Author: Tatiana А. Ladygina
Communicology. 2018. Vol.6. No.5
Tatiana Аnatolievna Ladygina, specialist of municipal budgetary institution «Krasnoufimsk Local History Museum». Address: 623300, Russia, Sverdlovsk region, Krasnoufimsk, st. Sovietskaya, 42. E-mail: muzey-kr.okn@mail.ru.
Abstract. The information society is featured by an increasing interest in communication issues in general, and in particular in museum communications. The paper is dedicated to the models of museum communications (cognitive, sign, dialogue, etc.) and represents the experience of its testing as a tool for promoting historical and cultural heritage and creating to create a unique image of territory (using the example of the city of Krasnoufimsk). Besides, the author identifies the role of the local history museum in this process. The author believes that geo-branding is one of the current areas of development of the Russian hinterland, increasing the competitiveness of individual rural and urban areas, and presumes that museum communications can play an important role in this process by implementing online and offline dialog forms of interaction with the local community.
Keywords: museum communications, museum of local lore, historical and cultural heritage, geo-branding, brand of a small town
Text: PDF
For citation: Ladygina T.A. Museum Communication: models and their approbation within the branding of a small town. Communicology (Russia). 2018. Vol. 6. No.5. P. 155-162. DOI 10.21453 / 2311-3065-2018-6-5-155-162.
References
Akhunov V.M. (2008). Domestic School of Museum Communication in the Modern Social and Cultural Space. Education and Society. No.4. P. 108-114 (In Rus.).
Belyaeva M.A., Samkova V.A. (2017). The basics of imageology: the image of the individual, organization, territory / 2nd ed. Ekaterinburg: Scientist (In Rus.).
Bogatyreva B.G. (2018). Digital cultural policy: the possibilities of formation and the prospects for influence on the modern media space. Communicology. Vol. 6. No.3. P. 164-175.
Vizgalov D.V. (2011). Branding the city. Moscow (In Rus.).
Dinny K. (2013). Branding territories. The best world practices. M.: Mann, Ivanov and Ferber (In Rus.).
Dubeykovsky V. (2013). Country, region, city. Brand management in the XXI century: scientific articles. P. 97-100 [el. source]: http://www.spa.msu.ru/uploads/files/books/ brand_man.pdf (In Rus.).
Ershova D.E. (2017). New museum communication in the area of network culture. Society: philosophy, history, culture. No.12. P. 181-184 (In Rus.)
Komlev Y.E. (2011). Methodology of the study of the management of museum communications. Theory and practice of social development. No.5. P. 113-114 (In Rus.).
Kuksina E.B. (2010). The active forms of the museum work - an integral part of the museum communication. Cultural heritage of Siberia. No.11. P.57-59 (In Rus.).
Ladygina T.A. (2017). The role of the local history museum in branding a small city: the communicative aspect (from the experience of Krasnoufimsk). In: Open City: through involvement – to change: materials of the All-Russian Scientific and Practical Conf. Yekaterinburg. P. 39-43 (In Rus.).
Lobanov V. (2011). Museum as a factor in the development of the territory. In: Museum and region / ed. A.V. Lebedev, V.Y. Dukla. Moscow. P. 105-156 (In Rus.).
Loguntsova I.V. (2017). Communication channels and promotion tools in geo-branding. Communicology. Vol. 5. No. 4. P. 119-129 (In Rus.).
Sapanzha O.S. (2009). The development of ideas about museum communication. Sc. Bulletin of the Herzen State Pedagogical University. No. 103. P. 245-252 (In Rus.).
Stolyarov B.A. (2004). Museum pedagogy: history, theory, practice. M.: High School (In Rus.). Tivikova L. (2012). Geo-branding: educational program. Effective communications: a professional journal on advertising and PR. No. 1 (7) (In Rus.).
Communicology. 2018. Vol.6. No.5
Tatiana Аnatolievna Ladygina, specialist of municipal budgetary institution «Krasnoufimsk Local History Museum». Address: 623300, Russia, Sverdlovsk region, Krasnoufimsk, st. Sovietskaya, 42. E-mail: muzey-kr.okn@mail.ru.
Abstract. The information society is featured by an increasing interest in communication issues in general, and in particular in museum communications. The paper is dedicated to the models of museum communications (cognitive, sign, dialogue, etc.) and represents the experience of its testing as a tool for promoting historical and cultural heritage and creating to create a unique image of territory (using the example of the city of Krasnoufimsk). Besides, the author identifies the role of the local history museum in this process. The author believes that geo-branding is one of the current areas of development of the Russian hinterland, increasing the competitiveness of individual rural and urban areas, and presumes that museum communications can play an important role in this process by implementing online and offline dialog forms of interaction with the local community.
Keywords: museum communications, museum of local lore, historical and cultural heritage, geo-branding, brand of a small town
Text: PDF
For citation: Ladygina T.A. Museum Communication: models and their approbation within the branding of a small town. Communicology (Russia). 2018. Vol. 6. No.5. P. 155-162. DOI 10.21453 / 2311-3065-2018-6-5-155-162.
References
Akhunov V.M. (2008). Domestic School of Museum Communication in the Modern Social and Cultural Space. Education and Society. No.4. P. 108-114 (In Rus.).
Belyaeva M.A., Samkova V.A. (2017). The basics of imageology: the image of the individual, organization, territory / 2nd ed. Ekaterinburg: Scientist (In Rus.).
Bogatyreva B.G. (2018). Digital cultural policy: the possibilities of formation and the prospects for influence on the modern media space. Communicology. Vol. 6. No.3. P. 164-175.
Vizgalov D.V. (2011). Branding the city. Moscow (In Rus.).
Dinny K. (2013). Branding territories. The best world practices. M.: Mann, Ivanov and Ferber (In Rus.).
Dubeykovsky V. (2013). Country, region, city. Brand management in the XXI century: scientific articles. P. 97-100 [el. source]: http://www.spa.msu.ru/uploads/files/books/ brand_man.pdf (In Rus.).
Ershova D.E. (2017). New museum communication in the area of network culture. Society: philosophy, history, culture. No.12. P. 181-184 (In Rus.)
Komlev Y.E. (2011). Methodology of the study of the management of museum communications. Theory and practice of social development. No.5. P. 113-114 (In Rus.).
Kuksina E.B. (2010). The active forms of the museum work - an integral part of the museum communication. Cultural heritage of Siberia. No.11. P.57-59 (In Rus.).
Ladygina T.A. (2017). The role of the local history museum in branding a small city: the communicative aspect (from the experience of Krasnoufimsk). In: Open City: through involvement – to change: materials of the All-Russian Scientific and Practical Conf. Yekaterinburg. P. 39-43 (In Rus.).
Lobanov V. (2011). Museum as a factor in the development of the territory. In: Museum and region / ed. A.V. Lebedev, V.Y. Dukla. Moscow. P. 105-156 (In Rus.).
Loguntsova I.V. (2017). Communication channels and promotion tools in geo-branding. Communicology. Vol. 5. No. 4. P. 119-129 (In Rus.).
Sapanzha O.S. (2009). The development of ideas about museum communication. Sc. Bulletin of the Herzen State Pedagogical University. No. 103. P. 245-252 (In Rus.).
Stolyarov B.A. (2004). Museum pedagogy: history, theory, practice. M.: High School (In Rus.). Tivikova L. (2012). Geo-branding: educational program. Effective communications: a professional journal on advertising and PR. No. 1 (7) (In Rus.).
