Cultural Interaction Dynamics and the Prospects for Intercultural Communication

Author: Olga I. Yakushina

Communicology. 2017. Vol.5. No.6
Yakushinа Olga Igorevna, postgraduate student, sociological faculty of Lomonosov Moscow State University. Address: 119991, Moscow, Leninskie gory, 1.  Е-mail:

Abstract. The article expands the phenomenon of cultural interaction in the multicultural environment of modern society, and the sources of growing cultural diversity. Intercultural communication consists of three components, namely the cultural, communicative and social. This study is focused on strategies and development trends of interaction in the cultural space of contemporary multicultural society. We consider various possible directions of development of interaction between individuals and groups, and propose a model of multilateral multicultural models and interaction strategies, taking into account the dynamic feedback between communicating the cultural minority groups and the society as a whole. The harmonization of interaction between coexisting cultures can be promoted through multicultural strategy. In this research it’s argued that the most critical element is multicultural education, which develops the idea about the importance of recognizing a variety of distinctive identities and cultures of the respective minorities, which allows to overcome the border of social communication and create a shared space of cultural and social ties.

Keywords: culturally diversity, identification, communication, multiculturalism, strategy, individual, group, society

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For citation: Yakushina O.I. Cultural interaction and the prospects for the implementation of intercultural communication. Communicology (Russia). 2017. Vol. 5. No.6. P. 51-59 DOI 10.21453/2311-3065-2017-5-6-51-59.

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