Author : POTAPCHUK V.A.
Communicology. 2016. v.4, n.5
POTAPCHUK Vladimir Adamovich, Сandidate of philosophical sciences , professor, Сhairman of the Council on the professional public accreditation of the Association of Communication Agencies of Russia (ACAR).
Abstract: In the current economic model three types of corporations differing in their approach to ways of doing business in the last decade and in terms of their use of communication can be mentioned: production-oriented companies, customer-oriented companies, person-oriented – anthropocentric companies, consistent with the objectives and the realities of the business of XXI century, which is transparent, dynamic, focused on the future (in terms of having developing
strategies). The article discusses the changes in the development of corporate communication from the point of view of their nature, objectives and approaches to implementation. The author believes that corporations now have to change the modality of corporate policies and strategies in connection with the expansion of the communications components of their activities.
Keywords: model of corporate communication , change the modality of corporate policy, multipolar corporatism, social capital, digitalization, Wikinomics, hierarchical paradigm of communication, corporate meritocracy, corporations of collaborative type, corporate business communications studies, Public Relations.
Text: PDF
POTAPCHUK Vladimir Adamovich, Сandidate of philosophical sciences , professor, Сhairman of the Council on the professional public accreditation of the Association of Communication Agencies of Russia (ACAR).
Abstract: In the current economic model three types of corporations differing in their approach to ways of doing business in the last decade and in terms of their use of communication can be mentioned: production-oriented companies, customer-oriented companies, person-oriented – anthropocentric companies, consistent with the objectives and the realities of the business of XXI century, which is transparent, dynamic, focused on the future (in terms of having developing
strategies). The article discusses the changes in the development of corporate communication from the point of view of their nature, objectives and approaches to implementation. The author believes that corporations now have to change the modality of corporate policies and strategies in connection with the expansion of the communications components of their activities.
Keywords: model of corporate communication , change the modality of corporate policy, multipolar corporatism, social capital, digitalization, Wikinomics, hierarchical paradigm of communication, corporate meritocracy, corporations of collaborative type, corporate business communications studies, Public Relations.
Text: PDF
