Provocations in the media and their perception by the youth audience

Author: Nazarova E.A.

Communicology. 2017. Vol.5. No.3
Nazarova Elena Aleksandrovna, Professor of the Department of Public Relations and Media Policy of the Institute of Public Service and Management of the Russian Academy of National Economy and Public Service under the President of the Russian Federation, Doctor of Sociology, Associate Professor. City of Moscow, Russian Federation. E-mail:

Abstract. The article analyzes the perception of provocation by the youth student audience in the mass media as one of the types of manipulation of mass consciousness. Through a certain way of submitting information, its source (the media) achieves the desired result, initially assuming a destabilizing effect on the facilities of the recipient (mass audience). According to the results of a sociological survey conducted in the form of a questionnaire, a conclusion is drawn about the negative attitude of most students towards provocations in the media. Some constructive aspects of provocation as an impulse to comprehension and protection of one’s interests, a catalyst for determining one’s preferences and a way of involving in socially useful activity were also noted.

Keywords. Provocations, media, manipulation, mass consciousness

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For citation: Nazarova EA Provocations in the media and their perception by the youth audience. Communicology, Volume 5 №3 S. 159-167 DOI 10/21453 | 2311-3065-2010-5-3-59-167

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