THE CULTURE OF DIALOG AS A SOURCE OF CIVIL SOCIETY DEVELOPMENT
Author: KOMAROVA L.V.
KOMAROVA Ludmila Vasilievna, Candidate of science (History), Associate Professor of the Public relations and media policy department, State service and personnel management Institute (IGSUP), the Russian Presidential Academy of National Economy and Public Administration. Address: 119571, Russia, Moscow, 84, Vernadskogo prospect. Tel.: +7 (916) 335-53-93. E-mail: komludmila@mail.ru.
Annotation. The article deals with topical issues of culture of dialogue as a means to promote civic awareness, communication culture and the challenges to culture in civil society. The development of standards, a culture of dialogue and its importance in social communication and the transformation of society are analyzed.
Keywords: dialogue, culture, the culture of civil society, civil awareness, communication.
References
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PUBLICITY CAPITAL MANAGEMENT AS A SUBJECT OF PUBLIC RELATIONS ACTIVITIES
Author: YAMBUSHEV V.
YAMBUSHEV Vildan Yunirovich is a postgraduate student of public relations and media policy department of the Russian Presidential Academy of National Economy and Public Administration, Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7(499) 956-07-01. Е-mail: prwillwin@gmail.com.
Annotation. In the article the author analyzes the different definitions of the term public relations in the context of the formation of publicity capital. Information interaction of the subject with the target audience is the basic factor of formation of publicity. Formed publicity gives an increase in material and non-material capital. Recommendations are given on information and communication impact on the target audience.
Keywords: public relations, publicity, information, communication, publicity capital, media space.
References
1. Dzhefkins F., Yadin D. Pablik Releishnz. M., 2003.[Jefkins F., Yadin D. (2003), Public Relations. Moscow].
2. Webster Dictionary. Available: http://www.merriamwebster.com/dictionary/publicity/.
3. Shishkina M.A. Pablik rileishnz v sisteme sotcialnogo upravleniya. M., 2002. [Shishkina M.A. (2002). Public relations in a system of social management. Moscow].
4. Sharkov F.I. Konstanti gudvilla: stil’, pablisiti, reputatciya, imidzh, brend firmi, M., 2012. [Sharkov F.I. (2012). Goodwill constants: style, publicity, reputation, image, brand. Moscow]
POWER AND SOCIETY COMMUNICATION (ON THE MATERIALS OF CONTENT-VISUAL PRESENTATION OF INFORMATION ON THE OFFICIAL WEBSITE OF THE INTERNET)
Author: BUKHARINA A.U.
BUKHARINA Anastasia Yurievna, 2nd year student of the Department of Public Relations in State and Municipal Management, Head of Scientific Society of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources, the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7-915-207-69-96. Email: bukharina94@gmail.com.
This article was prepared within the bound of grant G-163, provided by the NP "SOTSINKO" on the basis of tender held by the Fund ISEP in accordance with the decree of the President of the Russian Federation from 29.03.2013 № 115-rp.
Annotation. The author analyzes the process of modern communication between power and society at the network level, revealing its main component – official sites of state structures. In the publication the results are presented of the research of current condition of 82 official sites of the Federal Executive bodies of state governance and 83 regional sites of the subjects of the Russian Federation. The research was conducted with using the method of studying content-visual representations of the information published on these sites.
Keywords: political communication, official sites of state structures, image, public capital, social networks.
References
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