Author: PICHUGINA O.A.
Communicology. 2016. v.4, n.5
PICHUGINA Olga Anatolievna, PhD in Philology, associate professor, Department of Advertising and Public Relations, Faculty of Marketing and Service, Institute of Sectoral Managment, Russian Presidential Academy of National Economy and Public Administration (RANEPA).
Abstract: The paper is devoted to research of intermediality in urbab information and communicative space. Special attention is paid to transmedia storitelling as the practice of intermediality . The transmedia narrative is considered not only as a way of the organization of different city communication projects, but as natural quality of urban information and communicative space. The author defines the transmedia narrative in urban communications, chracterizes the main urban
media platforms, focuses an attention on an importance of digital media in urban transmedia narrative.
Key words: intermediality, transmedia storytelling, urban studies, media, new media.
Text: PDF
Communicology. 2016. v.4, n.5
PICHUGINA Olga Anatolievna, PhD in Philology, associate professor, Department of Advertising and Public Relations, Faculty of Marketing and Service, Institute of Sectoral Managment, Russian Presidential Academy of National Economy and Public Administration (RANEPA).
Abstract: The paper is devoted to research of intermediality in urbab information and communicative space. Special attention is paid to transmedia storitelling as the practice of intermediality . The transmedia narrative is considered not only as a way of the organization of different city communication projects, but as natural quality of urban information and communicative space. The author defines the transmedia narrative in urban communications, chracterizes the main urban
media platforms, focuses an attention on an importance of digital media in urban transmedia narrative.
Key words: intermediality, transmedia storytelling, urban studies, media, new media.
Text: PDF
