Annotations

ANNOTATIONS

 

Vol. 1. №1. September 2013.

 

THE MUTUAL INFLUENCE OF COMMUNICATION AND CORPORATE CULTURE IN THE ORGANIZATIONS OF STATE CIVIL SERVICE

 

Author: TURCHINOV A.I.

 

TURCHINOV Aleksandr Ivanovich, Doctor of Social Science, Professor, Honored Scientist of the Russian Federation, Director of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7 (495) 933-80-30. E-mail: turchinov-ai@rane.ru

 

Abstract: the article deals with the interaction of communication, communicative environment and corporate culture in the state authority bodies and public administration. The problem-oriented social research data with the evaluation of the corporate culture level in the state civil service of the Russian Federation and the role of various actors in its development is presented.

 

Keywords: state civil service, communicative environment, corporate culture, social cooperation, public administration, development of the institutions of the public administration.

 

 

CAPITALIZATION OF HUMAN  DEVELOPMENT BASED COMMUNICATION  RESOURCES  NEW ECONOMY

Author: ALEKSEEV Yu.V.

 

ALEKSEEV Yuriy Valer'evich, Candidate of Psychological Sciences, Professor, ...    of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel: +7 (985) 210- 65- 25, +7 (800) 777- 4- 777. E-mail: tohelp@mail.ru

 

Abstract: in the article author presents the innovation technology of the organization of project development management of human capital. This process is considered as modern development institution, the factor of growth of the national economy, carried out on the basis of changes in macro models of communication in modern society. The paper proposes a model of the system of socio-economic development of areas on a partnership society, government and business in the capitalization of the national economy.

 

Keywords: human potential, the human capital, human resources, manpower, market capitalization of human potential, the joint stock human capital, personnel logistics, state-private partnership, municipal-private partnership, a national competitive advantage.

 

 

COMMUNICATIVE MECHANISM OF THE SELF-ORGANIZING POLITICAL SPHERE OF SOCIETY

 

Author: KOKSENOVA E.F.

 

KOKSENOVA Ekaterina Felixovna, Postgraduate Student of the Moscow State Pedagogical University (MSPU). Address: 4, 2-y Sel'skokhozyaystvennyy proyezd, Moscow, Russia, 129226. Tel. / fax: +7 (499) 956-05-01. E-mail: info@mgpu.ru

 

Abstract: communicative mechanism of political sphere of society, which is self-organizing system to some extent, is treated in this article.

 

Keywords: communicative development, communication channels, political discourse, communicative-management process, codification, semantics, mass media, political theory, psychology, public opinion, social behavior, political legitimacy.

 

 

REGULATION OF RELATIONS IN THE MODERN MEDIA SPACE

 

Authors: SHARKOV F.I., YUDINA E.N.

 

SHARKOV Felix Izosimovich, Doctor of Social Science, professor, Head of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of  National Economy and Public Administration (IGSUP RANE), Honorary Academic Figure of the Russian Higher Education. Founder of Communicology Science in Russian Federation, President of the International Academy of Communicology. Chief  Editor  of  the Communicology Periodical. Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (499) 956-05-01. Е-mail: sharkov_felix@mail.ru

YUDINA Elena Nicolaevna, Doctor of Social Science, Professor of the Moscow State Pedagogical University (MSPU). Address: 88, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7 (499) 245-03-10.

 

Abstract: the article considers various ways of public relations regulation in the modern media space. The term "media space" was introduced less than five years ago and became one of the most useful terms in many scientific works devoted to the formation, development and usage in mass-media.

 

Keywords: mass media, modern mass media, media space, information society, political elite, media events, media rituals, communication, the role of media

 

 

MEDIA SECURITY AS THE SUBJECT OF SCIENTIFIC ANALYSIS

 

Authors: VASILENKO V.I., MAMEDOV R.

 

VASILENKO Vladimir Ivanovich, Doctor of Political Science, Professor, Deputy Head of the Russia Statehood History Department of the Faculty of the State Management of the Russian Presidential Academy of National Economy and Public Administration (RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7 (495) 933-80-30. Е-mail: vivasilen@mail.ru

 

MAMEDOV Ruslan Nuraddin ogly, Deputy Head of the Department of the Governor and the Government of the Moscow Region. Address: 1, Stroiteley bulvar, Krasnogorsk, Russia, 119571. Tel.: +7 (498) 602-32-27. Е-mail: 9248477@gmail. com

 

Abstract: the article concerns the essence of the "mass media" and the "security of media" concepts in the context of globalization, democratization of social relations, the development of the information society and Internet communications. The term "media" has many interpretations: the mediator, the communication channel, one of the forms of mass culture' expression and development, the analogue of QMS. The authors discuss the patterns and socio-cultural features of the issues of security in order to form defending mechanisms against the dangers of the information environment in relation to the subjects (collective and individual), as well as to the processes of the creation, distribution, consumption and preservation media products.

It emphasized the importance of the personal safety of mediaeducation for the individual, which is based on the principles of self-organization. In this aspect it is important to create the conditions for openness, for forming needs and readiness for self-development, including an understanding of the functioning of media reality, for creating a context of tolerance and transparent interaction in the media.

 

Keywords: media, security of the media, civil communication, communicative environment, transparency, tolerance, communication network, global civil society, public sphere, the Internet.

 

 

THEORETICAL AND METHODOLOGICAL ANALYSIS OF PUBLICATIONS ON THE PROBLEMS OF LEADER' PUBLICITY CAPITAL

 

Author: YAMBUSHEV V.Y.

 

YAMBUSHEV Vildan Yunirovich, Postgraduate Student of the Public Relations and Media Policy Department of the Institute of State Service and Human Re-sources of the Russian Presidential Academy of National Economy and Public Ad-ministration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7 (495) 933-80-30. Е-mail: yambushev@rane.ru

 

Abstract: the author analyzes the usage of the term "publicity" in the Russian science. It's necessary to attract attention of researchers to the problem of the chief's publicity capital because it remains poorly studied, and increasing of competition in the management market requires searching new methods of influence.

 

Keywords: public capital, human capital, publicity, personnel policy, self promotion, branding.

 

 

INFLUENCE OF NONLINEAR SOCIAL AND CULTURAL DYNAMICS ON THE RISK: CHALLENGES FOR SOCIOLOGICAL KNOWLEDGE

 

Author: KRAVCHENKO S.A.

 

KRAVCHENKO Sergey Aleksandrovich, Doctor of Philosophy, Professor, Head of the Sociology Department of MGIMO (MGIMO University). Address: 76, Vernadskogo prospect, Moscow, Russia, 119454. Tel./fax: +7 (495) 434-90-66. E-mail: umosmgimo@gmail.com

 

Abstract: in the article considers the process of forming a non-linear social reality. Also analyses changes, which are expressed in interaction sociology with other sciences, from whom borrows individual terms and even the concept, that later fills with proper sociological content.

 

Keywords: social and cultural dynamics, innovation risks, reflexivity, igraizatsiya, dysfunctional, subject index, cultural change, social theory, dynamic systems theory, social-cognitive dynamics, knowledge.

 

 

CIVIL COMMUNICATIONS AND DISTRIBUTION OF SOCIAL ROLES IN THE MANAGEMENT OF SOCIO-EPIDEMIC PROCESSES

 

Authors: VASILENKO L.A., GUBERNOVA M.V.

 

VASILENKO Liudmila Aleksandrovna, Doctor of Social Science, Professor, Deputy Head of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE), Honorary Academic Figure of the Russian Higher Education. Deputy Editor of the Communicology Periodical. Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (499) 956-07-01. E-mail: vasilenkola@mail.ru

 

GUBERNOVA Marina Valerievna, Master's Degree Student of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (495) 933-80-30. Е-mail: information@rane.ru

 

Abstract: health issues of the society in connection with the increase of social processes' complexity in the context of life - forming beginning's trinity - biological, social and spiritual - are considered in the article.

The term "health" - is a qualitative characteristic of population and basic component of the development of modern society. "Social health" is the ability to harmonize social relations in the society. "Spiritual health" is the presence of free development conditions with regards to morality.

"Socio-epidemic process" is the process of the emergence and diffusion of clinically expressed diseases among the population as well as dissemination of socioinformational viruses: the ideological currents, religious idea, technological innovation, fashion, gambling, alcohol, drugs, etc.

The authors show the meaning of social communications and the communicative environment. Also they show the use of synergy complex of e-government technologies including four levels of complexity ("e-informing", "e-interaction", "e-construction", "e - new communication") in the management of socio-epidemic processes in context of public communication's development and social roles' distribution.

The author revealed the possibility of social organism's recovery by means of social therapy's set of methods at three levels of social reality: mega (society, humanity), macro (communities and groups), micro (individuals).

 

Keywords: public health, civil communication, communication environment, self-organization, E-government, social therapy, clinical sociology, method of sociological intervention, social construction, socially significant diseases, social epidemic process, information virus, three components of the epidemic, social roles, civil society, empirical analysis, communication networks, global civil society, global governance, public sphere, environment, internet.

 

 

THE MASS INFORMATION AND COMMUNICATION IN POSTMODERN PARADIGM OF W. BAUDRILLARD

 

Authors: FEDULOVA.V., AGAPOV P.V.

 

FEDULOVA Alla Victorovna, Candidate of Social Science, Associate Professor of the Department of Sociology of Knowledge of the Faculty of Contemporary Social Sciences of the Lomonosov Moscow State University (MSU). Address: 1-33, GSP-1, Leninskiye Gory, Moscow, Russia, 119899. Tel.: +7 (495) 939-46-98. E-mail: soc@socio.msu.ru

 

AGAPOV Platon Valeriyevich, Candidat of Social Science, the Department of Sociology culture, education and security of the Social Science Faculty of the Lomonosov Moscow State University (MSU). Address: 1-33, GSP-1, Leninskiye Gory, Moscow, Russia, 119899. Tel.: +7 (495) 939-46-98. E-mail: soc@socio.msu.ru

 

Abstract: the article is devoted to the post-modern social theory of G. Baudriyar, including the logic of symbolic exchange, abstract code, as a universal equivalent value - the analogue of money; the ideas of imitation, overreality, symbolical exchange, temptation.

Keywords: postmodernism, mass information media, symbolical exchange, model simulation, simulacrum, functionality, the real, postmodern interventions, model simulation.

 

 

DISCOURSE AS A COMMUNICATIVE EXPERIENCE AND VERBAL COMMUNICATION

 

Author: DOBRENKOVA E.V.

 

DOBRENKOVA Ekaterina Vladimirovna, Doctor of Social Science, Professor, First Prorektor of the International Academy of Business and Management (MABIU). Address: 15-a, 5th Drive of  Maryina Roshcha, Moscow, Russia, 129594. Tel.: +7 (495) 631-66-65. E-mail: info@mabiu.ru

 

Abstract: discourse is considered as a communicative act and as a social dialogue. In the narrow sense discourse is considered as a communicative event which occurs between a speaker and a listener at a certain time and in a certain space. In addition, the discourse has a scientific meaning or the meaning of professional language, and also expresses ideas and social results, which should be the main phenomenon of social power, not just a way of describing the world.

 

 

COMMUNICATIVE-SEMANTIC METHODOLOGY OF RESEARCH OF THE MODERN COMMUNITIES' EVOLUTION

 

Author: LEVKINA L.I.

 

LEVKINA Liliya Ivanovna, Candidate of Pedagogical Sciences, Doctorant, Associate  Professor of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (495) 933-80-30. E-mail: LevkinaLI@gmail.com

 

Abstract: transformation of the social structure of Russian and world communities is largely based on changes in the communicative interaction within and between them. Exchange of undistorted, contently transparent information in multilingual and monolingual social spaces is unlikely in the absence of a clear understanding of not only the words, concepts, but the semantic fields formed by them also.

The article investigates the communicative space by identifying fields of concepts, modeling the process of their formation, by the establishment of methods of their determination. The analysis of the communikological space, carried out according to our Methodology of Semantic Modeling and Forecasting can be performed almost in any language and community, it can simulate a clear picture of the social structure. It also provides a basis for establishing a common multilingual base of the concepts fields, taking into account the differences between the concepts of communities (whether the structures of power, whether political, civil etc.), and thereby to strengthen the social dialogue by allowing a clear understanding not only of words, but also the fields of the concepts.

Communicology is one of the basic vectors of evolution, and hence the entire socio-economic, cultural and spiritual context of the social structure of modern societies, and with it help it is possible to achieve sustainable human development without conflict.

 

Keywords: sociology, communication, communicology, communicological area, vectors of the evolution of the social structure of modern societies, methodology of semantic modeling and forecasting, changes and development of societies, semantic fields, fields of the concepts, research methods; semantic space; semantic categories.

 

 

SOCIOLOGICAL INFORMATION IN THE PERSONNEL EVALUATION

 

Author: NECHAEVA I.I.

 

NECHAEVA Irina Igorevna, Candidate of Social Sciences, Associate Professor of the Vladimir State University, Doctorant of  the Russian Presidential Academy of National Economy and Public Administration (RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (495) 933-80-30. E-mail: information@rane.ru

 

Abstract: the article discusses some of the sociological foundations of the collection of information, which is necessary for the evaluation of staff.

 

Keywords: information, personnel evaluation, social-management technology, human resources, human capital.

 

 

CROSS-CULTURAL OBSERVATION OF MANAGEMENT IN ACTION: COLLECTIVE AND INDIVIDUAL CULTURE

 

Author: Dr. GWYNN M. POWELL

 

Dr. GWYNN M. Powell, Adjunct Professor, Recreation and Leisure Studies, University of Georgia, Associate Professor, Park, Recreation and Tourism Management, Clemson University. USA, Clemson.

Dr. Powell has taught Camp Administration and International Youth Development at the University level since 2001 and prior served 10 years as a Youth Development Professional in the United States.  Since 2005, she has collaborated with CCUSA to lead a study abroad program where students from the USA come to serve as cultural ambassadors and English-language instructors in summer youth camps in the Mari el Republic of Russia.  This article compares the collective and individual cultural mindsets as they manifest as observed by Powell in the management of staff in a summer youth camp context in the US and Russia with recognition that there is cultural bias and limitations to those observations.

Abstract:  the roots of both collectivist and individualist cultures manifest themselves in subtle ways that are visible in modern management contexts.  This article uses that lens to examine the management of a shared cultural phenomenon: seasonal staffing for summer youth camps.  In both design and implementation, the collectivist and individualist ideals are evident in seasonal staffing contexts.  This article examines current management situations in the United States of America and the Russian Federation in regards to seasonal staffing, specifically, context, hiring, and supervision.

 

Keywords: human resource management, cross-cultural, summer youth camps.

 

 

 

Том 2. №2, ноябрь-декабрь 2013 г.

 

 

GENESIS OF THEORIES OF MASS INFORMATION AND COMMUNICATION

 

Authors: SHARKOV F.I., PODGORNAYA L.D.

 

SHARKOV Felix Izosimovich, Doctor of Social Science, Professor, Head of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE), Honorary Academic Figure of the Russian Higher Education. Founder of Communicology Science in Russian Federation, President of the International Academy of Communicology. Chief Editor of the Communicology Periodical. Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (495) 933-80-30. Е-mail: information@rane.ru

Podgornaya Lyubov Dmitrievna, Professor of the Department of Russian Language of the Hankuk University of Foreign Studies (HUFS), Seoul, Korea.

 

Annotation: the article presents information and communication issues and theories developed in the works of foreign and Russian authors; main concepts of mass information and communication since the XIX century are considered that lie in the foundation of the new science - communicology; the article analyzes process of formation and development of mass consciousness, the nature of collective and mass behavior and its information-communication mechanisms.

 

Keywords: information, mass information, communication, mass communication, information theory, communication theory, mass information media, informational approach, information system, information models, information society, communicology.

 

 

DISTINCTIVE FEATURES OF EFFECTS ON AUDIENCE  OF INFORMATION TEXTS

 

Author: BOCHAROV M.P.

Bocharov Mikhail Petrovich, Doctor of Social Science, Professor, Vice General Manager of the International Press Club "Chumikov and Consulting". Address: 119019 Moscow, Nikitskiy Bulvar, 8\3, korpus 2, tel.: +7(495) 695-3422, E-mail: bocharov@pr-club.com

 

Annotation: The methods of empirical knowledge of reality, which are used by specialists in PR-communicative audit, are analyzed. Texts related to informational genres that make up the bulk of the mass of information flows are also under consideration.

Keywords: Information genres, target audience, communicative auditing, monitoring, rating, information influence, communication.

 

 

COMMUNICATIVE POTENCIAL - CONCEPTUAL AND TERMINOLOGICAL APPARATUS

Author: LEVKINA L.I.

 

LEVKINA Liliya Ivanovna, Candidate of Pedagogical Science, Doctorant, Associate  Professor of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (495) 933-80-30. E-mail: LevkinaLI@gmail.com.

 

Annotation: one of the key foundations of the contemporary situation of rapid changes of Russian and world society structures is a transformation of the spectrum and structure of communication both on horizontal and vertical levels. Considering this, it is extremely important to study the conceptual and terminological concept of "communicative potential", its semantic fields and clouds of its semantic fields. The research is conducted using our previously developed "semantic-communicative methodology studying the evolution of modern societies". Our proposed technique can be implemented in any language and community and model a clear picture of the use of any concept, its semantic fields and clouds in any subsystem of human life and societies in a temporal triad: past, present and future. It also provides the ability to forecast and make recommendations to prevent crisis situations in various spheres of social interaction: political, economic, social, cultural, etc.

 

Keywords: sociology, communication, communicology, communicative, potential, communicative potential , changes and development of communities, vectors of the evolution of the social structure of modern societies, methodology of semantic-communicative modeling and forecasting, the field of the concept, the cloud of the concept, subsystems of human life and societies.

 

 

INFORMATION AND COMMUNICATION BASES OF DIALOGUE OF THE STATE AND SOCIETY

Author: ZOTOV V.V.

 

ZОТОV Vitaly Vladimirovich, Doctor of Social Science, Professor, Head of the Research Department of the Development of the Public and Municipal Service of the Region, Professor of the Chair of Public and Municipal Administration of Kursk Academy of the Public and Municipal Service. Address: 305029, Kursk, Stantsionnaya St., 9. Tel/fax: +7 (4712) 34-32-76. E-mail: om_zotova@mail.ru

 

Annotation: information and communication bases of dialogue of the state and society are considered in the article, including use of opportunities of the Internet for the organization of interaction of the population and the authorities. The accruing role of network communities in political life is shown.

Keywords: information and communication environment, civil society, state and society dialogue, network communities.

 

 

SOCIAL NETWORKS IN A GLOBALIZING WORLD: SAFETY CULTURE AND DEMOCRACY

 

Authors: VASILENKO V.I.

 

VASILENKO Vladimir Ivanovich, Doctor of Political Sciences, Professor, Deputy Head of  Russian Statehood History Department, Faculty of the State Management of the Russian Presidential Academy of National Economy and Public Administration (RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7 (495) 933-80-30. Е-mail: vivasilen@mail.ru

 

Annotation: The article examines the contradictions arising in the global network in a democracy. There are new trends and threats to society in the twentieth century. They are related to the impact of globalization of information space, intensive development of information technology and the formation of a network structure of society. There is a problem of society to adapt to the speed of social change. We have to be responsible in the selection of targets and policy decisions we have to know the laws of development, before we take vital decisions and try to fix the future. issue of safety culture comes to the fore. Safety culture provides meaningful human interaction . It protects against the risks, threats, dangers, challenges. We need to combine the potential , knowledge, resources, intellectual , human and social capital for sustainable development. Global civil society has to learn a new type of culture:  "geo-information culture of safety". We need to find dynamic patterns,  mechanisms of social integration, to bring people together into a coherent whole, through the recognition of common values in accordance with the increasing complexity of social processes in a globalizing world. Safety of society depends on the goals that we set for ourselves, from the way in which we recognize the values of social structure in the dialogue of cultures and how we will solve the contradictions in cross-cultural communication.

 

Keywords: safety culture, networking, communication and democracy, communication in the structure of cultural space, the values in the dialogue of cultures, globalization versus cultural identity, competition in the political system, a variety of in modern culture.

 

 

Urban planning policies and power

 

Аuthor: Efremov E. A.

 

Efremov Evgeny Aleksandrovich,  PhD, teacher of Chair of public relations and media policy, Institute of public service and human resource management, Russian Academy of National Economy and Public Administration under the President of the Russian Federation.

 

Annotation: The author reveals the approaches of urban policy at different times under different political systems on the example of two states - the Soviet Union and Germany, the thirties and the fifties of the last century. Various approaches to urban policy of totalitarian modes are considered. The special attention is paid to the influence of architecture on the human mind, its behavioral characteristics, the ability of architecture to form patriotic feelings, as well as the identity of the citizens of the city and the country. The article also addresses urban policies in Russia adopted by the ruling elite of the concept of the bourgeois-democratic state in the 1990s. The article reflects the real facts of this policy on the example of Moscow and defines a list of issues that must be addressed by means of urban planning policy of the modern metropolis.

 

Keywords: urban planning policies, power and urban policies, the impact of architecture on the consciousness and behavioral characteristics of a person.

 

 

SOCIOLINGUISTIC CODES OF SUBJECT OF AUTHORITIES IN POLITICAL CONTENTS AND IN MASS MEDIA

 

Author: GOSTENINA V.I.

GOSTENINA Valentina Ivanovna - Doctor of Social Science , Professor, Head of the public relations and media policy department, Bryansk State University. Address: 119454, Bryansk, Krasnoarmeiskaya, 78, Room 221. Теl.: 8(4832) 41-62-68. E-mail: kafedraRandPR@yandex.ru

 

Annotation: In the article communicative code of subject of authority is considered. Socio-linguistic codes in political contents of mass media and in the messages of President of the Russian Federation are analyzed.

 

Keywords: The subject of the authority, communicative development, communicative code, content, code of generalized communication, political discourse, autopoesis of communication, communicative means, social characteristics.

 

 

PROSPECTS OF USE OF BLOGGING IN PUBLIC RELATIONS SERVICES

 

Author: SERGEEVA A. Yu.

SERGEEVA Anna Yuryevna, the Undergraduate student  of Public Relations and Media Policy Department of the Institute of State  Service and Human Resources  of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84,      Veкnadskogo prospect, Moscow, Russia, 119571. Tel.: +7(495)933-80-30. E-mail: au_sergeeva@mail.ru

 

Annotation. In the article the author analyzes prospects of use and development of blogging  in public relations services, its effective application, methods of impact on potential audience, and advantages of use of blogging.

 

Keywords: blog, blogging, blog sphere, blogger, mass media, public relations, information space, target audience, public, traditional mass media, personal mass media.

 

 

JOURNALISM IN THE SOLUTION OF PROBLEMS OF FAMILY TROUBLE

 

Author: КAZANTSEVA O.A.

КAZANTSEVA Olga Аleksandrovna, candidate of psychological sciences, associate professor of psychology of education of FGBOU VPO "Altai State Pedagogical Academy", Barnaul, Molodezhnaya St., 55, ph. 8 (3852) 24-24-53, Е-mail: ipip@uni-altai.ru.

 

Annotation: the article analyses social journalism as the direction which is engaged in illumination of socially significant problems and possessing resources of social therapy in the form of primary prevention of family trouble. Need of inclusion in the solution of problems of family trouble of mass media, as representatives of civil society is emphasized. The special attention is paid to a work form with journalists on immersion in a perspective of family trouble and to increase of social responsibility of journalists in the form of a club of social journalism.

Keywords: social journalism, modern mass media, journalism functions, journalism mission, social responsibility, social trouble, club of social journalism.

 

 

INFORMATION SUPPORT OF STATE MANAGEMENT

 

Author: KISELEV A. G.

 

KISELEV Aleksandr Georgievich, Doctor of Social Science, Professor, Editor-in-Chief of the Information bulletin "Presidential control" of the Administration of the President of the Russian Federation. 101000, Moscow, Center, Mail box 527. Tel.: 8(916)505-2313. E-mail: alexandr.profession@yandex.ru

 

Annotation: The article discusses the evolution of ideas about the term information, one of the most frequently used in modern world; information support of state management is represented in the form of a system, that includes elements, providing different levels of management and forming information-technological basis for making management decisions.

 

Keywords: Information, data,  information theory, mass media, informational approach, information system, information models, informational society, information support of state management, management information, integration of management.

 

 

INFORMATION-COMMUNICATIVE ASPECTS OF GOVERNMENT FIGURES PROFESSIONAL DEVELOPMENT

 

Author: VASILENKO L.A.

 

VASILENKO Liudmila Aleksandrovna, Doctor of Social Science, Professor, Deputy Head of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE), Honorary Academic Figure of the Russian Higher Education. Deputy Editor of the Journal "Communicology". Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (499) 956-07-01. E-mail: vasilenkola@mail.ru

 

Annotation: The author focuses - the development of information nature of human and innovative approaches to socialization. The author examines how the of man is bound c quality  state. The author shows the difference in understanding of nationhood and citizenship of citizens of Russia and the U.S.  American citizens believe that they can solve all problems. Russian citizens are often unable to without the authorities to solve the problems, because the authorities do not allow them to make any changes. Authorities perceive any criticism of shortcomings as an action against the state. The author proposes bridge the gap in communication between the authorities and society . It is necessary to establish a mechanism of timely adjust the structure of society. The authorities should be able to reallocate social roles and delegate a group of citizens to find practical solutions the problem, if there is no legislative solution . Tools for implementation of such a mechanism is - crowdsourcing, convergent journalism , blogging , public journalism , social journalism . Civil servants should have the innovative communicative competences to use these technologies. This requires changes to State Standards training of servants and the creation of specialized training modules.

 

Keywords: civil communication, communication environment, E-government, social therapy, self-organization, information society, networks, globalization, governance, internet, innovative competences, professional development of government employees.

 

 

the E-government in the system of the governance infoRmation mechanisms: the Altai region experience

 

Author: TARASOVA E.V.

 

TARASOVA Elena Vladimirovna, Ph.D. in History, research associate in the OOS NIOKR of the Altai State University (OOS NIOKR - Department of organization and support of research and development work) 656049, Barnaul, Lenin Avenue, 61, E-mail:  gmu_pr_2012@mail.ru.

 

Annotation: The article reveals regulatory and organizational basis of the electronic government formation in Russia, peculiarities of practical implementation of information technology in the government process at the level of regions in the Russian Federation by the example of the Altai Region.

 

Keywords:  Information technology, government, communication, electronic government, public services.

 

 

The culture of dialog as a source of civil society development

 

Author: KOMAROVA L.V

 

KOMAROVA Ludmila Vasilievna, Candidate of science (History), Associate Professor of the Public relations and media policy department, State service and personnel  management Institute (IGSUP), the Russian Presidential Academy of National Economy and Public Administration. Address: 119571, Russia, Moscow, 84, Vernadskogo prospect. Tel.: +7 (916) 335-53-93. E-mail: komludmila@mail.ru 

 

Annotation: The article deals with topical issues of culture of dialogue as a means to promote civic awareness, communication culture and the challenges to culture in civil society. The development of standards, a culture of dialogue and its importance in social communication and the transformation of society are analyzed.

 

Keywords: dialogue, culture, the culture of civil society, civil self-awareness, communication.

 

 

PUBLICITY CAPITAL MANAGEMENT AS A SUBJECT OF PUBLIC RELATIONS ACTIVITIES

 

Author: YAMBUSHEV V. Y.

 

Yambushev Vildan Yunirovich is a postgraduate student of public relations and media policy department of the Russian Presidential Academy of National Economy and Public Administration, Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (499) 956-07-01. Е-mail: prwillwin@gmail.com

 

Annotation: In the article the author analyzes the different definitions of the term «public relations» in the context of the formation of publicity capital. Information interaction of the subject with the target audience is the basic factor of formation of publicity. Formed publicity gives an increase in material and non-material capital. Recommendations are given on information and communication impact on the target audience.

 

Keywords: public relations, publicity, information, communication, publicity capital, media space.

 

 

POWER AND SOCIETY COMMUNICATION ON THE MATERIALS OF CONTENT-VISUAL PRESENTATION OF INFORMATION ON THE    OFFICIAL WEBSITE OF THE INTERNET

 

Author: BUKHARINA A.U.

 

BUKHARINA Anastasia Yurievna, 2nd year student of the Department of "Public Relations in State and Municipal Management", Head of Scientific Society of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources, the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7-915-207-69-96. Email: bukharina94@gmail.com.

 

Annotation: the author analyzes the process of modern communication between power and society at the network level, revealing its main component - official sites of state structures. In the publication the results are presented of the research of current condition of 82 official sites of the Federal Executive bodies of state governance and 83 regional sites of the subjects of the Russian Federation. The research was conducted with using the method of studying content-visual representations of the information published on these sites.

 

Keywords: political communication, official sites of state structures, image, public capital, social networks.

 

 

THE ROLE OF INFORMATIONAL AND COMMUNICATIVE RESOURCES IN THE PUBLIC CONSCIOUSNESS FORMATION

 

Author: GERASIMOV A.V.

 

GERASIMOV Artur Vitalievich, - an applicant for a PhD scientific degree in Sociological Sciences, Institute of Public Administration and Human Rеsources Management, Russian Presidential Academy of National Economy and Public Administration. Address: 26, K. Zetkin, Cheboksary, Russia, 428037. Теl.:  +7 927 862 32 18. Е-mail: vitgeart@gmail.com

 

Annotation: the role of state authorities' informational and communicative resources in the public consciousness formation has been considered. The problem of using feedback mechanisms in interaction of government and society is analyzed. The proposals to optimize the management processes of public opinion are brought forward.

 

Keywords: public relations, informational and communicative resources, public opinion, public consciousness.

 

 

SOCIO-ECONOMIC PROBLEMS AND PROTEST MOODS

 

Author: PAKHMUTOV D.V.

 

Pakhmutov Denis Viacheslavovich, postgraduate Student of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address:  84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.:   +7-916-041-5958. Е-mail: mons.dvp@mail.ru 

 

Annotation: this article discusses such welfare models in the society as Western, Soviet, Russian and the quality of life as the most important factor in reducing protest moods in Russia. It was said that socio-economic problems are primarily the basis of protest moods in Russia.

 

Keywords: quality of life, protest communications, welfare models, poverty, social groups, standard of living, «society of mass consumption», human capital.

 

 

Intellectual resources in Russia to increase efficiency of public control in the consumer market.

 

Author: Drozdova K.V.

 

Drozdova Kristina Vyacheslavovna, Chief of the Department of public communications of the All-Russian social movement in protection of the rights and interests of consumers "Association of consumers of Russia". Address: 121170, Moscow, Kutuzovsky Avenue, 39, office 318. Tel. +7 (499) 249-18-70, e-mail: onp@inbox.ru

 

Annotation: Public control is one of the main methods to protect the widest range of consumers of our country and also an instrument of its modernization. Today there is a need to expand the coverage of public control. Only a united force of the citizens themselves and their intelligence and cohesion will be able to provide a decent level of life in our country and make it more effective any authority, forcing the authority to act in the interests of the people. In this article we consider possibilities of public control in the sphere of protection of the rights of consumers, legislation improvement in the sphere of public control, cooperation between the government and society when carrying out public control. There is also an example of successful collaboration when carrying out actions of public control. In this article the main problems of development of system of public control in the Russian Federation are described, the author offers solutions of these problems.

 

Keywords: Public control, rights of the consumer, public organizations, legal regulation of public control and problem of increase of its effectiveness.

 

THE INSTITUTES OF MEDIATION IN MANAGEMENT OF SOCIAL PROCESSES

 

Author: Ryumshin S.A.

 

RYUMSHIN Sergey Anatoliyevich, head specialist  of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Ad-ministration (IGSUP RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7 (495) 956-07-01. Е-mail: ryumshin-sa@rane.ru

 

Annotation: We consider the concept of mediation, its features, and the role of mediation institutes in social processes management in modern society, engaging civil society and non-profit organizations to participate in the development of legislation and in the formation of the system of social control.

 

Keywords: Intermediation, civil society institutions, public authorities, a social control system, social innovation, potential of mediation, self-organizing systems.

 

 

REGIONAL HUB OF CIVIL SERVICE IN ASTANA

Author: A.M. BAIMENOV

 

BAIMENOV Alikhan Mukhamedievich - the Chairman of the Agency for Civil Service Affairs of the Republic of Kazakhstan, Candidate of Engineering Sciences, member of the National Academy of Natural Sciences of the Republic of Kazakhstan, corresponding member of the National Engineering Academy of the Republic of Kazakhstan, Member of the Editorial Council of the International Scientific Magazine Communicology. Address: 010000, Kazakhstan, Astana, 33А Abay ave. Tel.: +7(7172)75-30-02

 

Annotation: The global, regional and country challenges for civil service, determining efficiency improvement of state offices are considered in the article. Preconditions of creation of the Regional Hub of civil service in Astana are revealed. There is a focus on the importance of network communications in public service area for exchange of experience and knowledge upon it. The information on activities of the Regional Hub of civil service in Astana is also presented in the article.

 

Keywords: regional problems, state office, communications, reforms, Kazakhstan, public service, the Regional Hub of civil service in Astana.

 

 

 

Том 3. №1, январь-февраль2014 г.

 

 

SOCIOLOCATION - NEW APPROACH TO THE ORGANIZATION OF ANALYTICAL MONITORING OF SOCIAL DYNAMICS

 

Author: LYUBUTOV A.S.

 

LYUBUTOV Alexander Sergeevich - Candidate of Technical Sciences, Associate Professor, Head of the Department of information technologies in the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7(499)  956-03-23.  E-mail: lyubutov-as@rane.ru.

 

Annotation: The article presents the communication aspects of a new promising approach to the organization of analytical monitoring of social dynamics in the mode of pseudoreal time on the basis of a projective-structural technology.

The mathematical simulation of the dynamics of complex objects becomes the inherent element of the technologies for controlling objects of social nature. Control of complex object assumes monitoring its key parameters.

The requirements of effectiveness and adequacy of the information obtained at the output are presented to the technology of control. The quality of information at the output depends on the quality of information at the input - i.e. it is determined by the technology of measurement. Furthermore, it depends on the technology of aggregation and reworking of input information - i.e. it depends on methods and technology of mathematical simulation.

Each method and technology has their advantages and disadvantages, and also their limitations for the application. Any method and technology, effective under the conditions for the limitations, superimposed by the situation of a study, is considered adequate. Hence appear the objective difficulties of conducting the comparative studies of results, obtained with the aid of different methods and technologies.

What follows from this is the extreme importance of development of approaches, methods and technologies, invariant to situation variety and nature of the objects being investigated, material and virtual, i.e., maximally removing situation limitations and limitations, connected with nature of object.

 

Keywords: social object, communication management, social measurement, social dimension, visualization, social dynamics, communicative environment, projective structuring, socioscope, sociolocation, analytical monitoring.

 

 

THE SEQUENCE OF IMPLEMENTATION OF A STIMULATING EFFECT ON THE TARGET AUDIENCES IN THE COMMUNICATIVE PROCESS

 

Author: FROLOV S.S.

 

FROLOV Sergey Stanislavovich, Doctor of Social Sciences, Professor, Head of  the Department of Sociology of Management, Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA). Address: 119571, Russia, Moscow, Vernadsky Prospect, 84. Tel.: +7 495 436-09-20. E-mail: frolovss@yandex.ru

 

Abstract: The article describes the possibilities of stimulating effect on the behavior of target audiences in terms of using the various components of the communication process that allows creating a positive image of the selected object and the position of any product in a particular market environment.

 

Keywords: target audience, the communication process, device, situation awareness, PR-message communication channel, stimulus attributes of the communication process.

 

 

COMMUNICATIVE NATURE OF SOCIAL INSTITUTIONS

 

Author: ZOTOV V.V.

 

ZOTOV Vitaly Vladimirovich, Doctor of Social Science, Professor, Head of the Research Department of the Developments of the Public and Municipal Service of the Region, professor of Department of Public and Municipal administration, Kursk Academy of Public and Municipal Service. Address: 305029, Kursk, Stantsionnaya St., 9. Tel/fax: +7 (4712) 34-32-76. E-mail: om_zotova@mail.ru

 

Abstract: the article analyses heuristic possibility of understanding a social institute as a system of social communication in the process of reproducing social practices, satisfying certain public requirements for institutional analysis.

Keywords: social communications, social institute, institutional analysis.

 

 

CONCEPTS AND MODELS OF COMMUNICATIONS: THEORETICAL ASPECT

 

Author: KUZNESOV V.F.

 

KUZNESOV Vadim Fedorovich, doctor of political sciences, department of public relations and media policy of the Institute of Public Administration and Human Resources of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) . Address: 119571 , Russia , Moscow, Vernadsky Prospect, 84. Tel.: +7(499)956-07-01. E-mail: kuzvadimfed@rambler.ru.

Abstract: The article is devoted to the study of different approaches to essential side of the communications. The author focuses on the few definitions. On the one hand, communication is the transfer of meaning with the help of symbols, and on the other - conversion processes of verbal to non-verbal and nonverbal to verbal sphere. Author Exploring the problem of communications the author notes that the resulting feature is that due to the transfer and exchange of information, the entities indicate their existence to various partners and build the necessary connections, allowing them to play different roles. Today without knowledge of communication regularities it is impossible to conduct effective management. Application of models of communication helps to create effective mechanisms of interaction in social space.

The author shows the value of the communications problem in the context of globalization, highlights the factors influencing the development of models of communication. Communication has become one of the central elements of modern society. The author emphasizes, first of all, that modern means of communication are transmitting not so much the message itself, as its author, for example, the TV. Secondly, the universality of communicative interaction led to consideration of the world as a global village, the unity of which is achieved through the media. Third, a successful communicator conducts its communication on a way proven beforehand.

 

Keywords: communication, information, communication theory, types of communication, metacommunication, models of communication, communicators, messages, audiences, channels of communication.

 

 

WHO INFLUENCES IN NEW MEDIA AND HOW TO PROVIDE  COUNTER INFLUENCE: EXPERIENCE OF RUSSIAN PRACTITIONERS

 

Author: CHUMIKOV A.N.

 

CHUMIKOV Alexander Nikolaevich, doctor of political sciences, professor, general director of the Agency "International Press Club. Chumikov PR and Consulting ", chief researcher at the Institute of Sociology, Russian Academy of Sciences , Chairman of the Committee on Professional Education of the Russian Association of Public Relations. Address: 119571 , Russia , Moscow, Nikitsky Boulevard, 8/3 , 2. Tel. : +7 ( 495) 695-34-22 E-mail: chumikov@pr-club.com.

 

Abstract : The article provides a classification of subjects of influence in the new media and methods of counter influence are described. These methods can be classified and treated as a model and apply with the necessary additions and adaptation in a variety of campaigns and situations.

 

Keywords: media relations , new media , new media relations , the subjects of influence in the new media, measuring the impact , the organization counter-influence

 

 

ADVERTISING: A SOCIOLOGIST'S POINT Of VIEW

 

Author: FEDOTOVA L.N.

FEDOTOVA Larisa Nikolaevna - Doctor of Sociology, Professor of the - Advertising  and Public Relations Department of Faculty of Journalism of  Lomonosov Moscow State University. Address: 9 Mohovaya Street,  Moscow, Russia, 125009.

Tel: 8 (495) 629-50-13. E-mail: reklama2002@mail.ru

 

Abstract: this article considers the process of advertising as a mass phenomenon in the light of social changes; today's palette of advertising vehicles, whose quantitative parameters of the presence in the society are forced to talk about the expansion of advertising flows; social coordinates for the buyer as the motivations; social constraints as the future of advertising are analyzed.

 

Keywords: advertising as a mass phenomenon, advertising vehicles, expansion of advertising flows, social coordinates as the motivations; social constraints.

 

 

UNCONVENTIONAL VISION OF BRANDING AND ITS COMMUNICATIONS

 

Authors: BAGAEVA T.L., ROZHKOV I.J.

 

BAGAEVA Tatiana Leonidovna, Candidate of Sociological Sciences, Doctorant, Taras Shevchenko Kiev State University, Associate Professor of Social Sciences of the Crimean State University of Culture, Arts and Tourism .
Address: 95000, Ukraine, Simferopol, Kiev Street, 39.
Теl.: 8(380) 503522365.  E-mail: tbahaeva@bsca.com.ua

 

ROZHKOV Igor Yakovlevich, Doctor of Economics, Professor, Department of Public Relations of the Moscow State Institute of International Relations (University ) of the Ministry of Foreign Affairs, Russian Federation, Honored Worker of Higher Education of the Russian Federation. Address: 119454 , Moscow, Vernadsky Prospect, 76.
Tel. : 7(965) 2851842. E-mail: rozhkov2@rambler.ru

 

Annotation: The authors come to a conclusion that in its relationship with the marketing communications (including advertising) branding manifests itself as not just a means of communication between a brand and a social environment, but as a complex structure, which calls for abstractions of higher theoretical levels. Marketing is treated as a component of branding. The nature of branding could be clarified by applying post-nonclassical paradigms that give an answer to some essential questions of branding.

The key factor for a controlled marketing project to acquire characteristics of a brand and transform into a self-developing system is the transition from linear management to nonlinear one.

 

Key words: branding, brand, marketing, marketing communications, beyond - marketing communications, total communication, social management, the promotion of the objects, the competitive environment, nonlinear control, self-organization, post-nonclassical paradigm.

 

 

DIALOGUE OF STATE POWER AND SOCIETY IN THE INTERNET

 

Authors: KOROSTELEVA M. A.,  SATYR T.S.

 

KOROSTELEVA Maria Alexandrovna, 4th year student, the Department of " Sociology of Management" of the Institute of State Service and Human Resources of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation ( RANEPA). Address: 84, Vernadskogo prospect, Moscow, Russia, 119606.

Tel.: +7 (909) 679-14-39. E-mail: makorosteleva@mail.ru.

 

SATYR Tatiana Sergeevna, 4th year student, the Department of " Sociology of Management" of the Institute of State Service and Human Resources of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation ( RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119606.

Tel.: +7 (985) 435-42-33. E-mail: elina1212@mail.ru.

 

Annotation. An issue of culture of the internet interaction of government and society is discussed. During this research different forms of the interaction "power-society" in the Internet space were explored, the characteristics of the dialogue culture were defined. The characteristics of the dialogue culture "power-society" in the Internet space were identified on 3 chosen examples (Murmansk region, Vologda region, Arkhangelsk region). The further comparative analysis was based on these characteristics.

 

Keywords: internet, culture, dialogue's culture, government, society, interaction.

 

 

MASS MEDIA ACTIVITY IN THE ANOMIE OF THE RUSSIAN SOCIETY

 

Author: VOLVACH R.V.

 

VOLVACH Roman Valentinovich, senior teacher of the Department of Public Relations of the International Academy of Business and Management, post-graduate student of the Department of Public Relations and Media Policy, Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration. Address: 5th Drive of Maryina Roshchi, Moscow, 129594. Tel. Тел./факс +7 (495) 688-88-63. E-mail: alphamonitoring@gmail.com

 

Annotation: the article examines the impact of the mass media in Russian society in the conditions of underdeveloped sociocultural regulators. Examines the correlation of values and norms promoted by the mass media and moral values of the Russian people.

 

Keywords: informational influence, social and cultural regulators, anomie, public opinion, the public conscience.

 

 

PR COMMUNICATIONS IN THE INTERNET

 

Author: Novikov A.V.

 

NOVIKOV Alexander Vladimirovich, graduate student of the Institute of Public Service and Personnel Management (IGSUP) of the Russian Presidential Academy of National Economy and Public Administration (RANEPA). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7 (962) 918-86-27. E-mail: me.novikov@gmail.com

 

Annotation: the article presents particular aspects of communication in the public relations sphere as applied in the Internet.

 

Keywords: Internet, PR communications, electronic PR, web concepts, global network, Internet PR, public relations.

 

 

QUALITY MANAGEMENT AS A FACTOR IN INCREASING EFFICIENCY OF MARKETING COMMUNICATIONS IN HEALTH CARE FACILITIES

 

Author: Malykhina M.A.

 

MALYKHINA Maria Alexeevna, Candidate of Social Sciences, assistant professor of the Public Relations and Mass Communications Department at the Institute of Foreign Languages of the Moscow Aviation Institute (State Technical University). Candidate for a doctor's degree at the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSUP RANE). Address: 84, Vernadskogo Prospect, Moscow, Russia, 119571. Tel.: 8-916-741-64-67. E-mail: maryl-u@yandex.ru.

 

Annotation:  the article considers the interrelation of quality and marketing management at modern medical centers on the basis of the same objective - customer satisfaction, where patients are seen as customers. This approach is topical for state and private medical providers as patients are now free to choose medical providers and physicians.

 

Keywords: marketing management, quality management, services marketing, marketing communications, customer satisfaction.

 

 

COMMUNICATION ASPECTS IN RELATIONS OF THE STATE AND THE RUSSIAN POPULATION ON DRUG SUPPLY

 

Author: SHATKOVA M.S.

 

SHATKOVA Margaret Sergeevna, Candidate for a Master's Degree, Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA), 119571 , Moscow, Vernadsky Prospekt , 84. Tel . : (495) 933-80-30 . E -mail: information@rane.ru

 

Abstract: The article reveals the different ways of regulating relations in the pharmaceutical field. The major problems of establishing communications among all stakeholders are discussed: consumers, pharmaceutical companies , state retail network pharmacies.

 

Keywords: marketing communications, provision of medicines, pharmaceutical industry, communication channels, government regulation, vital and essential drugs.

 

 

INFORMATION AND COMMUNICATION PARADIGM OF THE RUSSIAN STATE

 

Author: SHARKOV F.I.

 

SHARKOV Felix Izosimovich, Doctor of Social Sciences, Professor, Deputy Director of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Head of Public Relations and Media Policy Department. Chief Editor of " Communicology " Journal, President of the International Academy of Communicology , Honored Scientist of Russia , Honorary Worker of Higher Professional Education of Russia, member of the presidium of the Academy of Natural Sciences section of encyclopedic knowledge . Address: 119571 , Moscow, Vernadsky Prospect , 84 . Tel. / Fax : +7 ( 495) 933-80-30 . E -mail: information@rane.ru

 

Annotation. One of the indicators of development of the state system, especially in the social sphere is intensity and breadth of its information and communication activity, links and contacts of organs of power with various layers of society, especially target groups important for realization of its general strategy and concrete programs  and projects. Utilization of information and communication resources of organs of  state power is complicated by modern trends in the information environment of society: radical increase of information flows, wide spreading of Internet,  network structures and interactive communication, two-way communication between authority and the governed. These trends stipulate for new approaches in communication activities of the organs of state power: substantially more openness, transparency of government actions, use of interactive forms of communication with objects of management, utilization of network structures and blogging to disseminate ideas and knowledge about governmental programs. These trends also create new problems: need to decentralize information flow from centers of power, necessity of new approaches to regulation of network  field to maintain legal norms and stability of society, and to prevent spread of destructive, unlawful, terrorist ideas and information. In this respect it looks more realistic to develop various forms of self regulation in networks, development of ethical norm for providers, server operators and users, since it is impossible to apply here standard forms of legal regulation and control, and, in general, to foster development of a new "information culture" in society.

 

 

CULTURE OF DIALOGUE BETWEEN AUTHORITIES AND SOCIETY IN INTERNET-COMMUNICATIONS.

 

Authors: BRAGINA V.K., GORSHKOVA  E.S.

 

Bragina Valeria Konstantinovna, 4th year student, the Department of  Sociology of Management of the Institute of State Service and Human Resources, the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119606.

Tel.: +7 (916) 342-68-10. E-mail: lerabraginak@mail.ru.

 

Gorshkova Ekaterina Sergeevna, 4th year student, the Department of  Sociology of Management of the Institute of State Service and Human Resources,  the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119606.

Tel.: +7 (916) 834-70-26. E-mail: ms.bagirka@mail.ru.

 

Annotation: the article considers the problem of culture of dialogue between the authorities and society through the study of official websites of political parties. The qualities of dialogue were identified, evaluation was carried out on a 5-point scale, the results were presented in the chart that displays the effectiveness of political parties.

 

Keywords: culture of dialogue, political online communication, political parties, civil society, the qualities of dialogue.

 

 

TRAVEL AND EXHIBITION ACTIVITIES AS A FACTOR OF COMMUNICATION MANAGEMENT

Author: NOVITSKY D.S.

 

NOVITSKY Denis Sergeevich, candidate for a master's degree, Institute of  Public Service and Personnel Management of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA). Moscow, Russian Federation. Tel.: +7 (925) 006-30-86, e-mail: d42044@pochna.ru

 

Abstract: The article discusses the mechanisms of attracting tourists through communication management. We investigate the issues of integration of the exhibition projects in the urban environment information.

 

Keywords: exhibition, exhibitions management, urban environment, Communication Management

 

 

XXI CENTURY - THE TIME OF TECTONIC CHANGES IN PUBLIC RELATIONS

 

Author: KUDASOV V. S.

 

KUDASOV Vadim Sergeevich, Post graduate of the master's program " Public Relations and Media Impacts ," Institute of State Service and Human Resources, Russian Presidential Academy of National Economy and Public Administration (RANEPA), Head of interaction with the media department of Russian Federal State Pension fund of Moscow and Moscow region. Russia, Moscow 113461, Kakhovka,21, Blg3, Apt/282. Tel. : +7 (495) 651-3719, +7 (926)45-45-0-45. E-mail: solist1971@yandex.ru

 

Annotation: the author presents a new look at the role assigned to public relations in the global world, taking into account the displacement of the center of the events of political and economic systems with bipolar to a multipolar system: from America to Eurasia. A possible scenario for the development of public relations and direct dependence quality PR industry on the professionalism of its managers is considered. The genesis of the formation of public relations as an industry with a turnover of "zero to multi-billion dollar revenue" is briefly examined.

 

Keywords: public relations , Harold Burson , human potential and capital, human resources, the American Society for Public Relations , PR in a global world , the Global Alliance for Public Relations, PR as a profession.

 

 

IMPROVING THE EFFECTIVENESS OF MASS MEDIA IMPACT

 

Author: SERGEEVA A.Yu.

SERGEEVA Anna Yurevna, undergraduate student of the Department of Public Relations and Media Policy of the Institute of State  Service and Human Resources  of the Russian Presidential Academy of National Economy and Public Administration (RANEPA). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Tel.: +7(495)933-80-30. E-mail: au_sergeeva@mail.ru

 

Annotation. The article discusses mass media impact on various audiences, performance criteria of mass communication, efficiency of use of media in public relations services.

Keywords: efficiency, mass communications, mass media, public relations, information, information activities.

 

 

COMMUNICATION MODELS OF FORMATION OF PATRIOTISM IN CONTEMPORARY  RUSSIAN SOCIETY

 

Author: SHAGALOV V.Y.

 

SHAGALOV Vadim Yurevich, graduate student of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (911) 867-04-75. Е-mail: shagalov@mail.ru

 

Abstract: The article reveals the concept and content of patriotism, socially active and socially responsible society, basic problems of promoting the patriotism in modern Russian society. A mechanism for promoting the patriotism by introducing models of communicative impact on society by its structuring  based on age is proposed.

 

Keywords: patriotism, socially responsible people, socially active population, communicative model of impact on society.

 

 

NEW METHODS AND PRACTICES IN TERRITORY MARKETING ON THE EXAMPLE OF THE BARNAUL CITY BRAND DEVELOPMENT (FORMING) PROJECT

Author: Antipina E.A.

 

Antipina Elena Alexandrovna, Master of Psychology, applicant for the degree of the candidate of Economic Sciences, Member of Marketers Guild, Member of non-commercial  Partnership "Interregional Center of development of Territories and Labor resources "OPTMA PROJECT",  expert of non-commercial  Partnership of Euro-Asian Centre of economic and legal cooperation, Director of "Presentation" creative laboratory", (Moscow, Russia).

 

Annotation.

 

The author extensively describes technologies of the territory brand development, including new methods of  regional marketing, such as research of region resident mentality using the Test Expert System, geomarketing approach to the assessment of the city competitiveness, and trend analysis. The role of cities and agglomerations in the world is growing, and they are becoming supporting frameworks and, transmitting major regional development resources to the territories, located far beyond the bounds of the city. The larger and more diversified the capital of a region is, the larger is the area and the amount of various socio-economic and transport networks that supply this city with resources for growth and development. A modern regional capital must not only develop on the basis of its inner historical logics and identity, but also follow the world, Russian and regional trends representing the actual competitive environment it belongs to. The city's understanding of its inner market competitive advantages (for the city and region residents), evaluation of infrastructure projects, as well as human and image capital, enable its passing from the local development strategy to the global one, developing competitive advantages as compared to neighboring cities, thinking globally.

 

Keywords: territory marketing, city brand, regional mentality, regional identity, audit of the territory image.

 

 

GOVERNMENT ADVERTISING IN MARKETING COMMUNICATIONS SYSTEM OF PUBLIC ADMINISTRATION

 

Authors: ROMAT E.V., SENDEROV D.V.

 

ROMAT Evgeny Viktorovich, Doctor of public administration sciences, professor, head of marketing and advertising department, Kyiv National Trade and Economic University (KNTEU), Editor of the Journal "Marketing & Advertising", Head of the Ukrainian Union of Advertisers. Address: 02156, Ukraine, Kyiv, Kyoto St, 19. Tel. : +38 (044 ) 531-48 - 37 E-mail: romatev@i.ua.

 

SENDEROV Dmitry Vladimirovich, senior lecturer in marketing and advertising of the Russian State Humanitarian University, Director of Communications Group STRONG. Address : 125993 , GSP- 3, Moscow, Miusskaya Square, 6. E-mail: DSenderov@vitpc.com.

 

Abstract: The article deals with the formation of promotional communications by public authorities, analyzes the role of government advertising in the marketing communications system of government, a classification of government advertising is given and the main tasks to be solved with it by the government organs.

 

Keywords: government advertising, communication, public authorities, government marketing communications.

 

 

 

Том 4. №2, март-апрель 2014 г.

 

ETHNOCULTURAL COMMUNICATION: AUTHORITIES AND CIVIC SOCIETY FACE NEW CHALLENGIES

 

Interview with ZORIN, V. Yu.

 

ZORIN, Vladimir Yuryevich, Doctor of Political Sciences, Professor, Member of the Presidential Council on Interethnic Relations, in 2001-2004 - Minister supervising national policy.

Address: 32A, Lenin prospect, Moscow, Russia, 119991.

Tel.: +7(495) 938-0019.  E-mail: v.y.zorin@mail.ru

 

Annotation. Distinguished Russian government official and a scholar discusses ways to achieve civic peace and interethnic accord in modern Russia and its individual regions, considers approaches to complicated problems of building the nation and perspectives of federative structure of the country.

 

Keywords: ethnocultural communication, civic society, interethnic relations, subjects of the Federation, polyethnicity, polyconfessionality, ethnic migration policy. 

 

 

RUSSIAN LANGUAGE IN MODERN INFORMATION SPACE: ETHNOCULTURAL ASPECT

 

Author: Nazarov A.D.

 

Nazarov A.D. - Doctor of Historical Sciences, Professor, Deputy Head of the Public Relations and Media Policy Department, the Institute of State Service  and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), member of the Russian Academy of Natural Sciences.

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Tel.: 8(916)337-30-60. E-mail: helena_nazarova@mail.ru

 

Annotation. The article analyses  the role and place of Russian language and its prospects in the global informational space. The variety of national structure and regional specifics of the population of Russia, historical experience of ethno-cultural and interreligious cooperation, preservation and development of traditions of the people, living in its territory, undoubtedly, are the common heritage of the whole Russian nation, serve as a factor of strengthening of the Russian statehood, define the state and positive vector of further development of the interethnic relations in the Russian Federation. The work of the executive authorities on satisfaction of educational and ethno-cultural needs of the Russian compatriots living abroad is also studied in the article.

 

Keywords: Russian language in Russia and abroad, ethno-cultural space, language policy, Russian-language schools, ethnomigratory processes.

 

 

The features of evolution and the prospects of multicultural education in Russia

Author: MARTYNOVA M.Y.

MARTYNOVA  Marina Yuriyevna, Doctor of Historical Sciences, Professor, Deputy Director of the Institute of Ethnology and Anthropology, the Russian Academy of Sciences.
Address: 32a, Leninskiy prospect, Russia, Moscow, 119991.
Tel.: 7 (495) 938-17-44.

 

Annotation. The article is aimed to show the conceptual approaches, global and domestic practices of education use for society integration and consolidation of different ethnic groups in the national context, the formation of the civil harmony by education, tolerance and a culture of peace to the wide audience. The author considers the educational practices of civil construction and ethno-cultural identities in different countries, makes recommendations based on best Russian and world experience to the heads of educational institutions

Keywords: multicultural education, national school, learning languages, ethnic and cultural formation of the Russian identity, tolerance and inter-ethnic dialogue.

 

Traditions and innovations in the aspect of intercultural communications (eхample: Adigei society)

 

Author: Toria J.N.

Toria Janna Nodarovna, postgraduate student of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Russia, Moscow, 119571.

Tel.: +7 (915) 101-0969.  E-mail: jannatoria@mail.ru

 

Annotation. The author considers concepts of tradition and innovation, the brief history of Caucassians, the peculiarities of culture, traditions, fundamentals of the Adygei etiquette "adyge habze", traditions, "adygagye". Values of the Adyghe society are marked in details. The confessional and ethnic components of the Adigei society are considered.

Keywords: tradition, innovation, society, culture, Adygei etiquette, "adyge habze".

 

 

Linguistic context of interethnic communication

 

Author: KABAKHIDZE E.L.

 

KABAKHIDZE Ekaterina Lvovna, Candidate of Philosophical Sciences, Head of the Department of Foreign Languages ​and Intercultural Communication, Associate Professor of the Institute of Business Administration of the Moscow City Teacher Training University, Zelenograd
Address: Korpus 11.40, Zelenograd, Moscow, 124683.
Tel.: +7(919) 723-2317. E-mail: kabakhidze@gmail.com

 

Annotation. The article focuses on psycholinguistic, ethnocultural, philosophical aspects of cross-ethnic communication, which is presented physically by language, cognition and metaphysically consists of consciousness, cognitive national world view, culture (expressed in relations sign-symbol). The author determines understanding as one of the key issues of cross-ethnic communication.

Keywords: cross-ethnic communication, national consciousness, dialogue of cultures, understanding.

 

 

Ethnic and cultural diversity of Russia as an important element of its international image (program - targeted approach)

 

Author: Gafarov R.R.

 

Gafarov Rustam Rafikovich - postgraduate student at the Department of  public relations and media policy, Institute of state service and human resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo Prospekt, Moscow, Russian Federation, 119571.

Tel.: 8(926)398-88-08. E-mail: plehman@mail.ru

 

Annotation. Multicultural and multi-ethnic structure of the population of Russia requires a complex approach to solving the problems associated with maintaining ethnic and cultural diversity. Complicated territorial division of Russia requires the coordinated interaction of federal and regional authorities. This can be achieved through comprehensive federal programs. Their successful implementation creates a positive image of Russia in the international arena.

 

Keywords: ethnic and cultural diversity, the international image of Russia, interethnic relations, target-oriented approach, the multiethnic people of Russia.

 

 

SCANDAL AS A SPECIAL COMPONENT OF SOCIOCULTURAL COMMUNICATION AND AN OBJECT OF INFORMATIONAL ATTENTION OF MEDIA

 

Author: Dmitriev A. V.

 

Dmitriev Anatoly Vasilievich, Doctor of Philosophy, Professor, Corresponding member of the Russian Academy of Sciences, Senior Researcher of the Institute of Philosophy of Russian Academy of Sciences, Head of the Migration Contentiousness Research Group of the Research Center for Interethnic Relations at the Institute of Sociology of RAS.

Address: 14, Blg. 5, Ul. Volkhonka, Moscow, Russia, 119901.

Tel.: +7 (495) 697-91-09. E-mail: iph@iph.ras.ru

 

Annotation: The article contains the materials of a comprehensive study of a scandal as a social phenomenon, where it is viewed from the perspective of sociology, philosophy, political science and conflictology. Another feature of the article is that this publication solely considers the positive and constructive characteristics of a scandal, but its negative and destructive impact on the social situation is also taken into account.

The author suggests the typology of scandals : organized by the authorities - consciously or not; organized by all the participants in order to attract attention to a particular event; scandals, arising spontaneously, regardless of  the will of its participants; organized by the third, "shadow" party; organized by one of the participants. Such a classification analysis significantly raises the level of methodological studies of this phenomenon.

 

Keywords: social communication, scandal, rumors, communicative environment, social morals.

 

 

THE QUESTION OF THE DIALOGUE OF CULTURES: Stereotypes as Ethnopsychological PHENOMENA

 

Author: Suleymanova  Sh.S. 

 

Suleymanova Shukran  - Doctor of Political Science, observer of "Caucasus" radio channel entering, "The Voice of Russia" Broadcasting Company.

 

Annotation: Interethnic relations at the present stage require studies of ethnic stereotypes, which provide fertile ground for manipulating mass consciousness, develop negative attitudes towards members of other ethnic groups. Increased knowledge about the features of ethnic stereotyping is important for strengthening cooperation between different ethnic groups in the modern world.

 

Keywords: communication, globalization, identity, phenomenon,  stereotyping, ethnicity, interculturalism.

 

 

PROBLEMS OF COMMUNICATIONS DEVELOPMENT IN CONTEMPORARY CULTURE AND PUBLIC RELATIONS

 

Author: Ukolova L.E.

 

UKOLOVA Lydia Evgenyevna - Doctor of Philology, Professor, Head of Public Relations and Mass Communication Department, Faculty of Foreign Languages, Moscow Aviation Institute (National Research University).

Address: 4, Volokolamskoe Shosse,  A-80, GSP-3, Moscow, Russia, 125993.

Tel.: 8-915-101-55-76. E-mail: lidiaukolova@yandex.ru.

 

Annotation.  the article considers the interaction of public relations with the communicative and informational mechanism of modern culture. Particular attention is paid to the dialogueness, causing the sociocultural peculiarities.

 

Keywords: intercultural and inter-ethnic, inter-group, interpersonal communication, dialogue, public relations.

 

 

THE VALUE OF INTERCULTURAL COMMUNICATION IN THE DEVELOPMENT OF HUMAN CIVILIZATION AS A GUARANTOR OF PEACEFUL CO-EXISTENCE OF CULTURES

Author: Zakharova V.I.

 

Zakharova Vera Igorevna,  Candidate of Social Sciences, Associate Professor of the Department of Public Relations and Media Policy, the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo Prospekt,  Moscow, Russia, 119571.

Tel: +7 (499) 956-07-01; E-mail: vizaharova@bk.ru

 

Annotation. The processes of assimilation and integration of cultures, the economic expansion of business contacts with other countries require training of the specialists of a new formation capable of intercultural interaction. Intercultural cooperation occurs on the basis of intercultural communication. Successful intercultural communication is only possible with a tolerant attitude towards representatives of other cultures.

 

Keywords: communication, ethnos, ethnic communication, ethnic culture, intercultural communication.

 

 

Sociocultural factors of interaction between the government and private business: REGIONAL EXPERIENCE

Authors: CHERNYSHEVA, L.D., Kadyrov, I.S.

 

CHERNYSHEVA Lyudmila Dmitrievna, Doctor of Social Sciences; Professor of Department of Sociology of Management; Institute of State Service and Human Resources, The Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Address: 84, Vernadskogo prospect, Moscow< Russia, 119571.
Tel.: +7(903) 747-2729. E-mail: chernyshova2603@yandex.ru

 

Kadyrov Igor Sharifovich, General Director of Group of companies "Avtozavodstroy" (Togliatti).

Address: Komsomolskaya, 84a, Togliatti. Тел.: +7 (8482) . E-mail: azstroy@tolcom.ru

 

Annotation. The authors consider the factors, main directions and forms of interaction between the government and private business, the ways of coordinating their interests on the key issues of social development within the framework of public-private partnership, also the authors consider the specific implementation of this model at the regional level.

 

Keywords: the state, the private capital, modernization, social partnership, innovation projects, interests, dialogue, agreements, international experience, region, social services, social responsibility, government and business.

 

 

Sociocultural factors of interaction between the government and private business: REGIONAL EXPERIENCE

 

 

Conceptual approaches to the regulation of interethnic relations in multiethnic regions: communicative aspects

 

Author: Nazarova E.A.

 

Nazarova Elena Aleksandrovna, Doctor of Social Sciences, Professor of the Department of Public Relations and Media Policy, Institute of State Service and Human Resources of  The Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadsky Prospect, 84, Moscow, Russia, 119606.

Tel.: +7 (916) 344-1854. E-mail: helena_nazarova@mail.ru

 

Annotation

 

Russia is experiencing formation of the legal and institutional basis of the state national policy. The main targets of modern Russian national policy are strengthening  of national unity, national civic consciousness, on the other hand, the preservation and development of ethnic and cultural diversity and identity of Russian nations. These targets are universal and they are implemented in the  the regions and municipalities. Today, in Russia there are developed 45 regional programs in addition to the strategies and plans of the events for their implementation in the field of international relations, but the quality and content of these documents are not always in accordance with the requirements of the State National Policy Strategy of the Russian Federation for the period up to 2025. And these programs demand amendments in accordance with the target-program approach.

 

Keywords: international relations, civic consciousness, ethnic and cultural diversity, migration processes.

 

 

STATE PERSONNEL POLICY AS A FACTOR OF DEVELOPMENT OF INTERETHNIC COMMUNICATION

 

Author: MAGOMEDOV K.O.

 

MAGOMEDOV Kerem Osmanovich - Doctor of Sociological Sciences, Professor, Deputy Head of the Department of State Service and Personnel Policy of the Institute of State Service and Human Resources (IGSUP) of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Head of the Sociological Laboratory, Honored worker of higher professional education of the Russian Federation.

Address: 119571, Russian Federation, Moscow, Vernadskogo prospect, 84.

Tel.: +7(499) 956-93-91. E-mail: m-kerem@mail.ru

 

Annotation: the article analyses the question of broadening scientific approaches to study of current problems of national policy, a thesis of mutual influence of the state personnel  and ethnic policy in the sphere of ethnocultural and  interethnic communication is advanced, analytical data of the sociological research conducted by the scholars of the Department of State Service and Personnel Policy is presented, that describe ethnic contents of current personnel processes in the area of state and municipal governing, and other spheres of professional activity.

 

Keywords: ethnocultural communication, interethnic relationships, state national policy, state personnel policy.

 

 

Congress and information resources of the International Assembly of the capitals and the large cities (IAC) as a communication platform for development of relations and an exchange of experience of the former Soviet Union cities 

 

Author: Vasunkin U. N.

 

Vasunkin Yuriy Nikolayevich - Deputy general director of the International Assembly of the capitals and the large cities (IAC       ), Editor-in-chief of the "IAC Bulletin", member of the Union of journalists of Russia, winner of the Gold diploma of the Financial press club of Russia "For information openness" in 2013.

 

Annotation: experience of administrative decisions in management of multinational cities in distribution of the best practice in development of communication and an exchange of positive experience in solution of daily social problems have shown importance of creation of an experimental platform on the IAC base.

 

Key words: The International Assembly of the capitals and the large cities (IAC), Euroasian economic space, congress, exhibition and information facilities, an intercity cooperation, information resources.

 

 

Sociological estimation of globalization processes

 

Authors: KHALIKOV M.S., KORETSKY V.A.

 

Khalikov Manir Saidovich - Doctor of Social Sciences, Professor of department of management sociology of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 119571, Russia, Moscow, Vernadsky Prospect, 84.

Tel: +7(917) 520-68-50. E-mail: m.khalikov@list.ru , Moscow, Russia.

 

Koretsky Valeriy Alexandrovich - Doctor of Political Sciences, Professor, Director of the Research Institute of Social Systems of the Moscow State University of M.V.Lomonosov.

Address: 119991, Russian Federation, Moscow, Leninskiye Gory, 1.

Теl. + 7(945) 236-18-61        

 

Annotation: the article describes features of the new phenomenon of our age - and that is globalization of the capitalism. On the basis of sociological simulation the conclusion was drawn, that the character of globalization is in direct relation to the rate of market transformation, and the more passive the pace is at which economic reforms are implemented, the faster the speed is at which the country loses its geopolitical and geo-economic position in the world.

 

Key words: globalization, economic globalization, global capitalism, expansion of the global capitalism, sociological simulation, socio-political situation.

 

 

CULTURAL SOVEREIGNTY, SOCIETY, STATE AND INDIVIDUAL: STROKES TO THE MODEL

 

Author: RUZIN V.D.

 

RUZIN Valeriy Davydovich, Candidate of Philosophical Sciences, President of the Eurasian Academy of Television and Radio.

Address: 12, Blg. 1, Novaya Basmannaya, Moscow, Russia, 107078.

Tel.: +7 (985) 967-5909. E-mail: 9675909@mail.ru

 

Annotation. The article explores the notion of cultural sovereignty, the motives for its actualization, modern state independence, the Russian culture and its inclusion in the global market on the basis of the situation in the film industry; a discussion of trends in the development of national culture in a globalizing world; to analyze the potential growth of the Russian film industry, the success of the market of national, Patriotic computer games, examines social, political conditions and prerequisites of transition from total import to Russia of products of modern industry culture to the policy of import substitution own production; the point of view of socio-political results of the estimated gains from strengthening the cultural sovereignty of the Russian society, the state and people.

Keywords: culture, state, sovereignty, globalization, film production, multimedia.

 

 

SOCIOCULTURAL BASES OF ADVERTISING COMMUNICATION

 

Author: KIRICHEK P.N.

KIRICHEK Petr Nikolayevich, Doctor of Sociological Sciences, Professor of Chair of Culturology and Social Communication, Department of Public Policy, the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: Prospect Vernadskogo, 84, Moscow, Russian Federation 119571.

Ph.: +7 498 619-52-44. E-mail: kpn54@yandex.ru

 

Annotation: The article covers sociocultural basics of modern advertizing communication, its role and value in society in the period of transition from industrial era of development into informational, and also questions of improvement of advertizing by duplication of its positive mental and practical qualities.

 

Key words: advertising, communication, enzymes of social progress, toxins of mental regress, sociocultural nature of advertizing.

 

 

INTERETHNIC RELATIONS IN THE CAPITAL MEGAPOLICE: EXPERIENCE AND PERSPECTIVES OF REGULATION IN CURRENT CONDITIONS

 

Author: ARTYUKH Y.V.

 

ARTYUKH Yuriy Vladimirovich - Head of the Department of Interregional Cooperation, National Policy and Relations with Religious Organizations of the City of Moscow.

Address: 36/9, Novyi Arbat St., Moscow, Russian Federation, 121099.

Tel.: +7(495) 633-60-92.

 

Annotation. Interethnic relations in the capital megapolice require increased attention of organs of executive authorities of the city of Moscow, using accumulated experience of work in this sphere, and utilizing new creative opportunities in strengthening civil peace and harmonizing interethnic relations between all nationalities living in modern Moscow. Broadening of knowledge of specific character of activities in this sphere can promote achievement of a new level of responsibility for development and strengthening the interethnic communication, cooperation of various ethnic groups.

 

Keywords: state national policy, culture of interethnic communication, national public associations, Moscow regional associations, prevention of xenophobia, language and sociocultural adaptation and integration of ethnic migrants, interethnic journalism.  

 

 

REGIONAL PECULIARITIES OF RELATIONS OF AUTHORITIES AND CIVIC SOCIETY INSTITUTES IN A MULTYETHNIC COMMUNITY (AT THE EXAMPLE OF MOSCOW)

 

Author: Chistyakov A.V.

 

Chistyakov Alexander Vasilyevich, Head of the Committee of Public Relations of Moscow City.

Address: 121205, Russian Federation, Moscow, Novyi Arbat St., 36/9.

Tel.: +7(495)633-60-10. E-mail: kos@mos.ru

 

Annotation: Importance of theoretical interpretation of relations of authorities and institutions of civic society, especially in multiethnic megapolises is acquiring growing importance. Social processes in Moscow are constantly increasing the need for effective cooperation of the government bodies and growing number of noncommercial organizations. An experience of past twenty years of activity in this sphere is becoming more in demand.

 

Keywords: institutes of civic society, national cultural autonomies, friendly associations of people from the same area, Cossack movement, volunteer movement.

 

 

THE MOSCOW HOUSE OF NATIONALITIES IN COORDINATES OF ETHNOCULTURAL COMMUNICATIONS: EXPERIENCE, LESSONS, PROSPECTS

Author: KOMAROV N.P.

 

KOMAROV Nikolay Petrovich - candidate of psychological sciences, Corresponding member of Academy of military sciences of the Russian Federation, Director of  the State budgetary institution "Moscow House of Nationalities". Address: 107078, Russia, Moscow, Novaya Basmannaya Street,4, blg.1.Tel.: +7(495) 625-9018, E-mail: office@mdn.ru

 

Annotation: The article analyses activity of State budgetary institution "Moscow House of Nationalities" in the system of coordinates of ethnocultural communications of the Moscow region and the Russian Federation. On an extensive actual material the place of the House of nationalities is shown in this system, its role in development of international and cross-cultural dialogue in Russia. The author analyzes relationship of State Budgetary Institution "Moscow House of Nationalities" with public authorities, scientific and expert community, and institutes of civil society - national public organizations; gives an assessment of events which are carried out and held by the House; notes a big contribution of the House of nationalities to harmonization of the interethnic relations in modern Russia.

 

Key words: Moscow House of Nationalities; state national policy; migration policy; interethnic relations; social structure of society; national public organizations; integration; international dialogue.

 

 

Sociocultural adaptation of ethnic migrants and their children in multicultural space of megapolis (on the materials of the city of Moscow)

 

Author: USHAKOVA S.S.

USHAKOVA Svetlana Sergeyevna, Candidate of Social Sciences, Principal of the School No 1176, Distinguished Worker of Education

Tel.: +7 (903)563-32-33. E-mail: yshakova.s.s@gmail.com

 

Annotation. Updating the necessary of theoretical understanding of the phenomenon of social adaptation in its various manifestations, developing and enforcing the technologies and practices of migrant children adaptation accumulated by Russian scientists and experts in recent years. The ongoing evolution of ethnic migrant processes  reinforces the need for the activation of the role of adaptation practices of the Russian system of education and their regulation.

 

Keywords: sociocultural adaptation, social policy, strategy, integration, tolerance, intercultural dialogue.

 

 

Features of the Russian world outlook

 

Author: Ky En Su  

 

Ki En Su, Doctor of Political Sciences, Honored Professor of Hankuk University of Foreign Studies (HUFS), President of the Korean-Russian Association (KORUSS), Member of the Committee of Directors of the Korean Academic Research Council, Seoul, Korea.

Address: 1445-46 Goyang-daero, Deogyang-gu, Goyang-si, 412-806 S. Korea.

Tel.: +82-10-5306-83-20

E-mail: moskoko@hanmail.net

 

Annotation. This paper examines political and cultural aspects and features of the Russian worldview formed in specific climatic conditions and during complex full of bloody wars with foreign invaders stories. Special attention is also paid to the analysis of this landmark event in the life and culture of the ancient Russian state as the baptism of the Rus, the historical significance of which is primarily in the fact that the Christian religion (eastern Byzantine model) played a key role in formation and development of a distinctive Russian culture and a unique cultural  identity of the Russian people.

 

Keywords: peculiarly Russian worldview, political culture, enthrogeographical environment, Byzantine model of Christianity, Orthodox Christianity, Caesaropapism, collectivism and centralism, patriotism, absolutist state, the relationship between the church and secular authority, centralized state authority.

 

 

AZERBAIJANI-RUSSIAN CULTURAL COMMUNICATION IN THE 19TH CENTURY: MIRZA FATALI AKHUNDOV(AKHUNDZADE)

 

Author: Mammadova L.K.

 

Mammadova Leyla Kamran, Candidate of  Philological Sciences, Assistant Professor of Baku Slavic University, Baki Slavyan Universiteti.

Address: 25, Kuc, S. Rustem, Baki sheheri, Unramiz: AZ-1014.

Tel.: (994 12) 440-2770.  

 

            Annotation: Communication across cultures is predominantly implemented through concrete spheres and thanks to the creativity and activity of individuals. The work of the prominent public and political figure, philosopher, writer, poet Mirza Fatali Akhundov (1812-1878), which occupies a special place in the history of the spiritual culture of Azerbaijan and the Middle East is significant in this regard. The social, political, philosophical and literary-critical views of M.F. Akhundov were formed under the influence of the ancient Greek, Middle Eastern, Russian and Western European culture. The literary and philosophical works of M.F. Akhundov has immortalized his name to become a classic of Azerbaijani culture. Mirza Fatali Akhundov's works represent a great example of heuristic interaction of cultures both by form and content, which took place thanks to the unique communicative environment that was formed due to numerous historical circumstances in Tbilisi in the middle of the 19th century.        

 

Keywords: culture, intercultural communication, interaction of cultures, literary relations, Azerbaijan literature, Mirza Fatali Akhundov, Alexander Bestuzhev-Marlinskiy, Alexander Sergeevich Pushkin.

 

 

THE PHENOMENON OF SELF-CONSCIOUSNESS AND INTEGRATSION PROCESSES OF SOCIETIES IN THE BALKANS

 

Author: VUKICEVIC S.

VUKICEVIC Slobodan - doctor of philosophy, Professor of Philosophical faculty of University of Montenegro, Univerzitet Crna Gora, Podgorica, Montenegro

 

Abstract: Societies in the Balkans are not new societies formed by immigration, it is an ancient society with age old  traditions and historically formed identity. The most important feature of self-consciousness of different societies in the Balkans is the presence of small differences between them, which are in this article understood as the richness of quality mediation in the processes of integration of the Balkans into the EU, and not as a curse. This substantial and semantic basis of integration processes is based on respect for multicultural, multinational and multi-ethnic structures of the Balkan societies, which need institutional and legal structuring, bearing in mind the principles of interculturalism, consociational democracy and parliamentarism. This way you can ensure the dynamics of the integration process, while maintaining the independence of States in the Balkans, but also the independence of their citizens. The development of the culture of individuality and the culture of collectivism in the Balkans is a precondition for overcoming the contradictions posed by the curse of small differences.

 

Keywords: identity, multiculturalism, interculturalism, culture of individualism, the culture of collectivism, consociational democracy.

 

 

Том 5. № 3, май-июнь 2014 г.

 

PARTY COMMUNICATIONS AS A LINK BETWEEN CIVIL SOCIETY AND THE STATE

Author: KUZNETSOV V.F.

 

KUZNETSOV Vadim Fedorovich, doctor of political sciences, department of public relations and media policy of the Institute of Public Administration and Human Resources of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA).

Addres: 119571, Russia, Moscow, Vernadsky Prospect, 84 .

Tel.:+7(499)956-07-01. E-mail: kuzvadimfed@rambler.ru.

 

Abstract: the article investigates the different approaches to party essential communications. The author focuses on several issues in the work of party organizations. On the one hand, they must ensure constant contact between the public and the parliament, where the party activists serve as communication link. On the other hand, the party must establish framework of activities for the deputies in the legislature.

Examining the problem of party communications the author notes that the party as a political institution has not outlived its usefulness, it has the possibility of self-improvement, closer to the ideal of playing the role of a mediator between the interests of citizens and the state.

The researcher shows the value of the communication problems in terms of social movements - as forms of initiative of the population, thatreceived a wide circulation in the last decade.

The author believes that today the parties need not perform the duties of trade unions or other associations of citizens. It is time to finally understand that the party can effectively express and protect the interests of citizens only through the implementation of inherent party communications that no other structure can do. Attempts to reach and influence all spheres of life of civil society will not yield expected results.

 

Keywords: communication, communication channels, party communication, civil society, the state, the functions of a democratic system, the election campaign, the Parliament.

 

 

On communicative nature of political power

Author: Avdonina G.G.

 

Avdonina Galina Gennadievna, Candidate of Pedagogical Sciences, Associate Professor of Department of Social and Political Sciences, Moscow Pedagogical State University, Assistant to the Deputy of the State Duma of the Federal Assembly, Russian Federation.

Address: 1, Okhotny ryad str., Moscow, Russia.

Tel.: 8-903-579-29-27, 8(495) 692-45-49.

E-mail: avdonina@list.ru

 

Annotation. Postindustrial culture is characterized by a phenomenon when communication is impetuously turning into strong political resource. As a consequence, the coercive conceptions of power, typical for the 19th century, have been replaced by communicative conceptions. Power is no longer interpreted just as the apparatus of coercion, it is considered as a result of communication and even as communication directly.

The article describes the object field of political linguistics and political communication science. By the examples of political texts the author shows the specific features of power intensions and indication of political reality in communicative practice of politicians, representing political authorities. The process of realization of power as political text in discourse is considered, as well as how discourse can reproduce and legitimate the power. The role of "symbolic capital" in political communications is estimated: communicative nature of contemporary political power means that participants of communication cannot be irreversibly divided into dominant and dependent. The communicative conceptions of power prove that in communication model authorities do not always act as the subject of communication while society is not always the object of communication. To achieve the consensus subject-subject relations should be established. However, modern communicative practice keeps on demonstrating the monopoly of state in forming the political agenda. By analyzing power intensions of Russian political elite representatives the author defines the tendencies in development of modern political communications and responds to the issue concerning the necessary role of communications and discussions in public management.

 

Keywords: communications, power, discourse, subject and object of communication, power intensions, political elite, public management.

 

 

CULTURE of political dialogue OF the State and society

Author: KOMAROVA L.V.

 

KOMAROVA Ludmila Vasilievna, Candidate of Historical Sciences, Associate Professor of the Public Relations and Media Policy Department of the Institute of

State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Tel.: +7(499) 956-07-01. E-mail: komludmila@mail.ru.

 

Abstract : the article is devoted to the essential characteristics of a political dialogue and its role in social communication and the development of a democratic society. Author researches the problem of political dialogue and notes that the dialogue as the most effective form of cooperation between the State and society contributes to the solution of national problems and contradictions, reaching agreement and understanding. The author analyzes the characteristics of the political dialogue today, highlights the factors which hamper political dialogue, make it ineffective, and reveals the causes of destructive dialogue. It is also important to consider the functions of the political dialogue: the strategic, tactical and current (operational) aspects of concerns relations between the state and society. These problems can be specified by the following spheres of relations of state and society: the cultural, intellectual-informational, political, military, economic, social, and environmental. And all these areas "permeates" intellectual-information component - cultural sphere dialogue.

The author focuses on the development of a culture of dialogue, as a fundamental principle of cooperation between the state and society. The interaction of state and society built on the basis of a culture of dialogue creates conditions for the development of a strong and prosperous nation.

Democratic trends in collaboration of state and civil society call for new technologies of dialogic communication.

 

Keywords: political dialogue, culture, communication, civil society, the State, moral basis conversation, political rhetoric.

 

 

POLITICAL COMMUNICATIVES IN RUSSIA: PROBLEMS OF BEING

Author: Timofeeva L.N.

 

TimofeevA Lidia Nikolaevna, Doctor of Political Sciences, Professor of Department of Political Science and Political Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA), head of the Research Committee on Political Communicativistics, Vice President and Chairman of the Board of Russian Association of Political Science.

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Tel.: 7(985) 236-9883. E-mail: timofeeva-lidiya@inbox. ru

 

Annotation: A display and constituting of new scientific direction - political communicativistics are substantiated in the article. In opinion of researchers, time of origin of political communicativistic is marked the moment of realization by the scientific association of specifics space of the political relations formed by communication processes, and it is constrained with the study of their role in the system of imperious relations. But this moment is determined differently. Someone supposes that all begins from the moment of study of political propaganda and agitation in the first world war and role of mass media in politics and society (beginning of 1900s), someone considers that from the moment of constituting of political science in Russia (beginning of 1990s). In this case time of its appearance can be interpreted widely, but certainly ХХ century. Practically, constituting of political communicativistic as sciences goes before our eyes.

The author answers a question about an object and article of new discipline - political communicativistics. It is possible to consider the theory of political communication as the object of political communicativistics. The object zone of political communicativistic appears difficult enough. At Russian higher school there is a row of taught disciplines, that, in fact, splits its object, namely, political communications on different practices: on political journalism, political marketing, political PR etc. If to come from action approach and communicative practices, then the object of political communicativistics are different practices of political communication or activity on creation and exchange of political senses of both verbal and nonverbal type at different levels of communication, and also political texts and political information, making its fabric.

Stemming from general practical political meta - discourse these are administrative political communications, their texts and transferrable by them political information, and further on, subsequently, are electoral political communications, political PR communications, political marketing communications, conflict and negotiation political communications, journalistic political communications their political texts and political information etc.

In this case the author suggests to subdivide political communicativistics into general and applied. General political communicativistics examines general trends of functioning of political communication as such, and applied communicativistics are practical applications of political communication.

 

Keywords: political communications, research of political communications, subject and object of political communicativistics, sub discipline, political communications of management, conflict political communications, journalistic political communications, marketing political communications.

 

 

PLURALISM IN TODAY'S COMMUNICATION DISCIPLINE: A DIALOGUE OF PERSPECTIVES AND TRADITIONS

Author: Olga Matyash, O.I.

 

Matyash, Olga Ivanovna, Ph.D., Candidate of Pedagogical Sciences,

Founder and First President of the Russian Communication Association,

Communication Program, Ivy Tech State Community College, Indianapolis, USA.

E-mail: oimatyas@ori.net

 

Annotation:In modern social science, Communication is known today as a separate, yet highly diverse and multidimensional area. This state of affairs is commonly defined as pluralism. The article discusses what pluralism means within the discipline and how it affects its development. In the academic field, it is represented through diverse institutional structures and organizations: variously named programs and departments or multiple and highly eclectic divisions in professional associations, NCA and ICA. In communication as a scholarly discipline, pluralism exists as a tension, sometimes even a clash, of different intellectual traditions and theoretical and metatheoretical perspectives. One of these tensions concerns the issue of identity, debating the status of Communication as a discipline or as a field. A brief historical overview is provided, starting with the early 1980's. The author particularly draws from Craig's constitutive metamodel, identifying communication as a practical discipline, recursive by nature, and integrating several epistemological traditions. This pluralism is further analyzed in how communication theory is structured in the university curricula: what theories are selected by textbook authors, and by what criteria. The author concludes that a healthy polemics, negotiation and dialogue of perspectives represent the very nature of the discipline's vital development and that defining it as a "conversation of traditions and perspectives" captures it best.

It is further argued that knowing the state of affairs in communication as an international field is crucial in order to constructively analyze what happens with the development of the field in Russia. Some national specifics and trends of research are outlined: a strong tradition of linguistics, semiotics, language and text studies versus a lack of empirical research focused on interactions in diverse social contexts; philosophical and theoretical analyses versus a lack of applied research, an advancement of intercultural and PR over other subdisciplines, etc. When asking Russian scholars to reflect on these traditions and the state of affairs, the author does not imply that the national discipline should reproduce the "western model," rather that the principle of pluralism as a conversation of perspectives and traditions should inform the discipline's identification and growth in the national context.

 

Keywords: communication, communication discipline, pluralism, interdisciplinary field, constitutive model of communication, theoretical traditions, dialogue of perspectives, communication theory.

 

 

SUBJECT AND SUBJECTIVITY IN THE CONTEXT OF POLITICAL COMMUNICATION

Author: Pershutkin S.N.

 

PERSHUTKIN Sergei Nikolaevich, Doctor of Social Sciences, Assistant Professor of Public Relations and Media Policy Department of the Institute of State Service and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Phone: +7 (499) 956-07-01; E-mail: academ2011@mail.ru

 

Annotation. The author tells us about the exacerbation of the question of subjectivity, the sources of activities, tools, possible impacts on current processes.

The author also shows how to solve the problem of clarifying of understanding subjects and subjectivity, and assesses the degree of formation of subjectivity in contemporary Russian society. The author argues that the political and communication approach is determined by the political and sociological, and even social and philosophical aspects, that is the hardest of the socio-political puzzles in "what " should be done at the beginning of the 21st century, but also in the fact "who" can perform social change and transformation,in Zygmunt Bauman`s language.

The main problem in modern Russia is the lack of political subjectivity. The author reveals the ontological and epistemological conditions for further conservation concepts "subject" in the conceptual apparatus of modern science and political communication.

According to the author`s view, the organizational and substantive basis of subjectivity is activity and important condition and form of expression to a wide range of problems are reflexivity, self-reliance. According to the author`s view the nation-state indicator of subjectivity are the level of civilizational maturity, capacity, sovereignty, political independence.

 

Keywords: subject, subjectivity, political communication, political entity, subjectless, subjective analysis, social creativity, knowledge, planning, public policy.

 

 

INTERCULTURAL COMMUNICATION IN THE MODERN CIVILIZATION.EDUCATION OF SOCIAL COMPETENCE IN THE ETHNO-CULTURAL ENVIRONMENT

 Author: Zakharova V.I.

 

Zakharova Vera Igorevna - candidate of Social Sciences, associate Professor of Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo Prospekt, Moscow, Russia, 119571.

Tel: +7 (499) 956-07-01; E-mail: vizaharova@bk.ru

 

Annotation. Constructive interaction between social groups with different values, religious, ethnic and political orientations, can be achieved through development of norms of tolerant behavior and skills of intercultural communication. Cultural relations contribute to the formation of an attractive image of the country, indicating its commitment to openness and dialogue. Cultural relations is an effective tool of international relations and intercultural communication. Modern states face quite difficult dilemma: building a mono-ethnic state with the inclusion of all ethnic groups into a single ethnic group with the development of external relations as an element of the nation, or building a set of nationalities with the possibilities of development of external relations of each individual autonomy, which is rather fraught with separatism.

 

Keywords: youth, ethnicity, ethnic culture, cultural exchange, cultural ties, ethnic and cultural environment, intercultural communication.

 

 

ETHNIC THEMES IN THE RUSSIAN INFORMATON SPACE

Author: Malkova, V.K.

 

Malkova Vera Konstantinovna, Doctor of Historical Sciences, Senior Researcher at the Center for Ethnopolitical Studies, Institute of Ethnology and Anthropology.
Address: Leninsky Prospect, 32-A., Moscow, Russian Federation, 119991.
Tel.: 7(499)617-82-44. E-mail: veramalk@mail.ru

 

Annotation: The article, is based on a large empirical material, covers the basic directions of studying ethnicity in modern Russian media. The author shows the Russian media as an important factor of the formation of civil and ethnic identity, as a factor of integration of the polyethnic population into a single nation. The article deals with the main nodes of intersection of ethnicity and the media, highlights markers and forms of ethnic information, distributed in media, shows how it could be presented in the information space. She presents the main themes of publications with ethnic coloring and emphasizes the public danger of the ambiguous using of the conflict information with ethnic (and religion) coloring, shows how modern politicians sometimes manipulate by this information to spread their views and to form public opinion they desired. The article outlined the ways and perspectives for further study of ethnic information in the media.

 

Key words: Multi-ethnic communities; mass media (media); ethnical information, mass consciousness, mobilization of ethnicity; interethnic relations; civil and ethnic identity; ethnic minorities; migratory communities; tolerance

 

 

MANAGEMENT OF POLITICAL COMMUNICATIONS BY SEGMENTING THE POLITICAL MARKET AND POSITIONING OF POLITICAL ACTORS

Author: SHARKOV F.I.

 

SHARKOV Felix Izosimovich, Doctor of Social Sciences, Professor, Head of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honorary Academic Figure of the Russian Higher Education. Founder of Communicology Science in Russian Federation, President of the International Academy of Communicology. Chief Editor of the Communicology Journal.

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Phone: +7 (499) 956-05-01. Е-mail: sharkov_felix@mail.ru

 

Annotation: Management of political communication is effected by the political information from one part of the political system to another, as well as the organization of interaction between the political and social systems. Political system itself is represented as a set of political positions and ways of responding to certain political situation in view of the multiplicity of interests. Political system as a network of communication and information flows expanded political consultant conditionally into four blocks, each of which is associated with different phases of the passage of information and communication flows: 1) obtaining and selection of information; 2) processing and evaluation of information; 3) decision-making; implementation of the outcome feedback. The success of the political consultants depends on how deeply they performed segmentation of the target audience, subdividing all employees according to their needs, interests, and preferences and also taking into account their actual official position. Management of political communications includes certainly, besides the political market segmentation, positioning political actors . When positioning the political organizations the mood of voters in various matters, are measured, as well as the views of public policy professionals and influential individuals (opinion leaders), informational reasons are created and distributed, self-positioning is performed.

Political organization takes management decisions in order to achieve the end result, indicating the extent of implementation of the main tasks. It is no accident that more techniques appeared lately which provide for assessment of professional and personal qualities of the personnel involved in the planning of political activity. In our proposed system of personnel evaluation they are used for certification of specialists in labor movements, when assessing the level of staff development and the formation of a training plan, while optimizing personnel size. This requires considerable preparatory work, good methodological support, but, as the results show, obtained estimates are accurate, capacious, and sufficiently reliable.

 

Keywords: communication, mass communication, communication theory, political communication, political market, political actors, political market segmentation, positioning of political actors, communicology.

 

 

Communications of subjects and objects of the federal state social policy

Author: Averin A.N.

 

Averin Alexander Nikolayevich, Doctor of Philosophy, Professor, Deputy dean of M.M. Speransky Department of Law, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: Prospect Vernadskogo, 84, Moscow, Russian Federation,119571.

Phone: +7 (495) 956 - 06 - 29. E-mail: averin@rane.ru

 

Annotation: examination of bilateral direct and indirect communications of subjects and objects of the federal state social policy, role of empirical sociological studies and social partnership in such communications.

 

Keywords: state social policy, information, communications, object, social service, social partnership, sociological studies, statistical information, subject.

 

 

MAIN PROPERTIES OF HUMAN CAPITAL AND INVESTMENTS IN ITS DEVELOPMENT (based on the focus group method)

Author: ALEXEEV Y.V.

 

ALEXEEV Yurii Valeryevich, Professor, Corresponding Member of the Russian Academy of Natural Sciences, Head of the Research Center of National Human Capital, Public Structures and Communication, Institute of State Service and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), President of Noncommercial Partnership Interregional Center for Promotion of Development of Labor Resources and Territories "Optima Project".

Address: 6, Volkhonka, Blg.1, Office 5. Moscow, Russia, 119019.

Tel.: 8-8000-777-4-777. T-mail: couz@mail.ru

 

Annotation. On the basis of datа of three focus groups, which have been carried out under the scientific management and with the assistance of the author, the article analyses questions of understanding and areas of application for effective communication in different strata of society in modern Russia of concepts of human potential and human capital, and ideas of opportunities and features of investments in their development. 

Each focus group was considered as a prototype or analog of real communicative community. It should be noted that the majority of participants of focus groups consider that the human capital is formed by means of investments into it.

Estimation of basic trends of development of human capital in our country has divided participants into two almost equal opposite sub-groups - "pessimists" and "optimists".

Point of view of pessimists: the combined human capital in Russia goes down because of insufficient investments in the human capital and hasty decisions in the field of education, as well as such negative phenomena as drug addiction. Optimists consider that the human capital grows in our country, especially in the last 10 years. This is it mainly due to the personal efforts of people. The growth of possibilities to choose the place of studies is positively estimated. The growth of investments in science is also marked.

It is possible to suppose that the participants of focus groups do not perceive the human capital, as an economic resource that can be rationally managed as any other capital. In their conceptions, human capital remains a metaphor, that expresses, among other things, such distant from economy concepts as quality of life, trust to power, formed nonconflicting identity and even level of happiness.

According to participants of the focus groups the greatest influence on the development of human capital in our country have the man himself, his family and educational institutions. It should be noticed that they express extremely low level of hope, and therefore low confidence in the authorities and administration in the process of human capital development. This suggests that in modern Russia it is necessary to consider the problem of human capital development, not only as economic but also as political problem.

 

Key words: human potential, human capital, communications, terminology, investments, development.

 

 

Communication of enmity: conflictological analysis

Author: Kozyrev G.I.

 

Kozyrev Gennady Ivanovich, Professor of Sociology, Department of Sociology, D. Mendeleyev University of Chemical Technology of Russia. Email:genkozyr@mail.ru

 

Annotation: The author considers political communications of enmity and friendship as purposefully arrayed transactions with a view of occupation of more advantageous position in interaction with the opponents. Such communications are essentially conflict.

 

Key words: communication, opponent, adversary, enemy, image of the enemy, dispute, confrontation, war.

 

 

The whole discourse of expert network procedure of problem situations

Author: Raikov A.N.

 

RAIKOV Alexander Nikolayevich, Doctor of Technical Sciences, Professor, Institute of State Service and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Leading researcher at the Institute of Control Sciences, Russian Academy of Sciences.

Address: Vernadsky Prospekt, 82, Moscow, Russia, 119571.

E-mail: Alexander.N.Raikov@gmail.com

 

Abstract: insight, instant solutions, intuition - are phenomena, which attracts the attention of historians, psychologists, political scientists, communication specialists, management and artificial intelligence for a long time, etc. In this article the author attempts interpret indicators of completeness and integrity of the submission of the expert panel of the problem situation mathematically, and as a consequence, increases the effectiveness of the search group of expert decisions in difficult and emergency situations. The author uses convergent approach with fundamental physical and mathematical laws.

 

Keywords: discourse, communication, inverse problem, decision support, convergence, teleconference, stability, integrity, expert procedure

 

 

Том 6. №4, июль-август 2014 г.

 

COMMUNICATION: BUSINESS COMMUNICATION, COMMUNICATION TECHNIQUES AND TECHNOLOGIES

Authors: Sharkov F.I., Komarova L.V.

 

SHARKOV Felix Izosimovich - Doctor of Sociological Sciences, Professor, Head of the public relations and media policy department, Russian Presidential Academy of National Economy and Public Administration (RANEPA), Chief editor of the magazine "Communicology", President of the International Academy of communicology, Honored scientist of Russia, Honorary worker of higher professional education of the Russian Federation, member of the Presidium of the section of encyclopedic knowledge of Russian Academy of Natural Sciences.

Address: 84, Vernadskogo Prospect, Moscow 119571 Russia

Phone/Fax: +7(499) 956-05-01. E-mail: sharkov_felix@mail.ru.

 

KOMAROVA Lyudmila Vasilievna, Candidate of Science (History), Associate Professor of the Public relations and media policy department (RANEPA).

Address: 84, Vernadskogo Prospect, Moscow 119571 Russia

Phone/Fax: +7(499) 956-07-01. E-mail: komludmila@mail.ru

 

Annotation: the article considers the process of transformation of the concept of "communication" and its values, "splits" the concept of " communicational " and " communicatory ", "informational" and "informative", "communicational process" and "communicatory process", examines social communication techniques and technologies, articulates links between communicative competence and corporate culture.

Technology of business communication is considered as a set of knowledge, skills and abilities for preparing and carrying out various kinds of modern business communications. In the process of communication there are certain stages of activity, means and methods of influence, with a specific target - to provide necessary effect on the mind, will, feelings, actions, deeds, mood, and behavior of the communication partner. The technology of communication is revealed as the most effective mean of social communication, facilitating achievement of an adequate understanding and involvement of partners to the values of each other, as well as the joint development of new values, models of communication.

Communicative competence is defined as growing and largely perceived experience of communication between people (personal experience), which is maintained under conditions of direct human interaction.

The communication process is defined as a process involving interaction of various communication parties - organizations, groups, personalities, and their communication systems and structures. Transfer of information from one party to another, or between groups of people is carried out through various channels and using means of communication: verbal and nonverbal. Accordingly, authors define the communication process as a transitional process revealing communicative characteristics of communicants. Or otherwise - communication processes affect systems themselves, models, interacting among themselves as solid structures and communication processes are processes that characterize implementation of communication characteristics of different parties that interact with each other. For example, communication processes include process of reorganization of any system implemented under changing legislation. Communication process is, for example, negotiation process between two or more parties.

 

Key words: communication, business communications, communicative culture, communicative technology, communicative technology, communicative competence, communicative culture, communication process, communicative process.

 

 

CULTURE AND BUSINESS COMMUNICATIONS: SEVERAL POINTS AROUND THE PROBLEM

Author: MITROSHENKOV O.A.

 

MITROSHENKOV Oleg Alexandrovich, Doctor of Philosophy, Professor of Philosophy Department, the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 6,Vinokourov, Apt. 207, Moscow, Russia, 117440.

Tel. +7(903) 235-95 38. E-mail: omitrosh6@mail.ru

 

Annotation. In the article the phenomenon of management is studied from the point of view of its connection and heteronomy with culture. Culture is the meta-environment, the meta-ontology the background for revealing, or "flickering" of all the other factors in its "substance", with management being no exception among these factors. In addition to this, culture is the worldview, the perception of the world, the understanding of it, the way of acting. The problem is to understand how exactly the inner and outer configuration of culture influences management, and what are the mechanics of this influence. Not that the difficulty of solving this problem hasn't been overcome yet by any of the researchers - it hasn't even been faced by any. The interval nature of cultural and management situations is being examined in the article. There is not only the cause-effect connection between management and its cultural environment - they are coherent, cooperating, resonating, and interconnected deeply to the extent when their accord causes the creation of new methods and practices of management, showing their essential character. Besides, culture is not simply a scientific, philharmonic, enlightenment and educational phenomenon. It is a phenomenon which is a really strong and effective social, political, economic, management etc. factor, or "tool". Thus, the society, the government must arrange itself so that as many people as possible were educated, "impregnated" with culture and its constitutive derivatives, to the average or above the average level. Otherwise culture by the means of its destructive elements begins to work against the society.

 

Key words: culture, management, influence of culture, cultural configuration, cultural genetic code, cultural matrix, cultural intervals, interval dialectics, management practices, functional cultural regimes, generation of meaning in culture.

 

 

TOPICAL PROBLEMS OF MODERNIZATION OF EXHIBITION AND FAIR AND CONGRESS PROCESS AS AN INSTRUMENT OF DEVELOPMENT OF BUSINESS COMMUNICATIONS IN MODERN RUSSIA

Author: NAZAROV A.D.

 

NAZAROV Alexander Danilovich - Doctor of historical sciences, Professor, Deputy Head of Public relations and media policy department of Russian Presidential Academy of National Economy and Public Administration (RANEPA), member of the Russian Academy of Natural Sciences

Address: 84, Vernadskogo Prospect, Moscow, Russia, 119571

Phone: 8(916) 337-30-60, E-mail: Helena_nazarova@mail.ru

 

Annotation: The article analyses the role and a place of exhibition, fair and congress process, as the most important universal instrument of development of business communications, trade and economic policy of Russia, urged to promote goods and services on the internal and external markets, technological modernization and growth of industrial export, strengthening of economic potential, improvement of investment climate and strengthening of positions of the country in the global economy.

Exhibition, fair and congress process makes significant indirect contribution to the gross regional proceeds of Russia. Attracting hundreds of thousands of participants and visitors of exhibitions, the congress and exhibition centers load hotel, transport, restaurant and other infrastructure of large cities and regions, generating money from a wide range of services. In recent years, exhibition process turned into a developing sector of the economy.

Questions of strengthening of exhibition capacity of Russia gain exclusive importance and relevance at the present stage of economic development, especially with the entry of the Russian Federation into the WTO, the emerging political isolation from certain foreign countries. In this regard need of formation and improvement of legal base of exhibition, fair and congress process is becoming more obvious. In this situation acceptance of the above-named measures will promote further development of the branch, strengthening the competitive capacity of territories and forming innovative hi-tech clusters, expanding access to innovations, technologies and joint cooperation projects, strengthening mutually beneficial business interregional and international relations.

 

Keywords: exhibition and fair and congress activity, exhibition communication management, business communications, Chambers of Commerce and Industry (CCI), legal base, state support and exhibition and fair and congress activity regulation, principles of state-private partnership, competition, expert association.

 

 

MEDIATION MEANS OF BUSINESS COMMUNICATION

 

Author: ZAKHAROVA V.I.

 

Zakharova Vera Igorevna, Associate Professor of the department of public relations and media policy of the Institute of State Service and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadsky Prospect, 84. Moscow, Russia, 119571,

Tel.: +7 (499) 956-07-01. E-mail: vizaharova@bk.ru

 

Annotation. Mediation means of business communication are intermediary elements, structures and processes that facilitate business communications. They can be divided into two levels. The first includes legal, social, political, economic, cultural environments in which business communications are conducted. The role of these means is updated depending on the scale, time, location of business communications.
The second group of mediation means of business communication are technological mechanisms for the establishment and maintenance of contacts between the subjects of communication aimed at creation of a common product in any form - material or spiritual, tangible or intangible.
A mediation process that occurs at the junction of reputation management, image making, brand management, as well as the formation of style and reputation of any person or organizational systems, flows well in the case of the integration of the components of goodwill communication.

 

Keywords: mediation, business communication, mediation means, goodwill, mediation buffer, media communications.

 

 

Gender aspects in social and labor communications

Author: VELLEM, L.A.

 

VELLEM Larisa Aleksandrovna, Candidate of Economic Sciences, Associate Professor of National Security, Direction "Economic Security" of the Department of the National Security, the Russian Presidential Academy of National Economy and Public Administration (RANEPA) Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Теl.: 8-916-377-55-82. Е-mail: larisa.vellem@yandex.ru.

 

Abstract: The author focuses on the issues of gender inequality in the field of social and labor relations in the social sphere. The study shows that female labor market has traditionally been different from male labor market. These differences are mainly determined by the reproductive function of women, differences in family responsibilities, which lead to gender features in the labor behavior. Indicates that the regulation of social and labor sphere should be from the perspective of gender approach that consider the characteristics of labor behavior and characteristics of the labor force participants in social and labor relations, depending on gender (men and women). Condition of effective labor is a social and economic freedom for women and men, but an element of social freedom is a choice. Free labor behavior suggests the existence of alternative ways of achieving goals, and the ability to self-select any of the paths according to personal preferences. The author notes that the proper construction of the state employment policy, you can get high labor mobility.

 

Keywords: labor market, communicative environment, work behavior, social and labor relations, employment, gender inequality, gender stereotypes, gender budgeting, gender disparity.

 

 

Political communications and POWER elites

Authors: Rodionov M.A., Volkova T.A.

 

Rodionov M.A. - Doctor of Military Sciences, Professor of Department of National Security, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: Prospect Vernadskogo, 82, Moscow, Russian Federation 119571. Phone: +7 (915) 294-89-35. E-mail: rmafnb2010@ya.ru

 

Volkova T.A. - Post-graduate of the Department of the National Security of the Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Address: Prospect Vernadskogo, 82, Moscow, Russian Federation 119571. Phone: + 7 (905) 508-93-93. E-mail: Volkova237@mail.ru

 

Annotation:

The article examines the role and place of the commanding elites in political communication processes. It analyzes historical evolution of the processes of political communication from ancient times to the present day. The article investigates ruling elites influence on the development of society and the state in the modern information society.

 

Keywords: political communications, political system, commanding elite, political elite, information power, national security, management solutions, recruitment of elites, historical analysis, manipulative management techniques, information superiority, evolution of society and the state.

 

 

LEADERSHIP AS A COMMUNICATION PHENOMENON: TO THE QUESTION OF THE COMMUNICATIVE COMPETENCE OF THE STATE POWER

Authors: BOGATYREVA T.G., BOGATYREVA E.A.

 

BOGATYREVA Tatiana Georgievna, Doctor of Culturology,  Professor, Head of the Center of scientific-educational innovation  technologies, Deputy Head of the Department of innovative  technologies in the Public Sphere and Business of the Institute of Business and Public Administration of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 119571, Russian Federation, Moskow, Vernadskogo prosp., 84.

Tel.: +7(495)956-4635. E-mail: tabogat@mail.ru

 

BOGATYREVA Elena Andreevna - Candidate of Political Scienses.

Address: 119571, Russian Federation, Moskow, Vernadskogo prosp., 84.

Tel.: +7(903)788-5540. E-mail: tabogat@mail.ru

 

Annotation: The article focuses on the conceptual approaches to the study of the communicative nature of political leadership of a state in the world. The problem of political leadership is connected with the trend of the last time - the development and application of "soft power" in international relations, and with understanding of the communicative competence of the authorities on the geopolitical level. It is shown that the study of the problems of leadership of a country in the world has practical value for the formation of the country's image in the consciousness of the world community. Studied together, the discourses of political leadership and new communication strategies reveal how the potential of communicative and informational power of Russia can be created.

 

Keywords: political leadership, communication, "soft power", communication and information system, state information policy, mass media.

 

 

SOCIAL COMMUNICATIONS AND AN INCREASE IN THE PROFESSIONAL - COMMUNICATIVE CULTURE OF THE MANAGER OF EDUCATIONAL SYSTEM

Author: NOVIKOVA G.P.

 

NOVIKOVA Galina Pavlovna, doctor of psychological sciences, doctor of pedagogical sciences, professor, academician of the International Academy of pedagogical education, rector of the Institute of development of educational technologies , chief researcher of the Institute of innovation activity in education.

Address: Ul. Marshal Malinovskiy, 8, apt. 172, Moscow, 123298, Russia.

Tel.: +7 (916) 396- 70- 35. E-mail: nochuirot@rambler.ru

 

Annotation: The problem, raised in the article, is concentrated on the analysis of the different approaches of Russian and Ukrainian scientists in the study of the structure of social communication and social communicative technologies, and also on the experimental testing of the model of realization of deontological approach to the development of professional communicative culture of educational managers in the system of an increase in the qualification. Analysis of materials makes it possible to assert that the keynote of the contemporary innovation models of an increase in the qualification of pedagogical personnel lies in transition from the reproductive technocratic paradigm to person oriented, humanistic. Culturological and deontological approaches become priority during the organization of educational process in the colleges for advanced training of pedagogical personnel, that dictate the conditions for passage from the mass reproductive to the individual-creative technologies of mastering the content of instructions in the system of raising qualification.

 

Keywords: Social communication technologies, communicative technologies, professional communicative culture of a manager of the educational establishment.

 

 

THE MOLDING OF THE COMMUNICATIVE COMPETENCE OF STUDENTS AS THE CONDITION OF THEIR PROFESSIONAL ACTIVITY

Authors: Smirnova E.A., Ushakova O.S.

 

SMIRNOVA Elena Alexeevna, doctor of pedagogical sciences, associate professor of Kineshma Branch of Moscow state industrial university, corresponding member of International academy of pedagogical and educational sciences.

Address: Ul. Decembrists, 4-56, Kineshma, Ivanovo province, 155802, Russia..

Tel.: +7(493)313-48-53, +7(915)845-5711

 

USHAKOVA Oksana Semyonovna, doctor of pedagogical sciences, professor, academician of the International academy of pedagogical and educational sciences.

The head of the laboratory of the development of speech and creative abilities, Institute of the psychological and pedagogical problems of the Russian academy of education.

Address: ul. Tukhachevskogo, 54, apt.59, 123103, Moscow, Russia.

Tel.: 8(905)742-8115. E- mail: oxu @ bk. ru

 

Annotation: The problem of formation of the communicative competence (CC) in the conditions of continuous education: the content, forms and methods of improvement of speech training of students to implementation of professional activity are revealed in the article. The modern audience of business communication is considered by researchers as a community of people where everyone possesses a certain level of education, knowledge and individuality. The social and psychological forecast of a communicative situation, that is the situation in which communication will be conducted, is necessary for future leaders for effective interaction. This forecast includes the analysis of communicative precept, an exposure of interests of partners, type of their temperament, emotional reactions and opinions.

 

Keywords: professional and communicative competence; the speech development of personality, the conditions of the continuous education; the improvement of the speech training of students; business communication.

 

 

NORTHERN CAUCASUS: DIFFICULT DIALOGUE WITH POWER

Authors: POPOV, N.P., KHAIKIN, S.R.

 

POPOV Nikolai Petrovich, Doctor of Historical Sciences, Professor of Public Relations and Media Policy Department of the Institute of State Service and Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Tel.: +7 (499) 956-07-01. E-mail: popovnpkm@mail.ru.

 

KHAIKIN Sergei Romanovich, Professor of the National Research University Higher School of Economics.

E-mail: s.khaikin@gmail.com

 

Annotation. The problems of Northern Caucasus lie not only in degradation of the Region's economy as a result of the brake-up of the Soviet political and economic system, but also in the defects of communication between the population of the North Caucasus Republics, people of the rest of Russia, and the federal authorities. The article analyses assessments of the situation by the residents of the republics provided by the results of the complex sociological surveys conducted in the region in 2011-2013. Population of the republics indicates unemployment, corruption, poverty and terrorism as the most pressing problems of their life. In the last few years high cost of communal services was added to this list. Considerable subsidies from the federal budget notwithstanding, acuteness of these problems are not diminishing due to corruption of the organs of power participating in these money transfers. Residents of the region place main responsibility for the ineffective economic policy on the organs of power - federal, regional, and local. People in the provinces see corruption as the main cause of faulty distribution of federal money; they believe that corruption and nepotism penetrate the whole system of appointment of cadre in education and public health systems.

The population does not trust political parties as channels of communication with the authorities, and elections as an instrument of promotion to governmental positions the best, honest people. As an alternative to corrupt authorities, many people consider traditional institute of elders, and also religious figures, to whom many apply for solving local problems. Unresolved vital problems and ineffectiveness of democratic procedures such as elections prompt many people in the republics to protest activities. Many see in protest actions the only method to counteract injustice and arbitrary rule of authorities. Considerable part of people also supports radical fighters with authorities resorting to violent, terrorist methods, seeing in them as fighters with injustice and arbitrary rule of organs of power including police forces. In general, terrorist underground is not growing but continue to be a threat to stability in the region and feeding medium of terrorism in the country.

 

Keywords: Northern Caucasus, separatism, public opinion, dialogue with power, migration, corruption, terrorism, modernization, inter-ethnic relations, communication, dialogue.

 

 

INTERETHNIC COMMUNICATIONS, THAT APPEAR IN THE PROCESS OF INTEGRATION OF ETHNIC MIGRANTS INTO RECIEVING POPULATION OF FOREIGN COUNTRIES.

Author: USHAKOVA S.S.

 

USHAKOVA Svetlana Sergeevna - Candidate of Sociological Sciences, Associate Professor of Public Relations and Media Policy Department, Russian Presidential Academy of National Economy and Public Administration (RANEPA), the honorable worker of education system.

Теl.: 8-903-563-32-33

Е-mail: ss.ushakova@migsu.ru

 

Annotation: the author accentuates attention to analysis of intercultural relations, which appear in the process of migration of people between the representatives of the nationalities of receiving countries and arriving migrants. Strategic for the migratory policy, apparently, must become the economic measures of limitation of migration - investments into the economy of the developing countries, which produce the flows of migrants. Specific experience in this respect is accumulated by France, which invests into the economy and gives social directions to the activity of French corporations in its old colonies of West Africa, Oceania and Latin America. Current situation requires production of the international strategy, which would provide, on the one side, the reasonable regulation of migratory flows and the harmonization of the interests of country- donors and country-recipients of labor resources, on the other, the searching for meaningful actions, which will give the opportunity for development of new approaches to consolidation of interests of participating countries.

Кeywords: the culture of international contact, integration, sociocultural adaptation, ethnic migrants, culture, state, sociopolitical situation, state national policy.

 

 

 

Том 7. №5, сентябрь-октябрь 2014 г.

 

SOCIOLOGY OF SOCIAL COMMUNICATION IN THE CONTEXT OF THE DEVELOPMENT OF SCIENTIFIC DIRECTION "COMMUNICOLOGY"

Author: Sharkov F.I.

 

SHARKOV Felix Izosimovich - Doctor of Sociology, Professor, Deputy Dean of the Faculty of Journalism, Head of public relations and media policy department of the Institute of Public Administration and Management, the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honored Worker of Science of Russia.

Address: 84, Vernadsky Prospekt, 119571, Moscow, Russia

Tel. / Fax: +7 (499) 956-05-01. E-mail: sharkov_felix@mail.ru.

 

Abstract: Communicative direction in the study of social reality has a theoretical basis and application results obtained in the framework of existing conceptual approaches and research paradigms. Every science or scientific discipline, studying various aspects of communication or problems contiguous to communication, lay the emphasis on a particular subject of study.

Sociology studies the functional properties of communication in different social groups representing their interaction - transmission and reception of semantic and evaluative information - to operate on this interaction, as well as on attitude towards social values within certain communities and society as a whole. Economic, social, political and other interests determine communication as process of interaction of subjects. Likewise, sociology studies the interaction of social and communicative factors in interpersonal, intragroup, and mass communication, as well as levels of communication, types of communication systems, their units and categories, particular functions of social communication. For a sociologist, it is important to study communication as a socially determined process incident to formation of individual and/or group patterns of verbal behavior. On the basis of mutual understanding in this interacting process a set of activities and arrangements is to be defined to ensure the achievement of communicative purposes.

Sociology of Communication, along with interpersonal and intragroup communication, is a comprehensive study of mass communication, as it explores the social factors contributing to the influence of mass media on public opinion. The object of the Sociology of communication is social communication.

Trend to changes in science created the need for an independent discipline, a system of knowledge about communication. The science ‘Communicology' by its disciplinary organization is a system of disciplines with rationales to their possible interconnections. In it a discipline of sociology - sociology of communication - stands to integrate theoretical and applied sociological research in the field of social communications. Communicology as a whole is designed to consolidate a variety of theoretical systems, in one way or another related to communication issues.

 

Keywords: communication, social communication, communicology, sociology of communication, communicative activity, communication science, theory of communication.

 

 

"MENTALITY SPACE" OF A CORPORATION - TOPICAL PROBLEM OF THE RUSSIAN MANAGEMENT

Author: SHEPEL V.M.

 

SHEPEL Victor Maksimovich, Doctor of Philosophical Sciences, Professor, President of the League of Professional Image Makers, Member of the Academy of Natural Sciences, Honored Figure of Science of the Russian Federation.

Address: Apt.273, 2nd Krasnoselskiy Per., Moscow, Russia, 107140.
Tel.: +7 (909) 907-1166. E-mail: victor_shepel@mail.ru

 

Annotation: the article is a presentation of the author's concept of the phenomenon "mentality space", its essence and importance as a nonmaterial resource of modern management.

 

Keywords: psychological and ethical compatibility, "mentality space of a corporation", spiritual consolidation, "collective mind", personal dignity.

 

 

Networked society in political processes

Author: Fedorkina А.P.

 

Fedorkina, Alla Pavlovna, Doctor of Philosophical Sciences, Professor of the Department of Acmeology and Psychology of Professional Activities of the Institute of State Service and Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Тel.: + 7 (499) 956- 0725. Е-mail: alla_fedorkina@mail.ru

 

Abstract: This article analyzes the political processes in terms of the network society. The main attention is paid to the methodological and theoretical problems in the understanding of such phenomena as "network", "network society", "internet environment", "policy networks", "political process", "the specificity of the influence of the network society to control the political process." The author analyzes the impact of ideas on synergetic understanding of information and communication processes in the Internet network. Revealed are the basic characteristics of political networks in the Internet space. It is shown that in the modern management of political processes in the Internet network, the role of manipulative technologies increases. In this context, there come to the forefront not the data transfer about essential political processes, but the creation of their images or symbols. The main objective of this is a favorable impact on information consumer. Fair presentation of accomplished events becomes thing of the past. A principal aim is to create an image that is essentially always manipulation of signs, symbols, and communication becomes symbol streams. The main function of various representatives of modern society is reduced not to the search and transfer of knowledge, but to creation of attractive images of communication.

 

Кeywords: network, network society, political processes, communication processes, synergy, Internet environment.

 

 

COMMUNICATIVE CULTURE IN THE ORGANIZATION: FORMATION AND DEVELOPMENT

Author: KOROSTYLEVA N.N.

 

KOROSTYLEVA Natalia Nikolaevna, Doctor of Social Sciences, Professor of the Department of personnel management of the Institute of public service and administration of the Russian Presidential Academy of national economy and public administration (RANEPA). Address: 84, Vernadsky Prospect, Moscow, Russia, 119571.

Tel.: +7 (499)956-94-16. E-mail: beek@rambler.ru

 

Annotation: the article analyzes the concept of "communication culture" and founds its essential characteristics. It shows the factors that influence the formation of communicative culture in the organization. The author details what is included in the understanding of communicative competence of a leader and how to develop it in modern conditions. The article presents the data of sociological survey conducted in 2013 in the framework of research work on issues of professional development of civil servants and situation in the personnel processes in the civil service. Sociological research and interviews with experts in civil service showed what professional and communicative barriers hinder positive  development of communicative culture in the public service. The author comes to the conclusion that the communicative culture in the organization should be understood as one of the conditions of effectiveness of professional activity, as the purpose of professional self-improvement and that there is a need of a sound policy of its formation and development.

 

Keywords: communicative culture, factors of formation of communicative culture, communicative competence in organization, culture of speech of heads of state civil service, communication barriers, professional activities.

 

 

THE POTENTIAL OF COMMUNICATIVE COMPETENCE OF THE REPRESENTATIVES OF PUBLIC AUTHORITIES

Author: L.I. LEVKINA

 

LEVKINA Liliya Ivanovna, Candidate of Pedagogical Science, Doctorant, Associate Professor of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (495) 933-80-30. E-mail: LevkinaLI@gmail.com.

 

Annotation: The development of the state and its security is directly related to the most rapid and accurate acquisition and exchange of information within its structures, as well as between representatives of the public authorities and non-governmental organizations, business, media and the population as a whole. The proper information exchange largely depends on the accumulation and realization of the potential of communicative competence of the representatives of public authorities.

 

Keywords: potential, communicative potential, communicative potential of the individual, communicative competence, communicative competence of the individual, the potential of communicative competence of the individual, social intelligence, potential of communicative competence of the representatives of public authorities.

 

 

TO THE PROBLEM OF FORMATION OF COMMUNICATIVE COMPETENCE OF STUDENTS

Author: Obukhova L.A.

 

Obukhova Larisa Aleksandrovna, Doctor of Sociology, Professor of the Department of personnel management of the Institute of public service and administration of the Russian Presidential Academy of national economy and public administration (RANEPA).

Address: 84, Prospekt Vernadskogo, Moscow, Russia, 119571.

Tel.: +7 (965) 723-0423. E-mail: obuhova_larisa@mail.ru

 

Annotation: the article deals with the problem of professional training of students - future specialists in public administration. The significance of the communicative activities for the successful solution of professional problems is discussed. Identifying readiness for professional activity with communicative activities, the author specifies the types of professionally significant abilities in its structure and substantiates the necessity of developing students' intellectual, verbal, analytical skills, based on the idea of contextual, communicative approach to training of specialists in universities.

 

Keywords: professional competence, civil communication, managerial activity, communication technologies, communication competence, management, innovation competence, professional development, social activity, professional education, communicative situations, cognitive activity.

 

 

Sociological monitoring of the impact of conflict on communicative processes in Russian organizations

Author: MAGOMEDOV K.O.

 

MAGOMEDOV Kerem Osmanovich, Doctor of Social Sciences, Professor of Department of Personnel Management of the Institute of public administration and management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), head of the sociological group.

Address: , 84,Vernadsky prospect, 119571, Moscow, Russia.

Phone: +7 (499) 956-9391. E-mail: m-kerem@mail.ru

 

Annotation: the article considers, on methodological and applied levels, the effect of conflicts on communication processes that are consistently studied by scientists from the RANEPA in the course of sociological research of personnel policy and personnel management in Russian organizations since 2007; the sociological research are of a monitoring nature, which allows us to trace the dynamics of changes of the parameters of the observations and make necessary generalizations.

 

Keywords: communication, communication processes, conflicts in organizations, sociological monitoring.

 

 

Information support of HR marketing

Author: RASSKAZOVA I.N.

 

Rasskazova Irina Nikolaevna, Candidate of Social Sciences, Associate Professor of the Department of human resources management of the International Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 82, Vernadsky prospect, Moscow, Russia, 119571.

Тel.: 8(903)7245238. E-mail: irasskazova@yandex.ru.

 

Annotation: the article describes specifics of collection and analysis of marketing information in the system of personnel management; presents channels of marketing information, explains semantics and management purpose of personnel marketing; substantiates the necessity of developing and implementing the system of monitoring as set of interrelated elements of statistical recording of the HR processes in order to timely identify problems and check of conformity of the obtained results to the strategic goals of the organization.

 

Keywords: HR marketing, marketing information system, personnel management, system monitoring, performance indicators, reporting, documentation, labor market, job profile, HR programs, the results of monitoring activities.

 

 

CREATION OF THE CORPORATE INFORMATION TRANSMISSION SYSTEM

Author: BUYANOV V.I.

 

BUYANOV Vladimir Ivanovich, Candidate of Psychological Sciences, Associate Professor of Department of Personnel Management, the Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration.

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Tel: +7 (985) 1235255. E-mail: buvl@mail.ru

 

Annotation: The article focuses on the creation of the corporate information transmission system, which is the combination of information channels, formalized mechanisms and functioning rules, and helps to facilitate and accelerate the process of providing timely information to all staff members of the development strategies, managerial decisions, the main areas of the company's activity, its social policy, new technologies, projects and objectives, features of organizational culture, corporate values and standards. Comprehensive and differential approach, precision and distinctness, efficiency, credibility and security, feedback and positive information direction are the main principles of the corporate information transmission system organization. Corporate information transmission can be implemented by communication, information, organizational and analytical channels, which contribute to increase in information richness of transmission. The section of corporate information of personnel department should be responsible for organizing corporate information transmission.

 

Keywords: the corporate information transmission system, internal PR, information, analytical, communication, organizational transmission systems, information indicator, transmission matrix.

 

 

THE COMMUNICATIVE EFFECTIVENESS OF ADVERTISING CAMPAIGN IN A COFFEE PRESS (At the example of "FREYWILLE" company)

Authors: BAGNOVSKAYA N.M., ISAEVA U.S.

 

Bagnovskaya N.M., Doctor of Historical Sciences, Professor of the Department of Advertising, G.V. Plekhanov Russian University of Economics.

Address: 36, Stremyanny lane, 117997, Moscow, Russia.

Phone: +7(910)482-11-98. E-mail: Nkaschtan@yandex.ru

 

Isaeva Yulia Sergeevna - 5th year student of the Department of Advertising, G.V. Plekhanov Russian University of Economics.

Address: 36, Stremyanny lane, 117997, Moscow, Russia.

Phone: +7(916) 528-57-99. E-mail: Julia.Isaeva@groupm.com

 

Abstract: the communicative effectiveness of the advertising campaign is characterized by a size of consumer reach, brightness and depth of the impressions which this channel leaves in the memory of a person, the degree of attention, etc. The article considers the communicative effectiveness of advertising campaign in a coffee press by analyzing advertizing data of the "FREYWILLE" company. Using Galileo, the planning tool of advertising campaigns in the press effectiveness of prepared media plan is analyzed, and suggestions for improving the campaign are made.

 

Keywords: advertising, communication effectiveness, media planning, media, coffee press, glossy magazines, "FREYWILLE".

 

 

PERSONNEL POLICY AND MANAGEMENT: PROBLEMS OF THEORY AND PRACTICE

Author: Turchinov, A.V.

 

Turchinov, Alexander Ivanovich, General Director of the National Union "Personnel Management", Doctor of Sociological Sciences, Professor, Honored Worker of Science of the Russian Federation.

Address: 84, Prospekt Vernadskogo, Moscow, Russia, 119571.

Tel.: +7 (499) 956-9534. E-mail: turchinov-ai@rane.ru

 

Annotation: the article deals with topical problems of management theory and practice, of personnel policy, and human resources management in the context of modernization of the society, and also with risks and threats to personnel potential of an organization and a country in the conditions of globalization. The author details processes of development of the theory and practice of personnel policy and human resources management, demonstrating difficulties of formation of personnel management in Russia. It is important to see the new facets of globalization, particularly, its projection into the sphere of human resources and personnel management. The author stresses the new aspect in this area - relation of personnel safety of the society and personnel globalization, showing that the latter has both positive and negative consequences for development of a society and a country.

 

Keywords: personnel policy, management of personnel, personnel globalization, personnel safety, risks and threats to personnel safety.

 

 

Planning principles and stages of career service and professional promotion of civil servants

Authors :Kibanov A. Y., SUVOROV A.A.

 

Kibanov Ardalion Yakovlevich, Doctor of Economics, Professor, Chairman of the Department of the State University of Management, Moscow

Address: 99 Ryazanskiy Prospekt, 109542 Moscow, Russian Federation

E-mail:ardalion_kibanov@mail.ru

 

Suvorov Anton Andreevich, Doctoral Student at the State University of Management, Moscow.

Address: 99 Ryazanskiy Prospekt, 109542 Moscow, Russian Federation

 

Annotation: The article considers the principles of planning career of civil servants; conditions that allow to develop the basic directions and concrete measures to implement the professional civil servant capabilities: awareness of the value of professional experience as the most important human capital of civil service, the high status of personnel services in governmental organs; creation of a system of social control of making use of professional experience of public employees, creating an optimal career environment and career space; the nature and stages of the service and professional advancement of civil servants.

 

Keywords: principles of career planning, civil servant, the stages of service and professional growth.

 

 

COMMUNICATION OF SUBJECTS AND OBJECTS OF HR MANAGEMENT IN COMPANY

Author: Averin A.N.

 

Averin Alexander Nikolayevich, Doctor of Philosophy, Professor of Philosophy Division of Department of Philosophy and Sociology of the Institute of Social Sciences, The Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Address: 84, Prospect Vernadskogo, Moscow, Russian Federation 119571.

Phone: +7 (499) 956 - 9319. E-mail: anaverin1947@mail.ru

 

Annotation: examination of communication of subject and object of HR management, structure of subject of HR management, main grades of object of HR management, special characteristic of communication in planning, marketing, recruiting, adaptation, career movement, evaluation, personnel appraisal, formation of personnel reserve.

 

Key words: personnel appraisal, information, career, communication, marketing, personnel, recruiting, company, object, selection, evaluation, planning, manager, HR department, subject of HR management, HR management, formation of personnel reserve.

 

 

Communication specificity of the ethnic factor in the implementation of the state personnel policy

Author: Ponomarenko B. T.

 

PONOMARENKO, Boris Timofeevich, Doctor of Historical Sciences, Professor of the Department of Management of Public Sector of the International Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honored Worker of Higher Education of the Russian Federation, Full Member of the Academy of Pedagogical and Social Sciences.

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571

Tel: +7 (499) 261-56-78. E-mail: pbt2006@mail.ru

 

Abstract: The author presents the results of the analytical and communicative research of the professional activity, of de-ethnomonopolization problem in multinational Russian society from the perspective of the state personnel policy.

 

Keywords: communication, de-ethnomonopolization, professionalism, human processes and relations, migration, personnel policy, society.

 

 

MORAL ASPECTS OF CORRUPT BEHAVIOUR OF PUBLIC SERVANTS

Author: RosHCHIN, F.P.

 

RoshCHin Fyodor Petrovich, Head of the Administration of Financial Control and Oversight of the Defense Complex, the Federal Service of Financial-budgetary Supervision, Doctoral Student of the Institute of State Service and Administration, the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: Apt. 120, 152, Leninskiy Prospekt, Moscow, Russia, 119571.

Tel.: +7 (916) 677-5454. E-mail: froschin@ya.ru 

 

Annotation: the article deals with the problem of deviation of commutative relations in the system of state management of delinquent conduct of public servants. The significance of the moral regulation of behavior of state and municipal employees in order to forestall corruption aspects in the activities of public authorities is discussed.

 

Keywords: commutative system, the latent form of communication, budget system, social relations, participants of budgetary relations, norms of morality and ethics, regulation of behavior, corruption, causative mechanism of corruption, bribery.

 

 

DEVELOPING A COMPREHENSIVE ASSESSMENT SYSTEM OF EFFECTIVENESS AND EFFICIENCY OF EXECUTIVE POWER ORGANS of the Russian Federation: methodical aspects

Authors: KARPENKO, A.S., LUKIN, I.A.

 

KARPENKO Anastasia Stepanovna, Doctor of Psychology, Professor; Director of the Center for Social and Legal Anthropology, O.E.Kutafin Moscow State Law Academy, Honored Scientist of the Russian Federation.

Address: 9, Sadovaya-Kudrinskaya street, Moscow, Russia, 123995.

Tel.: +7 (916) 446-5431. E-mail: super.nastek@yandex.ru

 

LUKIN Ilya Andreevich, Principal analyst, Departament of the Macroregional systems LLC "Prognoz".

Address: 8, 2nd Brestskaya street, Moscow, Russia, 125047.

Tel.: +7 (916) 582-0859. E-mail: ilya.lukin@gmail.com

 

Annotation. The article describes the case for the need for further improvement of approaches to assessing the effectiveness and efficiency of public authorities as one of the key elements of the performance management system, subject to implementation in practice of public administration in the framework of the administrative reform. The authors propose an integrated approach to developing a system of evaluation of the effectiveness and efficiency of the executive authorities, formalized requirements for the development of its main components. The proposed approach is highly versatile and can be offered to the implementation in practice of the executive authorities, regardless of their competence, because of its adaptability to any branch specificity.

 

Keywords: complex system performance evaluation, development of strategic goals, development of a system of performance indicators, target events.

 

 

The communication potential of teams and the ways of its formation

 

Author: KORNIENKO, V.I.

 

KORNIENKO, Viktor Ivanovich, Doctor of Economic Sciences, Professor of Department of State Service and Personnel Policy, Institute of State Service and Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskiy Prospekt, Moscow, Russia, 119571.

Tel.: +7 (985) 411-2406. E-mail: kornienko@ranepa.ru

 

Annotation: the article deals with the problems of communication processes in teams' development. The ways of formation of communication channels, forming a synergistic ability of team members acting together are revealed. As the result of the analysis the ways of the teams' communication potential formation are detailed.

 

Keywords: team, communications, interaction, trust.

 

 

COMMUNICATIVE CONTEXT OF ANTHROPO-SOCIOGENESIS (EXPERIENCE OF STATEMENT OF THE PROBLEM)

Author: Mamedov N. M.

 

Mamedov, Nizami Mustafa ogly - Doctor of philosophical sciences, Professor of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadsky Prospect, Moscow, Russia, 119571.

Tel.: + 7(495)792-1813. E-mail: nizami-46@bk.ru

 

Annotation: the article discusses the issue of antroposotsiogenez through communicological methodology. It is shown that communicative processes are immanently inherent to human nature; they determined evolution of culture and formation of modern society. Attention is paid to a role of communicative processes in the conditions of globalization, formation of megasosciety and the solution of problems of transition to sustainable development.

 

Keywords: human nature, essence of the person, culture, social communication, globalization, global modeling, sustainable development.

 

 

 

Том 8. №6, ноябрь-декабрь 2014 г.

 

THE INTERNET AND MASS MEDIA: LOCAL DISCOURSE IN NETWORK MASS COMMUNICATIONS

Author: SHARKOV F.I.

 

SHARKOV Felix Izosimovich, Doctor of Sociological Sciences, Professor, Deputy Dean of the Faculty of journalism, Head of the Department of public relations and media policy of the Institute of State Service and Administration, Russian Presidential Academy of National Economy and Public Administration (RANEPA), Chief editor of the International Journal "Communicology", President of the International Academy of Communicology.

Address: 84, Vernadsky prospect, Moscow, Russia, 119571.

Phone/Fax: +7(499) 956-05-01. E-mail: sharkov_felix@mail.ru.

 

Annotation. In the literature analyzing the activities of mass communication, there are opinions, relating the Internet to media of mass communications on the basis of large amounts of circulating information, as well as of the inclusion in a communication process a large number of people. Some authors also include heterogeneity in the properties, describing the audience of mass communication.

Many researchers come to the opinion that the subject of the communication controls the mass, affects it in its sole discretion. However, in this author's opinion, such statements show lack of understanding of the properties of masses, on the part of some researchers wishing to control the mass of people with the purpose of its "domestication". Such "tamers" are sometimes satisfied with the fact that a part out of this mass of people (already non-mass) becomes diligent under the magic of influence. But the whole mass "obeys to nobody blindly", the mass cannot be "curbed", it "decides itself whether to accept or not to accept meanings directed at it", actors, directing information at the mass by various means, should "focus on the state of its susceptibility", "mass effect on the source of information is no less important than the subject itself is trying to influence it", "mass in itself is both the means and the source of the message". Today, a completely new type of virtual societies, "free informational communities" representing electronic network communities, have burst into the global information environment, creating their own information space, allowing to carry out joint actions (cooperative work). They are dispersed communities with fairly complex self creating links. Individuals, who become involved in one online community, are simultaneously members of other real or virtual communities. This way various online communities create a loosely structured multidimensional community whose members have the quality of multiple facilities and very high mobility.

Actors networking together, form the information image (thesaurus) of joint activities. Online community allows its participants to clarify and harmonize the joint views, to determine the status-role position of each of them. But it is immediately necessary to prevent the temptation of many researchers to attribute the named networks to mass communication media. They can be neither a Subject nor an object of mass communication. They are the kind of "things in themselves", being both the subject and the object, the meaning and the content of communication.

 

Keywords: Internet, mass media, mass communication, discourse, network communication, network community.

 

 

MEDIA COMMUNICATIONS AND THE PROBLEM OF FINDING A NEW IDENTITY IN THE CONTEXT OF GLOBALIZATION.

Author: SYZDYKOVA Zh.S.

 

SYZDYKOVA Zhibek Saparbekovna, Doctor of historical Sciences, Professor. head of the Department of Central Asia and Caucasus, Institute of Asia and Africa, Lomonosov Moscow State University.

Address: 11, Mokhovaya strееt, Moscow, Russia, 103009. Теl.: +7(495)629-41-61.

E-mail: zhsapar@rambler.ru

 

Annotation. Continuous processes of transformation of society are defined in many respects by a significance of the new media communications providing access to a global information stream that causes possibility for each person to become part of "a global area of the public sphere". Because of new communication and information technologies the world is "included" in open system of uniform global society. Such level of integration of the world community at which successful development of each country, each people more and more depend on a state, and change of the world in general is reached. Gradually in the conditions of the sustained growth of influence of the latest media communications in the globalized society there is a transformation of the dominating bases of ethno-cultural identity which gets the new modifications corresponding to this time. In this aspect orientation to the future assuming that traditions of the past are realized without loss on a new innovative basis is getting fundamental importance.

 

Keywords: metacommunicative, globalization, identity, national identity, information space , the international community, the ethnic factor, marginalization, ethno-national identification, ideology, eurocentrism, the state, politics, language, media culture, crisis, modernization.

 

 

DISCURSIVE FORMS OF PERCEPTION IN INTERCULTURAL COMMUNICATION

Author: SADOKHIN A.P.

 

SADOKHIN Aleksander Petrovich, Doctor of Culturology, Professor, Deputy Head of the Department of information processes of the Institute of State Service and Administration Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Теl.: +7 (499) 956-07-06. E-mail:sadalpetr@yandex.ru

 

Annotation. The article summarizes the results of research of the mechanism of perception at the stage when the individual acquires experience in the intercultural communication. The author studies the role of casual attribution in this process and the origin of common mistakes committed when the behaviors or the communicating parties are being explained. To support his opinion on the problem the author refers to ethno cultural stereotypes and their impact on the perception of other cultures. Ethnocentrism gets the most attention as a basis of the process of communication. The article also covers the major mistakes of attribution such as the first impression, physical look of the party, major social status, personal manners and others.

 

Keywords: problem of perception, ethno cultural stereotype, ethnocentrism, casual attribution.

 

 

IMPACT OF MEDIA POLICY ON MIGRATION PROCESSES

Author: VOLOKH V.A.

 

VOLOKH Vladimir Alexandrovich, Doctor of Political Science, Professor of the State University of Management (SUoM), Chairman of the Public Council at the Federal Migration Service, Member of the Academic Board of the Federal Migration Service, Academician of the Academy of Political Science, Academician of the Academy of Studying Security Concerns, Member of Russian Political Science Association (RPSA).

 

Abstract: In the article the author analyses synthesis of "migration" and "communication" definitions and introduces a concept of "migration communication" definition. States different stability levels of communications, intercommunications, relations, types of content sharing and the pattern of communication interaction. Considering the development of civil society institutions in the field of migration, the author states that migration issues are complex and varied, and these complex issues require coordination of all structures that deal with the issues, which should of course be carried out in cooperation between the state authorities and civil society. The author comes to the conclusion that it is necessary to achieve the communicative and informational identity with aim of formation and implementation of migration policy. Communication is primarily a socio-psychological phenomenon. Communicative migration, accompanied by social intercourse, is reflected in the social and psychological information and requires appropriate research methods. Developing of contacts, relations, processes, relationships and communication facilitates the exchange of information. As the result new communicative and informative relationship develops. Considering the unity of migration and information policy, the concept of "governance", "information power" and "clerical power" in relation to "Migration, Population Policy" is analyzed, demonstrating unity of migration and information policy. Migration and migration policy have communicative nature and develop the exchange of information, where media communications, the mass media play a significant role, which raises the actual problem of providing ethnicity and informational identity by means of political communication and information.

 

Keywords: media policy, migration policy, migration processes, civil society, migration, information analysis, non-governmental organization, labor migration, conception, FMS of Russia.

 

 

THE SYSTEMIC APPROACH TO SOCIAL MEDIA SPACE MANAGEMENT WITHIN COMMUNICOLOGY

Author: BUZIN V.N.

 

BUZIN Valery Nikolayevich, Candidate of Sociology, Professor emeritus of the Moscow State University of Printing Arts, Deputy Director of Department of International Cooperation and Public Relations of the Ministry of Health of the Russian Federation.

Address: 3/25, Rakhmanovsky per., Moscow, Russia, 127994

Tel .: +7 (495) 627-24-00. E-mail: buzinvn@rosminzdrav.ru

 

Abstract: the sociology of communication in its broad sense includes processes for managing social space communications. In the narrow, purely practical value, management process of space of social communications is sometimes called media planning. But technologies do not exist by themselves, they are included in the wider region, society and culture. And only the correct methodological analysis allows restoring the true picture of the world in a particular area of human existence. Methodology, interpreted in the broadest sense, is the study of the structure, logical organization, methods and means of activity. In this sense the methodology constitutes a necessary component of any scientific activity, as the latter becomes the subject of awareness, education and rationalization. The main function of methodological knowledge is the internal organization and regulation of the process of scientific knowledge or practical transformation of an object, in this case, the media space. Among the research approaches of the logical-methodological analysis, a systematic approach is most popular in recent decades, and is widespread in science and technology in the second half of the twentieth century. It is quite possible to say, about the systemic approach, as of a unified direction in the development of modern scientific knowledge. The effectiveness of the system approach, like any scientific methodology, is measured by how he is able to play a constructive role in the creation and development of specific research object, i.e. it applies to a particular type of objects of study. Principles of the systemic- structural analysis increasingly penetrate the social sciences and sociology in particular. The main base of such a broad penetration is that all research conducted within the framework of this approach, one way or another, are directed at the study of the specific characteristics of complex objects, one of which is, as we have defined above, the media space.

 

Keywords: communication, social communication, media planning, systematic approach, activity.

 

 

MODERN PROBLEMS OF THE THEORY OF POLITICAL COMMUNICATION IN THE ERA OF GLOBAL INFORMATION AND COMMUNICATION SPACE

Author: GORSHKOVA O.F.

 

GORSHKOVA Oxana Fedorovna - 3rd year PhD student of the Institute of International Service, Tourism and Foreign Languages at Pyatigorsk State Linguistic University.

Address: 9, Kalinin Ave. Pyatigorsk, Stavropol Krai, 9357532.

Tel.: +7 (916) 889-13-25. E-mail: oksanafed1979@mail.ru,

 

Abstract: the article deals with contemporary problems of the theory of political communication in the era of a global information and communication space. The author addresses the question of the effectiveness of the protection of national interests in terms of formation and development of a single globalized information and communication space, which is becoming increasingly dependent on Internet resources and media resources. Examines the nature and content of information relationships between subjects and objects of political communication. Problems of political communication at the international level are associated with the formation of a global information and communication space. The author examined the implicit manifestations content communicative processes affecting the provision of information and national security, as well as the explicit manifestation used to damage information, national, and often the military security of other states, which could be described as a "threat of a global information war." The use of modern information technologies have made the most popular, profitable, efficient business, modeling human consciousness - both individual and collective. These technologies have been actively used by both internal developers, as well as against other states (examples of which are many "orange, velvet, colored revolution"). The author focuses on the contemporary issues of political communication-related hazards and risks of the emerging information and communication space. These threats are, in our view, important problems of political communication, among them - the danger of manipulating the results of voting and elections; threat of division of society into "owners" of information, and those who are the consumers of "information product"; threat of terrorist propaganda, criminal and extremist groups and their influence on the minds of the younger generation; threat of imposing false democratic values and ideologies from the economically and politically powerful states competing for world domination, and the threat of unleashing ethnic and religious conflicts, by feeding misinformation to a wide audience.

 

Keywords: professional competence, civil communication, managerial activity, communication technologies, communication competence, management, innovation competence, professional development, social activity, professional education, communicative situations, cognitive activity.

 

 

MEDIA IN REGIONAL DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

Author: LIPINA S.A.

 

LIPINA Svetlana Arturovna, Doctor of Economic Sciences, Professor of Peoples' Friendship University of Russia, Professor of the Russian Orthodox University, Director of the Center for Green Economy, Council for Study of Productive Forces of The Ministry of Economic development of the Russian Federation and the Russian Academy of Sciences, Head of laboratory of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: Vavilov street, 7, Moscow, 117997, GSP-7. E-mail: s.lipina@mail.ru

 

Abstract: the article reveals the peculiarities of the work of the media in the Russian regions. The author tells us about the activities of the media in the Arctic region, North Caucasus, Siberia and the Far East. The article emphasizes that the Russian media representatives need to feel responsible for the supply of materials about the region, for the ideology of the main vector of development of the information space of the region and the creation of an image of not only Russia, but also of the peoples living in the country as a whole. Author shows in details the main priorities for the development of certain areas, particularly the submission of information, as well as accents that should do the journalists in their materials, telling the stories about the achievements and problems of the regions of Russia.

 

Keywords: mass media, regional development, regional economy, the Arctic, the Northern Caucasus, the Far East, Siberia.

 

 

REGIONAL MEDIATORS AND THEIR ROLE IN NATIONAL INTEGRITY OF RUSSIA: COMMUNICATIVE ASPECT

Authors: GAIDUK V.V., SULEYMANOV A.R.

 

GAIDUK Vadim Vitalevich, Doctor of Political Sciences, PhD, Professor, Head of the Department of Political Science and History of Bashkir State University, Chief editor of "Political regionalism and ethnic policies" Journal, member of the Federal Council of the Russian Society of Political Scientists.

Address: Ul. Zaki Validi, 32. Ufa, Republic of Bashkortostan, Russian Federation, 450076. Tel.: +7 (917)

77-000-42; +7 (347) 273-66-83. E-mail: vvgrb@mail.ru.

 

SULEYMANOV Arthur Ramilevich, Doctor of Political Science, doctoral student of the Russian Presidential Academy of National Economy and Public Administration (RANERA) Address: Vernadsky Avenue,

84. Moscow, Russia, 119571. Tel .: +7 (917) 80-65-404. E-mail: suly-artur@rambler.ru.

 

Abstract. It is recognized that the existing model of asymmetric federal structure of Russia, as well as the practice of implementing it in national and federal relations do not allow to fully ensuring the politico-legal environment of high standards for the protection of the national unity of the country. With all the success rate of the Russian government to implement a national policy on the principle of "unity in diversity" and to strengthen the ties of national statehood, there are periods in the history of modern Russia when disintegration problems arise and are solved by the Centre in the administrative manual style, combining elements of centralization / decentralization. A striking example of revitalization of disintegration tendencies in the country is the so-called the "parade of sovereignties", which was successfully resolved only by deliberate policy of the Federation. However, without diminishing the merits of the power structures in strengthening national bases of the country and ensuring its national security, the role of scientific and expert community can also be useful in such matters of practical politics. In this paper, we propose the introduction of mediation communications and technology in a federated state matter, with a view to reaching a compromise policy decisions by the heads of subjects of the Federation to strengthen national unity trends in Russia. This article was prepared as part of the scientific school of Doctor of Political Sciences, Professor V.V. Gayduk "Political mediation in terms of the Russian faderalizm."

 

Keywords: communication, political mediation, region, federalism, elite, national security, national unity, the head of the Federation, scientific and expert community.

 

 

ENVIRONMENTAL ADVERTISING IN MASS MEDIA AS A SOCIAL MECHANISM TO ENSURE ENVIRONMENTAL SAFETY

Author: NEKRASOVA M.A.

 

NEKRASOVA Marina Alexandrovna, PhD in geological sciences, Associate professor in the Department of ecological and economic systems management, Deputy Dean for International Activities of the Environmental Faculty of the Peoples' Friendship University of Russia (PFUR). Leading Research Officer in the Council for the Study of Productive Forces and Economic Development of Russia, Russian Academy of Sciences.

Address: Podolsk highway, 8/5. Moscow, Russia, 113194.

Tel.: +7 (495) 952-67-97. E-mail: mnekrasova08@mail.ru

 

Abstract. Creation of a universal methodology for the use of social mechanisms in formation of ecological culture of nature use is a necessary requirement of successful ensuring environmental safety of the population in Russia at all hierarchical levels of government. Social mechanisms of formation of ecological culture of environmental management allow to provide for resolving operational and strategic objectives lowering environmental hazards in the country and the approximation to the sustainable development level. Environmental advertising is a powerful tool to influence people consciousness. Its ultimate goal is the formation of the noosphere. As an integral part of the information component environmental advertising affects humans. It is involved in the formation of ecological worldview and the system of values. Preconditions of environmental advertising and causes of the expansion of its functions are considered in the article. The author shows how environmental advertising is used to create a "green" image of nature users and how it reflects their ecological, ethical, and socio-economic performance. The author shows how the type of environmental advertising affects the interaction between the project team and sociosphere as well as the formation of ecological culture of the participants of projects, programs, and portfolios. Moving from sustainable development to the "green" and "blue" economy and improving the competitiveness of nature users are causes as well as the main goals of environmental advertising. For a complete analysis of environmental advertising it is necessary to define its core functions, identify its target audience taking into account its specific functions, optimize advertising means and media channels on the basis of advertising efficiency, coverage of the target audience and placement costs. The author shows a schematic diagram of communicative cycle optimization to achieve maximum advertising efficiency. As part of the study, a model of sustainable development of socio-ecological-economic system was developed using the theory of oriented graphs. Using environmental advertising contributes to changing the communication performance of "man" - "sources of pollution" and "man" - "natural environment" in the socio-ecological-economic system. In this regard, the relevance of the use of environmental themes in advertising is without doubt.

 

Keywords: environmental advertising, social mechanisms, media, environmental safety, the theory of directed graphs.

 

 

USE OF PHRASEOLOGISMS IN OFFICIAL MEDIA OF AZERBAIJAN

Author: ISMAILOVA L. G.

 

ISMAILOVA Leylahanum Huseyn kizi - Senior Lecturer at the Institute of Asian and African countries, Moscow State University, graduate student.

Address: Demyana Bedniy street, 18/3, Apt. 80, Moscow, Russia, 123308.

Tel.: + 7 (499) 191-72-13, mob. +7 (926) 382-28-83. E-mail: Leylaxanum@mail.ru

 

Abstract. The author of the article describes the styles of the literary language, the peculiarities of the publicistic style in Azerbaijan. The style of speech is associated with its content, purpose, relationships between the speaker (writer) and the listener (reader). Style is a kind of literary language historically based in a particular time in a particular society, which is a relatively closed system of linguistic resources, constantly and consciously used in various spheres of life. The author focuses on the stylistic use of phraseological units in the official media of Azerbaijan. She gives a list of newspapers and magazines published in Azerbaijan in Azeri and Russian languages. The author considers the peculiarities of the structure of phraseologisms in the headlines and reveals their capabilities as a means of creating expressive and specific newspaper imagery . The article lists the main features of phraseological units which play on a newspaper page a stylistically important role. Specific nature of headlines phraseological units give a figurative description and assessment to the published material, without revealing its contents. Publicistic style uses a lot of phraseologisms, the characteristic of features of phraseologisms in newspaper writing is their stylistic and functional diversity, heterogeneity. In publicism they use book, and spoken phraseologisms, and official, business, professional, industrial and economic language, sometimes even dialects . The article lists the phraseological units, which are frequently used in the media.

 

Keywords: journalism, communication, newspaper features, journalistic texts, newspaper and journalistic style, newspaper language, phraseological expressions, phraseological innovation, stylistically colored phraseology, information message, correlation of functional and stylistic headings, specificity of functioning of phraseological units.

 

 

MEDIACOMMUNICATION CHARACTERISTICS OF CIVIL-POLITICAL ACTIVITY OF YOUTH IN THE REPUBLIC OF BASHKORTOSTAN

Author: NIGMATULLINA Т.А.

 

NIGMATULLINA Tanzila Altafovna, Doctor of political Sciences, Associate Professor, Director of the Bashkir Institute of social technologies (branch) of the Educational establishments of trade unions of higher professional education «Academy of labor and social relations». Honorary Worker of the Russian

Higher Education.

Address: 74/2, October prospect, Ufa, The Republic оf Bashkortostan, 119571.

Теl.: +7 (347) 241-42-04. E-mail: bist-atiso@rambler.ru

 

Abstract. The author focuses on the formation of civil-political activity of youth, on that the rule of law, civil society development is impossible without attracting a significant share of young people to participate in public and political life of the country. The author believes that in this issue special attention should be paid to mass media means of dissemination of information, which are not only indicators of civil and political activity of youth, but a full translation of the political agenda. The article presents the results of a regional study of civil-political activity of youth in the Republic of Bashkortostan with the determination of its media communication features and informational preferences of the youth. Based on these results, the author concludes that it is possible to subdivide young people in several groups: a) having formed a civil-political position and actively participating in society; b) disposed negatively to changes that are happening in the country; с) passively relating to any public events. The author reveals the reasons for the low civil-political activity and concludes that the opinions of young people may be regulated by the state, but at the same time, which is fundamentally important, by certain political forces, especially in case of destabilization of the political situation. It is necessary to correctly build a policy that addresses information orientation of young people, to provide access to reliable and objective information, to be heard by the bodies of state power and control.

 

Keywords: youth policy, civil and political activity, region, communication, media.

 

 

IMAGE OF DAGESTANIS IN THE RUSSIAN SOCIETY AND MASS MEDIA AS THE MAIN TOOL OF ITS FORMATION

Author: LANDA K. G.

 

LANDA Kamil Gazimagomedovich, Doctor of political sciences, Professor of department of the national and federal relations of Institute of State Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadsky Prospect, 119571, Moscow, Russia.

Tel.: +7 (499) 956-97-23. E-mail: kamzes@hotmail.com

 

Abstract. The author covers the most relevant topic to date for the Russian Caucasians, especially for those who live outside of their republics. It is about the image of Caucasians portrayed by mass media in the Russian society. Information, often far-fetched, negative, spread to society, provokes to hostility and conflicts, delimitation of people among different nationalities and separation of the Russian citizens according to their nationalities. It is a big problem to people from Caucasus to find housing in the Russian cities, to do business, lease premises, find a job in the private companies and civil service, on middle and senior level municipal positions, not to mention holding of higher positions. He also highlights negative perception by society of participation of representatives at the highest level of power in these processes. The author considers beginning of military events in the Ukraine as one of the factors in termination of harassment of Dagestanis in mass media of Russia. It is necessary to beware of the fact that everything can repeat with completion of the Ukrainian crisis. He notes the actions taken by the state in stabilization of the national policy and handling of interethnic relations in the Russian society.

 

Keywords: mass media, image, Caucasus, Caucasian people, Dagestanis, ethnic conflicts, stratification, double-standards, national policy, nationalism, skinheads, Novorossia, events in the Ukraine.

 

 

MASS INFORMATION MEDIA AS A MEDIATOR BETWEEN THE AUTHORITIES AND SOCIETY

Author: ZAKHAROVA V.I.

 

ZAKHAROVA Vera Igorevna, Candidate of Sociological Sciences, Associate Professor of Department of public relations and media policy of the Institute of state service and management, Russian Presidential Academy of National Economy and Public Administration (RANEPA), Correspondent member of the Russian Academy of Natural Sciences.

Address: 84, Vernadsky Prospect, Moscow, 119571, Russia.

Phone: 8(916) 413-86-68. E-mail: vizaharova@bk.ru

 

Abstract. The article concerns some issues of transformation of information-communicational model of media space in Russia in the frame of the triangle: society - press - power. It considers the political communication as a basic component of mass information relations. The article anlyses the main functions of mass media in the context of new tendencies of world information space.

 

Keywords: political communication, national media space, mediator, power, society.

 

 

WORK OF KRASNOYARSK AUTHORITIES WITH RUMORS IN THE 30S AND THE 40S OF THE TWENTIETH CENTURY

 

Author: ILYIN А.S.

ILIN Anatoly Semenovich, Candidate of Science in History, Associate Professor, Chair of Human Resources Management at Krasnoyarsk State Agrarian University. Address: 90, Mira Street. Krasnoyarsk, Russia, 660049.

Phone/Fax: +7(391) 2273609. Е-mail: a_Ilyn@mail.ru.

 

Abstract. The author focuses on the issues of data collection, primary processing and use of oral information. In the 30s and the 40s of the twentieth century, the leaders of the Krasnoyarsk region were actively interested in public opinion on topical issues. Information specialists, on the basis of rumors, gathered by informants, were preparing special analytical reports to their authorities. The leaders of the region received from them rather accurate information about the opinions and attitudes of the population. The author suggests that these products were not inferior to modern information products. The study of the Soviet rumors gathering and their analysis can help today's professionals working with rumors, and opinions of the population.

 

Keywords: rumors, oral communication channels, information-analytical products.

 

 

JOURNALISM BETWEEN FREEDOM AND CONTROL

Author: SULEYMANOVA Sh.S.

 

SULEYMANOVA Shukran Saidovna, Doctor of political sciences, Professor of the Department of Public Relations and Media Policy at the Institute of State Service and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadsky Prospekt, Moscow, Russia, 119571.

Tel: +7 (916) 551-74-79. E-mail: sher2016@yandex.ru.

 

Abstract. The author focuses on the issues of absence of comprehensive control over the information processes in a democratic society, the press being distanced from authority, which by itself implies a multiplicity of channels of production, distribution and reception of information. Freedom of speech is recognized as one of the main social values. Freedom of speech, press and publicity inseparable

from the democratic political life, with its election of legislative branch of power, separation of powers, control by the society over governmental and social institutions. As a result of the study, author shows the discrepancy in understanding of the need for government regulation of the media in a democratic society in order to all political forces and all organizations that represent them have equal rights of access to the information space, and they could implement

them in practice. It is important that the media fulfill their basic social functions, promote the consolidation of society to solve the socio-economic and other problems, which form the basis of the policy of the country. The author notes also, that the government should provide citizens with equal opportunities in the informational field, to reduce the impact of authority and commercial structures on the media, and that the press should be primarily controlled by the civil society.

The author also concludes that publicity and freedom of the mass media in the process of identifying and representing public opinion act as a factor of democratization.

 

Keywords: journalism, information, democracy, transparency, freedom of speech, authority, democratic society, government regulation, the activities of the media and communications.

 

 

 

Том 3. №1, январь-февраль 2015 г.

 

INVESTIGATION OF NATURE OF HUMAN COMMUNICATION, SOCIAL CONNECTION AND MECHANISMS OF INTERACTION IN HISTORY OF RUSSIAN SOCIOLOGY

Author: GNATYUK O.L.

 

GNATYUK Ol'ga Leonidovna - Doctor of Philosophy, Doctor of Sociology, Full Professor, Department of Public Relations and Advertising of The Herzen State Pedagogical University of Russia, St.Petersburg, Russia (RGPU).

Address: 48, naberezhnaya reki Moyka, St.Petersburg. Russia, 191186. Теl.: +7 (812) 696-03-97. E-mail: gnatyuk_05@mail.ru

 

Annotation: The article deals with the investigation of principal ideas, conceptions of Human communication and social connection, mechanisms of personal intercourse, or relations, interaction, elaborated in Russian Sociology and in Russian Philosophy exactly by Russian theoreticians (N.Mikhailovsky, K.Tachtarev, A.Zvonickaya, L.Petrazhisky, N.Timasheff, N.Berdyayev, S.Frank, V.Propp, R.Yakobson and others) more earlier, than those in American and European Sociology.

 

Keywords: social communication, social connection, personal intercource, social connection, human relations, interaction, intercommunication, social behaviour, motive, emotions.

 

 

INFORMATION BACKGROUND AS INDEX OF THE STATE OF SOCIETY IN RUSSIA

Author: STEPANOV S.A.

 

STEPANOV Stanislav Alexandrovich, Doctor of education sciences, Professor of Departament of Humanity Sciences, the International Independent University of Environmental& Political Sciences (Academy MNEPU), Counselor of rector, Chairman of editorial council of the magazine «Environmental education in Russia».

Address: ul. Kosmonavta Volkova, 20, 127299,Moscow, Russia

Теl: +7(985)768-38-25, E-mail: ecosas@rambler.ru

 

Annotation: the article examines the condition of information background of Russia, the role and a place of various mass media in informing the population, information policy of television, broadcasting is analyzed. The lack of social and economic information or its distortion that has an adverse effect on moods in society is noted. Need of wider information for mass media on the solution of infrastructure problems of the country having extensive territories and insufficient means of transportation for the population because of bad roads and undeveloped transport infrastructure is discussed. Social and moral and ethical consequences of social networks and the unstructured information on the Internet representing "information bomb" if civil society doesn't influence content on the Internet are analyzed. The assessment is given to consequences of professional and civil irresponsibility of owners of electronic resources which provide not only information, but also organizational mobilizing in public moods. The project of global information fund of interaction of civil society and state as most important component of civil society is considered. The attention is focused on structure of fund, participants of filling of its content, on coordination with legislative base of the country. The author draws conclusion about need of such fund for creation of conditions of worthy life of citizens and their free development

 

Keywords: information politic, social responsible, structure of information, civil society, project, fund information, economics, merit and development of individual.

 

 

COMMUNICATIVE FREEDOM OF INTERNET AND THE STATE

Author: BELOV V.A.

 

BELOV Valeriy Alexeevich, Candidate of Historical Sciences, Professor of the department of administrative and financial law of the Russian University of Friendship of Peoples. Address: 6, Miklukho-Maklai St., Room 466, 117198, Moscow, Russia. Tel.: +7 (495) 434-32-11. E-mail: rudnfinad@yandex.ru

 

Abstract: the article focuses on the expansion of freedom of communication in the Internet and government attitude to the possibility of violation of sovereignty in the information society. The development of mass communication becomes a threat to the political, economic, defense and other components of Russia's security. What are the prospects for the state's participation in the management of the Internet?

 

Keywords: internet, government, sovereignty, security, mass communications, human rights.

 

 

MODERN MECHANISMS OF INCREASING SOCIAL RESPONSIBILITY AND SELF-REGULATION OF PROFESSIONAL JOURNALISM

Author: Sharkov F. I.

 

SHARKOV Felix Izosimovich, Doctor of sociological Sciences, Professor, Deputy Dean of the faculty of journalism, head of the Department of public relations and media policy, The Russian Presidential Academy of National Economy and Public Administration (RANEPA), President of the International Academy of Communicology.

Address: 84,Vernadsky prospect, 119571, Moscow, Russia.

Tel:+7(499) 956-0501, E-mail: sharkov_felix@mail.ru

 

Abstract. Information should be perceived by journalists as a public good. This means that a journalist must share responsibility for the information passed to the audience. He is responsible not only before the law but also to the public. Professional standards require the journalist's respect for the interests of the society, its democratic institutions, public morality. He must fight for universal values of humanism, above all, for peace, democracy, social progress, human rights. Today, when mass media of Russia face new social and economic problems, the most important challenge to the profession is to gain a new level of social responsibility. National Codes of ethics of journalists are complemented by their own standards of professional conduct of various publications. In Russian journalism a new mechanism of self-regulation - mediacriticism has recently been introduced. In modern conditions of rapid development of media, the mediacriticism promotes adequate critical thinking about media activities by both the professionals and the mass audience. It focuses on the operational knowledge and assessment of current issues of social functioning of journalism. For Russia, relevant is the fact that the development of a system of self-regulation will contribute to the formation and consolidation of society's needs, and journalistic professional standards. Thus, self-regulation is one of the most powerful tools not only for the professionalization of journalism, but also for the retention and development of the country's democratic process.

 

Keywords: legal regulation, state regulation, self-regulation, social responsibility, ethical standards, journalistic ethics, mediacritic.

 

 

GENERAL REQUIREMENTS FOR ADVERTISING IN FOREIGN COUNTRIES

Author: KUZNETSOV A. V

 

KUZNETSOV Alexander Vadimovich, Postgraduate of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84,Vernadsky Prospekt, 119571, Moscow, Russia,

Tel .: +7 (926)8814993; e-mail: alexmsal@gmail.com

 

Annotation: the author draws attention to the legal provisions of advertising relating to the management of the General requirements for advertising in foreign countries. When analyzing the laws of Great Britain, the European Union, the CIS countries, the author came to the conclusion that they are made with a sufficient degree of professionalism and generally are similar to the provisions of the Law on Advertising in the Russian Federation. In general, the regulation of advertising is built on the principles applied in Russia: the vast majority of countries consolidate the general and specific requirements for advertising, the rights and obligations of the subjects of the advertising business, as well as the general principles and requirements that apply to any and all types of advertising

 

Keywords: advertising, UK, EU, CIS, General Part, General requirements for advertising.

 

 

CONTROVERSY IN COMMUNICATION

Authors: TRIFONOV, G.F. and OSIPOV, N. E.

 

TRIFONOV Gennadiy Fedorovich, Doctor of Philosophical Sciences, Candidate of Geologo-Mineralogical Sciences, professor of department of philosophy and methodology of science, Chuvash State University. Address: 16, ul. Elgera, Cheboksary, Russia, 428025. Tel.: +7(8352)45-96-82. E-mail: gen-trifonov@yandex.ru

OSIPOV Nikoly Evdokimovich, Doctor of Philosophical Sciences, professor of department of philosophy and methodology of science, Chuvash State University. Address: 18, pr. Lenina, Cheboksary, Russia, 428003. Tel.: +7(8352)62-39-58. E-mail: gen-trifonov@yandex.ru

 

Abstract: Controversies started at the same time as humans came into being. We know that two people will perceive objects in the outside world in a different way. And controversies mirror that difference. Moreover, objects themselves are multifaceted, represent complex unities, so observers tend to focus on different aspects of the same phenomena and create different mental concepts about them. Such concepts when treated as absolutes can eventually clash and cause heated controversies.

Controversies as a popular form of proving one's point of view were at it's peak in V-IV B.C. They were widely used by and associated with sophists. Later controversies became popular again in Middle Ages.

The nature of controversies is so diverse that it seems impossible to form a set of rules or requirements for them. However we shall try to formulate recommendations for productive controversies, not taking into consideration extreme examples of sophism. These recommendations are going to be the focus of the article. In addition the article is going to suggest an idea that controversies can not be avoided, and that constant strive for reconciliation is unjustified. We simply can not rule them out because it is the way for scientific progress and also how we settle everyday problems.

 

Keywords: controversy, scientific discussion, the subject of the controversy, the rules of the controversy, the arguments of controversy, the problem, the truth.

 

 

Media compliance system: journalistic ethics through corporate culture

Author: Panteleev B. N.

 

Panteleev Boris Nikolayevich, Candidate of Law Sciences, Advisor of justice, member of the coordinating Council to support the development of educational activities in the city of Moscow, member of the working group on combating extremism under the General Prosecutor's office of the Russian Federation, Executive Director of the Guild of experts on tax disputes, legal expert of the Center for legal assistance to journalists of the Commission on communications, information policy and freedom of expression in the media of the Public chamber of the Russian Federation, co-founder of the Agency of legal information "Man and law".

Address: 32, Perekopskaya str., Blg 5, 117209, Russia, Moscow.

Phone: 8-926-670-1959, Fax 8-499-721-30-91, E-mail: bnp@bk.ru

 

Abstract. On the basis of complex analysis of the crisis condition of the Russian mass media, author formulates original suggestions for the introduction of modern international standards of corporate culture - methods of compliance, for coercion of media corporations to ethic business. The author is sure that the self-regulation priority over censorship has to be an axiom, however responsibility for realization of self-regulation system needs to be shifted from weak atomized media community to the financially well-founded Internet companies and media holdings.

 

Keywords: censorship, media, corruption, self-regulation, media, Internet, network edition, security, arbitration, corporate culture, compliance, standards of journalistic ethics.

 

 

MENTAL VALUES OF THE RUSSIANS within the context of STATE MANAGEMENT

Author: SOKOLOV V. M.

 

SOKOLOV Vladimir Mikhailovich, Doctor of Philosophy, Professor of the State Management Department of the Institute of State Service and Administration of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honorary Science Worker of the Russian Federation. Address: 84 Vernadskogo prospekt, Moscow, Russia, 119571. Tel.: +7(499) 956-94-16. E-mail: vl-sokol@yandex.ru

 

Abstract: the main message of the author of the article: ignoring in the system of state management, especially when carrying out radical social and economic, political and other reforms, of the fundamental values and the ethical standards, which constitute the basis of the Russian mentality, inevitably leads to inefficiency of this management, and, in many cases, to serious public disturbances. In comparison with the western mentality, the ideas of property, justice and opposition of spirituality and pragmatism are the most specific ideas in the Russian mentality. Property has never been of a sacred nature for Russians; it has been considered, first of all, with regard to public benefits. Justice, to a greater extent, has appeared in the notions of elemental socialism as equality of everybody in everything, often as leveling. Nationhood, patriotism of the worldview have always been particularly important for Russians' mental world. From these positions the certain facts of the state policy of post-soviet Russia, such as privatization, reexamination of the historical past, etc. are considered in the article. The analysis' peculiarity is that it is mainly based on the representative sociological researches. The data are given to the fact that the overwhelming majority of the respondents support judicial reexamination of the results of privatization, and are against unambiguously negative assessments of the Soviet past.

 

Keywords: Russian mentality, state management, justice, property, privatization, national history, sociology of public moods.

 

 

The ratio of legal and ethical standards in the activities of journalists and public relations SPECIALISTS. Russian and foreign experience.

Author: Zakharova V.I.

 

Zakharova Vera Igorevna, Ph.D in Sociology, candidate of sociological Sciences, Associate Professor of the department of public relations and media policy of the Russian Presidential Academy of National economy and Public Administration (RANEPA).

Address: 84, Vernadsky Prospect, Moscow, 119571, Russia.

Phone: +7 (916) 413-86-68, E-mail: vizaharova@bk.ru

 

Abstract: the article examines the characteristics of the ratio of legal and ethical standards in the activities of journalists and public relations specialists in the context of Russian and foreign experience. The first thing that is necessary to emphasize in this context - the fact that the activities related to journalism and public relations can not be separated from the legal rules and ethical requirements. Removal from ethical and legal standards, of course, would mean that a journalist or an employee of the public relations organization ignore standards of conduct proposed to them by society and professional environment. In today's "information society" activities of journalists and public relations specialists gain, on the one hand, more and more common traits, and on the other, are carried out in a completely new "media realm" of mass communication.

 

Keywords: norms, the rule of law, ethics, journalist activity, the activity of a specialist in public relations, mediation, power, society, legislation.

 

 

VECTOR OF FORMATION OF HUMAN RIGHT TO INFORMATION IN WESTERN EUROPE IN THE 16TH - 19TH CENTURIES.

Автор: LEVKINA L.I.

 

LEVKINA Liliya Ivanovna, Candidate of Pedagogical Sciences, Doctoral Candidate, Associate Professor of the Department of Public Relations and Media Policy of the Institute of State Service and Administration of the Russian Presidential Academy of National Economy and Public Administration (RANEPA). Address: 84, Prospekt Vernadskogo, 84119571, Moscow,.Russian Federation. Tel .: +7 (903) 785-16-33. E-mail: LevkinaLI@gmail.com.

 

Abstract: human right to information is one of the basic foundations of democracy. The formation of the international and national laws of the countries of Western Europe, adopted today, lasted for more than four centuries. The retrospective of this process is briefly systematized in the present article.

 

Keywords: right to information, freedom of the press, freedom of speech, the countries of Western Europe, censorship, a brief history of the legislation on the right to information, a brief history of the legislation on the right to freedom of speech, freedom of speech as personal freedom.

 

 

LEGAL SUPPORT OF COMMUNICATION IN EXECUTION OF STATE SOCIAL POLICY

Author: Averin A.N.

 

Averin Alexander Nikolayevich, Doctor of Philosophy, Professor of Philosophy Division of Department of Philosophy and Sociology, Institute of Social Sciences of The Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Prospect Vernadskogo, 119571, Moscow, Russian Federation. Phone: 8 (499) 956 - 93 - 19. E-mail: anaverin1947@mail.ru

 

Abstract: examination of legal support of communication in state social policy, its special characteristics in such fields of social policy as support of employment of population and protection from unemployment, protection of labor, state pension provision, social service, social assistance, social insurance.

 

Keywords: employment of population, protection from unemployment, communication, pension provision, legal support of communication, protection of labor, social policy, social assistance, social service, social insurance, federal law.

 

 

RUSSIAN LEGISLATION IN THE FIELD OF COMMUNICATION

Author: Ilyin А.S.

 

ILIN Anatoly Semenovich - candidate of Science in History, Associate Professor chairs of Human resource management at Krasnoyarsk State Agrarian University. Russia, 660049, Krasnoyarsk, 90 Mira Street. Phone/Fax: +7(391) 2273609. Е-mail: a_Ilyn@mail.ru.

 

Abstract: the author focuses on the legal issues management communications. The management process involves the interaction between people and organizations, for which specialists are building channels of communication with key and target audiences, and then fill their messages. In this process cannot be neglected legal norms accepted in the society. A brief overview of the basic laws of the Russian Federation allows communications professionals to avoid errors in its activities.

 

Keywords: communication, legal rule, law, Public relations, advertising.

 

 

ENVIRONMENTAL LAW AS A SYSTEMIC PHENOMENON: A COMMUNICATIVE CONTEXT

Author: BRINCHUK M.M.

 

BRINCHUK Mikhail Mikhailovich, Doctor of legal sciences, professor, honored scientist of the Russian Federation, head of the Sector of ecological legal studies of the Institute of the State and Law of the Russian Academy of Sciences. Address: 10, Znamenka str., Moscow, Russia, 119019. Tel. +7 (495) 691 3827. E-mail: brinchuk@gmail.com

 

Abstract: the article is devoted to studying systemic linkages through ecological (environmental) law. The system realized through communication is considered as a factor in the effectiveness of ecological law. With regard to ecological law communication has logically become apparent through a phenomenon of nature as an object of public relations regulated by this branch of law. In this connection the article substantiates the importance of taking into account the laws of nature. With respect to the specifics of nature as an object of ecological relations and public good the article gives substantiation of ecological law as a branch of public law. On this basis proposals are formulated for the necessary systemic linkages of ecological law with other branches of law.

 

Keywords: environment; nature; a favorable environment; the ecological crisis; communication; environmental law; the legal system; public law; private law; dominance of rules.

 

 

LEGAL COMMUNICATION IN THE SPHERE OF STATE YOUTH POLICY: DIRECTION AND SPECIFICS

Author: PERSHUTKIN S.N.

 

PERSHUTKIN Sergey Nicolaevich, Doctor of Sociology Sciences, execute director of non-profit partnership of professores of social sciences.

Address: Vernadsky Prospekt, 84, Moscow, Russia, 119606

E-mail: academ2011@mail.ru Теl. +7 (495) 469-13-08,

 

Annotation. Problems of state youth policy are extensively studied in scientific publications, but researchers still do not pay sufficient attention to communication as the legal aspect and the role of regulatory communications. The goal of the completed research project was to describe, evaluate and identify ways of strengthening the legal communications in the sphere of state youth policy. The original problem, which is highlighted by the author during the development of the project was a widespread underestimation of the communication, the communicative role of legislation, feedback from youth. The work methodology was based on the key ideas of communicology as science of communication, as well as on the basis of key approaches and ideas of the theory of excessive social regulation, the theory of public political subjectivity that is conceptualized in the sociology of the state. The author have used in this work the method of analysis and interpretation of legal texts. The research object is the sphere of state youth policy, the subjects of research are legal communication. Information base of the research amounted to Federal laws and decrees of the Government of the Russian Federation, the laws of the Subjects of the Russian Federation on youth and youth policy.

The results of the study confirmed the hypothesis that the problem of communication between authorities and young people deserve special reflection in regulatory legal acts of the Federal and regional levels. The results of the study and specific proposals submitted to the Department of state policy in the field of youth education the Ministry of education and science of the Russian Federation.

 

Keywords: regulatory communications, youth, state youth policy, Federal and regional legislation.

 

 

THE RESPONSIBILITY OF THE JOURNALIST AT PRESENT

Author: Afsahzod А.А.

 

Afsahzod Abbosi Alohon, candidate of philological sciences, associate professor of the Print Media and PR Department of Russian Tajik (Slavic) University. Address: 33, Tursun-zade str), Dushanbe, Tajikistan, 734025.

Tel.+7(392)93 578 69 69, E-mail: abbos64@mail.ru;abbos@airnav.tj

 

Abstract. In relations between the journalist and his audience the priority always should be given to responsibility, expressed by full respect for its interests. Journalist, conscious of its responsibility, should be in a constant state of cogitativeness and quests of the nature of general and concrete activities within the frames that would be pure realization of his social duty and respect of his audience and reader. Awareness of this responsibility is manifested in aspiration to act accordingly.

 

Key words: audience, responsibility, morality, respect, disrespect, honesty, integrity, goodness, language.

 

 

 

Том 3. №2, март-апрель 2015 г.

 

PHILOSOPHICAL ANALYSIS OF COMMUNICATION

Author: AVERIN A.N.

 

AVERIN Aleksandr Nikolayevich, Professor, Doctor of Philosophy, professor of Philosophy Division of Department of Philosophy and Sociology of Institute of Social Sciences of The Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo Prospekt, Moscow, Russian Federation 119571.

Phone: 8 (499) 956-93-19. E-mail: anaverin1947@mail.ru.

 

Annotation: The article examines communication as a philosophical issue. The author shows the role of philosophy in handling of communication. The emphasis is made on philosophical analysis of communication as an attributive characteristic of being, universal characteristic of matter. Special attention is paid to the analysis of interrelation of interaction, reflection, information and communication. The author describes the mechanism of such interrelation, which means that interaction appears as the basis of reflection during which information comes out which is transmitted through communication.

 

Key words: attribute, being, interaction, knowledge, information epistemology, information, communication, matter, reflection, connection, philosophy.

 

 

COMMUNICATION IN SCIENCE IN COMPLICATED WORLD

Аuthor: delokarov k.kh.

 

delokarov Kadyrbech Khadzumarovich, Professor of UNESKO Department of the Institute of State Service and Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honoured worker of science of Russian Federation.

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571

Phone: 8(903) 208-93-01. E-mail: delokarof@mail.ru

 

Abstract. The article analyses the peculiarities of the problems of communication in science and their solutions in the times of complicated world. Communication is a necessary attribute of science as well as of any kind of human activity. The forms of communication depend on the level of development not only of science but the level of development of society. In the conditions of globalization, which is impossible without exchange of information between different cultures, Internet plays special role. Internet is the most effective and at the same time the most contradictory discovery of the XX century. Considering this point of view. it is pointed out, that Internet, on the one hand expands the horizons of observation happening in science and society, but on the other hand Internet doesn't lead to a more complete observation of what is happening. The problem which needs to be counted is that Internet has become the most powerful instrument of communication but doesn't take part in developing socially significant values which the society needs. A special attention is paid to the peculiarities of raising problems of communication in science in the «society of Knowledge». In this society the person taking part in the production of knowledge, produces himself as a personality since the essence of personality is knowledge.

 

Key words: knowledge, information, communication, science, Internet, «society of knowledge», globalization, complexity.

 

 

INFLUENCE OF MASS COMMUNICATIONS ON CIVIL SOCIETY

Authors: SULEYMANOVA Sh.S. MURZABEKOV T. M.

 

SULEYMANOVA Shukran Saidovna- doctor of political sciences, professor of the Department of Public Relations and Media Policy at the Institute of Public Administration and Staff Management of the Russian Presidential Academy of National Economy and Public Administration (IPASM RANEPA). Address: 119571, Russia, Moscow, Vernadsky Avenue, 84: Tel: +7 (916) 551-74-79. E-mail: sher2016@yandex.ru.

 

MURZABEKOV Timur Magometovich - PhD in Political Science, Senior Specialist - Expert of the Federal Service for State Registration, Cadastre and Cartography in the Republic of Ingushetia. Address: 386001, Republic of Ingushetia Magas Street. K. Guliyev, 4. Tel .: +7 (929) 431- 06- 09. E-mail: timurmursabekov@mail.ru

 

Abstract: The processes taking place in the modern world, demonstrating the interconnection and interdependence of globalization and the growth of information and communication technologies. Information innovations, along with the technical and management, not only greatly extend the capabilities of government, the development of information exchange for public services, but also significantly increase the value of information as a strategic resource.

One of the basic human right is the right to information. Emergence of this right due to the fact that information permeates all areas of human activity. The right to information for a long time was not an independent institute in any European country, and the term "information" is rarely used.

A wide range of modern information tools, evidenced by the practice of the media, has more powerful influence on the free choice by everyone of his civil position and on delimitation of social positions of certain groups of citizens. Researchers of social and ideological problems paying attention to the fact that the issue of "impact on the mind" and "manipulation of consciousness," the leading role belongs to the form of presentation of the relevant information.

Intentionally or not, the media offer their audience models of speech and social behavior that could potentially distort the picture of the world of the addressee. This "linguistics of convince is becoming an integral part of journalistic discourse. Against this background, the question naturally arises of to what extent and for what purposes the participants of modern information processes resort to manipulation of public consciousness. Under this term, scientists understand the hidden information and psychological influence, which is aimed at encouraging the person to take action, not initially coincide with his views and values of society as a whole.

 

Keywords: mass communication, civil society, information, media, democratic society, influence on the consciousness, manipulation of consciousness.

 

 

The communicative structure of lobbying activities

Author: Feldman, P.Y.

 

Feldman Pavel Yakovlevich, Candidate of political sciences, senior lecturer of the Academy of Labor and Social Relations.

Address: 90, Lobachevski Street, Moscow.

Tel.: +7 (925)266 -06-31. E-mail: pavelfeld@mail.ru

 

Abstract: In the article lobbying is seen as a political and communicative process, which consists of a set of interactions. The author suggests using a discrete «Shannon-Weaver's» model to describe the lobbying communication. This approach allows setting the communicative functions of key actors of lobbying activities. In particular, the sender of the message is the subject of lobbying, the transmitter - the agent (lobbyist), the receiver - an access point, and the recipient - the object of lobbying. At the same time, subjects of lobbying are multiple interest groups that provide informational and motivational impact on the authorities. Internal and external agents (lobbyists) are used by interest groups to carry out direct and indirect communication with officials related to the category "access point". In the article "access points" are defined as officials and authorities who are able to assist in promotion of the demands of interest groups on the level of the lobbying object.

The author also outlines key communication channels of lobbying by which information moves from source to destination: the media, the public, the Internet community and the expert community. Each of these channels corresponds to a particular type of lobbying techniques.

The article focuses on the communication barriers that exist between the subject and the object of lobbying. The existence of these barriers is determined by such factors as inaccessibility of the governmental authorities, low status of the interest groups and negative image of the subject of lobbying.

The results of the analysis underline that a key role in lobbying activities is played by information that is being inevitably distorted, moving from source to destination. Explaining the reasons for this phenomenon, the author formulates the "rule of the distortion of the object of lobbying", according to which the initial demands of interest groups are always too high in comparison with the political and managerial decisions of the governmental authorities.

 

Key words: interest groups, lobbying, communication, communication barriers, information.

 

 

HUMAN CAPITAL AND HUMAN POTENTIAL IN THE EVALUATION OF EXPERTS OF THE VLADIMIR REGION

Authors: Nechaeva I.I., Tschitko V.S.

 

Nechaeva Irina Igorevna, Candidate of Sociological Sciences, Associate Professor at the Department of Sociology of The Vladimir State University Named After Aleksender and Nikolay Stoletovs. Address: Gorky Street, 87, Vladimir, Russia, 600000. Tel. 89157722455. Е-mail: nechaevaii@mail.ru

 

Tschitko Vladimir Sergeevich, Candidate of Economic Sciences Candidate of Economic Sciences Associate Professor at the Department of Journalism, Advertising and Public Relations. of The Vladimir State University Named After Aleksender and Nikolay Stoletovs. Address: Gorky Street, 87, Vladimir, Russia, 600000. Tel. 89066110256. Е-mail: sl100@mail.ru

 

Abstract: The article reveals the essence of the concept of human potential and human capital. The article presents the results of the survey conducted among the regional elites (political, economic, intellectual, and others.) of the Vladimir region responsible for the formation of a regional human potential and human capital. The article presents the analysis of the growth points and the impact of social media on the formation of human potential and human capital in terms of regional elites.

 

Keywords: human potential, human capital, social networks, co mmunication.

 

 

TO THE QUESTION OF SOCIAL CHARACTERISTICS OF THE COMMUNICATIVE PROCESSES IN THE SYSTEM "POWER - SOCIETY" AT THE LOCAL LEVEL

Author: MAGOMEDOV K.O.

 

MAGOMEDOV Kerem Osmanovich - doctor of sociology, Professor of the Department of personnel administration of the Department of personnel management and public service, Institute of public service and management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), head of the sociological group.
Address: 84, Vernadsky prospect, 119571, Moscow, Russia.
Tel.: +7 (903) 524-73-41. E-mail: m-kerem@mail.ru.

Abstract: the author of the article examines the social interaction of citizens and representatives of local authorities on the materials of sociological research on actual problems of functioning and development of local self-government in the Russian Federation, conducted by the sociological group IGSU in 2014.

 

Keywords: local government, local authorities, the processes of communication, interaction of the population with local authorities.

 

 

Communicative technologies of Storytelling as working tool in juvenile victimization cases

Author: Gopius K. P.

 

GOPIUS Kirill Pavlovich, storyteller, researcher, consultant for corporate culture.

Tel.: +7 (965)104-08 44. E-mail: k.p.gopius@gmail.com

 

Abstract: Russian Federation has the highest rates of children suicide in the world accompanied by high level of juvenile victimization. One of the reasons is reluctance of children to talk openly, being afraid to admit that they were exposed to violence or some other extremely negative occurrence. Communicative technology of Storytelling (creation and presentation of personal stories) and ‘narrative approach' help people to find out alternative scenario of past events and get out of psychological impasse through personal stories. Starting from individual problem of child, author proceeds to question of social neuroses which has similar nature and further examines storytelling as important trend of public educational policy.

 

Key words: victimization, storytelling, narrative approach, alternative scenario, story, education, public policy.

 

 

JOURNALISM IN INFORMATION AND COMMUNICATIVE SPACE: THE NEW HORIZONS IN TRAINING OF JOURNALISTS

Author: Silkin V.V.

 

Silkin Vladimir Vladimirovich, Doctor of political sciences, Professor, Candidate of sociological sciences, Head of Journalism Division, Institute of State Service of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Professor of UNESCO chair (M).

Address: 84, Vernadsky Prospect,. 119571, Moscow, Russian Federation. Tel.: +7(499) 956-0706, E-mail: vv .silkin@migsu.ranepa.ru

 

Abstract. The journalism as multilateral discipline, has the sources and, similarly, integral horizons in preparation of journalists which can develop and change in accordance with globalization. For this reason it has its place in information-communicative space, being its irreplaceable link. It is also necessary to notice that media and communications not only provide with information their target audiences, but also form mass consciousness, and perform adaptation function, which is their important task. Political functions of journalism are increasing as well as the requirement of realization of such functions of journalism, as information, educational, and cultural. Plurality of communications between subjects of information management, new kinds of activity and mechanisms of the journalist of activity cause need of development of multilevel system of vocational training for the sphere of management of information-communicative processes, which induced opening in the Academy of national economy and public administration the new direction - journalism.

 

Key words: journalism, information and communicative space, social environment, training of journalists, information revolution, subject of social communications, political functions of journalism.

 

 

Russian and Foreign Tourists' perception of Moscow. Communicative aspect

Authors: Khaikin, S.R., POPOV, N.P., Berezhkova, S.B.

 

Khaikin Sergey Romanovich, Professor of National Research University Higher Schoool of Economics, Director of the Institute of Social Marketing (InSoMar).

E-mail: s.khaikin@gmail.com

 

POPOV Nikolai Petrovich, Doctor of Historical Sciences, Professor of Public Relations and Media Policy Department of the Institute of State Service and Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.

Tel.: +7 (499) 956-07-01. E-mail: popovnpkm@mail.ru.

 

Berezhkova Sofia Borisovna, Candidate of Sciences (Philology), Project director of the Institute of Social Marketing (InSoMar),

E-mail: sofia67@mail.ru

 

Annotation. In 2014 the tourist image of Moscow has changed noticeably. Citizens of many foreign countries began treating Russia with suspicion and distrust, which resulted in decreasing tourist traffic to Russia from Europe and North America. To support the positions of Moscow as competitive direction in the internal and entry tourist market the city authorities carry on a constant dialogue with potential and current tourists, conduct complex sociological research since 2011 year. The complex research of the 2014 year combining qualitative and quantitative methods has shown that in spite of the fact that potential tourists had fears while making decision on the tour, the level of satisfaction with the quality of tourist service was very high. The most important factors for general estimation of the tour were the excursion programs and accommodation, less important - transportation and boarding. Four out of five inquired tourists (81%) said that they would like to visit Moscow again. Back home these people will contribute to forming more positive image of the capital of Russia, and the country as a whole.

 

Key words: international tourism, tourist image of the country, Moscow tourist product, communication, public opinion.

 

 

THE IMAGE OF RUSSIA IN HISTORIC RETROSPECTIVE AND CONTEMPORARY FORM ON THE PAGES OF "THE NEW YORK TIMES"

Author: POIGINA L.B.

 

POIGINA Liudmila Borisovna, Candidate of Philological Sciences, Associate Professor, Deputy Head of the Foreign Languages Department of the Faculty of Economics of the Lomonosov Moscow State University. Address: 3rd training building, Leninskie Gory, GSP-1, Lomonosov Moscow State University, Faculty of Economics, Moscow, Russia, 119991.

Теl.: +7 (903) 763-33-57. E-mail: poiginalb@yandex.ru

 

Annotation: The article is based on the study of the results of sample content analysis of articles published by an influential, high-quality American newspaper "The New York Times" concerning the USSR - the Russian Federation over the time period from the 1980s to the present day. It traces changes in the content and methods of presentation of the newspaper image of the USSR - Russia, depending on the United States of America-Russian relations. At the same time, the components of the image remain virtually unchanged throughout the analyzed period and characterize the USSR - Russia as a constant geopolitical rival, hostile to the United States.

 

Keywords: quality press, content analysis, "cold war", the image of the enemy, imperial ambitions, authoritarianism, the strategy of containment.

 

 

ELECTRONIC COMMNICATION AND HUMAN RIGHTS IN THE REPUBLIC OF SERBIA

Authors: Dr. Vuchkovich, H., Dr. Radovich, V., Blagoyevich, A.

 

Dr. Vuchkovich Helena, Associate Professor, Department of Law, University of Kragujevac, Serbia.

 

Dr. Radovich Vladeta, Professor, Department of Philosophy, University of Nis, Serbia.

 

Blagoyevich Andrew, Department of Philosophy, University of Nis, Serbia.

 

Abstract. Electronic communication has become a dominant form of human communication since the relationships between people are nowadays increasingly maintained by means of ectronic devices. This is why it is imortant to legally regulate this type of social relations. Legal regulation of this matter comprises the protection of human rights and freedom, that is, the right to privacy, the right to secrecy of correspondence and other means of communication, as well as the protection of personal data, which are via the Internet located in a virtual space. Electronic communication can be an area of ​​various abuses and it should be constantly legally supervised by the competent authorities, taking into account the Constitution and laws which regulate this matter.

 

Keywords: electronic communications, the right to privacy, electronic items, lawful interception and data retention.

 

 

 

Том 3. №3, май-июнь 2015 г.

 

correlation of factors of personnel potential IN the Executive BRANCH: ASPECTS OF COMMUNICATIVE ACTIVITY

Author: OBUKHOVA L.A.

 

OBUKHOVA Larisa Alexandrovna, Doctor of Social Sciences, Professor of the Chair of Personnel Management, Institute of state service and management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Prospekt Vernadskogo, 119571, Moscow, Russian Federation.

Tel.: +7(499) 956-06-33. E-mail: la.obukhova@migsu.ru

 

Abstract: the article examines the problem of correlation of factors of personnel potential in the Executive. The significance of communicative activities for the successful solution of professional tasks is discussed. Identifying readiness for effective professional activity with communicative activities, the author underlines in the structure of the latter types of professionally significant abilities. Various approaches to the concept of "human potential" are discussed, its distinguishing features, the role and place of human resources in the management process of state authorities at the modern stage of development of science and practice of management. To be able to use these approaches the civil servants should possess innovative communicative competences. This requires change of state standards for professional training of civil servants and creation of specialized training modules.

 

Keywords: professional communications, management, personnel potential, work efficiency, professional competence, management activity, communication environment, professionalization, communication technologies, communication competence, innovation competence, professional development, communicative situations, cognitive activity, standards of interpersonal relations, interpersonal communications.

 

 

WORK EFFECTIVENESS INDEXES OF EXECUTIVE ORGANS OF SUBJECTS OF THE RUSSIAN FEDERATION

Author: ZHILTSOV V.I.

 

ZHILTSOV Vladimir Ivanovich, Candidate of military sciences, Associate Professor of the Chair of Personnel Management, Institute of state service and management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Prospekt Vernadskogo, 119571, Moscow, Russian Federation

E-mail: virags@mail.ru

Abstract: The problem of determination of performance efficiency of authorities of subjects of the Russian Federation is analysed.

 

Keywords: executive authorities of the Russian Federation, benchmarks of efficiency, index of value indicators, grants.

 

 

PROBLEMS IN MANAGEMENT OF PROFESSIONAL DEVELOPMENT OF THE PUBLIC CIVIL SERVANTS IN THE SIBERIAN FEDERAL DISTRICT

Author: BUSHUEVA I.P.

 

BUSHUEVA Irina Petrovna, Senior teacher of personnel management department of the Siberian Institute of Management - branch of the Russian Presidential Academy of National Economy and Public Administration (Novosibirsk). Address: 6, Nizhegorodskaya Street, Novosibirsk, Russia, 630102. Tel.: +7 (383) 210-16-09, E-mail: irina_lyarskaya@mail.ru

 

Annotation: the article analyses results of research of problems in management of professional development of the public civil servants of Siberian Federal District. On the basis of studying legislative acts and regulations, organizational and methodical maintenance of professional development and additional professional education of the public civil servants problems are revealed and the directions of optimization of management of professional development of public servants are offered.

 

Keywords: professional development of public civil servants, management of professional development, additional professional education, problems in management of professional development, public civil servants.

 

 

THE RATIO OF THE MODEL OF PUBLIC SERVICE AND ETHICS OF CIVIL SERVANTS

Author: BORSHEVSKIY G.A.

 

BORSHEVSKIY George Alexandrovich, PhD (history), Associate Professor, Department of Civil Service and Personnel Policy, Russian Presidential Academy of National Economy and Public Administration (RANEPA). Address: 84, Vernadskogo Prospect, Moscow, Russia, 119606. Tel: +7 (499) 956-95-34. E-mail: borshevskiy2008@yandex.ru.

 

Abstract. Regulatory issues of professional ethics of civil servants are discussed in the context of the ongoing process of reforming the civil service system in Russia. The author points out the contradictions between the needs of society in existence of efficient and professional civil service, on the one hand, and present social dissatisfaction in corruption and irresponsibility of public servants, on the other.

The hypothesis of the work is based on the assumption that the problems in the regulation of professional ethics of civil servants are the result of inadequate definition of the place and role of the Institute of Civil Service in the modern Russian society. The hypothesis is tested using the methods of structural-functional analysis, analysis of documents and sources (including their substantive identification), methods of classification of data, and identifying best practices. A number of legal acts were analyzed; there were attracted some sources not previously published in Russian were brought in. Theoretical novelty of the work includes identification and analysis of introduced archival sources by author.

Proposals touch upon inclusion of the control measures of ethical climate in government bodies and code of conduct of civil servants in the broader context of institutional changes in the national model of public service in the Russian Federation. The practical significance of the work involves the use of the conclusions and proposals during the ongoing reform of the civil service.

Keywords: civil service, reform, public authority, ethics, anti-corruption, professional service activities.

 

 

THE IMPACT OF PERSONNEL CORRUPTION ON OMMUNICATION PROCESSES IN PUBLIC AUTHORITIES AND MUNICIPAL MANAGEMENT

Authors: MAGOMEDOV K. O., PONOMARENKO. B. T.

 

MAGOMEDOV Kerem Оsmanovich, Doctor of Social Sciences, Professor of the Chair of Personnel Management, Department of Personnel management and Public service, Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (Ranepa).

Address: 119571, Russia, Moscow, prospect Vernadskogo, 84.

Phone: +7 (903) 524-73-41. E-mail: m-kerem@mail.ru.

 

PONOMARENKO Boris Timofeevich, Doctor of Historical Sciences, Professor of the Chair of Personnel Management, Department of Personnel management and Public service, Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (Ranepa).

Address: 119571, Russia, Moscow, prospect Vernadskogo, 84.

Phone: +7 (910) 443-81-92. E-mail: pbt2006@mail.ru.

 

Abstract: Corruption in bodies of state power and administration in recent years occupies a large place in the subject field of sociological research of Russian scientists. This can be considered a scientific answer to the growing need of effective responses to corruption, assessment of level of its danger to state and society. Among the reasons for the lack of impact of conducted in the country administrative reforms can be personnel corruption as a special kind of corrupt relationships, which distorts the democratic principles of staffing the organs of federal and municipal management, negatively affects social and professional interactions in the environment of state and municipal employees. The article with the use On the basis of materials of sociological research (monitoring) of the problems of corruption in bodies of state and municipal management of the Russian Federation, conducted by the sociological group of RANEPA in 2014 (head, prof. Magomedov K.O.), the article considers the issues associated with the negative impact of corruption, in general, and its personnel type, in particular, on the processes of communication in governance and municipal management.

 

Keywords: corruption, personnel type of corruption, state authorities and municipal management, communications processes, state and municipal officials.

 

 

COMMUNICATION OF LOCAL GOVERNMENT SUBJECTS

Author: Averin A.N.

 

Averin Alexander Nikolayevich - Professor, Doctor of Philosophy, professor of Philosophy Division of Department of Philosophy and Sociology of Institute of Social Sciences of The Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Prospect Vernadskogo, Moscow, Russian Federation 119571. Phone: +7(499) 956 - 93 - 19. E-mail: anaverin1947@mail.ru .

 

Annotation: The article examines communication of local government subjects in the Russian Federation. The author concentrates on the issues of communication in the forms of direct local government execution and popular participation in such execution. As one of the ways of local government execution is made via local government bodies, a sizable attention is paid to the exanimation of representative authority, head and local administration of municipal unit, elective officials of local government as local government subjects, being at the same time subjects of communications, examination of communication in intermunicipal cooperation. The author shows that legal support of communication is executed on the base of federal laws which provide authorities for local government bodies, right and duties for municipal officials in communication process and primary ways of communication in local government.

 

Keywords: local level issues, elective official, head of municipal unit, election commission, information, communication, intermunicipal cooperation, local administration, local self-government, municipal office, municipal officer, municipal unit, population, local government bodies, legal support of communication, representative body, territorial public self-government.

 

 

ETHICS OF COMMUNICATION ACTIVITY IN RUSSIA

Author: Ilyin А.S.

 

ILINAnatoly Semenovich - Candidate of Science in History, Associate Professor of the Chair of Human resource management at Krasnoyarsk State Agrarian University.

Address: 90 Mira Street. 660049, Krasnoyarsk, Russia.

Phone/Fax: +7(391) 227-3609. Е-mail: a_Ilyn@mail.ru.

 

Abstract: The author focuses on the ethics of communication management . Management process involves interaction between people and organizations, for which experts build channels of communication with key target audiences and then fill them with messages. In this process ethical standards generally accepted in the society can not be neglected. A brief overview of professional codes allow communication professionals to avoid mistakes in their work.

 

Keywords: communication, ethics , Public relations, advertising.

 

 

FOOD AS A MEAN OF COMMUNICATION: A COMPARATIVE ANALYSIS OF THEORETICAL AND METHODOLOGICAL APPROACHES

Author: KRAVCHENKO S.A.

 

KRAVCHENKO Sergey Aleksandrovicj, Doctor of Philosophy, Professor, Head of the Sociological Department at MGIMO-University. Address: 76, Vernadskogo prospect, Moscow, Russia, 119454. Теl.: +7 (495) 434-94-26. E-mail: sociol7@yandex.ru

 

Abstract: Food does not only charge the person with the energy of life, satisfies his primary, innate, genetically determined instinctual drives, but also brings joy from the taste of nutrition, forming socio-cultural conditions of his existence and the actual human needs and practices - the need for unity and communication with people and their activities. Food as a means of communication is studied through the prism not only sociological paradigms, but also other social sciences. Among many theoretical and methodological approaches to food as a means of communication in this article we'll highlight four of them. 1. Scientists are interested in shared verbal and nonverbal symbols used by people toward food as a common language, what meanings they invest in those or other symbols of food in the context of their culture that were acquired in the socialization process. 2. Particular attention is paid by researchers to the nature of food discourse, by which people present themselves to others, see others as in the national-local context as well as in the diversity of the world. Accordingly, it is important to understand how these discourses involved in the mass media influence the thoughts and feelings of people, encouraging them not only to consume certain foods, but also to transform and rationalize their lives adapting to the accelerating and increasingly complex dynamics of modernity. 3. Food as a means of communication has always been used by political and economic elite for manipulation and domination. At a certain point of history there emerged the biopolitics divided the food on "healthy" and "dangerous". The Biopolitics has a direct influence on the nature of communications - since then through the "culture of danger" there formed disciplinary technologies that had two main functions: to transfer specific information in the form of normative judgments affected the body of individuals, to monitor the control of the "social body" of the whole population. 4. In recent decades, scientists' attention was increasingly focused on the fact that food as a means of communication affects the nature of interactions of people by developing their tastes that in modern society become more and more important factor of social differentiation.

 

Key words: food, language of food, discourse, sign, communication, "thing-in-itself", "thing-for-itself", socio-communication distancing

 

 

INTERETHNIC COMMUNICATION IN THE STUDENTS' ENVIRONMENT: REGIONAL ASPECTS

 

Author: NIGMATULLINA Т.А.

 

NIGMATULLINA Tanzila Altafovna, Doctor of political Sciences, Associate Professor, Director of the Bashkir Institute of social technologies (branch) of the Educational establishments of trade unions of higher professional education «Academy of labor and social relations». Honorary Academic Figure of the Russian Higher Education.

 Address: 74/2, October prospect, Ufa, The Republic оf Bashkortostan, 119571. Теl.: +7 (347) 241-42-04. E-mail: bist-atiso@rambler.ru

 

Abstract: The author discusses in the article problems of interethnic communication of youth, its inclusion in the new, rapidly changing socio-cultural realities of the multi-ethnic and multinational environment. The author believes that the most important component of this problem is transnational communicative interaction of youth and communities as a component of socio-cultural integration of globalization - as part of their learning and academic socialization. Based on the analysis of practices of youth interactions in the framework of modern communicative process and, in particular, by means of culture of interethnic communication, the author makes a conclusion about, in youth, including educational institutions, are updated such socio-cultural issues as ethnic claims and contradictions, the formation of language barriers and ethnophobia that, ultimately, affects tolerant self-determination of young people. Today, especially in the context of globalization, life-determination and social career of the young generation is largely dependent on the level of its cross-cultural, intellectual and professional potential for the development of which plays an important role the actual culture of interethnic communication. The author proposes developed experimentally communicative model of interethnic communication students at the regional level.

 

Keywords: communication, culture, youth, ethnic relations, culture of international communication, Institute students.

 

 

The MIGRATORY STEREOTYPES IN COMMUNICATIONS

Author: Dmitriev A. V.

 

Dmitriev Anatoliy Vasilyevich, Doctor of philosophical sciences, Professor, Corresponding member of the Russian Academy of Sciences, Chief Researcher of the Institute of Sociology of the Russian Academy of Sciences,

Address: 24/35, Krzhizhanovskogo St., Moscow, Russia, 117218

Tel.: +7 (925) 833 55 55. E-mail: mig@isras.ru

 

Abstract: The article analyzes the impact of stereotypes on communication between social groups on the basis of the dichotomy of "ours" and "strangers". The author emphasizes the vitality and at the same time, volatility, and "maturity" of ethnic stereotypes.

 

Keywords: region, communication, expatriate community, migration, stereotypes, adaptation.

 

 

Language Standards between Colloquial Standard and Literary Standard on the Example of A Serbian-GERMAN EXCHANGE OF Experience

Автор: Vukčević, M. M.

 

Vukčević, Miodrag Milorada, PhD, Asistant professor, Univerzitet u Beogradu, Filološki fakultet, Department for German Language and Literature

Address: SRB-11000 Beograd, Studentski trg 3

Tel.: +381(0)11 2630 096. E-mail: mvukcevic@fil.bg.ac.rs

 

Abstract. In a contrastive approach this article shows, exemplified on Serbia and demonstrated by a comparison of principles of language policy measures undertaken in Germany and at the European Union level, the way how the willingness to maintain the language of the majority population, can be controlled. In this regard, the question is raised in what context the introduction of new terminology is a result of various integration processes. The practice to advocate for the use of traditional own linguistic expressions is going to be examined, in contrast to affirmative positions that are taken when dealing with pioneering social trends in various segments of society according to foreign language borrowings. These social processes continue to be subjected to the issues of standardization.

Keywords: colloquial standard, language culture, legal regulation, literary standard, maintenance of language, multilingualism, official language, plurilingualism, Standard language

 

 

 

Том 3. №4, июль-август 2015 г.

 

GENESIS OF SOCIOLOGICAL SCHOOLS AND THEORIES OF COMMUNICATION

Author: Sharkov F. I.

 

SHARKOV Felix Izosimovich, Doctor of Sociological Sciences, Professor, Deputy Dean of the Faculty of journalism, head of the Department of public relations and media policy of the Institute of state service and management, The Russian Presidential Academy of National Economy and Public Administration (RANEPA), honored scientist of the Russian Federation

Address: 84,Vernadsky prospect, 119571, Moscow, Russian Federation

Tel./Fax: +7(499) 956-05-01. E-mail: sharkov_felix@mail.ru

 

Abstract. Communication direction in sociological research is based on the historically formed conceptual approaches and research paradigms. Sociology of communication studies functional peculiarities of interaction between various social groups, special features of transmission and receipt of semantic and evaluative information, that influence attitudes to social values of certain communities and society in general. Sociological theories reveal the interaction of social and communicative factors in intragroup interpersonal, and mass communication, and also the levels of communication, types of communication systems, their units, categories and special functions of social communication. Foreign and domestic sociological schools also regard communication as socially conditioned process, in which individual and group precepts of verbal behavior are formed. A number of theories substantiate the interaction process from the position of generation of sets of actions, events, ensuring the achievement of communicative goals.

Contemporary sociological schools, along with interpersonal and intergroup communication, develop various theories of mass communications, explore the social factors contributing to the impact of mass communication on the formation of public opinion. So, this author has developed the theory of noosocietal system, information and communication paradigm the "Fourth wave," the theory of egalitarian communication, theory of goodwill communication, etc.

 

Keywords: communication, social communication, communicology, sociology of communication, communication activity, communicativstics, communication theory, information and communication paradigm.

 

 

PHENOMENON OF AUTOСOMMUNICATION AS FACTOR OF DEVELOPMENT OF CONSCIOUSNESS

Author: IZMAGUROVA V. L.

 

IZMAGUROVA Victoria Leonidovna, Candidate of psychological sciences, Associate professor of department of organizational design of control systems of Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadskogo prospekt, Moscow, Russian Federation 119571

Ph.: +7(499)956-90-21. E-mail: izmagurova@mail.ru.

 

Abstract: the problem of development of consciousness is actual throughout all history of mankind, owing to its active influence on level and quality of life both of a certain person, and all the society in general. Social interaction, in a psychological context, is based on similar or various pictures of the world of the interacting subjects. Distinction of a picture of the world can act as a source of constructive or destructive interaction. Social interaction is based on various forms of the dialogue. Transformation of initial attitudes of participants take place in the dialogue. Psychological mechanisms of dialogue include the auto communicative processes proceeding in particular in the form of inner dialogue. Steady constructive forms of an autocommunication are necessary for successful resolution of conflicts. In addition, they promotes development of consciousness of the subject in the direction of creation of more and more integrated and full picture of the world allowing to interact effectively with world around. These processes happen both at the level of individual and public consciousness. Results of empirical researches show that an optimum form of the constructive transforming inner dialogue is the polylogue allowing to consider the resolved issue in several various contexts. Also polylogue allows to take the reflexive, not involved position to the emotionally rich problem. It allows to search optimum decision of this problem.

 

Keywords: autocommunication, communication, relations, inner dialogue, dialogue, polylogue, inner polylogue, development of consciousness, semantic positions of consciousness, reflection.

 

 

Communicative component in the social effectS OF visit OF Orthodox places of worship

Authors: Sharonova S.A., Istomin D.V.

 

Sharonova Svetlana Alexeevna, doctor of sociological sciences, professor of the Chair of General Sociology St.Tikhon's Orthodox Humanitarian University.

Address: 23B, Novokuznetskaya st., Moscow, Russia, 115184

Tel.: 8 (495) 953-31-21, E-mail: s_sharonova@mail.ru,

 

Istomin Dmitry Vasilyevich, bachelor student of the Faculty of Social Scienes, St.Tikhon's Orthodox Humanitarian University.

Address: 23B, Novokuznetskaya st., Moscow, Russia, 115184

Tel.: 8 (495) 953-31-21, E-mail: dmitry-istomin6236@yandex.ru

 

Abstract: Communications in modern society, possessing powerful information and communication technologies have become very intense and quickly accessible. Due to this, they look chaotic at the individual level. It would seem that the individual is fallen upon huge communicative streams. This article is an attempt to deal with the phenomenon of "communicative stream" and clarify the mechanisms of using it in a sociological study.

 

Key words: communication, communicative streams, social group, places of warship.

 

 

INFLUENCE OF SOCIOECONOMIC CONDITIONS ON THE FORMATION OF EDUCATION SPACE IN POST INDUSTRIAL ERA

Authors: IVANOV O.B., IVANOVA S.V.

 

IVANOV Oleg Borisovich, Doctor of Economics, Professor, Head of Department of Corporate Management, Moscow State University of Railway Engineering (MIIT), Director of JSCo Russian Railways for Internal Control and Audit, Editor in Chief of the Journal ETAP: Economic Theory, Analysis and Practice.

Address: 2 Novaya Basmannaya str., Moscow, 107174, Russian Federation.

Tel/Fax.: 8(499) 260-71-31. E-mail: obtelez@gmail.com

 

IVANOVA Svetlana Veniaminovna, Doctor of philosophical sciences, PhD (Pedagogy), professor, Director of the Federal State Scientific Institution "Institute for Theory and Strategy of Education of the Russian Academy of Education" (FSSI "ISTE RAE").

Adress: 5/16, Makarenko str., Moscow, 101000, Russian Federation.

Tel/Fax.: 8(495) 683-09-55. E-mail: s.ivanova@itiprao.ru

 

Abstract: The article reveals the formation of education space under socioeconomic conditions which are typical of postindustrial era. The analysis and comparison of "place, time, condition" parameters allows to make the conclusions about how greatly socioeconomic conditions influence formations and transformation of the Education Space nowadays and they show the ways of overcoming some contradictions.

 

Keywords: education space, socioeconomic conditions, postindustrial era,
education space design
.

 

 

PSYCHOLOGICAL AND SOCIO-PSYCHOLOGICAL ASPECTS OF FUNCTIONING OF MASS COMMUNICATION MEDIA

Author: SYZDYKOVA Zh.S.

 

SYZDYKOVA Zhibek Saparbekovna, Doctor of historical Sciences, Professor, head of the Department of Central Asia and Caucasus, Institute of Asia and Africa Lomonosov Moscow State University. Address: 11, Mokhovaya strееt, Moscow, Russia, 103009. Теl.: +7 (495) 629-41-61. E-mail: ccca-iaas@yandex.ru

 

Abstract

With increasing demands of society to get true information the role of the mass media changes. In terms of this process we can see a formation of a variety of applied areas where communicative influence plays an important role. The peculiarities of information transmission and perception, on the one hand, make an impact on the formation of political, social and other priorities, and on the other hand - affect the mass consciousness, contribute to the emergence of stereotypes in society. Besides this, at the individual level, there is a process of formation of individual identity along with the development of mass society. Psychological and socio-psychological characteristics of person's behavior and activities, which develops due to person's inclusion into social groups, plays an important role because mass communication are normally based on standards recognized by the society.

 
Keywords: psychology, mass communication, psychological aspect, social aspect, functioning, public opinion, public, social group, information, personality, need of the audience, the system.

 

 

COMMUNICATION BARRIERS OF GLOBALIZATION

Authors: Kabahidze E.L., Mamedov N.M.

 

Kabahidze Ekaterina Lvovna, Сandidate of philosophical sciences, Head of the Department of foreign languages and intercultural communication, Moscow pedagogical University.

Address: 4, 2nd Selskohozyaistvennyi pereulok, 129226 Moscow, Russian Federation.

E-mail: kabakhidze@gmail.com

 

MamEdov Nizami Mustafa ogly, Doctor of philosophical sciences. Professor of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 84, Vernadsky Prospekt, 119571, Moscow, Russia.

Tel.: +7 (495) 752-1813. E-mail: nizami-mamedov@mail.ru

 

Abstract. The authors give a thorough analysis of convergence processes that are reflected in language picture of the world outlined by globalization. It appears that global conscious that is formed nowadays is burdened with linguistic which impede unification of speakers' consciousness, perception of intercultural communication values.

 

Keywords: linguistic globalization, language picture of the world, global consciousness, linguistic barriers of globalization.

 

 

COMMUNICATIVE AUDIT: THE QUESTIONS OF THEORY AND MODERN PRACTICE

Author: BOCHAROV M.P.

 

BOCHAROV M.P., Doctor of Sociological Sciences, Professor of Social communications and Advertising Department of the Academy of Labor and Social Relations, Deputy Director of the Institute of the Regional Problems.

Address: 90, Lobachevskogo prospect, Moscow, Russia.

Tel.: 8(499) 739-63-93. E-mail: kafedrapr-2009@mail.ru

 

Abstract: the article considers an important instrument of analysis of organization effectiveness - communication audit. This audit helps to get complete and objective information of current state of organization's image and reputation for building effective PR activities, optimal strategy for carrying out business, and also for planning economically sound decisions for communication actions. This is especially important under conditions of the economic crisis.

 

Keywords: comaudit, phases of comaudit, audit if internal and external communications.

 

 

Above the barriers: Music AS A non-verbal communication tool

Sergey Taneyev - School as keeper of Russian and European educational traditions

Author: Fedorova E.S.

 

Fedorova Ekaterina Sergeevna, Doctor of Cultural Studies, Ph.D. Candidate of Philology, Professor of the Department of Foreign Languages Teaching Theory, Faculty of Foreign Languages and Area Studies, Lomonosov Moscow State University.

Address: 2, Vorobievy gory, Moscow, Russia.

Tel.: +7 (499) 783-0215. E-mail: ledentu@mail.ru

 

Abstract: the article is focused on the three centuries of cultural communications between Russian and German nations and introduces specific persons connected with both Russian and German cultures. It consequently shows the contemporary stage of musical communications of these nations, explores German borrowings in traditional education and their essential reinterpretation from Russian point of view. Contemporary approaches to classic education in Russian and Germany are compared. It describes the paradoxical situation - once borrowed achievements of German musicians become part of Russian culture and at the same time - the scientific interest for Germans, who mostly lost this "classical component" of child education. The article describes the specific experience of performing art educational methods and achievements exchange.

 

Key words: «Russian Germans», cultural interaction, Russian-German composer, methods of contemporary education.

 

 

HYPOCRISY AS A LATENT FORM OF PUBLIC INTERRELATIONS

Author: KAMENETSKIY V.A.

 

KAMENETSKIY Vyacheslav Alexandrovich, Doctor of economic sciences, professor of the chair of economy and management in social sphere, Prorector of the Academy of labor and social relations.

Address: 90, Ulitsa Lobachevskogo, 119454, Moscow, Russia.

Tel.: +7(499) 431-5180. E-mail: prorector@atiso.ru

 

Abstract:

Among not the best qualities of modern man, hypocrisy has a special place. Not as a quality to be proud of, it gradually ceased to be a quality to be ashamed of. But many of the practical "good", which carries this quality, made it into the main form of human communication. If not to play the hypocrite, then this has to be recognized. And when Vladimir Putin at one of the international forums, speaking about the policy of some of his foreign colleagues, attempted to call a spade a spade, the political elite of the West took this as a sign of bad taste. But hypocrisy permeates the livelihoods not only of the political elite, but the majority of the population in almost all areas of public life. In this work we focus our attention only on the economic sphere.

 

Keywords: hypocrisy, depositors, share, price, investments, unemployment, human capital.

 

 

Writing between language and culture

Autor: Stanišić V.

 

Stanišić Vanja - doctor of Philological Science, professor of Phaculty of Philology of Belgrade University, Serbia. Adress: Studentski trg 3, 11000 Belgrade;E-mail: vanjast61@gmail.com

 

Abstract. Writing is one of the essential characteristics of civilization. Its existence is a sure proof that some people has come out from the background and has entered the period of its historical development. Graphical message of particular civilization typically can be read and decoded, as it relies on a specific language system. Linguistic criterion, therefore, is the link between writing and civilization. However, in the science of writing the question can be opened of whether the writing is born simultaneously with civilization, just as civilization is born with a writing? This is one of the main issues in this work. In search for answer to that, we should keep in mind the fact that writing is a bilateral phenomenon, internal structure of which is defined by the language basis and the external form - by cultural history.

 

Key words: Grammatology, content plane and expression plane, writing and civilization.

 

 

 

Том 3. №5, сентябрь-октябрь 2015 г.

 

 

JOURNALISM - INFORMATIOLOGY - COMMUNICOLOGY

Author: POPOV V. D.

 

Popov Vladimir Dmitrievich, Doctor of Philosophical Sciences, Professor of the Chair of state and municipal management, Department of Economics and management, International University of Nature, Society and Man "Dubna", honored scientist of Russia.

Address: Universitetskaya St., 19, 141982 Dubna, Moscow region,

E-mail: vladanin@mail.ru

 

Abstract: the author is developing new scientific direction - social informatiology, he shares with colleagues new ideas, allowing new insights on the relationship of journalism, informationology, communicology, communicativistiks. Information, knowledge and communication, information and communicative relationships in society are considered by the author as a field of subject-object and subject-subject interaction, to the study of which are aimed both social informatiology and communicology.

 

Key words: knowledge, communication, information, consciousness,intelligence, media, management, social informatiology, law, information policy, information relations.

 

 

Development of virtual community networks in the INTERNET

Author: Sharkov F.I.

 

SHARKOV Felix Izosimovich, Doctor of Sociological Sciences, Professor, Vice Rector of the Academy of Labor and Social Relations, Deputy Dean of the Faculty of Journalism, head of the Department of Public Relations and Media Policy, the Institute of State Service and Administration, the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honored Worker of Science.

Address: 84, Vernadsky prospect, Moscow.

Tel. / Fax: +7 (499) 956-05-01. E-mail: sharkov_felix@mail.ru

 

Abstract: The Internet has transformed the world. Mankind is increasingly beginning to abandon traditional public communications, favoring indirect methods of communication. This is facilitated by virtualization of the Internet space. Broadcasting now covers all corners of the earth, using various forms of content. The intensity of dissemination of information on the Internet and the vast number of electronic addresses that can be reached simultaneously leads to temptation of attribution of the Internet to the mass information media. However, it should be remembered that not all means of mass communication are the media of mass information. Mass information media should have - besides features that have means of mass communication - also periodicity, and be registered in the prescribed manner. While on the platform of the Internet, one can "build" any media (print and electronic), performing the above conditions. This means that they need to be registered and provide periodicity to the very process of content delivery to recipients. By its form, any formalized posted on sites, can be identical to those placed by online media (online newspaper, online magazine, Internet radio, Internet TV). Internet communities have real possibilities. They are interconnected by the information space (through the networks). These communities are characterized by dispersion and complexity of relationships since the individuals that make up each community are at the same time members of other, both real and virtual communities, and they are characterized by intergroup mobility. Thus, in the fragmented information and communication environment, multi-dimensional communities begin to exist, whose members have the quality of multiple membership.

In order to develop the rules online communities produce codes of conduct. For example, the "Code of Ethics of Internet commerce", establishes common rules and regulations to be followed by participants in e-commerce. By joining the online community of Internet commerce and adopting a code of ethics, the participant confirms that he is going to be responsible in accordance with the voluntarily assumed obligations of the Code. The ethics of professional conduct for members of the Code define the moral values ​​that the participants undertake to protect by ways that do not violate the rights and freedoms of others.

 

Keywords: virtual community, social networking, actors communications, information and communication environment, subcultural social groups, online community

 

 

SOCIOLOGY OF COMMUNICATION AND SOCIOLOGY OF MASS COMMUNICATION IN THE SYSTEM OF SCIENTIFIC KNOWLEDGE

Author: Averin A.N.

 

Averin Alexander Nikolayevich - Professor, Doctor of Philosophy, professor of Philosophy Division of Department of Philosophy and Sociology of Institute of Social Sciences of The Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: Prospect Vernadskogo, 84, Moscow, Russian Federation 119571.

Phone: +7 (499) 956-9319. E-mail: anaverin1947@mail.ru .

 

Annotation: The article examines the place of sociology of communication and sociology of mass communication in the system of scientific knowledge. The author pays special attention to the analysis of their place in the structure of sociological knowledge, vertical integration with general sociological theory and empirical sociological research as well as with the theory of communication and the science of communication. The author defines the problem which requires scientific solution whether it is necessary to recognize sociology of communication and sociology of mass communication as interrelated, but relatively separated, scientific sociological disciplines or it is better to integrate them in the united scientific special sociological discipline. Further scientific investigations re connection of sociology of communication and sociology of mass communication with the science of communication are required

 

Key words: science of communication, mass communication, method, object, general sociological theory, sociology, special sociological scientific discipline, subject, social communication, sociology of communication, sociology of mass communication, theory of communication.

 

 

BUSINESS - MASS MEDIA - BUSINESS: THE SOCIOLOGICAL PARADIGM

Author: FEDOTOVA L.N.

 

FEDOTOVA Larisa Nikolaevna, Doctor of Sociology, Professor of the Advertising and Public Relations Department of Faculty of Journalism, Lomonosov Moscow State University.

Address: 9 Mohovaya Street, Moscow, Russia, 125009.

Tel: +7 (495) 629-50-13. E-mail: reklama2002@mail.ru

 

Abstract: the article considers the process of emergence of the press as expression of interests of various social institutions, particularly, business; it examines interaction of business and media today. This angle corresponds to the basic characteristic of sociological science in its desire to examine the phenomena of society in their close dependence on one another.

 

Keywords: mass media, business, advertising, public relations.

 

 

THE SPECIFIC CHARACTER OF DOMESTIC CONCEPTS  IN THE FIELD OF POLITICAL COMMUNICATION

Author: CHEKUNOVA M.A.

 

CHEKUNOVA Marina Anatolevna, Candidate of Philological Sciences, Associate Professor, Department of Mass Communications of the Russian Peoples' Friendship University. Address: Building 10, housing 2A, Miklukho-Maklaya street, Moscow, 117198 Russia. E-mail : chekunova@gmail.com

 

Annotation: The article focuses on the study of local theoretical models in the field of political communication studies. It is stressed that modern research in the field of political communication studies made a big step in the last decade of political science in Russia. The author examines a variety of areas of domestic research in the field of political communication studies. Studied the Soviet experience, as well as works by contemporary Russian scientists, which analyzed the principles of political communication in the electoral systems, e-government, "color revolutions," net-centric systems. Do not leave without attention and the author of the scientific aspects of the terminology.

The paper shows that domestic research in the field of political communication studies done long way from the Soviet period of denial of foreign political science itself through powerful borrowing of Western political science and communication constructs to create their own theoretical models.

 

Keywords: power, concept, political communications, political networks, society, scientific theory, Russian science.

 

 

CONCEPTUAL INCREMENT OF RIGHT FOR INFORMATION AND INTERNATIONAL COOPERATION AFTER 1945.

Author: LEVKINA L.I.

 

LEVKINA Liliya Ivanovna, Candidate of Pedagogical Science, Doctorant, Associate Professor of the Public Relations and Media Policy Department of the Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy and Public Administration (IGSU RANE). Address: 84, Vernadskogo prospect, Moscow, Russia, 119571. Теl.: +7 (903) 785-16-33. E-mail: LevkinaLI@gmail.com

 

Annotation: The article covers the issues of the need for sustainable development, safety, reducing risks and threats caused the self-organization of states to the international communities and became the basis of strengthening of the information - synergetic worldview in the period after the Second World War. Accordingly, the right to information has gone beyond the specific states and from the number of the four fundamental rights has become a primate. In the early 20th century information gained militaristic function also and became the actual weapon. This resulted in the need to strengthen international cooperation and the development of both domestic and international law on the information. By the analysis of social, political and legal problems associated with the different approaches to informational freedom the author proves the potential vectors of the development of the concept in Russian and international law and the implementation of communicative potential.

 

Keywords: sustainable development, safety, information, right to information , freedom of information, potential vectors of development, communication, communicative potential, cross-disciplinary research, international cooperation, international communities.

 

 

SOCIAL MEDIA: FROM THE VERTICAL TO THE HORIZONTAL. Excerpt from the new book "Brand audit: offline, online environment".

Author: MUZYKANT V.L.

 

MUZYKANT Valeriy Leonidovich, Doctor of Social Sciences, Professor of the Chair of Mass Communications, the Russian University of friendship of peoples, Professor of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 6, Miklukho-Maklaya St., 117198, Moscow, Russia.

Tel.: +7(495) 434-3745. E-mail: vmouzyka@mail.ru

 

Abstract: the text addresses the dynamics of development of social Internet media in Russia; new trends in the development of the Internet, the specifics of the Russian audience of social networks.

 

Keywords: Internet, social network, "Odnoklassniki", "Vkontakte", "Moi Mir", "Facebook", "Twitter".

 

 

PROSPECTS OF DEVELOPMENT OF SOCIAL MEDIA

Author: SULEYMANOVA Sh.S.

 

SULEYMANOVA Shukran Saidovna, Doctor of Political Sciences, Professor of the Department of Public Relations and Media Policy at the Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Address: 119571, Russia, Moscow, Vernadsky Avenue, 84.

Tel: +7 (916) 551-74-79. E-mail: sher2016@yandex.ru.

 

Abstract: The author notes that one of the most popular uses of the global Internet is to create blogs, forums, social networks and other international mass media. The rapid development of multimedia technology and their active use by Internet users have caused the emergence of new forms of creation and dissemination of information and communication models, significantly increasing the total amount of communication interaction via modern media system, including the use of Internet technology not only at the level of mass interaction, but also in professional interactions. The Internet has provided users with tools for creating of any information, official exchange of it and collaboration in real time outside the geographical limits.

This paper analyses the development prospects of social media in the context of the transformation of communication means and communication patterns in the social interactions of modern society. The relevance of this study is largely due to the need to analyze the key characteristics of modern social media and their audience, as well as to describe the prospects and journalistic forecasts of their development in the global Internet.

 

Keywords: journalism, information, society, Internet technologies, the activities of the media, communication, perspective, social media.

 

 

Russian media advertising market in the period of crisis (mid-2015 results)

Author: Evstafyev V.A.

 

Evstafyev Vladimir Alexandrovich, Doctor of Philology, Professor, Head of "Advertising and public relations" department, Institute of branch management, The Russian Presidental Academy of national economy and public administration. President of Communication Agency "IMA-press". Vice president of ACAR, Academician of Russian Academy of Natural Sciences.

Address: 18, Ovchinnikovskiy Per., Blng 4.

Tel.: +7(985) 997-9868. E-mail: Vladimir.evstafiev@gmail.com

 

Abstract: The article presents the original data of the volume of media advertising market in Russia for the 1st half of 2015. The information is found directly with the participation of the author, who is the chairman of the committee of experts on the basis of ACAR and the data processed by the analytical center Video International (led by S.V.Veselov) .

The work mirrors Quarterly changes in advertising budgets of major segments of the media advertising market in 2014, the 1st half of 2015, for each of the segments (television, radio, print media, outdoor, Internet and cinema).

The paper shows the analysis of the current situation and discovers the reasons for its current status, as well as the factors influencing its dynamics. It is shown that the only media segment which has a positive trend in the first half of 2015 is the Internet (because of context advertisement).

It also discusses the impact of legislative initiatives on the dynamics of money coming into the domestic media in times of crisis. It is shown that the present crisis which mass media in Russia faced with, in contrast to previous ones (1998 and 2008) has a continuous nature, which does not allow to speak about a rapid recovery of the market.

 

Key words: Russian advertising market, the volume of advertising, the advertising budget, media segments.

 

 

MEDIATION: PROBLEMS OF APPLICATION IN THE RUSSIAN FEDERATION

Author: Voznesenskii S. F.

 

Voznesenskii Stanislav Feliksovich, Deputy Chief of the Civil Rights Division of the Legal Department of Federation Council.

Address: 103426, Moscow, B.Dmitrovka, 26.

Tel: +7 (495) 697-86-70. E-mail: SFVoznesenskii@senat.gov.ru

 

Abstract. The article deals with the problematic issues of the formation and of the development of mediation in Russia, the reasons impeding its spread in the society are researched and also necessary steps for its further effective development are offered.

 

Key words: mediation, alternative ways of the settlement of legal disputes, conciliation, sociocultural factors.

 

 

The principle of tolerance to criticism in the MASS media: EUROPEAN STANDARD

Author: Schastlivtseva I.A.

 

Schastlivtseva Iuliia Anatolievna, Master student of the Department of Judicial Power, Higher School of Economics - National Research University. Address: 3, Bolshoi Trekhasvyatitelskiy per., room 445, 123022, Moscow, Russian Federation. Tel.: +7 (965) 289-7105. E-mail: schisl@yandex.ru,.

 

Abstract. The article analyses standards applied by the European Court of Human Rights for solving the conflict of contending interests, as the right of journalists to receive and disseminate information, as well as the public's right to receive information about the activities of state and municipal authorities, politicians and other public figures - on the one hand; and the right of these individuals to the protection of honor, dignity and business reputation in accordance with International and Russian law, on the other hand. Particular attention is given to the practice of the ECHR in cases of defamation in the media in relation to the judiciary. In the article there are examples of the practice of Russian courts in similar cases and the law approach of the Russian Federation Supreme Court.

 

Keywords: right to freedom of expression, defamation, protection of honor and dignity, media, ECHR, European Convention on Human Rights, public figure, journalist.