POWER – MASS MEDIA – POWER: THE SOCIOLOGICAL PARADIGM


Author: FEDOTOVA L.N.

Communicology. 2016. v.4, n.2
FEDOTOVA Larisa Nikolaevna, Doctor of Sociology, Professor of the Advertising and Public Relations Department of Faculty of Journalism, Lomonosov Moscow State University.

Abstract: in the article considers process of the press emergence as the update of the various social institutions, particularly, power. Examines the interaction of power and media today. This angle corresponds to the basic characteristic of sociological science in its desire to examine the phenomena of society in their closely correlated each other.

Keywords: mass media, power, the forth power, propaganda.


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