during the initial period of the formation of social networks to the actual identification of the person at the present time. The text gives the description of this process by stages. The conclusions highlight the influence of this process on the formation of marketing communications technologies, such as social media marketing, viral technologies, augmented reality.
The authors of the manuscript continue the research of Runet by S.N. Makeev and N.A. Senchenko and rely on the terminology developed in their research.
Keywords: Internet, network communication, social network, personality, self-expression, identification, user, communication, contacts
Text: PDF
For citation: Startsev A.A., Grishanin N.V., Kirillina N.V. Identity and Identification in Social Networks. Communicology (Russia). 2018. Vol. 6. No.4. P. 76-87. DOI 10.21453 / 2311-3065-2018-6-4-76-87.
References
Castells M. (2000). Information era: economy, society and culture. Moscow: SU-HSE (In Rus.). Chekrygin T.A. (2014). Sense-forming function of social identity of the person // Humanitarian and social sciences. No.2. P. 334-337 (In Rus.).
Dukenova A.D. (2014). Computer terminology // Bulletin of the Kazakh National Abay Pedagogical University. No. 1. P. 53-58 (In Rus.).
Florensky P. (2012). A pillar and a statement of Truth. The experience of Orthodox theodicy in twelve letters. M.: Academic Project (In Rus.).
Freud Z. (2010). Psychology of the masses and analysis of the human “I”. St. Petersburg (In Rus.). Fromm E. (1988). The sane society. The problem of man in Western philosophy. Moscow: Progress (In Rus.)
Gofman I. (2000). The presentation of self in everyday life / Transl. by Kovalev M.: Canon-Press-C, Kuchkovo Pole (In Rus.).
Habermas J. (2016). The structural transformation of the public sphere (Strukturwandel der Öffentlichkeit: Untersuchungen zu einer Kategorie der bürgerlichen Gesellschaft). Moscow: Ves Mir (In Rus.).
Ilyin V.A. (2016). Theory and practice of psychosocial development: personality, group, society: monograph. M.: RGSU Publishing house (In Rus.).
Kachanov Y.L. (2003). The problem of situational and transversal identity of an individual as an agent of social relations // Psychology of Self-Consciousness. Reader on social psychology of personality. Samara: Bakhrakh-M (In Rus.).
Kirillina N.V. (2017). Symbolic exchange as a system characteristic of communicative practices. In: Behavioral Economics and Future Markets Formation. Materials of the VII International Sociological Grushin Conference, March 15-16, 2017. P. 1701-1703 (In Rus.).
Kokovina N.Z. (2013). The Role of the Cultural Tradition in National Identity Identification // Bulletin of Regional Financial and Economic Institute [el. journal]: https://science.rfei.ru/en/2013/3/41. html (In Rus.).
Kurbanova Z.A. (2014). The role of social networks in the modern society // Sci Article [el. journal]: http://sci-article.ru/stat.php?i=1416403572 (In Rus.).
Leshchenko A.M. (2011). Social networks as a mechanism for constructing communication in modern society: dis. ... cand. philos. sciences. Pyatigorsk (In Rus.).
Luchinkina A.I. (2014). The model of Internet socialization of personality // Sci Article [el. journal]: http://sci-article.ru/stat.php?i=1410699460 (In Rus.).
Makeev S.N. (2017). The phenomenon of social communication in the space of an extended objective-virtual reality. Dis. abstract ... Cand.Sc& (Philos.): https://search.rsl.ru/en/ record/01006656395 (In Rus.).
Makeev S.N. Makeev A.N. (2015a). The social network as a tool for communicating the expanded reality // Hist., Filos., Polit. and the Jurid. Science: cultural studies. No. 7 (57) Part 1. P. 95-97 (In Rus.).
Makeev SN, Makeev AN (2015b). Identification problems in social networks // Historical, philosophical, political and legal sciences, culturology and art history. Questions of theory and practice. № 8 (58): in 3 hours Part III. C. 127-129 (In Rus.).
Martynov K.K. (2014). Selfie: Between Media Democratization and Self-Commodification // Logos. No.4 (100). P. 73-87 (In Rus.).
Senchenko N.A. (2016). Specificity of the influence of network culture on the process of identification of personality // Culture and Civilization. No. P. 128-137 (In Rus.).
Suler J. (1996). The Psychology of Cyberspace [el. source]: https://www.researchgate.net/ publication/37366481 (In Rus.).
Tishkov V.A. (2011). Historical Culture and Identity // The Urals Historical Herald. No.2 (31). P. 4-16 (In Rus.).
Uspenskaya O.A. (2016). The study of personality identification mechanism in psychological science // New science: the current state and ways of development. No. 3-2. P.72-76 (In Rus.).
Voronkin A.S. (2014). Social networks: evolution, structure, analysis // Educational technologies and society. No. 1 P. 650-675 (In Rus.).
Communicology. 2018. Vol.6. No.4
Alexander Alekseevich Startsev, postgraduate student of the North-West Institute of Management, RANEPA;
Nikita Vladimirovich Grishanin, Cand. Sc. (Cult.), associate professor of the Department of Public Relations and Social Technologies of the North-West Institute of Management, RANEPA;
Natalia Vladimirovna Kirillina, Cand. Sc. (Soc.), associate professor at the department of public relations and media policy, Institute of Public Administration and Civil Service, RANEPA. Address: 199178, Russia, St. Petersburg, Sredny prospect, 57. E-mail: nikitag@bk.ru.
Abstract. The paper represents the study of the issue of identity and identification of individuals on the Internet in conditions of rapid development of virtual communication on the basis of social networks. Internet is described as part of a postmodern culture with an inherent attitude to the personality and the formation of an individuality that is not identical to itself. The authors describe the process of identity formation in the social Internet space, which is connected with its virtualization through various tools of Internet communication. It is shown that the identification process is conditioned by the level of development of the society and should be characterized by gradation from complete anonymity and confidentiality of participants in virtual communication during the initial period of the formation of social networks to the actual identification of the person at the present time. The text gives the description of this process by stages. The conclusions highlight the influence of this process on the formation of marketing communications technologies, such as social media marketing, viral technologies, augmented reality.
The authors of the manuscript continue the research of Runet by S.N. Makeev and N.A. Senchenko and rely on the terminology developed in their research.
Keywords: Internet, network communication, social network, personality, self-expression, identification, user, communication, contacts
Text: PDF
For citation: Startsev A.A., Grishanin N.V., Kirillina N.V. Identity and Identification in Social Networks. Communicology (Russia). 2018. Vol. 6. No.4. P. 76-87. DOI 10.21453 / 2311-3065-2018-6-4-76-87.
References
Castells M. (2000). Information era: economy, society and culture. Moscow: SU-HSE (In Rus.). Chekrygin T.A. (2014). Sense-forming function of social identity of the person // Humanitarian and social sciences. No.2. P. 334-337 (In Rus.).
Dukenova A.D. (2014). Computer terminology // Bulletin of the Kazakh National Abay Pedagogical University. No. 1. P. 53-58 (In Rus.).
Florensky P. (2012). A pillar and a statement of Truth. The experience of Orthodox theodicy in twelve letters. M.: Academic Project (In Rus.).
Freud Z. (2010). Psychology of the masses and analysis of the human “I”. St. Petersburg (In Rus.). Fromm E. (1988). The sane society. The problem of man in Western philosophy. Moscow: Progress (In Rus.)
Gofman I. (2000). The presentation of self in everyday life / Transl. by Kovalev M.: Canon-Press-C, Kuchkovo Pole (In Rus.).
Habermas J. (2016). The structural transformation of the public sphere (Strukturwandel der Öffentlichkeit: Untersuchungen zu einer Kategorie der bürgerlichen Gesellschaft). Moscow: Ves Mir (In Rus.).
Ilyin V.A. (2016). Theory and practice of psychosocial development: personality, group, society: monograph. M.: RGSU Publishing house (In Rus.).
Kachanov Y.L. (2003). The problem of situational and transversal identity of an individual as an agent of social relations // Psychology of Self-Consciousness. Reader on social psychology of personality. Samara: Bakhrakh-M (In Rus.).
Kirillina N.V. (2017). Symbolic exchange as a system characteristic of communicative practices. In: Behavioral Economics and Future Markets Formation. Materials of the VII International Sociological Grushin Conference, March 15-16, 2017. P. 1701-1703 (In Rus.).
Kokovina N.Z. (2013). The Role of the Cultural Tradition in National Identity Identification // Bulletin of Regional Financial and Economic Institute [el. journal]: https://science.rfei.ru/en/2013/3/41. html (In Rus.).
Kurbanova Z.A. (2014). The role of social networks in the modern society // Sci Article [el. journal]: http://sci-article.ru/stat.php?i=1416403572 (In Rus.).
Leshchenko A.M. (2011). Social networks as a mechanism for constructing communication in modern society: dis. ... cand. philos. sciences. Pyatigorsk (In Rus.).
Luchinkina A.I. (2014). The model of Internet socialization of personality // Sci Article [el. journal]: http://sci-article.ru/stat.php?i=1410699460 (In Rus.).
Makeev S.N. (2017). The phenomenon of social communication in the space of an extended objective-virtual reality. Dis. abstract ... Cand.Sc& (Philos.): https://search.rsl.ru/en/ record/01006656395 (In Rus.).
Makeev S.N. Makeev A.N. (2015a). The social network as a tool for communicating the expanded reality // Hist., Filos., Polit. and the Jurid. Science: cultural studies. No. 7 (57) Part 1. P. 95-97 (In Rus.).
Makeev SN, Makeev AN (2015b). Identification problems in social networks // Historical, philosophical, political and legal sciences, culturology and art history. Questions of theory and practice. № 8 (58): in 3 hours Part III. C. 127-129 (In Rus.).
Martynov K.K. (2014). Selfie: Between Media Democratization and Self-Commodification // Logos. No.4 (100). P. 73-87 (In Rus.).
Senchenko N.A. (2016). Specificity of the influence of network culture on the process of identification of personality // Culture and Civilization. No. P. 128-137 (In Rus.).
Suler J. (1996). The Psychology of Cyberspace [el. source]: https://www.researchgate.net/ publication/37366481 (In Rus.).
Tishkov V.A. (2011). Historical Culture and Identity // The Urals Historical Herald. No.2 (31). P. 4-16 (In Rus.).
Uspenskaya O.A. (2016). The study of personality identification mechanism in psychological science // New science: the current state and ways of development. No. 3-2. P.72-76 (In Rus.).
Voronkin A.S. (2014). Social networks: evolution, structure, analysis // Educational technologies and society. No. 1 P. 650-675 (In Rus.).
