The role of municipalities in the optimization of communication and information activities of cultural institutions

Author: N.V. Grishanin, M. V. Vvedenskaya, N.G. Zhigalova

Communicology. 2017. Vol.5. No.3
Nikita V. Grishanin, Cand. Sci (Cultur.), associate Professor in Department of Social Technologies, North-West Institute of Management of the Russian Federation Presidential Academy of National Economy and Public Administration;
Marina V.Vvedenskaya, Cand. Sci (Econom.), Head of Marketing Department, IOM of the Russian Federation Presidential Academy of National Economy and Public Administration, Associate Professor of the Department of Advertising and Public Relations;
Natalia G. Zhigalova, Department of Advertising and Public Relations, deputy director on educational work of the Institute of Business Communication, St. Petersburg State University of Technology and Design, Cand. Sci ( Soc.).

Abstract. The quality of public services is regularly criticized by the population of Russia. But it should be remark a noticeable improvements over the last 10 years. Through the provision of public services using information resources (e-government) and the construction of a system of openness (open government) has been improving the quality of public services and with it the improvement of the internal image of the state. But some services, particularly those, which are associated with creativity and regular contacts with the consumer, require a different approach to quality control and building of communication model. The intensity of information exchanges in society requires from the management culture of greater openness in order to meet the needs of citizens. The communication gap not only prevents the creation of the dialogue between government and society, but also hinders the process of community involvement in discussion of decisions taken by the authorities, prevents the commercialization of cultural sphere. Communicative-information structure of interaction between the bodies of management of culture with stakeholders will bring to the cultural sector additional resources in the form of personnel, finance, partners, new programs, information. Bodies of management of culture will act as moderators of the projects in the sphere of culture.

Keywords: weakly structured problem situation, urban development, territory-building recourses (ТBR), urban border area of coal mining, urban border area, «space of actual interaction», communicative interaction, information and communication technologies, electronic strategic techno-theater (ESTT), relevant factors

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For citation: Grishanin Nikita V., Vvedenskaya Marina V., Zhigalova Natalia G. The role of municipalities in the optimization of communication and information activities of cultural institutions. Communicology. Vol. 5. No. 3. 2017. P. 112-119 DOI 10.21453/2311-3065-2017-5-3-112-119

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