Are there effective tools of influence of professional community on the Russian educational system in the field of personnel training for advertising, communications and media markets

Author: Sharkov F. I., Potapchuk Vl.A.

Communicology. 2017. Vol.5. No.2
SHARKOV Felix Izosimovich, Doctor of Sociological Sciences (Grand PhD in Sociology), Professor, Honored Scientist of the Russian Federation, Head of Department of Social Relations and Media Politic of RANEPA (Russian Presidential Academy of National Economy and Public Administration), Vice-Chancellor of Academy of Labor and Social Relations, President of International Academy of Communicology, a full-fledged member of Russian Academy of Natural Sciences, the editor-in-chief of the international journal “Коммуникология/ Communicology (Russia)”, an expert of Russian Association of Communication Agencies (RACA / ACAR).

POTAPCHUK Vladimir Adamovich, Candidate of Philosophical Sciences (PhD in Philosophy),
Associate Professor, Co-chairman of the Commission on Professional-Public Accreditation, Chairman of Accreditation Council of Russian Association of Communication Agencies (RACA
/ ACAR), an international expert, an expert of ACAR, an invited expert of QS research centre
(QS World University Rankings® 2016, QS World University Rankings: BRICS), the head of
an expert group.

Abstract: the article represents a generalized experience of educational programmes’ accreditation by Russian Association of Communication agencies in the field of advertising, communications and media.

Keywords: modern universities in the global competition, independent assessment of education quality, professional-public accreditation of educational programs, tools of influence of professional community on the Russian educational system, the advertising market, communications and media.

Text: PDF

For citation: Sharkov, F.I., Potapchuk Vl.A. Tools of influence of professional community on the Russian educational system in the field of personnel training for advertizing, communications
and media markets. Communicology. Volume 5. No.2. Pp. 232-247 DOI 10.21453/2311- 3065-2017-5-1-232-247

References
1. The procedure of professional-public accreditation and independent evaluation is carried out
in accordance with article 96 of the Federal law of 29 December 2012 No 273-FZ «On Education in
the Russian Federation» and its results considered in the state accreditation of the University.
2. The independent assessment and evaluation of the quality of educational programmes are
based on the designed and adopted methodology by an international expert Vl. A. Potapchuk.
3. In accordance with the regulations of ACAR professional-public accreditation of educational
programmes carrying out educational activities in the field of marketing, advertising and public
relations, design, communications and media: http://www.akarussia.ru/node/6022; http://www.
akarussia.ru/node/6024).