Author: Felix I. Sharkov, Vladimir A. Potapchuk
Communicology. 2018. Vol.6. No.3
Felix Izosimovich Sharkov, Dr. Sc. (Soc.), Professor, honored scientist of the Russian Federation, head of the Department of public relations and media policy of the Institute of public service and management, RANEPA;
Vladimir Adamovich Potapchuk, Cand. Sc. (Philos.), ass. professor, head of the Department of Educational Projects AGG, Vice-President, Address: 123112, Moscow, Presnenskaya embankment, 12. Business center “Moscow city”. E-mail: vlvla@mail.ru.
Abstract. The rapid development of modern media, digital technologies and the Global Internet, the pervasive impact of the press, films, radio and television, the industrial-commercial type of production and distribution of standardized spiritual goods are decisive factors in the spread of mass culture. Active participants and creators of mass information flows are the media. Mass information is actualized in information flows due to its availability to the masses, form simplicity, convenient consumption and transparency. Modern media are the determining factor in the formation of mass culture and it can be safely assumed that their sociocultural role will only increase as humanity moves towards the information network society. The maximally individualized options of mass culture will provide people not only with a new “modern times model”, but also with reference standards of information perception.
Keywords: modern media, mass culture, mass information, mass consumption, information society, media space, communication, “seriality”, mass literature, soundtrack, community, social networks, video blogs, “yellow” press
Text: PDF
For citation: Sharkov F. I., Potapchuk V. A. Mass culture and mass information within the space of modern media. Communicology (Russia). 2018. Vol. 6. No.3. P. 153-163. DOI 10.21453 / 2311-3065-2018-6-3-153-163.
References
Ableev S.R., Kuzminskaya S.I. (2010). Specificity and tendencies of mass culture: an analysis of the main aspects [el. source]: http://www.aipe.roerich.com/russian/mas_kult.htm (In Rus.).
Berdyayev N.A. (1984). Philosophy of the free spirit. Moscow (In Rus.).
Buzin V.N., Potapchuk V.A. (2012). Media research and media measurements. Moscow: MABiU (In Rus.).
Chernjak M.A. (2005). The fenomenon of mass literature of the 20th century. SPb.: Herzen State Pedagogical University of Russia. P. 152-178 (In Rus.).
Chigrinskaja L.F. (2008). The basics if Journalism. Moscow (In Rus.).
Debord (1994). The Society of the Spectacle / transl. D. Nicholson-Smith. NY: Zone Books. Kondratieva E. (2009). “Maroussia” captures the world. Popular literature with the help of the
Internet has reversed the publishing business [el. source]: http://www.vz.ru/culture/2009/6/4/293753. print.html (In Rus.).
Fetisova T.A. (2000). Culture of the city. Man: image and essence. Moscow: INION, 2000. P.100 (In Rus.).
Jansson A. (2002). The Mediatization of Consumption. Journal of Consumer Culture. Vol. 2. No. 1. P. 5-31.
Kolosova O.Y., Goncharov V.N. (2015). Economic and ecological safety of the region: strategy choice. Science almanac of Black Sea region countries. No.3 [el. source]: http://science-almanac. ru (In Rus.).
Lang K., Lang G. (2009). Mass Society, Mass Culture, and Mass Communication: The Meaning of Mass. International Journal of Communication. No. 3. P. 998-1024.
Teplitz K.T. (2000). Vsjo dlja vseh. Massovaja kul’tura i sovremennyj chelovek. //Chelovek: obraz i sushhnost’. M.: INION RAN. P. 261 (In Rus.).
Ilyicheva O.S. (2015). Factors of influence on the evolution of the domestic mass musical culture at the end of the 20th century. In: In the world of science and art: questions of philology, art criticism and cultural studies: coll. sc. papers XLVII int. scientific-practical conf. No. 4 (47). Novosibirsk: SibAK (In Rus.).
Potapchuk V.A.,Kozin A.A. (2012). Mass culture and postmodernity. Moscow: MABiU, P.31-44 (In Rus.).
Shapinskaya E.N. (2016). Mass culture: theory and practice. Moscow: Consent (In Rus.).
Communicology. 2018. Vol.6. No.3
Felix Izosimovich Sharkov, Dr. Sc. (Soc.), Professor, honored scientist of the Russian Federation, head of the Department of public relations and media policy of the Institute of public service and management, RANEPA;
Vladimir Adamovich Potapchuk, Cand. Sc. (Philos.), ass. professor, head of the Department of Educational Projects AGG, Vice-President, Address: 123112, Moscow, Presnenskaya embankment, 12. Business center “Moscow city”. E-mail: vlvla@mail.ru.
Abstract. The rapid development of modern media, digital technologies and the Global Internet, the pervasive impact of the press, films, radio and television, the industrial-commercial type of production and distribution of standardized spiritual goods are decisive factors in the spread of mass culture. Active participants and creators of mass information flows are the media. Mass information is actualized in information flows due to its availability to the masses, form simplicity, convenient consumption and transparency. Modern media are the determining factor in the formation of mass culture and it can be safely assumed that their sociocultural role will only increase as humanity moves towards the information network society. The maximally individualized options of mass culture will provide people not only with a new “modern times model”, but also with reference standards of information perception.
Keywords: modern media, mass culture, mass information, mass consumption, information society, media space, communication, “seriality”, mass literature, soundtrack, community, social networks, video blogs, “yellow” press
Text: PDF
For citation: Sharkov F. I., Potapchuk V. A. Mass culture and mass information within the space of modern media. Communicology (Russia). 2018. Vol. 6. No.3. P. 153-163. DOI 10.21453 / 2311-3065-2018-6-3-153-163.
References
Ableev S.R., Kuzminskaya S.I. (2010). Specificity and tendencies of mass culture: an analysis of the main aspects [el. source]: http://www.aipe.roerich.com/russian/mas_kult.htm (In Rus.).
Berdyayev N.A. (1984). Philosophy of the free spirit. Moscow (In Rus.).
Buzin V.N., Potapchuk V.A. (2012). Media research and media measurements. Moscow: MABiU (In Rus.).
Chernjak M.A. (2005). The fenomenon of mass literature of the 20th century. SPb.: Herzen State Pedagogical University of Russia. P. 152-178 (In Rus.).
Chigrinskaja L.F. (2008). The basics if Journalism. Moscow (In Rus.).
Debord (1994). The Society of the Spectacle / transl. D. Nicholson-Smith. NY: Zone Books. Kondratieva E. (2009). “Maroussia” captures the world. Popular literature with the help of the
Internet has reversed the publishing business [el. source]: http://www.vz.ru/culture/2009/6/4/293753. print.html (In Rus.).
Fetisova T.A. (2000). Culture of the city. Man: image and essence. Moscow: INION, 2000. P.100 (In Rus.).
Jansson A. (2002). The Mediatization of Consumption. Journal of Consumer Culture. Vol. 2. No. 1. P. 5-31.
Kolosova O.Y., Goncharov V.N. (2015). Economic and ecological safety of the region: strategy choice. Science almanac of Black Sea region countries. No.3 [el. source]: http://science-almanac. ru (In Rus.).
Lang K., Lang G. (2009). Mass Society, Mass Culture, and Mass Communication: The Meaning of Mass. International Journal of Communication. No. 3. P. 998-1024.
Teplitz K.T. (2000). Vsjo dlja vseh. Massovaja kul’tura i sovremennyj chelovek. //Chelovek: obraz i sushhnost’. M.: INION RAN. P. 261 (In Rus.).
Ilyicheva O.S. (2015). Factors of influence on the evolution of the domestic mass musical culture at the end of the 20th century. In: In the world of science and art: questions of philology, art criticism and cultural studies: coll. sc. papers XLVII int. scientific-practical conf. No. 4 (47). Novosibirsk: SibAK (In Rus.).
Potapchuk V.A.,Kozin A.A. (2012). Mass culture and postmodernity. Moscow: MABiU, P.31-44 (In Rus.).
Shapinskaya E.N. (2016). Mass culture: theory and practice. Moscow: Consent (In Rus.).
