Authors: MUZYKANT V.L. GREENBERG T.E.
Communicology.
2016. v.4, n.2
MUZYKANT Valeriy Leonidovich, Doctor of Sociology, Professor of the Chair of mass communication of the Russian university of friendship of people, Professor of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).GREENBERG Tatyana Eduardovna, Doctor of Philology, Associate Professor, Department of Advertising and Public Relations of the Faculty of Journalism of Moscow State University.
Abstract: The article considers anthropo-text communication in its primary manifestation, which forms, along with mystic halo around the sender, also specified image characteristics.
Keywords: sign, protoadvertising, promotional image, generic promotion, titulature, primitive culture, symbols of power, ancestral rites
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