Aurhor: TEREHOVA E.V.
Communicology. 2016. v.4, n.6
TEREHOVA Ekaterina Viktorovna, associate professor, Southern Federal University, Department of management in urban planning, architecture and art, Academy of Architecture and arts.
Abstract: In the scientific works devoted to research in the field of lithologie mainly covers
the functioning of political elites and institutions in different historical epochs. It should be noted the increasing role of industry subelite groups in socio-economic processes in modern Russia, with a General decline in trust in political elites. The paper presents the qualitative characteristics of the individual line ability, the example of the sphere of services of building design. As a result of strategic segmentation of competitors in the Rostov market of services of building design of four typical groups of competitors: mono-designers, design-studio, design- office and design-firm, identified branch sub-elite group “design-firm”, given its characteristic, strategy, the interaction with government, business and society as a whole.
Key words: elite, sub-elite, sub-elite of industry, design, strategic groups o competitors, competitiveness, competitive advantage.
Text: PDF
Communicology. 2016. v.4, n.6
TEREHOVA Ekaterina Viktorovna, associate professor, Southern Federal University, Department of management in urban planning, architecture and art, Academy of Architecture and arts.
Abstract: In the scientific works devoted to research in the field of lithologie mainly covers
the functioning of political elites and institutions in different historical epochs. It should be noted the increasing role of industry subelite groups in socio-economic processes in modern Russia, with a General decline in trust in political elites. The paper presents the qualitative characteristics of the individual line ability, the example of the sphere of services of building design. As a result of strategic segmentation of competitors in the Rostov market of services of building design of four typical groups of competitors: mono-designers, design-studio, design- office and design-firm, identified branch sub-elite group “design-firm”, given its characteristic, strategy, the interaction with government, business and society as a whole.
Key words: elite, sub-elite, sub-elite of industry, design, strategic groups o competitors, competitiveness, competitive advantage.
Text: PDF
