Virtual and Real Measurement of Interpersonal and Business Communication

Author: Hubert Landier 

Communicology. 2017. Vol.5. No.6
Landier Hubert, Dr. Sc. (Econ.), vice-president of International Institute of Social Audit (France), Professor emeritus of Academy of Labour and Social Relations. E-mail:

Abstract. Digital communication, engulfing the entire global system, have greatly simplified the distant communication across the whole world. A web-connected PC or a mobile enable, besides instant booking of flights or accommodations in virtually any country of the planet, or participation in any kind of e-learning, the emergence of the organizations of new type, where internal and external business communication is held both virtually and in real time. Thus, we may see the increase in the use of artificial intelligence. However, does it mean new challenges for the humanity? Will they move the ‘human’ (feelings, emotions, tenderness, touching nature) aside from the interpersonal communication that can not be excluded from all spheres of human activity, including business relations. Neglecting human relations can lead to the degradation of business relations, which in the future will serve as a fertile ground for the emergence of conflicts. Even conflicts that do not have an antagonistic character must be channeled into a constructive way. In many ways, the constructiveness of the conflict is determined by the way to overcome this conflict and by the achieved results. The most valuable result is when both sides win and cooperation still continues. An organization develops due to a constructive conflict.

Keywords: virtual communication, digital economy, interpersonal communication, business communication, spoken word, human-to-human communication

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For citation: Landier H. Virtual and real measurement of interpersonal and business communication / Transl. N.A. Potevsky. Communicology (Russia). 2017. Vol. 5. No.6. P. 44-50 DOI 10.21453/2311-3065-2017-5-6-44-50.

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