Cultural Policy of the Russian Federation as a Tool of “Soft Power”

Author: Sergey P. Kulikov, Sergey V. Novikov, Ekaterina O. Mihailova

Communicology. 2018. Vol.6. No.5
Sergei Pavlovich Kulikov, Cand.Sc. (Soc.), vice-rector for youth policy, head of the pepartment “Public Administration and Social Technologies”. Е-mail: kulikov@mai.ru;
Sergey Vyacheslavovich Novikov, Cand.Sc. (Econ.), associate professor at department «Management and marketing of high-tech industry»;
Ekaterina Olegovna Mihailova, senior lecturer of department «Public administration and social technologies», Moscow Aviation Institute. Address: 121552, Russian, Moscow, Orshanskay st., 3.

Abstract. The paper is dedicated to the analysis of the cultural policy of the Russian state realized by its key participants: educational institutions and structures of the Ministry of Foreign Affairs. The paper reviews the available domestic standard and legal base, key provisions of the international acts and the realized target programs, including from a position of target indicators of assessment of efficiency of the carried-out measures. Besides, the authors outline the key directions of interstate cultural cooperation, the applied tools and the main mechanisms of support by the state of its participants. Special attention is paid to the analysis of policy of cultural cooperation for member countries of the Commonwealth of Independent States. The authors examine the experience of implementation of the Year of Russia project abroad for the last 12 years. On the basis of the analysis of each of the listed aspects, the authors team develops the paths of optimization of the performed activity, possible trends and potential areas of development of each of the directions of realization of cultural policy of the Russian state.

Keywords: cultural policy, expansion of cultural presence, international cultural and humanitarian cooperation, support of compatriots, year of Russia abroad, efficiency of cultural policy

Text: PDF

For citation: Kulikov S.P., Novikov S.V., Mihailova E.O. Cultural Policy of the Russian Federation as a Tool of “Soft Power”. Communicology (Russia). 2018. Vol. 6. No.5. P. 134-154.
DOI 10.21453 / 2311-3065-2018-6-5-134-154.

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The Ways for Increase in Efficiency of Communicative Potential of the «Year of Russia» project abroad

Author: Sergey V. Novikov, Ekaterina O. Kazakova

Communicology. 2018. Vol.6. No.4
Sergey Vyacheslavovich Novikov, Cand. Sc. (Econ.), associate professor of department “Management and Marketing of High-Tech Industry”, Moscow Aviation Institute;
Ekaterina Olegovna Kazakova, senior lecturer of department “Public administration and social technologies”, Moscow Aviation Institute. Address: 121552, Russia, Moscow, Volokolamskoye hr., 4. Е-mail: kate-kazakova@yandex.ru.

Abstract. The article represents the list of the key problems reducing efficiency of realization of foreign cultural policy of the Russian Federation within the “Year of Russia” project, revealed by authors based on the analysis of 10 realized projects in the countries of Europe, Asia and Latin America. The authors assess the efficiency of each of the “Years of Russia” is taking into account the dynamics of tourist flow – the number of the incoming foreign tourists – during the period, subsequent to the project. For each of the eight identified problems, the authors propose a solution that lays in the plane of communicative practices, and should improve the quality of future PR campaigns. The main steps aimed at improving the effectiveness of the “Year of Russia” project are, as listed: (1) development of the image strategy for Russia;
(2) creation of a single structure responsible for the implementation of such projects; (3) cooperation with Russia Today in coverage of the events within the project.

Keywords: image of Russia, image strategy, cultural policy, expansion of cultural presence, Year of Russia abroad, efficiency of cultural policy, communicative potential, Year of Russia

Text: PDF

For citation: Novikov S.V., Kazakova E.O. The Ways for Increase in Efficiency of Communicative Potential of the “Year of Russia” project abroad. Communicology (Russia). 2018. Vol. 6. No.4. P. 99-110. DOI 10.21453 / 2311-3065-2018-6-4-99-110.

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