The practice of application of social networks in the activities of bodies of state and municipal authorities (on the example of the Central Black Earth region)

Author: Gubanov A.V.

Communicology. 2017. Vol.5. No.2
GUBANOV Alexander Vladimirovich, postgraduate student, specialty «Sociology of Management», State educational Autonomous institution of higher education «Kursk Academy of state and municipal services». Kursk, Russian Federation.

Abstract: The article analyzes in detail established practice and especially the use of multimedia web platforms for example, social networking sites, in the activities of state and municipal authorities, as well as an assessment of the degree of the potential implementation of these technologies at different levels of management. Relevance of the research substantiates the high popularity of social media in Russia, active introduction of modern information technology in government agencies online, the need to develop and consolidate the normative indicators to objectively assess the social networking features implemented in the state and municipal employees. Social networks are considered as multimedia online services, forming and reflecting social interactions on the Internet. The potential use of special network technology will create entirely new channels of interaction between government and society, to do the work of state- power structures more open to develop relevant criteria for a comprehensive assessment of the activities of state and municipal authorities for each individual direction. The key problem in this area is the virtual absence of the regulatory tools and indicators set out, on the basis of which it is possible to analyze the effectiveness of the implemented features. This factor casts doubt on the overall feasibility of the use of additional resources, as the final results will be purely subjective. On this basis, the study makes recommendations and suggests some methods have already received practical reinforcement and tailored management.

Key words: public service, municipal service, public administration, management, social network, efficiency, performance evaluation, analysis, Central Black Earth region.

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For citation: Gubanov A.V. The practice of application of social network in the activities of bodies of state and municipal authorities (on the example of the Central Black earth region). Communicology. Volume 5. No.2. P. 220-230 DOI 10.21453/2311-3065-2017-5-2-220-230

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