THE “CONTROLLED CHAOS” COMMUNICATION COMPONENT WITHIN THE CONVIVIALITY-ROUTINE REFERENCE SYSTEM

Author: MOSTITSKAYA N.D.

Communicology. 2016. v.4, n.3
MOSTITSKAYA Natalia Dmitrievna, candidate of Culturology, associate Professor, Department of culturology and international cooperation, Moscow state Institute of culture (Khimki, Russia)

Abstract: The article proposes to perceive the contemporary holiday calendar as a specific communicative pace through the prism of the conviviality-routine coordinates. The main methodology employs the synergy paradigm enabling the concept considering the festive communicative space as a specific reality, actualizing the basic values and cultural ideals to the utmost, thereby performing many systemically crucial functions. At the same time, exploring the processes of everyday life, the author suggests that modern communicative space is subject to “controlled chaos” strategies, which are being implemented through the technologies of “culture routinization”. Basing on the research of the theory of the structure of modern holidays, the author points out the potential of the festive tradition to resist the process of “ routinization “. As an example of systemic mechanisms of festive culture the article contains a comparative analysis of the annual cycles of the holidays of Imperial Russia and the Soviet Union.
Postmodernist deconstruction of contemporary social which can become the basis for the strategy of “controlled chaos” fiercely resisted by revival of traditions urging state-of-the-art mass marches and parades in modern Russia.

Keywords: communicative space, routine, convivality, controlled chaos, synergy, bifurcation point

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