Author: KUSHVAKHA Kh.N., TARANENKO A.V.
Communicology. 2017. Vol.5. No.1
Khurshud N. KUSHVAKHA, Candidate of Philological Sciences, Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute. Moscow, Russian Federation.
Anna V. TARANENKO, Candidate of Philological Sciences, Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute.
Abstract. The article considers the features of the PR-promotion of the aviation brand in Russian mass media; a variety of PR instruments for brand promotion of the aviation sector in modern Russia; selects the stages of information management of press-services organizations; analyzes articles and publications, revealing the main problems faced by the aviation industry. Special attention is paid to the forms and methods of interaction of PR-service of aviation organizations with mass media.
Keywords: mass media, public relations, brand, aviation.
Text: PDF
For citation: Kushwaha H.N., Taranenko V.A. Mass communication as a tool of PR-promotion of aviation brand in Russia – Communicology. Volume 5. No. 1. S.79–87 DOI 10.21453/2311-3065-2017-5-1-79–87
References
1. D. Medvedev podverg kritike razvitiye aviazionnogo kompleksa v Rossiyu [Electronic resource] //
http://info.tatcenter.ru/ [Dmitry Medvedev criticized the development of the aviation complex of the
Russian Federation [Electronic resource] // http://info.tatcenter.ru/]. (In Russ.).
2. Scott M. Cutlip, Allen H. Center, Glen M. Effective Public Relations (8th Edition). 2015.
3. Kondratiev V.B. Rossiyskoye aviastroenie : po kom zvonit kolokol? // [Russian aircraft industry:
for whom the bell tolls. URL:// http://www.perspektivy.info/ ]. (In Russ.).
4. Kochetkova A.V., Tarasov A.S. Sovremennaya press-sluzba. M.: Eksmo, 2009. [The modern
press service. Moscow, 2009]. (In Russ.).
5. Krivonosov A.D., Filatova O.G., Shishkina M.A. Osnovi teoriyi sviazey s obzhestvennostiyu.
Spb.: Piter, 2010. [Fundamentals of the theory of public relations. Spb., 2010]. (In Russ.).
6. Kushvakha Kh., Taranenko A. Effectivnost postroeniya vnutriorganizazionnih kommunikaziy PR-
instrumentami v aviakompaniyah// Rol y mesto inostrannih yazikov i PR v razvitiyi aerokosmicheskoysferi Rossiyskoy Federaziyi. Sb. dokladov VII International scientific conf. of the faculty of foreign languages MAI), posviyashchonnoy 85-letiyu MAI I Dnyu Kosmonavtiki. M., MAI, 2015. P.159-166.
[The efficiency of building in-house PR communications tools in airlines// the Role and place of foreign languages and public relations in the development of aerospace sector of the Russian Federation.
Reports of VII International scientific conference of faculty of foreign languages MAI, dedicated to
the 85th anniversary of MAI and the Day of Cosmonautics. Moscow, 2015. P.159-166]. (In Russ.).
7. Sharkov F.I. The Development of virtual community networks in the Internet. –
Communicology. Volume 3. No. 5. 2015. Pp. 43-45. (In Russian).
8. The Superjet 100 plane crash in Indonesia: a year since the tragedy. Official website SSJ 100.
URL:// http://superjet.wikidot.com/pressa.
9. In «Domodedovo” explored trends in the development of aviation market in 2017. Official
website International Airport Sheremetyevo. URL:http://www.svo.aero
Communicology. 2017. Vol.5. No.1
Khurshud N. KUSHVAKHA, Candidate of Philological Sciences, Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute. Moscow, Russian Federation.
Anna V. TARANENKO, Candidate of Philological Sciences, Assistant professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute.
Abstract. The article considers the features of the PR-promotion of the aviation brand in Russian mass media; a variety of PR instruments for brand promotion of the aviation sector in modern Russia; selects the stages of information management of press-services organizations; analyzes articles and publications, revealing the main problems faced by the aviation industry. Special attention is paid to the forms and methods of interaction of PR-service of aviation organizations with mass media.
Keywords: mass media, public relations, brand, aviation.
Text: PDF
For citation: Kushwaha H.N., Taranenko V.A. Mass communication as a tool of PR-promotion of aviation brand in Russia – Communicology. Volume 5. No. 1. S.79–87 DOI 10.21453/2311-3065-2017-5-1-79–87
References
1. D. Medvedev podverg kritike razvitiye aviazionnogo kompleksa v Rossiyu [Electronic resource] //
http://info.tatcenter.ru/ [Dmitry Medvedev criticized the development of the aviation complex of the
Russian Federation [Electronic resource] // http://info.tatcenter.ru/]. (In Russ.).
2. Scott M. Cutlip, Allen H. Center, Glen M. Effective Public Relations (8th Edition). 2015.
3. Kondratiev V.B. Rossiyskoye aviastroenie : po kom zvonit kolokol? // [Russian aircraft industry:
for whom the bell tolls. URL:// http://www.perspektivy.info/ ]. (In Russ.).
4. Kochetkova A.V., Tarasov A.S. Sovremennaya press-sluzba. M.: Eksmo, 2009. [The modern
press service. Moscow, 2009]. (In Russ.).
5. Krivonosov A.D., Filatova O.G., Shishkina M.A. Osnovi teoriyi sviazey s obzhestvennostiyu.
Spb.: Piter, 2010. [Fundamentals of the theory of public relations. Spb., 2010]. (In Russ.).
6. Kushvakha Kh., Taranenko A. Effectivnost postroeniya vnutriorganizazionnih kommunikaziy PR-
instrumentami v aviakompaniyah// Rol y mesto inostrannih yazikov i PR v razvitiyi aerokosmicheskoysferi Rossiyskoy Federaziyi. Sb. dokladov VII International scientific conf. of the faculty of foreign languages MAI), posviyashchonnoy 85-letiyu MAI I Dnyu Kosmonavtiki. M., MAI, 2015. P.159-166.
[The efficiency of building in-house PR communications tools in airlines// the Role and place of foreign languages and public relations in the development of aerospace sector of the Russian Federation.
Reports of VII International scientific conference of faculty of foreign languages MAI, dedicated to
the 85th anniversary of MAI and the Day of Cosmonautics. Moscow, 2015. P.159-166]. (In Russ.).
7. Sharkov F.I. The Development of virtual community networks in the Internet. –
Communicology. Volume 3. No. 5. 2015. Pp. 43-45. (In Russian).
8. The Superjet 100 plane crash in Indonesia: a year since the tragedy. Official website SSJ 100.
URL:// http://superjet.wikidot.com/pressa.
9. In «Domodedovo” explored trends in the development of aviation market in 2017. Official
website International Airport Sheremetyevo. URL:http://www.svo.aero
