SOCIOLINGUISTIC CODES OF SUBJECT OF AUTHORITIES
IN POLITICAL CONTENTS AND IN MASS MEDIA
Author: GOSTENINA V.I.
GOSTENINA Valentina Ivanovna – Doctor of Social Sciences , Professor, Head of the public relations and media policy department, Bryansk State University. Address: 119454, Bryansk, Krasnoarmeiskaya, 78, Room 221. Теl.: 8(4832) 41-62-68. E-mail: kafedraRandPR@yandex.ru.
Annotation. In the article communicative code of subject of authority is considered; socio-linguistic codes in political contents of mass media and in the messages of President of the Russian Federation are analyzed.
Keywords: the subject of the authority, communicative development, communicative code, content, code of generalized communication, political discourse, autopoesis of communication, communicative
means, social characteristics.
References
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PROSPECTS OF USE OF BLOGGING IN PUBLIC RELATIONS SERVICES
Author: SERGEEVA A. Yu.
SERGEEVA Anna Yuryevna, the Undergraduate student of Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Veкnadskogo prospect, Moscow, Russia, 119571. Tel.: +7(495)933-80-30. E-mail: au_sergeeva@mail.ru.
Annotation. In the article the author analyzes prospects of use and development of blogging in public relations services, its effective application, methods of impact on potential audience, and advantages of use of blogging.
Keywords: blog, blogging, blog sphere, blogger, mass media, public relations, information space, target audience, public, traditional mass media, personal mass media.
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JOURNALISM IN THE SOLUTION OF PROBLEMS OF FAMILY TROUBLE
Author: КAZANTSEVA O.A.
КAZANTSEVA Olga Аleksandrovna, candidate of psychological sciences, associate professor of psychology of education of FGBOU VPO "Altai State Pedagogical Academy". Address: Barnaul, Molodezhnaya St., 55, ph. 8 (3852) 24-24-53, Е-mail: ipip@uni-altai.ru.
Annotation. The article analyses social journalism as a direction which is engaged in illumination of significant social problems and possessing resources of social therapy in the form of primary prevention of family trouble. Need of the assictance of mass media in the solution of family problems, as representatives of civil society is emphasized. The special attention is paid to the way of working with journalists on immersion in a perspective of family trouble and to increase of social responsibility of journalists in the form of a club of social journalism.
Keywords: social journalism, modern mass media, journalism functions, journalism mission, social responsibility, social trouble, club of social journalism.
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