Application of Social Technologies in the Study of Information Imperatives of Communication (on the example of information confrontation)

Author: Felix I. Sharkov, Alexander M. Gorokhov

Communicology. 2018. Vol.6. No.2
Felix Izosimovich Sharkov, Dr. Sc. (Soc.), professor, head of department of public relations and media policy, Institute of Public Administration and Civil Service, RANEPA;
Alexander Mikhaylovich Gorokhov, postgraduate student at the department of public relations and media policy, Institute of Public Administration and Civil Service, RANEPA. Address: 119571, Moscow, Vernadsky av., 82. E-mail:

Abstract. Contemporary sociology aims at enriching the research potential of information and expanding the communication capabilities of localization of unjustified information standoff. The elaboration of information imperatives for communication as generally valid moral norms is a definition of a set of requirements; the set of requirements of the global community to a new models of international or intergovernmental communications, with the help of which the influence on the ongoing global processes in the conditions of information confrontation and standoff would be possible.
Information reaction and counteraction as a hole affects the use of the information environment, information of individuals and organizations, information circulating in social networks. This does not stay without influencing the life of a certain community, making political or military decisions. Information confrontation does not go without consulting and coordination of the any stakeholders activities which producing and/or using information. Such standoff will certainly force its participants to analyze the consequences of their actions and reactions of opponents.
Social technologies of information impact are aimed at preserving the stability of the individual information and communication environment. It is possible through making competent administrative decisions in the conditions of information confrontation or even information warfare.

Keywords: human, communication, information, information confrontation, social technology

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For citation: Sharkov F.I., Gorokhov A.M. Application of Social Technologies in the Study of Information Imperatives of Communication (on the example of information confrontation). Communicology (Russia). 2018. Vol. 6. No.2. P. 105-115. DOI 10.21453 / 2311-3065-2018-6-2-105-115.

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