Editor in chief: Felix I. Sharkov

Sharkov Felix I., Editor-in-chief of Communicology journal
Professor, head of the Public Relations and Media Policy Department, Deputy Director of ISSHR (Institute of State Service and Human Resources), RANEPA (The Russian Presidential Academy of National Economy and Public Administration), Doctor of Social Sciences; Honoured Science Worker of the Russian Federation; Honoured Worker of Higher Education of the Russian Federation.

Founder of a new scientific sociological direction (Socionomics) and interdisciplinary direction "Communicology", author of noosocietal system theory, theory of egalitarian communication, information and communication paradigm "The Fourth Wave".

Series of disciplines in the scientific field of: "Communicology", "Government Theory", "Sociology", "Public Relations in State and Local Management".

  • Cheboksary Energy College, specialty " Urban Electric Transport Power Supply ";
  • Chuvash State University, specialty "Automation And Telemechanics";
  • University of Marxism-Leninism, "Political Rhetoric ";
  • Post-graduate education in the Institute of Sociological Research of the Academy of Sciences of the USSR;
  • Doctorate in the Russian Presidential Academy of Public Administration;
  • Scientific trainings in the United States, England, Germany, Canada and Malta.


  • 1989-1995 - Rector of the University of Marxism-Leninism, the General Director of the Republican Self-Supporting Center of Professional Development attached to the Council of Ministers of the Chuvash Republic (Cheboksary);
  • 1995-1997 – President’s Assistant, Minister of Information and Press of the Chuvash Republic, assistant professor of Cheboksary Branch of the St.Petersburg State Polytechnical University;
  • 1997-1999 - full-time doctorate of the Russian Presidential Academy of Public Administration;
  • 1999-2003 - Scientific director of the National Institute of Social and Psychological Researches, head of Public Relations of the Academy of Labour and Social Relations;
  • 2003-2012 – Professor of the Chair of Sociology, the Russian Presidential Academy of Public Administration; Director of the Institute of Modern Communication Systems and Technologies, Head of the Chair of Advertising, the International Academy of Business and Management; employed in the Russian Presidential Academy of Public Administration, and the Russian Presidential Academy of National Economy and Public Administration;
  • Since September 2012 - head of the Public Relations and Media Policy Department, Deputy Director of ISSHR (Institute of State Service and Human Resources), RANEPA (the Russian Presidential Academy of National Economy and Public Administration).

Author of almost 200 scientific publications, more than 30 monographs, textbooks and manuals classified by Ministry of Education, educational associations, including:

  • Conversations with the Budding Sociologist (co-authored) // Cheboksary: Chuvash Publishing House, 1989;
  • Foundations of Sociology and Social Management. // Cheboksary: Research Institute of Language, Literature, History and Economics affiliated with the Council of Ministers of the Chuvash ASSR, 1990;
  • Theory of Production Organization. // Cheboksary: Chuvash Publishing House, 1997;
  • Media Today. // Cheboksary: "Chuvashia», 1997;
  • Management without Words. Nonverbal Resources for Manager // Cheboksary Chuvash Publishing House, 1998;
  • Social Policy in Russia (regional aspect). Textbook // M. : Asadal , 1999;
  • Foundations of Regional Social Policy. Textbook // M. : ALRS, 2000;
  • Foundations of Communication Theory. Dictionary // M. : ALSR, 2001;
  • Sociology of Mass Communications. Textbook ( co-author) // M. : Perspective, 2002;
  • Corporate Culture in the System of Public Relations (co-author) // M. : ALRS , 2002;
  • Branding and Culture of the Organization (co-author) // M. : Social relations , 2003;
  • Communication Theory (basic course) // M. : RIP-Holding , 2004;
  • Integrated PR-communications // M. : RIP Holding , 2004;
  • Integrated Advertising Communications // M. : RIP-Holding , 2004;
  • Consulting in Public Relations // M. : Examination, 2005;
  • Public Relations // M. : Dashkov and Co., 2005;
  • Public Relations and Advertising (co-authored) // M: Academic Project, 2005;
  • Information Technology and the Internet (co-authored ) // M. : Prometheus , 2005;
  • Magic of Brand // M. : Alfa-Press , 2005;
  • Learner’s Encyclopedic Dictionary "Modern Marketing Communications" // M. : Alpha Press , 2005;
  • Creation and Technology of Advertising Product Production (co-authored)// M. : Dashkov and Co., 2007, 2008;
  • Legal Foundations of the Communication Activities: Advertising, Public Relations and Journalism // M. : Dashkov and Co., 2008;
  • Communicology: Foundations of Communication Theory // M. : Dashkov and Co., 2009;
  • Integrated communications: Legal Regulations in Advertising, Public Relations and Journalism // M. : Dashkov and Co., 2012;
  • Genesis of Media and Communications Theories. Communicology. Volume 2 (co-authored), 2013;
  • Integrated Communications: Public Relations, Advertising and Branding // M.: Dashkov and Co., 2014.


  • President of the International Academy of Communicology;
  • Chief Editor of "Communicology";
  • Member of the editorial board of magazines «Politbook», the Russian University of Cooperation Bulletin, Economic Theory and Practice;
  • Expert of Federal Education and Science Supervision Agency, Ministry of Education of the Russian Federation;
  • Co-Chairperson of the Scientific Council of the Commission on Public Relations and social grants expert of the Moscow government;
  • Member of the Presidium of EMA (Education and Methodics Association) on International Relations.

The visualization of media space by communication means.

The most part of information, which received by the person comes by means of visual communication. The sight helps a communicator to turn on the mechanism of identification of objects of surrounding reality. The person accepting visual information, logically comprehends it and designs virtual images, which he is triing to adapt for display of a real condition of considered object.

The visual basis doesn't exist in a separation from other components. Audio and visual values are integrated among themselves at the moment of perception. Audiovisual property of perception gives to the person possibility of the most exact display of reality. The television places the person in the center of events. In the real life it is more difficult to do, as it changes with an improbable speed. Virtually it is much simpler to present itself in the center of events.

The development of a civilization complicated perception of objects. Appearance of artifacts, opportunities to create and analyze artificially created signals with the help of devices gave opportunity to create artificial visual images on screens and expand virtual and visual space. Maklyuen emphasized that any social technology is an expansion of perceptions of the person. Visual devices create absolutely new bases for social technology of television and of the Internet.

Thus, the ideas about the world continuously extends. The formation of a visual picture can be carried out by means of organs of sense and as logical representation of an image. Designing visual reality, the expert has to pay attention to possibilities of visual policy. Visual perception of respondents depends not only from visual components, but also from everything that the author visual means in the own matter.

All concepts and the discourses, caused by practical tasks, and also the purposeful activity connected with formation of the vital relations between the state and social groups in the field of visual and sign communications represents visual policy which the can be effective only when causes system of actions wished by the politician. For the recipient is important not only to understand this system, "acceptance" of this system is also important, the motivation the recipient in the subsequent actions is even more important.

Source: connect-universum.com