GENESIS OF THEORIES OF MASS INFORMATION AND COMMUNICATION
Authors: SHARKOV F.I., PODGORNAYA L.D.
SHARKOV Felix Izosimovich, Doctor of Social Sciences, Professor, Head of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE), Honorary Academic Figure of the Russian Higher Education. Founder of Communicology Science in Russian Federation, President of the International Academy of Communicology. Chief Editor of the Communicology Magazine.
Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.
Phone: +7 (495) 933-80-30. Е-mail: information@rane.ru
PODGORNAYA Lioubov Dmitrievna, Professor of the Department of Russian Language of the Hankuk University of Foreign Studies (HUFS), Seoul, Korea.
Address: 89 Wangsan-ri, Mohyeon-myeon Cheoin-gu, Yongin-si, Kyounggi-do, Korea 449-791.
Mob. phone: 010-3080-1953. Е-mail: podgornayalioubov@mail.ru
Annotation. the article presents information and communication issues and theories developed in the works of foreign and Russian authors; since the XIX century the main concepts of mass information and communication are considered to lie in the basis of a new science – communicology; the article analyzes the process of formation and development of mass consciousness, the nature of collective and mass behavior and its information-communication mechanisms.
Keywords: information, mass information, communication, mass communication, information theory, communication theory, mass information media, informational approach, information system, information models, information society, communicology.
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DISTINCTIVE FEATURES OF EFFECTS ON AUDIENCE OF INFORMATION TEXTS
Author: BOCHAROV M.P.
BOCHAROV Mikhail Petrovich, Doctor of Social Science, Professor, Vice General Manager of the International Press Club "Chumikov and Consulting".
Address: 119019 Moscow, Nikitskiy Bulvar, 8\3, korpus 2, tel.: +7(495) 695-3422, E-mail: bocharov@pr-club.com
Annotation. The methods of empirical knowledge of reality, which are used by specialists in PRcommunicative audit, are analyzed. Texts related to informational genres that make up the bulk of the mass of information flows are also under consideration.
Keywords: Information genres, target audience, communicative auditing, monitoring, rating, information influence, communication.
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COMMUNICATIVE POTENCIAL – CONCEPTUAL AND TERMINOLOGICAL APPARATUS
Author: LEVKINA L.I.
LEVKINA Liliya Ivanovna, Candidate of Pedagogical Science, Doctorant, Associate Professor of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE).
Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (495) 933-80-30. E-mail:
LevkinaLI@gmail.com
Annotation. One of the key foundations of the contemporary situation of rapid changes of Russian and world society structures is a transformation of the spectrum and structure of communication both on horizontal and vertical levels. Considering this, it is extremely important to study the conceptual and terminological concept of "communicative potential", its semantic fields and clouds of its semantic fields. The research is conducted using our previously developed "semantic-communicative methodology studying the evolution of modern societies". Our proposed technique can be implemented in any language and community and model a clear picture of the use of any concept, its semantic fields and clouds in any subsystem of human life and societies in a temporal triad: past, present and future. It also provides the ability to forecast and make recommendations to prevent crisis situations in various spheres of social interaction: political, economic, social, cultural, etc.
Keywords: sociology, communication, communicology, communicative, potential, communicative potential , changes and development of communities, vectors of the evolution of the social structure of modern societies, methodology of semantic-communicative modeling and forecasting, the field of the concept, the cloud of the concept, subsystems of human life and societies.
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