Author: Nazarova E.A.
Communicology. 2017. Vol.5. No.3
Nazarova Elena Aleksandrovna, Professor of the Department of Public Relations and Media Policy of the Institute of Public Service and Management of the Russian Academy of National Economy and Public Service under the President of the Russian Federation, Doctor of Sociology, Associate Professor. City of Moscow, Russian Federation. E-mail: helena_nazarova@mail.ru
Abstract. The article analyzes the perception of provocation by the youth student audience in the mass media as one of the types of manipulation of mass consciousness. Through a certain way of submitting information, its source (the media) achieves the desired result, initially assuming a destabilizing effect on the facilities of the recipient (mass audience). According to the results of a sociological survey conducted in the form of a questionnaire, a conclusion is drawn about the negative attitude of most students towards provocations in the media. Some constructive aspects of provocation as an impulse to comprehension and protection of one’s interests, a catalyst for determining one’s preferences and a way of involving in socially useful activity were also noted.
Keywords. Provocations, media, manipulation, mass consciousness
Text: PDF
For citation: Nazarova EA Provocations in the media and their perception by the youth audience. Communicology, Volume 5 №3 S. 159-167 DOI 10/21453 | 2311-3065-2010-5-3-59-167
References
1. Baudrillard J. 1999. Requiem for the Mass Media. Poetics and Politics: Almanac of the Russian-French Center for Sociology and Philosophy of the Institute of Sociology of the Russian Academy of Sciences. M.-St. Petersburg. P. 193-226. (In Russ.).
2. Dmitriev AV, Korosteleva L.Yu. 2015. Provocation: differentiation and humorous interpretation. Moscow, Izd-vo SSU, (In Russ.).
3. Dmitriev AV, Sychev A.A. 2014. Scandal. Sociophilosophical essays: Monograph. Moscow, Center for Social Forecasting and Marketing. 323 p. (In Russ.).
4. Ilchenko S.N. 2017. Provocation as a method of modern fake journalism. Information age. No. 1. P. 73-82. (In Russ.).
5. Kara-Murza, S.G. 2002. Manipulation by Consciousness. Moscow: EKSMO-Press. 831 p. (In Russ.).
6. Kravchenko S.A. 2002. Gameization of society: the outlines of a new postmodern paradigm. Social Sciences and Modernity. №6. P. 143-155. (In Russ.).
7. Kravchenko S.A. 2016. Actual problems of provocation: new risks in politics, culture, communications. Sociology of Education. No. 6. P. 104-107. (In Russ.).
8. Levada Yu. 2000. From opinions to understanding: sociological essays. 1993-2000. Moscow: Moscow School of Political Studies. 280 P. (In Russ.).
9. Nazarova E.A. 2016. Provocations in the mass media / Provocation: spheres of communicative manifestation. Moscow, Rusains. P. 73-89. (In Russ.).
10. Smetanina S.I. 2017. Communicative Provocations // The Century of Information. №2, Т.1. P. 167-168. (In Russ.).
11. Sharkov F.I, Zotov V.V. 2016. Informational and communicative culture as a necessary competence of professional standards of a specialist in advertising and public relations / XX International Scientific and Methodical Conference of heads of the departments of marketing, advertising, public relations, design and related areas: a collection of materials. Association of Communicative Agencies of Russia. Moscow. P.159-166. (In Russ.).
12. Shemetova TN Provocation as a method in modern journalism: thoughts about // Issues of theory and practice of journalism. 2014. № 1. P. 54-65. (In Russ.).
Communicology. 2017. Vol.5. No.3
Nazarova Elena Aleksandrovna, Professor of the Department of Public Relations and Media Policy of the Institute of Public Service and Management of the Russian Academy of National Economy and Public Service under the President of the Russian Federation, Doctor of Sociology, Associate Professor. City of Moscow, Russian Federation. E-mail: helena_nazarova@mail.ru
Abstract. The article analyzes the perception of provocation by the youth student audience in the mass media as one of the types of manipulation of mass consciousness. Through a certain way of submitting information, its source (the media) achieves the desired result, initially assuming a destabilizing effect on the facilities of the recipient (mass audience). According to the results of a sociological survey conducted in the form of a questionnaire, a conclusion is drawn about the negative attitude of most students towards provocations in the media. Some constructive aspects of provocation as an impulse to comprehension and protection of one’s interests, a catalyst for determining one’s preferences and a way of involving in socially useful activity were also noted.
Keywords. Provocations, media, manipulation, mass consciousness
Text: PDF
For citation: Nazarova EA Provocations in the media and their perception by the youth audience. Communicology, Volume 5 №3 S. 159-167 DOI 10/21453 | 2311-3065-2010-5-3-59-167
References
1. Baudrillard J. 1999. Requiem for the Mass Media. Poetics and Politics: Almanac of the Russian-French Center for Sociology and Philosophy of the Institute of Sociology of the Russian Academy of Sciences. M.-St. Petersburg. P. 193-226. (In Russ.).
2. Dmitriev AV, Korosteleva L.Yu. 2015. Provocation: differentiation and humorous interpretation. Moscow, Izd-vo SSU, (In Russ.).
3. Dmitriev AV, Sychev A.A. 2014. Scandal. Sociophilosophical essays: Monograph. Moscow, Center for Social Forecasting and Marketing. 323 p. (In Russ.).
4. Ilchenko S.N. 2017. Provocation as a method of modern fake journalism. Information age. No. 1. P. 73-82. (In Russ.).
5. Kara-Murza, S.G. 2002. Manipulation by Consciousness. Moscow: EKSMO-Press. 831 p. (In Russ.).
6. Kravchenko S.A. 2002. Gameization of society: the outlines of a new postmodern paradigm. Social Sciences and Modernity. №6. P. 143-155. (In Russ.).
7. Kravchenko S.A. 2016. Actual problems of provocation: new risks in politics, culture, communications. Sociology of Education. No. 6. P. 104-107. (In Russ.).
8. Levada Yu. 2000. From opinions to understanding: sociological essays. 1993-2000. Moscow: Moscow School of Political Studies. 280 P. (In Russ.).
9. Nazarova E.A. 2016. Provocations in the mass media / Provocation: spheres of communicative manifestation. Moscow, Rusains. P. 73-89. (In Russ.).
10. Smetanina S.I. 2017. Communicative Provocations // The Century of Information. №2, Т.1. P. 167-168. (In Russ.).
11. Sharkov F.I, Zotov V.V. 2016. Informational and communicative culture as a necessary competence of professional standards of a specialist in advertising and public relations / XX International Scientific and Methodical Conference of heads of the departments of marketing, advertising, public relations, design and related areas: a collection of materials. Association of Communicative Agencies of Russia. Moscow. P.159-166. (In Russ.).
12. Shemetova TN Provocation as a method in modern journalism: thoughts about // Issues of theory and practice of journalism. 2014. № 1. P. 54-65. (In Russ.).
