Formation of Media Space within the Clash of Competences of Communication Subjects

Author: Alexander M. Gorokhov

Communicology. 2018. Vol.6. No.5
Alexander Mikhailovich Gorokhov, United Aircraft Company, Marketing department for Europe and CIS, Leading Spec. Address: 101000, Russia, Moscow, Ulansky lane, 22/1. E-mail:

Abstract. The influence of unfair communication practices and factors of destabilization of social relations should be verified by intellectual mechanisms of prevention. Features of system problems within the information sphere of activity do not give the chance to argue freely about benefits of development of information society. The growth of uncertainty in the behavior of communication subjects in the global information space remains. Still, the tasks of information and analytical support of state and international activities, which come to the fore in the context globalization trends, remain time-consuming.
Subjects of social relations can have a large number of mutual information and competencies, which increases the interchange of information, and vice versa. Competitive clash of competencies in the media space can be reduced to solving a creative problem. Competitive nature of competition should be directed to the knowledge of the latest competencies. The creative nature of competition contributes to the development of existing competencies. Accordingly, the organization of activities involves not just training new people, but the selection and retraining of many existing managers. It is all about the purpose and nature of professional (re)training and the process of the selection of managers to work in special modern conditions that require adjustment of existing and adaptation of newly introduced managerial competencies in terms of stabilization of social relations.

Keywords: media space, media concept, competence of communication subjects

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For citation: Gorokhov A.M. Formation of media space within the clash of competences of communication subjects. Communicology (Russia). 2018. Vol. 6. No.5. P. 82-88.
DOI 10.21453 / 2311-3065-2018-6-5-82-88.

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