Author : POTAPCHUK Vl.A.
Communicology. 2017. Vol.5. No.1
POTAPCHUK Vladimir Adamovich, Candidate of philosophical sciences, professor, Сhairman of the Council on the professional public accreditation of the Association of Communication Agencies of Russia (ACAR). Moscow, Russian Federation.
Abstract. The contemporary economic model includes three corporation types formed during the last three decades. These types vary in their approaches to business, which use different communication methods: production-oriented companies, customer-oriented companies, person-oriented – anthropocentric – companies, consistent with the objectives and the realities of the XXI century business, which is transparent, dynamic and focused on the future (concentrated on strategies) . The article discusses the changes in the development of corporate communication in terms of their nature, objectives and approaches to implementation. The author believes that nowadays corporations have to change the modality of corporate policies and strategies owing to the expansion of the communication components of their activities.
Keywords: model of corporate communication, change in the modality of corporate policy, multipolar corporatism , social capital, digitalization, Wikinomics, heterarchical paradigm of communication, corporate meritocracy, corporations of collaborative type, corporate business communications studies, Public Relations, creative management, information field creation.
Text: PDF
For citation: Potapchuk Vl.A. Corporate communication model: a change of modality or
instrategic policies. – Communicology. Volume 5. No. 1. P.178–194 DOI 10.21453/2311-
3065-2017-5-1-178–194
References
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Communicology. 2017. Vol.5. No.1
POTAPCHUK Vladimir Adamovich, Candidate of philosophical sciences, professor, Сhairman of the Council on the professional public accreditation of the Association of Communication Agencies of Russia (ACAR). Moscow, Russian Federation.
Abstract. The contemporary economic model includes three corporation types formed during the last three decades. These types vary in their approaches to business, which use different communication methods: production-oriented companies, customer-oriented companies, person-oriented – anthropocentric – companies, consistent with the objectives and the realities of the XXI century business, which is transparent, dynamic and focused on the future (concentrated on strategies) . The article discusses the changes in the development of corporate communication in terms of their nature, objectives and approaches to implementation. The author believes that nowadays corporations have to change the modality of corporate policies and strategies owing to the expansion of the communication components of their activities.
Keywords: model of corporate communication, change in the modality of corporate policy, multipolar corporatism , social capital, digitalization, Wikinomics, heterarchical paradigm of communication, corporate meritocracy, corporations of collaborative type, corporate business communications studies, Public Relations, creative management, information field creation.
Text: PDF
For citation: Potapchuk Vl.A. Corporate communication model: a change of modality or
instrategic policies. – Communicology. Volume 5. No. 1. P.178–194 DOI 10.21453/2311-
3065-2017-5-1-178–194
References
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Savvy Start-Ups are Driving Growth, Jobs and Innovation // The Lissbon Council, 06 October 2011.–Rezhim dostupa: http://www.lissboncouncil.net; Mettler A., Williams А.D. Wired for Growth and
Innovation: How Digital Technologies are Reshaping Small– and Medium-Sized Businesses //
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skills. – M., 2001. P.102]. (In Russ.).
15. Efremova T.F. Novyj slovar’ russkogo yazyka. Tolkovo-slovoobrazovatel’nyj. – M.: Russkij
yazyk – Media, 2000. – 1232 s. – T. 2. – S. 265. [Efremova TF New Dictionary of Russian language.
Explanatory-derivation. – M .: Russian language – Media, 2000. – 1232 p. – T. 2. – P. 265.].
16. Dauling G. Reputatsiya firmy: sozdanie, upravlenie i otsenka ehffektivnosti: Per. s angl. – M.:
Konsaltingovaya gruppa «IMIDZH-Kontakt», INFRА-M, 2001– 368 s.; Boduan ZH.-P. Upravleniem
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Best Business Books, 2009. – 392 s. – S. 38. [Tapscott D., Williams A. D. Wikinomics: How Mass
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