COMMUNICATION TECHNOLOGY OF MANAGEMENT OF RUSSIAN STUDENT IDENTITY GUIDELINES IN A SOCIAL RISK

Author: MELNIKOV S.L.

Communicology. 2016. v.4, n.3
MELNIKOV Sergey Leonidovich, PhD in Pedagogics, Professor, First Vice-Rector of the Bryansk State University named after academician I.G. Petrovsky (Russian Federation, Bryansk)

Abstract: The author investigates the code of communication technologies and their role in identity formation of students in reformation process of the higher school on the basis of theoretical approaches, attitudes, opinions and thinkers of modern sociology. Communicative code is examined as conventional signs, symbols, symbols, rules of information movement on communication channels. That is required a presence of communication conventions system, paradigmatically connecting these signs with semantic meanings, establishing communicative structure of educational space, which is controlled by the rules of combinatorics, and is determined syntagmatically.
Communicative space of the university is investigated in accordance with the adequately presented methodology. The author substantiates the role of code technology in the communication practices of students. On example of specific sociological research the communicative reality is assessed in the context of the social risk reform, with its usual typified managerial communication practices. A transition is also justified to the concept, with which the orientation of the code control technologies at the university communication space is conducted.

Keywords: code technology, communicative space, social risk, management technologies, communicative code

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