Author: Anastasya V. Shmeleva, Albert V. Slepov
Communicology. 2018. Vol.6. No.4
Аnastasiya Victorovna Shmeleva, graduate student of the department of public relations and media policy, RANEPA;
Albert Valentinovich Slepov, orthopedic surgeon of the highest category, graduate student of the department of public relations and media policy, RANEPA. Address: 119571, Russia, Moscow, Vernadsky av., 84. E-mail: annastasiya2008@mail.ru.
Abstract. While searching for state mechanisms to increase the responsibility of citizens for their health, the development of social projects for the formation of a healthy lifestyle mostly among young people has received broad support over the past ten years. However, to increase the effectiveness of socially significant projects in this direction, the personal efforts of a citizen in the pursuit of taking care of one’s health should be considered equally with modern integrated strategic approach to managing external and internal communication within the framework of a social project.
The main criteria to achieve this goal is the establishment and maintenance of social interaction with youth and understanding of young adults, the involvement of youth in the management of social projects, in which the use of a modern tools of communication to plays an important role.
The article highlights the effective methods and forms of information and communication activities within the framework of social projects management, which have the greatest impact on the consciousness and behavior of young people in the context of the formation of a healthy lifestyle. Besides, the paper provides a model for the development of an integrated communication strategy for increasing the effectiveness of social projects.
Keywords: social projects, social management, communication strategy, communication management, formation of a healthy lifestyle, youth, preserving and strengthening the health of the nation
Text: PDF
For citation: Shmeleva A.V., Slepov A.V. On the Role of Communication Strategy in Management of Social Projects for the Formation of a Healthy Lifestyle of Youth. Communicology (Russia). 2018. Vol. 6. No.4. P. 124-138.
DOI 10.21453 / 2311-3065-2018-6-4-124-138.
References
Kataeva T.M., Crook M.G. (2016). Social designing in the youth policy of the Russian Federation: features, problems and directions of realization. Bulletin of the Institute of Information Technology. No.2 (In Rus.).
Lukov V.S. (2001). Social design. Moscow: Flint (In Rus.).
Muzikant V.L. (2001). Advertising and PR-technologies in the business of commerce and politics.
Moscow: Armada-press (In Rus.).
Suleymanova S.S. (2016). Journalism in the management of information and communication processes. Moscow: Ethnosocium (In Rus.).
Surina I.A. (2000). Value-oriented groups of youth in the value space of Russia. Sociological collection. Issue 7. P. 84-90.
Sharkov F.I. (2011). Public relations. Moscow: Dashkov and K (In Rus.).
Sharkov F.I., Silkin V.V. (2017). Communicology: theory and practice of mass information. Moscow: Dashkov and K (In Rus.).
Shmeleva A.V. (2018). The role of an expert blogger in the implementation of the communication strategy of the state power of the state. Communicology: the electronic journal. Vol. 3. No.3 (In Rus.).
Yurieva T.A. (2014). Project Approach as a Tool for Implementing Strategic Goals. Economic Sciences. No. 11 (120). P. 7-10 (In Rus.).
Myers C. (2018). Public Relations or Grassroots Lobbying & How lobbying laws are re-defining practice. Public Relations Review. No. 44. P. 11-21.
Singhal A. (2003). Focusing on the forest, not just the tree: cultural strategies for combating AIDS. MICA Communications Review. 1 (1), P. 21-28.
Communicology. 2018. Vol.6. No.4
Аnastasiya Victorovna Shmeleva, graduate student of the department of public relations and media policy, RANEPA;
Albert Valentinovich Slepov, orthopedic surgeon of the highest category, graduate student of the department of public relations and media policy, RANEPA. Address: 119571, Russia, Moscow, Vernadsky av., 84. E-mail: annastasiya2008@mail.ru.
Abstract. While searching for state mechanisms to increase the responsibility of citizens for their health, the development of social projects for the formation of a healthy lifestyle mostly among young people has received broad support over the past ten years. However, to increase the effectiveness of socially significant projects in this direction, the personal efforts of a citizen in the pursuit of taking care of one’s health should be considered equally with modern integrated strategic approach to managing external and internal communication within the framework of a social project.
The main criteria to achieve this goal is the establishment and maintenance of social interaction with youth and understanding of young adults, the involvement of youth in the management of social projects, in which the use of a modern tools of communication to plays an important role.
The article highlights the effective methods and forms of information and communication activities within the framework of social projects management, which have the greatest impact on the consciousness and behavior of young people in the context of the formation of a healthy lifestyle. Besides, the paper provides a model for the development of an integrated communication strategy for increasing the effectiveness of social projects.
Keywords: social projects, social management, communication strategy, communication management, formation of a healthy lifestyle, youth, preserving and strengthening the health of the nation
Text: PDF
For citation: Shmeleva A.V., Slepov A.V. On the Role of Communication Strategy in Management of Social Projects for the Formation of a Healthy Lifestyle of Youth. Communicology (Russia). 2018. Vol. 6. No.4. P. 124-138.
DOI 10.21453 / 2311-3065-2018-6-4-124-138.
References
Kataeva T.M., Crook M.G. (2016). Social designing in the youth policy of the Russian Federation: features, problems and directions of realization. Bulletin of the Institute of Information Technology. No.2 (In Rus.).
Lukov V.S. (2001). Social design. Moscow: Flint (In Rus.).
Muzikant V.L. (2001). Advertising and PR-technologies in the business of commerce and politics.
Moscow: Armada-press (In Rus.).
Suleymanova S.S. (2016). Journalism in the management of information and communication processes. Moscow: Ethnosocium (In Rus.).
Surina I.A. (2000). Value-oriented groups of youth in the value space of Russia. Sociological collection. Issue 7. P. 84-90.
Sharkov F.I. (2011). Public relations. Moscow: Dashkov and K (In Rus.).
Sharkov F.I., Silkin V.V. (2017). Communicology: theory and practice of mass information. Moscow: Dashkov and K (In Rus.).
Shmeleva A.V. (2018). The role of an expert blogger in the implementation of the communication strategy of the state power of the state. Communicology: the electronic journal. Vol. 3. No.3 (In Rus.).
Yurieva T.A. (2014). Project Approach as a Tool for Implementing Strategic Goals. Economic Sciences. No. 11 (120). P. 7-10 (In Rus.).
Myers C. (2018). Public Relations or Grassroots Lobbying & How lobbying laws are re-defining practice. Public Relations Review. No. 44. P. 11-21.
Singhal A. (2003). Focusing on the forest, not just the tree: cultural strategies for combating AIDS. MICA Communications Review. 1 (1), P. 21-28.
