Socio-Communicative Control Mechanisms for Cultural Interaction

Author: Yakushina O.I.

Communicology. 2018. Vol.6. No.6
Yakushina Olga Igorevna, employee of Fedorovsky Scientific Research Institute of Mineral Raw Materials. E-mail:

Abstract. The article discusses the sources of cultural diversity and social and communicative mechanisms for managing intercultural relations. Cultural diversity is not a new phenomenon, but due to the ongoing intensification of processes in XXI century the most acute problem is the adoption of certain measures to manage intercultural relations. The transition from the application of a system of political measures to more complex options, taking into account various spheres of society, the diversity of constituent elements, is noted. In the intercultural interaction in a multicultural environment of contemporary society, three central components have been identified: cultural, communicative and social. The possible variants of the directions of the communicative interaction of individuals and groups are considered, a variant of the multicultural environment model and interaction strategies, taking into account the presence of dynamic feedback between interacting groups and society as a whole, is proposed.

Keywords: cultural diversity, intercultural communication, national policy, globalization, identity, individual, group, society

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For citation:  Yakushina O.I. Socio-communicative control mechanisms for cultural interaction. Communicology (Russia). 2018. Vol. 6. No. 6. Р. 48–56. DOI 10.21453 / 2311-3065-2018-6-6-48-56.

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