Communicology. 2016. v.4, n.4
MIKHAILOVA Katya Zhivkova, Candidate of Social Sciences, Ph.D., chief assistant of the Chair of Economic Sociology, University of National and World Economy, Sofia, Republic of Bulgaria.

Abstract: The article presents an analysis of the results of media monitoring, conducted in 2014 and 2015 election campaigns. The methodology is both consistent to OSCE – ODIHR methodological standards for media monitoring in election campaigns and research experience. The monitoring is conducted by the public organization Civil Initiative for Free and Democratic Elections.
Media activity during the election campaign is versatile – we selected to focus on the legality of their work – whether and how they fulfil their obligations under the Electoral Code. The monitoring results confirmed hypothesis that the Bulgarian media today, even in a situation of election campaign are torn among power and politicians on one side, business and media owners on the other, public opinion and citizens–voters on the third side and the right to their own identity, editorial and financial policy on the forth side. This position impedes their primary function in terms of voters – to enable informed choices, to ensure pluralism and equality of different political positions.

Keywords: media, media field, media monitoring, election campaign, informed vote, opinion polls

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