Authors: KUSHVAKHA Kh., TARANENKO A.V.
TARANENKO Anna Vladimirovna – candidate of Philological Sciences, Associate professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).
Annotation: The article considers the features of the PR-promotion of the aviation brand in Russian mass media; a variety of PR -instruments for brand promotion of the aviation sector in modern Russia; selects the stages of information management of the press-services organizations; analyzes articles and publications, revealing the main problems faced by the aviation industry. Special attention is paid to the forms and methods of interaction of PR-service of aviation organizations with the mass media.
Keywords: mass media, public relations, brand, aviation.
Communicology.
2016. v.4, n.2
KUSHVAKHA Khurshud -candidate of Philological Sciences, Associate professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).TARANENKO Anna Vladimirovna – candidate of Philological Sciences, Associate professor of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).
Annotation: The article considers the features of the PR-promotion of the aviation brand in Russian mass media; a variety of PR -instruments for brand promotion of the aviation sector in modern Russia; selects the stages of information management of the press-services organizations; analyzes articles and publications, revealing the main problems faced by the aviation industry. Special attention is paid to the forms and methods of interaction of PR-service of aviation organizations with the mass media.
Keywords: mass media, public relations, brand, aviation.
Text: PDF
