«I am a brand» – this was the motto of the lecture-workshop «Business Image», held at the Russian Presidential Academy of National Economy and Public Administration (RANEPA) on 1 of December. The event was prepared by the department of public relations and media policy of the Faculty of Journalism (Institute of State Service and Human Resources). Master Class was held by CEO Andrei Popov and senior teacher of the European Academy of image Olga Yakovleva. The lecture was opened with the welcome speech of the head of the department of public relations and media policy of the Institute of Public Administration and Management (IGSU) Felix I. Sharkov.
Students and teachers of the RANEPA and guests from the Moscow State University, Moscow State Linguistic University, Moscow State Technical University of Civil Aviation, and other high schools, as well as representatives of business and NGOs, attended the event. The European Academy of image is a leading company in Russia in the field of image consulting. The moderator Olga Yakovleva is one of the brightest and most demanded professionals in corporate and private consulting including image, style and dress code. As a certified business coach she is actively teaching. In the list of her customers are such companies as: TV «Russia», Aeroflot, Ernst & Young, Deloitte, Bacardi, TNK-BP, Effes & SABMiller, M-Video, Moscow Exchange, AFK «Sistema», SAP, Beeline, GK Region, UK PSB etc .. Also, Olga Yakovleva is a style expert on the television and radio: «The First», «Russia 1», MUZ-TV, TVC, «Home», «Acado», Ren TV, and «The Lighthouse».
Image is an effective tool for achieving the best communication results. Have you ever thought what kind of impression you make? Are you always confident in your choice of clothes for different situations? Do you know how to take into account the psychological aspects in the formation of your appearance, in the selection of clothes and accessories? What are the most necessary clothes in the locker room? What is an effective business wardrobe?
Participants of the master class got the answers to all these questions, as well as detailed information on topic «what is image and how to create it, how to use image in order to convey only the necessary information about yourself». The most common mistakes in choosing a business and everyday wardrobe were discussed in details. Such topics as «dress code», «the formation of the appearance of the business according to the dress code», «the selection of the optimal mode of dress for different business circumstances and ways to your own individuality within corporate standards and business dress codes», «adopted in the corporate environment color combinations» were widely covered.
The moderator paid attention to the problem of color management. She described the color as an emotional and physical condition of the people.
The workshop organizers are deeply grateful to the moderators. And the participants expressed their gratitude for the opportunity to obtain new and systematization of already existing knowledge.
Representatives of the department of public relations and media policy of the Faculty of Journalism and the European Academy of image agreed on long-term cooperation.
We wish you inner and outer beauty!
