Mass Media in Socio-Cultural Communication (to the issue of the New Middle Ages)

Author: Andrey A. Novikov-Lanskoy  

Communicology. 2018. Vol.6. No.1
Andrey Anatolievich Novikov-Lanskoy, Cand. Sc. (Philol.), head of department of political and economical journalism at the Institute of Public Administration and Civil Service, Russian Presidential Academy of National Economy Public Administration (RANEPA). Address: 119571, Moscow, Vernadsky av., 84. E-mail: lanskoy

Abstract. The paper is devoted to the question whether the contemporary communications can be described within the framework of the concept of the New Middle Ages, which has been elaborated by the modern cultural studies with the aim of exploring everyday life and mentality of the global society on the 21st century. It is shown in the article that certain typical medieval socio-cultural communications are reproduced on the new stage. The author of the paper dwells upon the generic resemblance between the two epochs, singling out more significant factors and traits. As a result of the analysis, the author comes to the conclusion that convincing interpretations of the communicative phenomena of today is possible and can be productive, particularly so when considering the concept of mediacracy, determined by the normative function of contemporary mass media.

Keywords: mass media, mediacracy, Middle Ages, New Middle Ages, socio-cultural communications

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For citation: Novikov-Lanskoy A.A. Mass Media in Socio-Cultural Communication (to the issue of the New Middle Ages). Communicology (Russia). 2018. Vol. 6. No.1. P. 166-173. DOI 10.21453/2311-3065-2018-6-1-166-173.

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