Author: SALNIKOVA L.S.
Communicology. 2016. v.4, n.1
SALNIKOVA Ludmila Sergeevna, PhD in Sociology, Associate Professor of Public Relations, Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation, Academic Supervisor of MBA and other educational programs.
Abstract:The author develops a new scientific direction – reputation management, which is a type of social governance. The article deals with various aspects of reputation management in the context of modern means of mass communication, which gave impetus to the development of the information
society. The author proposes to look at the existing socio-economic problems from the perspective of communication gaps that cause serious reputational risks.
Keywords: Information society, mass communications, reputation management, competitive advantages, communication gaps, communication management, communicative competence.
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