Generalized Analysis of the Media Space in the Context of Communicology

Author: Valery N. Buzin

Communicology. 2017. Vol.5. No.6
Buzin Valery Nikolayevich, Cand. Sc. (Soc.), Professor emeritus of the Moscow State University of Printing Arts, Deputy Director of Department of Public Health and Communications of the Ministry of Health of the Russian Federation. Address: 127994, Moscow, Rakhmanovsky per., 3/25. E-mail:

Abstract. In scientific studies, there are increasingly many sets of interrelated elements, which are holistic entities, systems and structures. Thus it is only possible to restore the true picture of the world in this or that area of human existence through the correct methodological analysis of the subject. If we interpret methodology in the broadest sense of the word, as the doctrine of structure, logical organization, methods and means of activity, then in such scientific understanding it forms a necessary component of all scientific activity, as it becomes the subject of education, awareness, and rationalization. In this regard, it is necessary to focus on two very important points in the development of modern research in the field of communications. First, it is the development of communicology and the emergence of a homonymous scientific journal. Second, the importance of which must be emphasized, is the notion of media space in the sociological discourse. It is this combination – the synthesis of interdisciplinary research in the study of media space – this could be the basis for the development of communicology as an integral scientific approach, especially in the field of mass communication, and related interdisciplinary problems of formation, development, and management of media space.

Keywords: communicology, social communication, media space, systematic approach, activity

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For citation: Buzin V.N. Generalized analysis of the media space in the context of communicology. Communicology (Russia). 2017. Vol. 5. No.6. P. 111-119 DOI 10.21453/2311-3065-2017-5-6-111-119.

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