Author: Leonid S. Anikin, Anderey A. Koshelev
Communicology. 2018. Vol.6. No.2
Leonid Sergeevich Anikin, Dr. Sc. (Soc.), professor at the department of sociology of communications and management, Saratov State University;
Alexander Anatolievich Koshelev, Cand. Sc. (Soc.), associate professor at the department of sociology of youth, Saratov State University. Address: 410012, Saratov, Bolshaya Kazachya str., 120/7. E-mail: koshelev76@mail.ru.
Abstract. The paper is dedicated to the tools and methods of political communication (parliamentary poll to the State Duma in 2016). The authors actualize the concept of political PR, emphasize the need for scientific and practical study of this phenomenon relative to youth social groups through sociological research methods. According to the authors, effective PR campaigns are a set of various measures implemented by politicians to promote various kinds of ideas of the state system through the construction of a positive image in the public opinion. The key point in this direction seems to be the influencing nature of information campaigns that create the necessary conditions for a political advantage in the process of various kinds of democratic plebiscites. As a result of the research, the author reveals the most effective ways of pre-election campaigning in the youth environment and outlines the prospects for further study of the problem. When preparing PR campaigns to promote political ideas in the future, potential candidates should focus on meetings with youth social groups, diversify the content so that would be of interest to the audience. In addition, while maintaining conventional strategies, it is necessary to use Internet resources more intensively, and when organizing TV debates, in order to achieve greater efficiency, to actively involve as speakers persons with unquestionable authority in the youth environment.
Keywords: politics, PR, campaign, youth, influence, information
Text: PDF
For citation: Anikin L.S., Koshelev A.A. To the Effectiveness of Political Communication in Youth Environment (on the example of parliamentary poll to the State Duma in 2016). Communicology (Russia). 2018. Vol. 6. No.2. P. 95-104. DOI 10.21453 / 2311-3065-2018-6-2-95-104.
References
Alekhin E.V. (2012). Management of public relations: Textbook. Penza (In Rus).
Andreev S.N. (2002). Marketing of non-profit entities. Moscow (In Rus).
Arutyunova N.D. (1990). Reference. In: Linguistic Encyclopedic Dictionary / ed. V.N. Yartseva.
M.: Soviet encyclopedia. P. 411.
Baranova I., Zdravomyslova O., Kiseleva K. (2001). The population's attitude to charity in Russia.
Moscow (In Rus).
Borodina I. (2000). Non-commercial PR for commercial purposes. Marketer (In Rus).
Gavra D.P. Hubecova Z.F. (2010). Educational and methodical complex on the theory and practice of political PR. SPb (In Rus).
Grinberg T.E. (2005). Political technologies: public relations and advertising. M.: Aspect Press (In Rus).
Dacenkov I. (2001). We should look at the reverse side of the coin. Sovetnik (I rus). Lukashenko M.A., Baranov D.E., Demko E.V. (2010). PR: theory and practice / ed. by M. A. Lu
kashenko. M.: Market DS (In Rus).
Newsome D., Kruckeberg D. (2001). All about PR: the theory and practice of public relations.
M.: INFRA-M (In Rus).
Olshansky D.V. (2003). Political PR. SPb.: Peter (In Rus).
Plotnikova S.N. (2014). Discourse construction as a theoretical concept. Proceedings of Volgograd state pedagogical University. No. 5 (90). P. 41-46 (In Rus).
Searle J.R. (1982). Reference as a speech act. New in foreign linguistics. Vol. 13. Logic and linguistics (reference problems). M: Rainbow. P. 179-202 (In Rus).
Management of public relations. (2009). Textbook, 2nd ed. / ed. by V.S. Komarovsky. Moscow (In Rus).
Frolova E.A. (2017). The reference situation in the political PR discourse. Vestnik of Volgograd State University. Series 2, Linguistics. 2017. Vol. 16. No.4. P. 193-200. DOI: https://doi.org/10.15688/ jvolsu2.2017.4.18 (In Rus).
Heywood R. (1999). All about PR. Moscow (In Rus).
Chudinov A.P. (2006). Political linguistics. M.: Nauka (In Rus).
Sheigal E.I. (2000). Semiotics of political discourse. Volgograd: Peremena (In Rus).
Sharkov F.I., Silkin V.V. (2017). Communicology: theory and practice of mass media. M.: Dashkov & Co. (In Rus).
Chilton P., Schaffner C. (2002). Politics as Text and Talk: Analytical Approaches to Political Discourse. Amsterdam: Benjamin.
Heath R.L. (2005) Encyclopedia of public relations. London: Sage Publications.
Communicology. 2018. Vol.6. No.2
Leonid Sergeevich Anikin, Dr. Sc. (Soc.), professor at the department of sociology of communications and management, Saratov State University;
Alexander Anatolievich Koshelev, Cand. Sc. (Soc.), associate professor at the department of sociology of youth, Saratov State University. Address: 410012, Saratov, Bolshaya Kazachya str., 120/7. E-mail: koshelev76@mail.ru.
Abstract. The paper is dedicated to the tools and methods of political communication (parliamentary poll to the State Duma in 2016). The authors actualize the concept of political PR, emphasize the need for scientific and practical study of this phenomenon relative to youth social groups through sociological research methods. According to the authors, effective PR campaigns are a set of various measures implemented by politicians to promote various kinds of ideas of the state system through the construction of a positive image in the public opinion. The key point in this direction seems to be the influencing nature of information campaigns that create the necessary conditions for a political advantage in the process of various kinds of democratic plebiscites. As a result of the research, the author reveals the most effective ways of pre-election campaigning in the youth environment and outlines the prospects for further study of the problem. When preparing PR campaigns to promote political ideas in the future, potential candidates should focus on meetings with youth social groups, diversify the content so that would be of interest to the audience. In addition, while maintaining conventional strategies, it is necessary to use Internet resources more intensively, and when organizing TV debates, in order to achieve greater efficiency, to actively involve as speakers persons with unquestionable authority in the youth environment.
Keywords: politics, PR, campaign, youth, influence, information
Text: PDF
For citation: Anikin L.S., Koshelev A.A. To the Effectiveness of Political Communication in Youth Environment (on the example of parliamentary poll to the State Duma in 2016). Communicology (Russia). 2018. Vol. 6. No.2. P. 95-104. DOI 10.21453 / 2311-3065-2018-6-2-95-104.
References
Alekhin E.V. (2012). Management of public relations: Textbook. Penza (In Rus).
Andreev S.N. (2002). Marketing of non-profit entities. Moscow (In Rus).
Arutyunova N.D. (1990). Reference. In: Linguistic Encyclopedic Dictionary / ed. V.N. Yartseva.
M.: Soviet encyclopedia. P. 411.
Baranova I., Zdravomyslova O., Kiseleva K. (2001). The population's attitude to charity in Russia.
Moscow (In Rus).
Borodina I. (2000). Non-commercial PR for commercial purposes. Marketer (In Rus).
Gavra D.P. Hubecova Z.F. (2010). Educational and methodical complex on the theory and practice of political PR. SPb (In Rus).
Grinberg T.E. (2005). Political technologies: public relations and advertising. M.: Aspect Press (In Rus).
Dacenkov I. (2001). We should look at the reverse side of the coin. Sovetnik (I rus). Lukashenko M.A., Baranov D.E., Demko E.V. (2010). PR: theory and practice / ed. by M. A. Lu
kashenko. M.: Market DS (In Rus).
Newsome D., Kruckeberg D. (2001). All about PR: the theory and practice of public relations.
M.: INFRA-M (In Rus).
Olshansky D.V. (2003). Political PR. SPb.: Peter (In Rus).
Plotnikova S.N. (2014). Discourse construction as a theoretical concept. Proceedings of Volgograd state pedagogical University. No. 5 (90). P. 41-46 (In Rus).
Searle J.R. (1982). Reference as a speech act. New in foreign linguistics. Vol. 13. Logic and linguistics (reference problems). M: Rainbow. P. 179-202 (In Rus).
Management of public relations. (2009). Textbook, 2nd ed. / ed. by V.S. Komarovsky. Moscow (In Rus).
Frolova E.A. (2017). The reference situation in the political PR discourse. Vestnik of Volgograd State University. Series 2, Linguistics. 2017. Vol. 16. No.4. P. 193-200. DOI: https://doi.org/10.15688/ jvolsu2.2017.4.18 (In Rus).
Heywood R. (1999). All about PR. Moscow (In Rus).
Chudinov A.P. (2006). Political linguistics. M.: Nauka (In Rus).
Sheigal E.I. (2000). Semiotics of political discourse. Volgograd: Peremena (In Rus).
Sharkov F.I., Silkin V.V. (2017). Communicology: theory and practice of mass media. M.: Dashkov & Co. (In Rus).
Chilton P., Schaffner C. (2002). Politics as Text and Talk: Analytical Approaches to Political Discourse. Amsterdam: Benjamin.
Heath R.L. (2005) Encyclopedia of public relations. London: Sage Publications.
