Author: Le Ngoc Hung, Bui Thi Phuong, Do Van Quan, Nguyen Thi Ngoc Phuong
Communicology. 2018. Vol.6. No.6
Le Ngoc Hung, PhD (Soc.), professor at sociology department, University of Education, Hanoi Vietnam National University;
Bui Thi Phuong, postgraduate student and faculty member at Hanoi Public Healthcare University;
Do Van Quan, PhD (Soc.), faculty member at Institute for Sociology and Development, Ho Chi Minh National Academy of Politics;
Nguyen Thi Ngoc Phuong, MA of measurement and assessment in education, faculty member at National Academy of Public Administration. Address: Vietnam, Hanoi, Cau Giay Dist., Xuan Thuy st. 136. Corresponding e-mail: hungxhh@gmail.com.
Abstract. From communication science perspectives, public opinion is formed and changed in communication process involving leaders and managers as information sender, receiver and regulator. The public opinion of statistical data and tertiary education is examined as Vietnam study cases to indicate that public opinion is a vital component of communication and a powerful instrument of problem solving for sustainable development.
Public opinion is not simply a sets of opinions of individuals, but it is a special social phenomenon reflecting the knowledge, attitude and tendency of action of social groups about rising issues in their life. According to this definition, the silence, not expressing any comment by a group of people is also a form of public opinion, reflecting a certain attitude and behavior tendency of the people.
Public opinion is an object of leadership and management and is studied for years from different scientific angles in order to clarify its every special dimensions. Therefore, to understand public opinion there is need to have an aggregated point of view not to overvalue this approach and under-look at the other. Studying a system of media theories about public opinion is very important and necessary to lead and manage media in order to create the public opinion for the safe of sustainable development.
Public represents an instrument, means to recognize, interpret and anticipate facts, phenomena in a changing human living environment. Researchers of public media very concern about studies forms of mass /public communication. Studies about communication often emphasize the role of instrument and means of modern media that have been strongly developed at the late of XIX and early XX Centuries. Since then, in the world, the studies of public opinion is closely linked to those of mass media and contribute to the development of some communication theories about public opinion1.
Keywords: communication science, communication theory, education, media, public opinion
Text: PDF
For citation: Le Ngoc Hung, Bui Thi Phuong, Do Van Quan, Nguyen Thi Ngoc Phuong. Public Opinion, Statistical Data and Education from Communication Science Perspectives. Communicology (Russia). 2018. Vol. 6. No 6. Р. 134–150. DOI 10.21453/2311-3065-2018-6-6-134-150.
References
Cohen B. (1963). The Press and Foreign Policy. Princeton, NJ: Princeton University Press.
Foote N., Hart C.W. (1953). Public opinion and collective behavior. In: M. Sherif and M.O. Wilson (Eds.) Group relations at the crossroads. New York: Harper & Bros. P.308-331.
Katz E. (1957). The Two-Step Flow of Communication: an Up-To-Date Report on a Hypothesis. The Public Opinion Quarterly. 21 (1): 61–78.
Le Ngoc Hung (2002). Public opinion: the nature and methodological research issues. Psychological Review. Vol 4. 2002 (in Vietnamese).
Lazarsfeld P.F., Berelson B., Gaudet H. (1944). The people’s choice: how the voter makes up his mind in a presidential campaign. In: Lazarsfeld P.F., Berelson B., Gaudet H. The people’s choice. Oxford, England: Duell, Sloan & Pearce.
Noelle-Neumann E. (1974). The spiral of silence: a theory of public opinion. Journal of Communication, 24 (2): 43–51.
Moy P., Bosch B. (2013). Theories of public opinion. Sociology Department, Faculty Publications: 244 [access mode]: http://digitalcommons.unl.edu/sociologyfacpub/244.
Sherif M., Wilson M.O. (eds.) (1953). Group relations at the crossroads. New York: Harper & Bros. P. 308-331.
Thibault G. (2016). Needles and Bullets: Media Theory, Medicine, and Propaganda, 1910-1940. In
K. Nixon & L. Servitje (eds.), Endemic: Essays in Contagion Theory (p. 67–91). Basingstoke: Palgrave Macmillan.
The Ministry of Planning and Investment – The General Statistical Office (December 2017). The outputs of a consensus on the demand and satisfaction of statistical data users in 2017. Statistical Publishing House, Hanoi.
The Statistical Office Statistical Yearbook 2017 (2018). Statistical Publishing House, Hanoi. Yankelovich D (1992). How public opinion really works. Fortune, October 5, 1992: 102-108.
Communicology. 2018. Vol.6. No.6
Le Ngoc Hung, PhD (Soc.), professor at sociology department, University of Education, Hanoi Vietnam National University;
Bui Thi Phuong, postgraduate student and faculty member at Hanoi Public Healthcare University;
Do Van Quan, PhD (Soc.), faculty member at Institute for Sociology and Development, Ho Chi Minh National Academy of Politics;
Nguyen Thi Ngoc Phuong, MA of measurement and assessment in education, faculty member at National Academy of Public Administration. Address: Vietnam, Hanoi, Cau Giay Dist., Xuan Thuy st. 136. Corresponding e-mail: hungxhh@gmail.com.
Abstract. From communication science perspectives, public opinion is formed and changed in communication process involving leaders and managers as information sender, receiver and regulator. The public opinion of statistical data and tertiary education is examined as Vietnam study cases to indicate that public opinion is a vital component of communication and a powerful instrument of problem solving for sustainable development.
Public opinion is not simply a sets of opinions of individuals, but it is a special social phenomenon reflecting the knowledge, attitude and tendency of action of social groups about rising issues in their life. According to this definition, the silence, not expressing any comment by a group of people is also a form of public opinion, reflecting a certain attitude and behavior tendency of the people.
Public opinion is an object of leadership and management and is studied for years from different scientific angles in order to clarify its every special dimensions. Therefore, to understand public opinion there is need to have an aggregated point of view not to overvalue this approach and under-look at the other. Studying a system of media theories about public opinion is very important and necessary to lead and manage media in order to create the public opinion for the safe of sustainable development.
Public represents an instrument, means to recognize, interpret and anticipate facts, phenomena in a changing human living environment. Researchers of public media very concern about studies forms of mass /public communication. Studies about communication often emphasize the role of instrument and means of modern media that have been strongly developed at the late of XIX and early XX Centuries. Since then, in the world, the studies of public opinion is closely linked to those of mass media and contribute to the development of some communication theories about public opinion1.
Keywords: communication science, communication theory, education, media, public opinion
Text: PDF
For citation: Le Ngoc Hung, Bui Thi Phuong, Do Van Quan, Nguyen Thi Ngoc Phuong. Public Opinion, Statistical Data and Education from Communication Science Perspectives. Communicology (Russia). 2018. Vol. 6. No 6. Р. 134–150. DOI 10.21453/2311-3065-2018-6-6-134-150.
References
Cohen B. (1963). The Press and Foreign Policy. Princeton, NJ: Princeton University Press.
Foote N., Hart C.W. (1953). Public opinion and collective behavior. In: M. Sherif and M.O. Wilson (Eds.) Group relations at the crossroads. New York: Harper & Bros. P.308-331.
Katz E. (1957). The Two-Step Flow of Communication: an Up-To-Date Report on a Hypothesis. The Public Opinion Quarterly. 21 (1): 61–78.
Le Ngoc Hung (2002). Public opinion: the nature and methodological research issues. Psychological Review. Vol 4. 2002 (in Vietnamese).
Lazarsfeld P.F., Berelson B., Gaudet H. (1944). The people’s choice: how the voter makes up his mind in a presidential campaign. In: Lazarsfeld P.F., Berelson B., Gaudet H. The people’s choice. Oxford, England: Duell, Sloan & Pearce.
Noelle-Neumann E. (1974). The spiral of silence: a theory of public opinion. Journal of Communication, 24 (2): 43–51.
Moy P., Bosch B. (2013). Theories of public opinion. Sociology Department, Faculty Publications: 244 [access mode]: http://digitalcommons.unl.edu/sociologyfacpub/244.
Sherif M., Wilson M.O. (eds.) (1953). Group relations at the crossroads. New York: Harper & Bros. P. 308-331.
Thibault G. (2016). Needles and Bullets: Media Theory, Medicine, and Propaganda, 1910-1940. In
K. Nixon & L. Servitje (eds.), Endemic: Essays in Contagion Theory (p. 67–91). Basingstoke: Palgrave Macmillan.
The Ministry of Planning and Investment – The General Statistical Office (December 2017). The outputs of a consensus on the demand and satisfaction of statistical data users in 2017. Statistical Publishing House, Hanoi.
The Statistical Office Statistical Yearbook 2017 (2018). Statistical Publishing House, Hanoi. Yankelovich D (1992). How public opinion really works. Fortune, October 5, 1992: 102-108.
